Viva International Group presents fourteen new styles for men and women from the GANT Eyewear 2012 collection, which follows the timeless American tradition of GANT. The eyewear collection draws its inspiration from themes ranging from the effortless styling of All American prep to the warm shades of the Moroccan desert. Along with the fourteen new sunglass and optical styles from the GANT collection, GANT Rugger will also introduce new styles to their 2012 collection, with distinctive, yet casual design treatments.
Model G Winslow
A classic approach is taken with the bold design of model G Winslow, which accentuates the All American Prep look of the collection. Thick temples and a wayfarer-inspired silhouette add a vintage feel, while the frame’s two-tone coloration delivers a hint of retro styling. Handcrafted in acetate, the style is available in a variety of rich color fades, including black over clear, brown over light amber and tortoise over crystal. Model GS Chester, a handcrafted acetate sunglass style, is fashioned similarly. The frame’s wayfarer front shape and wide temples compliment the collection’s vintage theme.
The sand-washed deserts of Morocco serve as the inspiration for the warm rich color palette of model GS Stewart, a key men’s sunglass style from the GANT Eyewear Spring 2012 collection. The classic design, handcrafted in acetate, features a round lens shape and metal stud detailing and available in colors ranging from deep shades of tortoise and black over green to the richness of translucent amber. Model GS Todd, also handcrafted in acetate, also follows the mystique of the American in Morocco theme, with its clean design and authentic details.
Model G Witney
Model GW Morgan, a key style in the women’s collection, is available in a rich blend of tortoise and translucent colors, ranging from blue, olive and rose, as well solid black. Stone accents adorn the frame’s front and temples, both handcrafted in acetate.
The design’s stone accents also decorate the temples of model GW Patty, a semi-rimless style and model GW Whitney, which features a metal-rimmed front.
Model G Colby
Vintage-inspired elements are featured in the new releases for 2012, including the keyhole bridge design of model GW Colby, from the women’s collection. Metal temple plaques compliment deep shades of tortoise, including blue tortoise, purple tortoise and classic tortoise, as well as solid black. Handcrafted in acetate, the style’s soft feminine shape echoes the classic beauty of the brand and is the perfect companion for today’s contemporary lifestyle.
Model GRS Nelson
A combination of collegiate style nuances and bits of downtown references are captured in Nouveau Prep, the look for the GANT Rugger 2012 collection, which features the release of two new optical styles and four new sun styles. Model GR Nelson, a key men’s style from the GANT Rugger Eyewear collection, features a modified aviator profile in handmade acetate, which fits with the relaxed lifestyle of the GANT Rugger guy. Easy to wear, perfectly ready to be thrown on at any time of the day, the style is classic Americana with a touch of urban cool. GR Nelson, which is also available as a sunglass style, is offered in a variety of colors, including amber horn, black, tortoise/red and yellow crystal/olive.
Model GRS Wolfie, a key sunglass style from the GANT Rugger Eyewear collection, is an ultra-classic wayfarer style with deep lenses. Diamond “G” logo accents highlight the handmade acetate frame’s thick temples, delivering a bold statement. The new GANT Rugger sunglass styles are all prescription-ready and feature polarized lenses, for superior sun protection, greater comfort and visual acuity.
The new styles from GANT Eyewear 2012 collection offer a wide variety of men and women styles, which reflect the brand’s deep-rooted American sportswear heritage with a European touch.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience.
www.vivagroup.com
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