Metal Frames with Volume and Color: A New Challenge! ProDesign Essential 1242-46

February 3rd, 2012 by Administrator No comments »

Often the ProDesign designers want to challenge themselves as well as the material they work with. How can you take a flat sheet of metal and give it volume and make it interesting without making it clumsy or bulky? The solution was to make a number of steps in the temples which creates depth in combination with the beautiful colors.

Usually when the ProDesign designers work with metal, they have used two, maybe three colors, and in this collection they have used no less than five colors! This was possible due to the structure of the pattern on the temples. The frames are first painted in the basic color and then each step is colored by hand. This is a slow and very accurate task.

The colors are mostly classic autumn tones and some more lively colors for those who wish to make a statement. The shapes are also classic with just a pinch of retro fashion.

Three feminine shapes and two masculine shapes, in four colors each and all suitable for progressive lenses.

prodesigndenmark.com

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Fourteen New Styles For Men and Women From The GANT Eyewear 2012 Collection

February 2nd, 2012 by Administrator No comments »

Viva International Group presents fourteen new styles for men and women from the GANT Eyewear 2012 collection, which follows the timeless American tradition of GANT. The eyewear collection draws its inspiration from themes ranging from the effortless styling of All American prep to the warm shades of the Moroccan desert. Along with the fourteen new sunglass and optical styles from the GANT collection, GANT Rugger will also introduce new styles to their 2012 collection, with distinctive, yet casual design treatments.

Model G Winslow

A classic approach is taken with the bold design of model G Winslow, which accentuates the All American Prep look of the collection. Thick temples and a wayfarer-inspired silhouette add a vintage feel, while the frame’s two-tone coloration delivers a hint of retro styling. Handcrafted in acetate, the style is available in a variety of rich color fades, including black over clear, brown over light amber and tortoise over crystal. Model GS Chester, a handcrafted acetate sunglass style, is fashioned similarly. The frame’s wayfarer front shape and wide temples compliment the collection’s vintage theme.

The sand-washed deserts of Morocco serve as the inspiration for the warm rich color palette of model GS Stewart, a key men’s sunglass style from the GANT Eyewear Spring 2012 collection. The classic design, handcrafted in acetate, features a round lens shape and metal stud detailing and available in colors ranging from deep shades of tortoise and black over green to the richness of translucent amber. Model GS Todd, also handcrafted in acetate, also follows the mystique of the American in Morocco theme, with its clean design and authentic details.

Model G Witney

Model GW Morgan, a key style in the women’s collection, is available in a rich blend of tortoise and translucent colors, ranging from blue, olive and rose, as well solid black. Stone accents adorn the frame’s front and temples, both handcrafted in acetate.

The design’s stone accents also decorate the temples of model GW Patty, a semi-rimless style and model GW Whitney, which features a metal-rimmed front.

Model G Colby

Vintage-inspired elements are featured in the new releases for 2012, including the keyhole bridge design of model GW Colby, from the women’s collection. Metal temple plaques compliment deep shades of tortoise, including blue tortoise, purple tortoise and classic tortoise, as well as solid black. Handcrafted in acetate, the style’s soft feminine shape echoes the classic beauty of the brand and is the perfect companion for today’s contemporary lifestyle.

Model GRS Nelson

A combination of collegiate style nuances and bits of downtown references are captured in Nouveau Prep, the look for the GANT Rugger 2012 collection, which features the release of two new optical styles and four new sun styles. Model GR Nelson, a key men’s style from the GANT Rugger Eyewear collection, features a modified aviator profile in handmade acetate, which fits with the relaxed lifestyle of the GANT Rugger guy. Easy to wear, perfectly ready to be thrown on at any time of the day, the style is classic Americana with a touch of urban cool. GR Nelson, which is also available as a sunglass style, is offered in a variety of colors, including amber horn, black, tortoise/red and yellow crystal/olive.

Model GRS Wolfie, a key sunglass style from the GANT Rugger Eyewear collection, is an ultra-classic wayfarer style with deep lenses. Diamond “G” logo accents highlight the handmade acetate frame’s thick temples, delivering a bold statement. The new GANT Rugger sunglass styles are all prescription-ready and feature polarized lenses, for superior sun protection, greater comfort and visual acuity.

The new styles from GANT Eyewear 2012 collection offer a wide variety of men and women styles, which reflect the brand’s deep-rooted American sportswear heritage with a European touch.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience.

www.vivagroup.com

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Plume Paris – 2012 Campaign “Let Love Take Over”

February 1st, 2012 by Administrator No comments »

Plume Paris Eyewear inspired by European culture, continues to expand its reach throughout the eyewear industry.

To celebrate the “love” Eye Care Professionals and consumers have with the Plume Paris brand, all Plume Paris Lovers (those who wear Plume Paris frames) can participate in the campaign: “Let love take over”. Plume Paris Lovers can share photos wearing Plume Paris Eyewear plus share their own love stories. Photos and stories will run exclusively at plumeparis.com. To participate, all photos and stories should be sent to love@plumeparis.com. Moreover, for a limited time at www.plumeparis.com, download the free ‘Let love take over’ themed wallpaper.

As Plume Paris Eyewear by Best Image Optical continues to grow and create its own eyewear following, this new campaign will allow the Plume Paris wearer to submit their love for the brand online.

