Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company’s Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley X’s polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.”
Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley X’s advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions.
Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, protecting the wearer against a wide range of hazards. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.
Another important advantage of the Polarized Black Ops WX Twisted is Wiley X’s prescription ready design. Wearers who require corrective lenses can combine the occupational-grade protection of Wiley X with the customized prescription lenses they need to see clearly. This makes this new model an ideal, no-compromise solution for operatives who require corrective lenses on the job and off.
Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.
Crafted for bold individuals with stylish taste, the Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Largely inspired by major Hollywood sex symbol Jayne Mansfield, this sunglass is an instant favorite for Dragon surf athletes including Mick Fanning, Evan Geiselman and Beau Foster.
“These shades are perfect for cruising around town,” says Evan Geiselman. “They look good, are super stylish and are different from any other sunglass I’ve ever seen.”
Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Available in select retail locations, the Mansfield stands out on shelves worldwide in cool hues including Matte Black, Matte Tortoise, Palm Springs Pool, and Black and White.
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth lifestyle brand and is distributed in over 50 countries. Dragon has a world class team of athletes that help inspire the product and technology behind its range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.
ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.
Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details. With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”
“InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic. It also highlights specific trends infused into the collections, allowing optical professionals to connect our brands to the needs and desires of their own patients.”
The sleek magazine also provides an introduction to ClearVision and its OneSource and BrandSpace business philosophies – strategies that are unique to the optical marketplace. Additionally, InSight includes information on ClearVision’s Specialty Fit Collections, a selection of five eyewear fits designed for men, women and children (newborn to 3 years old) who have special fitting needs.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com.
As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America’s paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has renewed sponsorship of three key programs for 2013 — the PVA National Trapshoot Circuit, the PVA National Bass Tour and the PVA Hand Cycling Racing Team. As part of its continuing sponsorship, Wiley X will be providing its high performance protective eyewear as featured prizes throughout the 2013 season of PVA shooting, fishing and
hand cycling events.
On the PVA National Trapshoot Circuit, disabled shooters and able-bodied shooters compete as equals in challenging trapshoot events. In its 17th year, this exciting circuit will include competitive shooting events around the country, where the new WX Valor Model #CHVAL06 — a member of Wiley X’s battle-proven Changeable Series — will be worn by staff, directors and volunteers. In addition, Wiley X protective eyewear will be included in prize packages for the winners. These advanced glasses combine crystal clear vision with protection that meets the new GL-PD 10-12 MCEP standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear, as well as ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade protection. This Changeable Series model is ideal for shooting sports, because it comes as a three-lens package (Smoke Grey, Clear, Light Rust) that allows shooters to switch lenses based on light conditions.
Wiley X will again support the PVA National Bass Tour with its new Climate Control™ Series WX Echo Model #CCECH04, combining Gloss Black frames with Polarized Emerald Mirror lenses. These state-of-the-art fishing glasses will be provided to staff, directors and volunteers, as well as winning anglers. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for angers wishing to compete from a boat and a Bank Competition for anglers who prefer to fish from shore. This WX Echo model combines advanced lenses based on Wiley X’s Filter 8™ polarizing technology with Wiley X’s patented soft, removable foam Facial Cavity™ seal that blocks out wind, dust and reflected light. This combination eliminates glare, reduces eye fatigue on the water and enhances the angler’s ability to spot fish, underwater structure and bottom contour. Wiley X’s ANSI-Z87.1 safety rating (standard in every pair of glasses it manufactures), protects fishermen from a wide range of dangers found on the water, from airborne debris and low-hanging braches to flying, hook-laden lures.
Wiley X will also play an important role in PVA’s hand cycling events, where these “road warriors” race wheel-to-wheel just inches from the pavement. Wiley X sunglasses help racers read the road surface, while providing serious protection against a wide range of hazards like airborne debris and kicked-up rocks.
“Wiley X is proud to be associated with PVA and honored to support its shooting, fishing and hand cycling competitions,” said Wiley X Co-Owner Myles Freeman, Jr. “These events celebrate America’s outdoor heritage and encourage men and women to excel — regardless of what physical challenges they may face. We applaud the efforts of these athletes and the many staff and volunteers around the country who make these events possible,” added Freeman.
To learn more about the 2013 PVA Bass Tour, 2013 PVA National Trapshoot Circuit or 2013 National Hand Cycling Competitions, visit www.pva.org/sports. To learn more about Wiley X’s extensive line of protective eyewear for fishing, shooting and all outdoor activities— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses are paired with a quaint saddle bridge in the Niles, and brow bar emphasis comes to life in the revamped 1950’s-inspired profile, the Griggs. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the table, as the Lawton demonstrates an unexpected twist to create an understated, yet classic look. Handcrafted appeal comes to the forefront this season as these classic shapes and intricately etched titanium accents boast dapper style with a prestigious intelligence.
