Archive for June, 2010

Essilor Introduces Crizal Sapphire Lenses With Scotchguard Protector

June 30th, 2010

Essilor of America, Inc. announces the launch of Crizal Sapphire lenses with Scotchgard Protector, a breakthrough innovation in no-glare performance, scratch resistance and cleanability that surpasses Crizal Avance lenses with Scotchgard Protector, which already led the industry with its superior performance and quality.

Crizal Sapphire lenses offer advanced no-glare performance through Essilor’s exclusive Enhanced Light Transmission (ELT) System, an innovative technology that maximizes light transmission through the lens by further reducing glare and visible reflections. As a result, Crizal Sapphire lenses with Scotchgard Protector have 50 percent less reflection than the previous industry leader, Crizal Avance lenses with Scotchgard Protector.

“The debut of Crizal Sapphire lenses with Scotchgard is just another example of how Essilor remains committed to driving innovation and delivering the best products available in the marketplace to eyecare professionals and their patients,” said Carl Bracy, vice president of marketing for Essilor of America. “Crizal Sapphire lenses with Scotchgard Protector truly go above and beyond in anti-reflective performance, scratch resistance and cleanability.”

The newest member of the Crizal family offers the best scratch resistance with Essilor’s revolutionary SR Booster layer. This advanced technology raises the scratch resistance of Crizal Sapphire with Scotchgard Protector to a level unmatched by any competitor. Additionally, Crizal Sapphire lenses with Scotchgard Protector utilize Essilor’s proprietary High Surface Density (HSD) process to achieve the industry’s best cleanability with a contact angle of 116°.

crizalusa.com

Mosley Tribes: Lyndel Beaded—Limited Edition Sunglasses

June 30th, 2010

Inspired by the elements of Native American arts and culture, Mosley Tribes proudly presents the newest addition to the Lyndel Sunglass category, the Lyndel Beaded. Patterned after Native American hand-woven blankets, both temples on the black Lyndel are individually hand beaded by Jenny Dayco, former graphic designer and talent agent, using brightly colored ceramic beads. The frame design is retro-inspired in an angular plastic cut. The keyhole bridge accentuates the softly contoured lens shape while the frame front sports retro pin detailing.

The Lyndel Beaded will be produced in limited quantities and will be available exclusively at Oliver Peoples Boutiques at Sunset Plaza and Soho and select stores nationwide starting in July.

Model: Lyndel Beaded


About Jenny Dayco

Passionate and outrageously beautiful, Jenny Dayco’s line of one-of-a-kind and limited edition pieces expose a clever mix of sultry femininity with her own witty sense of humor. From gold “10 Commandments” necklaces to giant button necklaces—each one of her pieces speaks with its own audacious voice.

Her enthusiasm radiates as she confesses that a majority of her designs contain a level of witty humor, intended to be almost something secret for just the wearer to know. “My hope is that with every piece of mine that is worn, the wearer is able to experience an enigmatic yet laugh-out-loud kind of joy,” says Dayco. What attracts her are elements that have a story or are a symbol for something. She also finds herself fascinated and inspired by nature, “…animals such as a horse or jellyfish, whose forms are so unique and amazing.”

There’s no limit to her jewelry design in terms of simplifying or amplifying her pieces. Oftentimes, she enjoys taking one idea, and then cranking it up several more notches. Former graphic designer and former talent agent, Jenny is self-taught in the art of jewelry designing and works instinctively from the gut while her hands brilliantly produce each and every single piece. “I just love making things that are insane and fantastic, pushing my own understanding of beauty and adornment on the body,” Dayco gushes. “I love creating pieces that make people feel confident and bring them joy.”

Devoted fans include: Rihanna, Beyonce Knowles, Avril Lavigne, Paris Hilton, Kelly Clarkson, The Pussycat Dolls, Taylor Swift, Selena Gomez, Demi Lovato, Keri Hilson, Ciara, Billy Bob Thornton, Eva Longoria, Ashlee Simpson-Wentz , Venus & Serena Williams, Ashley Tisdale, Erin Wasson, Katy Perry, Tyra Banks, and many more!