About Plume Paris
Plume Paris frames are produced keeping the wearer’s comfort in mind without sacrificing creative design and premium materials. The Plume Paris collection has different styles in order to satisfy whatever the wearer has in mind. Some frames take inspiration from 1940-1960’s while others keep a more modern edge. One of the most significant factors while designing Plume Paris frames are their unique temple designs. Each temple is designed to create a different element and color in order to achieve uniqueness in each of our frames. The materials used to create Plume Paris frames vary. Some are made out of Zyl to achieve beautiful colors and others are made with Stainless Steel Metal for durability.

www.plumeparis.com

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Costa Starts The New Year With a New Sunglass Style “Double Hual”

February 1st, 2012 by Administrator No comments »


The New Year brings new styles to Costa’s collection of performance sunglasses, with Double Haul being first in line to debut. Serious anglers will appreciate Costa’s signature vent system in Double Haul’s frame front to alleviate lens fog in extreme weather conditions, as well full eye coverage to allow full range of vision while on the water.

Double Haul features a large fitting frame with Hydrolite™ no-slip nose pads, sturdy integral hinges and durable co-injected molded temples for a comfortable “forget-they’re-on” fit. The new style is available in tortoise, black and the new translucent crystal frame colors.

Anglers can customize Double Haul in Costa’s patented 580™ lenses in either glass or polycarbonate (580P). Costa’s 580 lenses block yellow light at 580 nanometers on the light spectrum. The result is unparalleled levels of polarization and razor sharp color enhancement, so outdoor enthusiasts can see fish and other objects through the water more clearly. Costa’s 580 lens color options include gray, copper, amber, and blue, green and silver mirror. Double Haul is also available in Costa’s 580 Rx program.

“Costa was born on the water, founded by anglers in 1983. This is the heritage we bring forward into a style like Double Haul – the full eye coverage, the sturdy build of the frame, the unrivaled clarity of our 580 lenses – all of our sunglass technology works together to help anglers see more clearly and comfortably ,” said Chas MacDonald, president of Costa Sunglasses.

The new style will be available online at www.costadelmar.com and at authorized Costa retail outlets.

About Costa™
As the leading manufacturer of the world’s clearest polarized performance sunglasses, Costa offers superior lens technology and unparalleled fit and durability. Still handcrafted today in Florida, Costa creates the highest quality, best performing sunglasses on the planet for outdoor enthusiasts.

For Costa, conservation is all about sustainable fishing. Many fisheries that should be vibrant and healthy are all but devoid of native fish because they have fallen victim to poor fishing practices, unregulated development, lack of watershed protection or all of the above. Costa works with partners around the world to help increase awareness and influence policy so that both the fish and fishermen of tomorrow will have healthy waters to enjoy. Costa encourages others to help in any way they can.

For more information, contact 1-800-447-3700 or visit the company’s web site at www.costadelmar.com. Join the conversation on Facebook at www.facebook.com/costadelmar.com, on Twitter @CostaSunglasses, or on The Watery Rave blog.

www.costadelmar.com

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Wiley X Adds New WX Valor To Its Changeable Series of Protective Eyewear

January 31st, 2012 by Administrator No comments »

Wiley X® has added the new-for-2012 WX Valor™ to its popular Changeable Series of protective eyewear, designed to provide hunters and shooting sports enthusiasts with an unparalleled level of vision protection, optical performance and versatility. These new Rx-ready glasses combine cutting-edge style and a popular half-frame design that is equally appropriate for serious shooting, sports activities or just socializing.

The new WX Valor gives shooters and hunters the same advanced protection that has made Wiley X a leading provider of eyewear to U.S. military forces for 25 years, earning the stringent ANSI-Z87.1-2003 Impact Standards rating as well as U.S. Military Specifications for combat eyewear (MIL-PRF-31013). In fact, Wiley X is the only premium performance eyewear brand with this stringent ANSI-Z87.1-2003 High Velocity Impact rating on every pair of sunglasses it makes — ensuring the highest level of protection for every outdoor activity.

With a range of available configurations and the option to purchase additional lenses, the WX Valor can easily adapt to a wide variety of tasks and light conditions. The Black Ops WX Valor (Model CHVAL01) features a stealthy combination of Smoke Grey lenses and a Matte Black frame designed to meet the uniform needs of law enforcement and secret service personnel. WX Valor Model CHVAL02 combines a Gloss Black Frame with Wiley X’s distinctive Bronze Flash Lenses for superior performance with good looks. WX Valor Model CHVAL04 features Polarized Smoke Green Lenses – ideal for reducing reflected glare and for use on the water – with a unique Metallic Silver frame. To cover a wide variety of situations, the WX Valor Model CHVAL06 provides a complete shooter’s system, matching a Matte Black frame with interchangeable Smoke Grey, Clear and Light Rust lenses. The new WX Valor is also Rx-ready, making it an ideal choice for shooters who require corrective lenses.

Extra interchangeable lenses are also available, turning every pair of WX Valor sunglasses into an adaptable eyewear system for shooters. These lenses are designed to be easily removed and replaced in the field, for the ability to quickly adjust to any light conditions and shooting situation. Whichever lens you choose, Wiley X’s superior optics provide shooters with clear, distortion-free vision in any conditions. These same characteristics of advanced protection, versatility, optical quality and style also make the new WX Valor an ideal eyewear choice for law enforcement and tactical use.

www.wileyx.com

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