Our mediated lives are becoming increasingly customizable. From Tivo to ring tones to virtual dashboards and RSS feeds we can re-arrange and manipulate incoming data to our liking. So why not the skies as well? From the inventors of an architecture-themed ice cream sandwich truck comes a pair of spectacles that will give x-ray goggles a run for its money. Freya Estreller and Natasha Case imagine glasses that allow you to photoshop your reality.
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About
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Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.

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Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
- Press Releases and InformationIf you have information about your company or products that you would like posted on our blog free of charge, please email us a text document with your copy along with any related images. press@midwestlens.com
- Optical News and Articles
SPY was Happy to Help raise funds over Memorial Day weekend for the victims of the Oklahoma tornado by donating $30 from every sunglass sale on www.spyoptic.com. The funds went directly to the Moore Community Center in their efforts to provide aid and shelter for the victims and families of those affected by the devastating [...]
The pitcher plant, also known as Népenthe, is a mysterious carnivorous, tropical plant, with a vase shape. This beautiful and very unique plant is the inspiration behind Koali’s most recent concept.The Népenthe II frame temple evokes the silhouette and tendril movement of the plant with two delicately worked stainless steel [...]
Revolution Eyewear releases several new stunning True Religion Optical styles for 2013.Their exquisite brand of couture eyewear portrays the same hippie, bohemian-chic-flare with a vintage-feel-vibe that their jeans emit. That coupled with the finest quality components found in the industry today, you will find yourself com [...]
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
- EYESMART
The Bank of Thailand has recently issued a new 20 Baht banknote. The new notes have high-technology anti-counter... [...]
The width of blood vessels in the retina, located at the back of the eye, may indicate brain health years before the ... [...]
Essilor International and the Wenzhou Medical University, in China, have launched a research platform: the Wenzhou Me... [...]
Scientists at The University of Nottingham, UK, have discovered a previously undetected layer in the cornea, the clea... [...]
Safilo Group and renowned designer Marc Jacobs, have announced the early renewal of their licensing agreement for the... [...]
- Optical Vision Resources
Called Twist in collaboration with Haw by Coblens Eyewear, there are two styles, men and women, but I think they can go either way. These are pretty incredible with color comb [...]
A University of British Columbia engineer and a team of U.S. researchers have made a breakthrough utilizing spray-on technology that could revolutionize the way optical lenses [...]
TEch Tuesday Infographic talks about the future of eyeglasses and technology. I just don’t know if I want to see the world through tech glasses.. nor do I want to others to se [...]
Judith Leiber Eyewear and Sunwear 2013: Quick Peek: Marquetry jeweled inlaid on temple, bright colors and oversized shape. [...]
Artist Pam Tietze Creates kaleidoscope glasses, which while artsy and fun, could definitely drive me crazy, it would be like tripping on LSD, which is another way to see the w [...]
- Recent Posts
- Viva International Group Adds Two New Styles to the RAMPAGE Eyewear Collection
- Viva International Group adds two new styles to their RAMPAGE® Eyewear collection. Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color,...
- Evidence Mounts That Outdoor Recess Time Can Reduce The Risk of Nearsightedness in Children
- Two new studies add to the growing evidence that spending time outdoors may help prevent or minimize nearsightedness in children. A study conducted in Taiwan, which is the first to use an educational...
- Groundbreaking Corneal Transplant with Pre-loaded Donor Tissue Performed at Massachusetts Eye and Ear
- The first successful cornea transplant with donor endothelial tissue preloaded by an eye bank has been performed at Massachusetts Eye and Ear in Boston, Mass. Roberto Pineda II, M.D., Director of...
- Fish Oil Doesn’t Seem To Help Age-Related Macular Degeneration
- A large-scale National Eye Institute study has shown fish oil supplements containing omega-3 fatty acids do not alter the progression of age-related macular degeneration, says a national team of...
- ClearVision Optical: A One Stop Shop for Kids’ Eyewear
- Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company. In 2013, the ClearVision Kids Collection offers 40+ designs, including...
- Yves Saint Laurent / Saint Laurent Paris 2013 Eyewear Collection
- The Yves Saint Laurent brand proposes classical and refined French design, through sophisticated collections, the use of exclusive materials, and a variety of shapes, customised by the style...
- Tommy Hilfiger Presents Surf Shack Eyewear Capsule Collection For Summer 2013
- The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of...
- Wiley X, Inc. Promotes The Goals and Messages of National Safety Month
- As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury...
- Renoir’s Pure Royal Blue Makes Its Presence Known In Several New Ogi Eyewear Styles
- Renoir and his fellow Impressionists saw great potential in the bold use of color as a tool of personal and naturalistic expression. Among the strongest pigments in the Impressionist arsenal,...
- New Eyewear Styles From CRUSH and OIO with an Attractive Back-To-School Offer
- Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the...
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