Editorial credits include: Elle, Lucky, Teen Vogue, Marie Claire, Flaunt, Women’s Wear Daily, People, People Style Watch, Nylon, Nylon Guys, Girl’s Life, Paper, Zink, Glamorous (Japan), Sweet (Japan), GISELe (Japan), and Scawaii (Japan)

mosleytribes.com

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Jason Wu Launching First Eyewear Collection with MODO

June 29th, 2010


Jason Wu introduced his new eyewear collection with Modo on the runway of his Spring 2010 fashion show. Jason explained,

“Launching an eyewear collection felt like a natural progression for the Jason Wu brand. The pieces combine sleek, modern finishes which I love with unusual materials and details. I wanted to put my stamp on an item which would be accessible to a broader market and with an inherently chic connotation—sunglasses.”

Modo’s CEO, Alessandro Lanaro, commented:

“We are honored and very excited about this collaboration, which fits perfectly within our brand portfolio. Jason is one of the most talented designers of our time. His use of luxurious fabrications, attention to details and youthful attitude, fit perfectly with Modo’s product philosophy. We are thrilled to translate his fresh and unique statement into eyewear”.

The sunglass and optical collection was inspired by the modern and innovative ready-to-wear collections of designer Jason Wu. It will consist of four styles, two feminine and two unisex, and be available in four to five finishes per style. The colors include semi-translucent crystals in aquamarine, topaz, onyx, opal, olivine, noir, caramel, and richly textured tortoise.

The materials include handmade Japanese plastic with double-brushed stainless steel details and double-gradient CR-39 lenses. Each style is distinguished by subtle logo treatments in one of four different accent colors, which correspond to the interior treatments on Jason’s garments.

Model: Scout
The six-year-old narrator of Harper Lee’s To Kill a Mockingbird, Scout Finch is kindhearted and innocent, but with a tough rebellious streak. An avid reader and observer, her wide-eyed outlook on the world is reflected in these chic rose-hued frames. We’ll admit that they would’ve looked mighty out of place during the Great Depression (during which Lee’s masterpiece is set), but they’re certainly perfect for today’s times!


Model: Jane
Charlotte Bronte’s Jane Eyre is often considered one of the greatest feminist works of literature, and it’s not hard to see why–the book’s titular character thinks, speaks, and acts for herself when it comes to both love and life. Make like the Victorian story’s empowering heroine and don a pair of these glasses–an optical rendering of Jason’s super-popular Seberg sunnies.


Model: Elizabeth
Whip-smart and tenacious, Pride and Prejudice’s Elizabeth Bennet was once called ”as delightful a character as ever appeared in print” by Jane Austen herself. Simple and streamlined, these spectacles are perfect for a quirky intellectual like the beloved novel’s heroine. Think it’s a coincidence that “Lizzy” Bennet was one of five sisters, while these frames share space on Ilori’s shelves with four other Wu styles? Hmm…


Model: Josephine
Tomboy Josephine “Jo” March of Louisa May Alcott’s Little Women stole readers’ hearts as the extroverted writer who would stop at nothing to keep the March clan close. She even chops off her Rapunzel-length locks in one chapter for the sake of raising some much-needed money for her family! Luckily, you won’t have to take such drastic measures to sport a pair of these classic horn-rims. Oh, and good news, boys–did we mention they’re unisex?


Model: Viola
The gender-bending protagonist of Shakespeare’s Twelfth Night, a comedic tale of confused identities and true love, Viola masquerades as a man after believing she has lost her twin brother in a shipwreck. Later employed by a powerful duke, who uses “Cesario” (actually Viola in disguise) to set himself up with the beautiful Lady Olivia, Viola soon finds herself falling for her own boss–and becoming the object of Olivia’s affections, too. Confused yet? We won’t judge if you’d rather just watch She’s the Man, but in either case, we recommend you do so in a pair of Jason’s cool steel-edged frames.


modo.com

Celine Dion Launches New Eyewear Collection

June 28th, 2010


Celine Dion has joined the ranks of other singers including Lisa Loeb, Madonna, Lady Gaga, The Olsen Twins, JayZ, Sean John and others in launching her own eyewear line. Featuring large oversized frames, jewels and her name in lights, the line is called Eyes Signature Collection.