The Niles presents itself as a modern adaptation of a vintage classic. With its softened circular shape and slim profile, this 1940’s Panto inspired frame features a saddle bridge and cable temples for the ultimate in lightweight comfort with a dash of dapper styling. Featuring ornate filigree patterning along the titanium eyewire and slim temple, this style stays true to form as it pays homage to traditional mechanics and exemplary designs of decades past.
Combining Italian acetate and Japanese titanium, the Griggs evokes a sense of timelessness with an adaptation of the classic emphasized brow style from the 1950s. A saddle bridge and circular chrome rivets accent the prominent brow for characteristic vintage flair with the utmost in traditional comfort. Each eyewire features an intricate coining ridge and embellished temples, which allows the Griggs to exhibit its debonair personality.
Japanese titanium elements and Italian acetate unify to offer durability and distinction with the latest addition to the Seraphin Eyewear Collection. Designed to project confidence in any era, the Lawton features intricately etched metal accents with a filigree patterning along the slim temple. The combination construction produces a lightweight design with subtle detailing for a unique look full of vintage charisma and personality.
“Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache. Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks perfect for any debonair prepster.” – Karly Anderson, Marketing and Design
Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.
Inspired by some of today’s top fashion and color trends, the newest additions complement the design direction of the entire 2013 ClearVision suns collection. Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection.
The complete line includes 60+ new designs from popular ClearVision brands, with each brand reflecting a signifying trend. These include:
Glamorous = BCBGMAXAZRIA:
Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features colorful rich bilaminate acetates and metal combo frames in sought-after sleek shapes combing European sophistication with American spirit for the fashionable and sexy woman.
Free Spirited = Cole Haan:
Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.
Bad Boy = MarcEcko Cut & Sew:
The Marc Ecko Cut & Sew sunwear collection is a juxtaposition of retro and modern design, flavored with elements of speed, rugged sportiness, and military toughness. It’s an expression of artistic creativity for men who know authenticity counts. Modern, contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture, add to the unique styling of these suns.
Classic = IZOD:
Known around the world for its sport-inspired design, IZOD offers crisp, clean, all American style and a new spin on the classics, infusing a fresh pop of color into the collection. Materials include crisp metals like stainless steel and fashionable acetate. IZOD PerformX suns are functional, high-performance frames of uncompromising durability.
Sophisticated = Ellen Tracy:
A perfect balance between youthful attitude and grown up glamour, Ellen Tracy sunwear is a collection of polished, sophisticated styles with a clean, contemporary attitude. Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.
Feminine = Jessica McClintock:
Known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity, the Jessica McClintock sun collection stays true to the brand’s roots by offering wearable, romantic styling. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.
HOW TO SAVE:
Now through June 28, 2013, ClearVision’s 2013 Suns program is offering customers 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns. The incentive program was created to help customers stay on trend and to boost profits. See ClearVision’s assortment of suns in the 2013 Suns Catalog.
To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical to stay connected to the latest ClearVision news.
The new Max Mara sunglasses and optical frames for Spring/Summer 2013, reflect a perfect balance of timeless style and fashionable details enriched with a glamorous touch. The new sunglasses are inspired by the most famous locations in the US, such as New York and Miami: the House’s new models have a magnetic, fascinating personality, and are embellished with elegant details recalling the brand’s 2013 must-have accessories.
These geometrically oversize acetate sunglasses have a metal plaque on the temples, which recalls the buckle on the brand’s legendary Hollywood bag, and gives a unique, stylish flair to this model. The colour palette includes sophisticated combinations of Havana/coral and Havana/blue, as well as elegant hues of yellow, grey and black.
MM NEW YORK
With their underground feel and contemporary design, these trendy acetate sunglasses are inspired by the most fashionable city in the United States. The new model with its pure, simple lines and large square shape is softened by timeless shades of red, khaki, camel and black.
These square-shaped acetate optical frames are adorned with a metal plaque recalling the House’s iconic Hollywood bag. These models come in a wide range of colours, in tones of blue/Havana, spotted coral/Havana, grey/Havana as well as black, ivory, pink and grey/light blue.
These elegant and classy acetate optical frames have a softly rounded or cat-eye shaped retro design giving a truly mysterious look. The models are enriched with stunning details, such as dazzling Carré strass, which stands out on natural tones of honey, Havana, striped dark grey and blue/light blue as well as black, grey/black, red and Havana/brown.
