Archive for May 7th, 2010

Dolce & Gabbana: 2010 Optical and Sunglass Collection

May 7th, 2010

dolcegabbana

Essential and formal, elegant and personal, the Dolce & Gabbana Eyewear Collection is yet again synonymous with a refined style where design meets the brand’s creative soul.

Sophisticated details, stylised geometrics, big-attitude, sporty lines and purity of shapes combine with cutting-edge materials. A wide-ranging colour palette teams unusual unique solutions like streaks, shiny details, Swarovski rhinestones and animal prints with classic havana, black and brown, shades of red, purple and green.

Generous romantic shapes for her, linear and wraparound for him, this collection confirms that the accessory is not a mere detail, but a key element for defining personal style with originality and personality.

DG3094
Glasses in acetate with a regular shape and fluid modern design. A model embellished by a metal Dolce & Gabbana logo, slightly in relief, that stands out on the temple in the silver and gold combination. Colours include black, honey and red herringbone.

DG3088G
Feminine model in acetate with opulent details. The temples are decorated with hand set Swarovski crystals and other stones. An under-resin monogram logo is inserted on the temple. These glasses come in classic elegant black teamed with crystal or black rhinestones.

DG4088
Acetate frame with a generous wrap around shape in a design reminiscent of the swinging sixties. The wide temples are adorned with a gold and animal-print insert, the distinctive Dolce & Gabbana trademark. These glasses are further enhanced by a colour palette that includes not only the classic combination of black and gold, but also red with silver or purple with silver.

DG4087
Glasses in acetate with a generous shape. This model is embellished by a small metal silver and gold plaque. Colours available include black, red and havana teamed respectively with grey, brown and purple shaded lenses.

DG4085
Glasses in acetate inspired by famous film stars from yesteryear. This classic shape with double bridge in acetate features the Dolce & Gabbana logo on the outside of the temples. Colours available include black, havana and pale havana.

DG4090
Drop-shaped mask style in acetate characterised by lenses that extend beyond the frame. The flat mask/aviator combo produces a model that is special in both shape and detail. Available in the classic colours havana and black.

luxottica.com

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Tags: Dolce & Gabbana eyewear polarized sunglasses sunwear

Helping Kids Pick Out Glasses

May 7th, 2010

Kids Glasses

Kids can be great customers, if you know how to handle them. When kids come into your store, are you excited, or do you feel dismayed that they are customers that demand a lot of attention, but usually pick something low-cost? If you think about the latter, think again; kids are great customers. They are open to new styles, multiple pairs of frames, and getting them introduced to your store at an early age can pay off as they will continue to come back for years to come, along with their friends and families.

Here are some tips to help kids find the right pair of glasses.

Entertain Them

Toys and puzzles in the kids waiting area can help calm their nerves and keep them busy until you can attend to them.

Have a Wide Selection

Some kids are active, some kids are into computers, some girls like to be a princess. Have a wide selection of branded and non-branded frames to give something for everyone.

Offer a Warranty

Since kids can be harder on their frames than adults, offer a comprehensive warranty plan. This will ease parent’s concerns, and maybe convince them to purchase a more upscale frame for their child.

Have Frames That Mimic Their Adult Counterparts

Some brands, like Guess, offer a junior version of their line. Others, like Bratz are embellished with rhinestones and logos, just like frames older girls wear.

Don’t Make Assumptions

Just because a kid might look like they want a toy-like frame doesn’t mean they will balk at a more grown-up look. Have the child try on a variety of frames to see what works best for them.

Don’t Forget About Lenses

Photochromic lenses, anti-reflection and UV coatings should all be a part of your presentation when offering glasses to kids and their parents. Make sure to provide their parents with information on high-quality lenses and coatings.

by Kim Edwards
Optical Prism Magazine