Diamond Chic (color: Gunmetal/Gris Acier)
These metal framed sunglasses are ideal for fans with a modern and refined style. The handmade acetate temples feature a marble motif highlighted by the Celine Dion logo. They are accented with a beautiful diamond shaped ornament encrusted with Swarovski crystals.


Timeless Diva (color: Black)
These top quality handmade sunglasses are the perfect accessory for all those who want to enjoy sunny days with class and distinction. These classic and timeless shades feature the Celine Dion logo perfectly positioned on the acetate temples. The lovely metal ribbon connecting the temples to the rest of the frame adds an air of sophistication. The final touch – a magnificent Swarovski crystal mounted in the middle of this beautiful ribbon.


Retro Glam (color: Brown/Marron)
These glamorous, vintage inspired sunglasses are handmade. Elegant yet casual, they are your best ally. The large tinted lenses provide 100% protection against UV rays and are accented by a lovely metallic square. The acetate temples featuring the Celine Dion logo are highlighted by a metal chain ornament inlaid with exquisite Swarovski crystals.


Celine Dion Boutique

Orgreen “The Heart in the Design”

June 25th, 2010

Henrick Orgreen’s “Eureka!” moment came at a particularly dark stage of his career. After selling sunglasses in a country with more wet days than dry, Henrick and his two business partners, suddenly saw the light: Orgreen would be much more successful if they sold a product that wasn’t weather-dependant and got into optics.

Ten years later, Danish company Orgreen Optics is flying high at the top of the optical design ladder, with their frames now sold in 40 countries worldwide. But it wasn’t always such a happy tale…

After distributing Arnette sunnies in Denmark for many years, Henrick Orgreen realised he needed to go out on his own and start his own range. He was over the mass consumerism of the popular sunglass brands and wanted to create something more “art-focused”.

He spoke to one of his friends, an optician, and asked him what he thought of the idea: ‘Henrick you’ve got to do optical!’ he said. I said ‘no way, forget it!’ But he said it again, ‘consider doing optical, just consider it’, I started thinking… hmmm… I don’t want to do optical, but maybe I should design sunglasses.

From that point “the idea started to grow in my head. I took some time to think about it and then decided this could be a very interesting project.”

Henrick threw himself into designing sunglasses “primarily for the style-conscious man”. It would be another five years, and a great deal of grief later, before he took the advice from his optician friend to design optical.

The Partnership

It was a rare sunny day in Copenhagen when Henrick managed to convince another friend of his, designer Tobias Wandrup, to join him in his mission to create art-focused sunglasses. In a moment of brilliance or delusion, or maybe the sunshine had put him in a particularly good mood, his friend became just as hell-bent on the idea.

“Tobias was educated as an industrial designer… I was thinking to myself; ‘I have a lot of good ideas and he was probably the man who could help me put that together as a design team.’ I was looking for a partner who was the same as me, who would work with different aspects of design and I thought we would compliment each other.”

Gregers Fastrup who worked with Henrick at Arnette became the final link in the company chain.

“We approached Gregers and said ‘we have this crazy idea. We haven’t started yet but we want you in on it’. He said immediately, ‘I’m game, I’m ready, and I’m in!’”

That was the start of Orgreen.

Shaky Beginnings

When the team started, they didn’t have any experience beyond the ideas in their heads. Henrick’s optician friend helped by recommending a factory in Austria that could manufacture injected and acetate frames. But they needed money.

“If you’re ambitious from the very beginning you want to make high class frames. But that means that from the beginning you have to have money. So I sold my apartment and not too long after, because we used a lot of money on developing the frames, we needed more money. So logically, you go to the bank and borrow some. But once you are tied up with the bank and you don’t have any more money from your apartment, you ask your friends and family because you need the capital to continue.”

“In order to keep developing as a company and as a brand, and especially because we had such high standards, it kept costing us more and more money… but we didn’t have the sales.”