An alluring play of transparent hues and an oval silhouette give an ultra-feminine flair to this optical frame. The temples are decorated with the unequivocal, stitching effect – a stylistic mark of the House’s legendary creations, and come in two-tone colour combinations: Havana/coral, red/Havana, blue/Havana or total black.
The new Jimmy Choo eyewear collection for Spring/Summer 2013 celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames. Iconic details, unique inserts and soft nuances give a sensual, modern elegance to the new eyewear models, perfectly in line with Jimmy Choo’s accessories: animal prints, leather inserts, glittering details and ultra-feminine silhouettes.
The glamorous allure of these oversize, wraparound injection-moulded sunglasses is emphasized by animalier patterns, which reflect the unmistakable textures of the brand’s accessories. Lively and seductive, this model is presented in tones of cyclamen, powder and coral.
Featuring a round silhouette, these sophisticated injection-moulded sunglasses are perfectly in line with the latest trends. The temples are embellished with the «tube lock» detail, a distinctive signature element of the Jimmy Choo clutch bags, adorned with a crystal decoration. The colour palette features shades of brown, pink, gold and gloss black with brown or shaded grey lenses.
Sophisticated cat-eye shape are decorated with a metal chain inspired by the details of iconic Jimmy Choo accessories. Elegant hues of black, Havana, purple Havana and pink Havana underline the glam personality of the style.
Inspired by the ‘80s, these acetate sunglasses have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black with brown or shaded grey lenses.
Inspired by the ‘80s, these optical frames have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black.
An ultra-feminine cat-eye shape with a voluminous structure or embellished with the brand’s iconic «tube lock» detail. The colour palettes include lively hues of red, purple, cyclamen and Havana or sophisticated panther prints in tones of black/grey, brown/nude or purple/lilac.
The new Pierre Cardin eyewear collection for Spring/Summer 2013 denotes a sophisticated style and reflects the inspired blend of French originality and Italian creativity for which the celebrated brand is renowned. The new sunglasses and optical frames feature geometric lines and precious jewel-like detailing, which lend a distinctive, unique flair to these models.
These women’s acetate sunglasses are enthralling with their fine cat-eye silhouette. This model is decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples in shades of tourmaline grey, mother-of-pearl white and tiger-eye brown. The colour palette includes mélange tones of blue and crimson, as well as nuances of black and dark Havana.
This women’s optical frame is characterised by a classic, soft shape. Decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples. The colour palette includes peach/brown/beige, lilac/blue, beige/grey/khaki or Havana.
This women’s acetate sunglasses have harmonious, round profiles. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, available with brown lenses.
This women’s optical frame features a square shape with softly rounded edges. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, and tones of crimson red/burgundy.
An easy-to-wear silhouette and clean, simple lines characterize these casual acetate sunglasses. A sophisticated metal hinge bears the brand’s engraved logo, which stands out on nuances of blue, black and dark Havana with brown or shaded grey lenses.
A double bridge and a fashionable shape define the trendy spirit of this men’s acetate optical frame. This model stands out with its ultra-lightweight feel and alluring colour palette ranging from classic hues of green, Pierre Cardin’s iconic colour, to Havana, as well as black and dark Havana.
The Juicy Couture Spring/Summer 2013 collection of sunglasses and optical frames draws inspiration from the brand’s accessory collection, celebrating its appealing, ultra-fashionable and playful design.
Mod. JU 538/S and mod. JU 539/S
These glamorous, feminine and oversized cat-eye shaped sunglasses in acetate feature a front accented with a grained texture offering a vibrant interplay between multilayered and multicolour materials. The temples are adorned with the Juicy Couture logo, reinterpreted in a sophisticated way, or embellished with sparkling Swarovski crystals. The colour palette includes shades of black, blue, tortoise with lavender, green and white.
Mod. JU 534/S and mod. JU 125
An irresistible, ultra-feminine personality prevails over these acetate sunglasses and optical frames which feature appealing colour contrasts ranging from black and red to blue and pink. Available in brown or grey lenses for the sunglasses, and tortoise black, cherry red with burgundy, Havana/blue and Havana/black/beige for the optical frames. The Juicy Couture “Crown” logo on the temples is photoengraved or emblazoned with sparkling Swarovski crystals.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
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The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]
Tyler Essenberg has long considered himself an “idea man.” When he was 6, he told his mother about a gadget that would enable a telephone user to talk without holding a phone. A headset, his mother told him, already existed. But that didn’t deter Essenberg. Later, in junior high, he imagined a fertilizer that would slow the [...]