Henrick then winces as he tells me: “I had to borrow money from my friends, I had to borrow money from my family… and at one stage, about three to four years into the company, I think I owed the equivalent of AUD$870,000, and we weren’t doing well.”

“Looking back, I realise now, that at the time we had no clue about the risk we had taken. When we first made our business plan we thought in five years we’d be a lot higher up than we ended up being… it was a lot of the money straight out the window.”

It was a huge risk and although beautiful, the brand wasn’t taking off as much as the trio had hoped and the company was losing money… fast. As sales continued to disappoint and they struggled to pay the bills, Orgreen Optics was in need of an immediate sea change.

“After three and a half years, we could see we had a problem – in winter, we didn’t sell sunglasses. Winter was like a big black hole eating our money.”

It was a huge problem and Henrick reached the point where he thought they should close the business down. “We couldn’t survive; we’d used all the money. But because my signature was on all the papers, I had to continue. If I stopped I would have no chance of going back.”

“Initially, we didn’t want to do optical because we wanted to be a 100 percent hardcore sunglass company… but I started processing what was happening. I think when you’re under pressure you actually get very creative. And we were under a lot of pressure!”

Then, his friend’s advice rang again in his head: ‘Henrick you’ve got to do optical’. This time he got the message.

Model: Spitfire

A New Direction

Some Orgreen Optics devotees, in love with the innovative designs, were already popping out the dark lenses of their sunglasses and getting their prescriptions filled in the frames.

“We developed an optical collection of 10 designs – seven acetates and three combination frames (half acetate, half steel).”

Orgreens’ first optical collection sold immediately and ironically, it was in winter!

“By designing those 10 frames we realised we had the same idealism we had when we were designing sunglasses, but we also had a new motivation and were something fresh. It wasn’t until a few years later that we had success.”

“A friend of mine in London was the designer for Ted Baker eyewear and he told me Japan was the best place to go for design. We wanted to design something for a younger, cooler and more unique market. That was our introduction into the Japanese market. We started working our designs with sheet titanium, and that was the change of our story big time. We made a series called the ‘Cut Series’. Today, this is one of the most copied series on the market.”

“We started working with open temples and two tone colours and when we did that… it exploded. Holes in the temples, two tone colours, high quality, high design… that, turned it around for us.”

They may have learnt the hard way, but Orgreen were doing things right at long last. The next step was to expand the brand to appeal to a female audience. Finally the brand was complete and the verdict was in: women loved the glasses too.

“We started having a lot of success… but our real success came the day we finally paid back our friends and our families and the bank. That was my best day in a long, long time.”

“I was no longer ‘obliged’ to be in the eyewear business. From that moment on I could just be there because my heart was in it.”

by Laura Binnie
mivision online

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Re-Frame: Glasses That Allow You To Photoshop Your Reality

June 24th, 2010

Our mediated lives are becoming increasingly customizable. From Tivo to ring tones to virtual dashboards and RSS feeds we can re-arrange and manipulate incoming data to our liking. So why not the skies as well? From the inventors of an architecture-themed ice cream sandwich truck comes a pair of spectacles that will give x-ray goggles a run for its money. Freya Estreller and Natasha Case imagine glasses that allow you to photoshop your reality.

Active Eyewear? Special Glasses? – Building A Functional Eye Wardrobe

June 24th, 2010

The patient sits before you with a new Rx in hand. Imagine saying these words, “Let me help you build the best lens wardrobe, more than just that one pair of lenses that you try to use for almost everything.”

How many pair of lenses is this? For what activity would they use them? Will the patient agree? What should you choose first? All good questions and with the lenses and technologies available at your fingertips, you can make lenses for all the times of the day that require special lenses for every activity, active specials.

Do your patients need more than clear lenses? Think blinding, early morning reflections off wet asphalt on the morning drive to work. Try finishing the lawn with a lawn edger on a hot and overcast Saturday morning without protective lenses. Or, keep those eyes from tearing while riding downhill at speed on your bike on a bright afternoon. Each requires a different lens to do the job best, to achieve the best results or the ultimate in performance.

A good way to think about it is that visual activity is only a matter of time i.e., a particular time in everyone’s day, lens time. For example, it’s light amber lenses time, (about 7:20 am), overcast on the golf course and under pressure for this drive on the first tee. I know that at about dark brown (or 12:45 pm) I’ll be heading to the clubhouse after a very satisfying 18 holes. OK, we know that the patients would prefer that their first pair of lenses does everything and that their insurance plan paid for them also, but that’s not possible – too bad. Here’s how to make it real.

Consider providing a four-place case (available from Hard Case), and use it to ensure that the patient has the right lenses, those with the best functionality for every special activity (in the right frames of course). It’s as if you became a construction worker, working from a lens plan to build all the eyewear that is indicated.

  • Step 1: Uncover the activity (sport, hobby, action).
  • Step 2: Define the functionality wanted. Then it’s possible to suggest the wardrobe of Active, Special and Functional lenses, perfect for the patient you’re helping.

Uncover the activity and the functionality required – ask a series of questions like:

  • What are your favorite sports activities in which you participate – are particular things difficult to do?
  • If you drive to and from work, is vision comfortable during those times?
  • Do anything dangerous to your eyes, hobbies, at work, in your free time?
  • Participate in any spectator sports – what are typical conditions, weather, and visual requirements?
  • Tell me about your typical day – during the week, after work, on weekends – do your lenses work as well at all those times?
  • What were the best lenses that you ever had – the worst and why?

These questions discover many things about the patient. It tells you visual activity; it also defines for the patient the areas in which they can identify a vision need (function, comfort, protection) and makes it easier for you to list their options and describe the benefits. Remember, patients buy benefits. Lens benefits answer visual activity needs.

Consider the following table of examples. Start a table like this one in your office, adding to it after each kind of patient. It’s a bit like Amazon.com that recommends books based on the one that you just bought. A table like this can be used when talking to another patient that has the same needs or wants as others that have been fit. While never complete (there are too many occupations and sports to list all the special functionality required) it is a start that provides cues and can make you an expert recommending an active, specials, lens wardrobe.

Defining Function – Protection

Impact is easily understood and provided for using polycarbonate or Trivex lenses. However, if the task requires that the sunglasses are also safety rated as meeting the ANSI Z87.1 standard, then the lenses and the frame must meet that standard.

Ultra-violet has also been shown to cause cataracts, premature aging of the skin and skin cancers so it is reasonably well understood by ECPs that active eyewear be 100% UVA and UVB absorptive. All of the following are 100% UV absorbing; polycarbonate, all high index greater than 1.59, all polarized and photochromics except standard plastic (absorbs 85-90% UV) but even plastic can be dyed to be 100% UV absorptive. Contact manufacturers and your lab for the lenses that can meet your patient’s standards.

High-energy visible light wavelengths, to about 450nm, has more recently been implicated in the incidence of macula degeneration. Like UV radiation is accumulated in the crystalline lens, blue light seems to worsen the oxidative damage that has occurred in the retina over the years; it is particularly toxic to the aging retina. Aged retinas, or those prone to AMD, may not be able to repair even low-grade damage caused by visible or blue light so a number of researchers also believe it is important to protect younger eyes that lack the yellowing of the crystalline lens.

Blue light, the shorter wavelengths to about 480nm, are scattered by particles in the air like smog, dust and fog. Removing these wavelengths improves contrast and can improve the effective recognition and vision of individuals. Use colors like yellow, amber, brown and green to reduce blue and improve contrast.

Lens color and function can be determined in part by the transmission curve of the lens. In this example of a transmission curve for gray and brown polarized lenses, they also absorb all the UV and most of the high-energy visible and blue wavelengths. These lenses are protective and can increase contrast. Ask your vendors for explanations of how their filter lenses work.

Man or Woman?

Unlike other products, lenses for action sports seem to be more task-specific and involve personal preference. So gender doesn’t seem to matter. It depends on sport, hobby, need and personality. So, choose the right fitting frame, discuss lens options and build that wardrobe. How do you start? Perhaps a couple of case histories helps.

Filling the Case – For a Man

With a new mid to high minus prescription and a +2.25 add, this 54-year-old male works at a desk managing the supply side of an outdoor gear distribution company, located on the Oregon coast. He spends about 5 hours in front of multiple monitors while on the job, the rest walking to and from the warehouse and uses a small handheld PDA. He gets to work by motorcycle and on weekend’s trucks his off-road dirt bike up to 100 miles away to compete in motor cross events. He’s pretty good too.

He’s tired of switching glasses for all the tasks he has since his eyes “got so bad”. He needs new lenses for general purpose since his add has increased +0.50D. He also says, “do you have any glasses that can provide a seal so dust and dirt can’t get behind the lenses?” Also, he’s been wearing Gray 3 tinted lenses and things don’t seem to be as sharp as they used to. “What do you suggest”, he asks.

For his general-purpose glasses, he’s been wearing progressives and with this new add power, he will probably notice that the intermediate and near is somewhat narrower if we keep the same lens design. If Varilux Physio, we’ll suggest that he upgrade to the next lens evolution of that lens from the same lens company, Varilux Physio 360 – that should improve the viewing area. The same would be true for Zeiss GT2 to Zeiss Individual, SOLAOne to SOLAOne HD, Shamir Creation to Shamir Autograph II – you get the idea. Since he does so much in front of the monitors, we’d be better to suggest a computer lens since that will really increase his mid-range and near performance. Consider Essilor Computer Lens if some distance vision is also required or SOLA Access for large mid-range and near. For sustained work at mid-range and near, there’s nothing like wearing a lens designed to function for the real task needed.

For riding to/from work a wrap frame is best for coverage but the request for a “seal” from the elements brings the Wiley X “Cavity Seal” frame line to mind. The removable conformable insert provides the tight touch required for high speed riding. Since the frame, like others are Rx-able, many of the Rx styles, colors and coatings can be added for our man’s needs and wants. In fact, these glasses can be worn with and without the cavity seal so they are versatile for riding or recreation. Also review the frames that allow interchangeable lenses so that for motor cross, lenses can be swapped when they get too badly damaged for continued high performance.

While we said that there is little difference between the solutions for men and women in lenses, if this patient were a woman, we might need to find the same frame but is a smaller size – and they exist. This makes lens fitting and delivery easier.

Filling the Case – For a Woman

Now a 32 year old woman, +0.75 sphere Rx, +1.50 add, tells you that she wears contacts for recreational and competitive skeet shooting, it is required to have Safety sunglasses to compete and play on an amateur indoor adult soccer team. She takes her contacts out at home so wants an OK pair of glasses. She’ll use them when shopping, lazy days, etc. so they shouldn’t be too utilitarian but not over the top also.

She wants to know whether there is a better color than yellow for skeet competition but can she wear the same glasses for soccer? Given her budget, if she gets a pair of skeet lenses, is there a high performance way to avoid having to buy another pair of sunglasses? Oh, what does she do when working – she’s a sales rep, in and out of the car all day, drives between accounts so wants best driving lenses possible. She’s been using 225 readers – doesn’t like the way they look and they’re pretty inconvenient, but cheap. So, how can we get her needs sorted out? By the way, this took almost a half hour to learn so we’ve got to get started describing our best recommendations let alone agree on the best frame choices.

Start with the skeet and soccer eyewear – the other glasses are a given and these are the ones where there is real interest.

Amber lenses, yellow and vermillion filters are recommended; they are best suited for shooting on overcast days. The color gives objects more contrast against a cloudy grey sky. Grey or other dark colored lenses are most appropriate for shooting when there is harsh sunlight or glare present. As you might have guessed, the darker tint of the lenses greatly improves visibility – squinting because of the sun just before pulling the trigger doesn’t fare well for your results. Clear lenses are typically used for indoor shooting, but some people find that a view unaltered by color gives them better results. Interchangeable lenses are good in case the weather conditions change. For contacts provide planos, for Rx all of these options are available including progressives though SV may be more appropriate so the entire lens field is clear.

Since contacts are the norm, a pair of plano polarized progressive sunglasses for driving, gray or brown is indicated – take her outside to determine her preferred color. For convenience and best functionality, recommend that her progressives are photochromic so they satisfy the need for sun and clear prescription eyewear. Oh, and for indoor soccer where she may be slammed against the boards, a really aggressive looking pair of wrap glasses, clear lenses with a strap ensures safety and her ability to dive into the fray with eyes protected.

Conclusion

One can’t do it all and that’s good in our case. A functional wardrobe of active and special eyewear will make any patient happier. So, when they hand you that new prescription, or are in for a repair or adjustment, start a dialogue about how they are doing with their glasses. Seek out needs. Ask about anything that makes them unhappy about their eyewear. That provides an opportunity to describe lens material, design and treatment benefits arsenal to fix the problem. They’re on their way to the best lens wardrobe.

by Mark Mattison-Shupnick, ABOM
2020mag.com

VONZIPPER: Visionary Daydreams and Contemporary Geek Chic

June 23rd, 2010

VONZIPPER is in the business of promoting lifestyle and personality in the form of quality optical eyewear, sunglasses, goggles, soft goods and accessories. Their message is a positive manifesto to the alternative mind set, where it is your God given right to scream your individuality at the top of your lungs. With the unique mix of fashion forward products, advertising, personalities and relationships, VONZIPPER is here to spread the gospel of the good life.

Orange County based VONZIPPER was founded in 1999, in a side warehouse in San Clemente, California by friends that grew up surfing, skateboarding, snowboarding, riding dirt bikes and giggling together. The company soon became popular for its innovative products and novel advertising campaign. This unique approach created a cult movement within the surf, skate, MX and boutique markets.

The new ophthalmic collection is all about lifestyle and personality. Thirteen unique styles range from One Night Stand, a saucy women’s model that flirts with 1960s styling and classic lines in a beautiful zyl frame to Beg Borrow Steal, a bold and dynamic men’s zyl from the 1970s that’s forward-thinking.

Hotel Motel | Color: Brown Translucent



LMAO | Color: Black Lime



Elks Lodge | Color: Demi Tort



Regal Beagal | Color: Black Smoke



Radio Silence | Color: Tort Lime


vonzipper.com

Safilo Continues its Commitment as Global Frames Supplier of Special Olympics

June 22nd, 2010

Safilo Group, leader in the premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition program for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.

Safilo’s involvement with Special Olympics started in 2003 as global frames supplier of the Special Olympics-Lions Clubs International Opening Eyes vision care program. Opening Eyes, part of Special Olympics’ award-winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings, and above all, to receive prescription eyeglasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports.

The “Opening Eyes” care and prevention program was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Safilo renewed its support for the Special Olympics last year by donating a total of 14,537 optical frames and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.

From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sports with individual dignity and success.

About Special Olympics
Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics.

safilo.com

specialolympics.org

Vision-Ease Lens Introduces Two New Online Ordering Options for Customers

June 21st, 2010

Vision-Ease Lens announced its customers may now access and order stock lenses (finished and semi-finished) via two new online portals. The Vision-Ease Lens ordering portal and VisionWeb portal provide customers convenient stock lens ordering alternatives to phone and fax orders.

“Excellent customer service is a key part of our business, and something that we strive to achieve in each interaction with our customers,” said Barry Resnik, director of marketing, Vision-Ease Lens. “The two new stock ordering systems give our customers the power to control inventory at the click of a button, simplifying the ordering process.”

Furthering VEL’s commitment to sustainability, the VEL ordering portal is a paperless, convenient and easy way for customers to order. The portal includes a “How to Get Started” link to guide customers through the quick, one-time registration process, and with a convenient barcode lookup tool, they can order in minutes.

Traditionally used by eye care providers to order spectacle lenses, contact lenses and frames from suppliers, the VisionWeb portal now allows these customers to order VEL stock lenses from this central ordering site. Customers who have a VisionWeb account may simply add Vision-Ease Lens as a “new supplier” on the VisionWeb portal.

vision-ease.com