Archive for July 1st, 2010

“California Gurl” Katy Perry Wearing Prada Postcards Sunglasses

July 1st, 2010

pradalogo

Katy Perry, “California Gurls” representative, was spotted in Paris, France wearing a pair of black Prada Postcards sunglasses. Prada Postcards sunglasses are dedicated to a number of holiday resorts that have always been big favorites with city dwellers.

Katy Perry

The sunglasses are made of transparent injected material and consists of six colors. Katy is seen wearing the model “Lisbon”, a matte black sunglass with black lenses dedicated to Setùbal.

Model: Lisbon | Color: Matte Black with Black Lenses

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Posted in Frames, General Interest, News and Articles

How Eyewear Can Change a Persons Personality and Peoples Perspective

July 1st, 2010

Interesting print advertisement campaign, originally released in November of 2006, created by LG&F of Brussels, Belgium for the retail store Ookmerk Opticians in Belgium. The campaign aims at conveying how wearing glasses changes the personality of a person or peoples perspective to a person who is wearing them.

Oogmerk

Oogmerk

Oogmerk

Oogmerk

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Posted in Frames, General Interest, News and Articles

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- Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
  
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Optical News and Articles

SPY Inc. Raise Funds For Victims of the Oklahoma Tornado
SPY was Happy to Help raise funds over Memorial Day weekend for the victims of the Oklahoma tornado by donating $30 from every sunglass sale on www.spyoptic.com. The funds went directly to the Moore Community Center in their efforts to provide aid and shelter for the victims and families of those affected by the devastating [...]

Nepenthe - Beautiful and Unique Plant is the Inspiration Behind Koali’s Most Recent Concept
The pitcher plant, also known as Népenthe, is a mysterious carnivorous, tropical plant, with a vase shape. This beautiful and very unique plant is the inspiration behind Koali’s most recent concept.The Népenthe II frame temple evokes the silhouette and tendril movement of the plant with two delicately worked stainless steel [...]

Tap Into Your Inner Bohemian With True Religion Eyewear
Revolution Eyewear releases several new stunning True Religion Optical styles for 2013.Their exquisite brand of couture eyewear portrays the same hippie, bohemian-chic-flare with a vintage-feel-vibe that their jeans emit. That coupled with the finest quality components found in the industry today, you will find yourself com [...]

Legacie Introduces New Betsey Johnson Eyewear Group - Celestial Burst
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]

McGee Group Wins Vision Choice Award at Vision Expo East
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]

WX Gravity Now Features Elastic Strap For a Secure Fit and Comfortable Vision Protection on the Job
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]

Rx Rim Brings Wiley Xʼs ANSI-Safety Rated Vision Protection to Broad New Audience
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]

Oakley To Be Official Eyewear Of The Texas Rangers
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]

Munch Joins Allure Eyewear as Vice President of Sales, Sunglass Division
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]

The New ÖGA Kusk Flex System Combines TR90 and Stainless Steel
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
Tweets from @MidwestLens/optical-eye-care
EYESMART

Blood Vessels in the Eye Linked With IQ
18 June 2013
The width of blood vessels in the retina, located at the back of the eye, may indicate brain health years before the ... [...]

Wenzhou Medical University and Essilor Establish Research Center
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Essilor International and the Wenzhou Medical University, in China, have launched a research platform: the Wenzhou Me... [...]

New Layer of Human Cornea Discovered
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Safilo and Marc Jacobs Announce Early Licensing Renewal
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Eyecare Professionals Honoured at Queen’s Birthday 2013
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Optical Vision Resources

Haw x Coblens Sunglass Collaboration
18 June 2013
Called Twist in collaboration with Haw by Coblens Eyewear, there are two styles, men and women, but I think they can go either way. These are pretty incredible with color comb [...]

Tech Tuesday: Spray On Optical Lenses
18 June 2013
A University of British Columbia engineer and a team of U.S. researchers have made a breakthrough utilizing spray-on technology that could revolutionize the way optical lenses [...]

Tech Tuesday: The Future of Eyeglasses Infographic
18 June 2013
TEch Tuesday Infographic talks about the future of eyeglasses and technology. I just don’t know if I want to see the world through tech glasses.. nor do I want to others to se [...]

Judith Leiber Marquetry Eyewear
17 June 2013
Judith Leiber Eyewear and Sunwear 2013: Quick Peek: Marquetry jeweled inlaid on temple, bright colors and oversized shape. [...]

Kaleidoscope Glasses By Pam Tietze
17 June 2013
Artist Pam Tietze Creates kaleidoscope glasses, which while artsy and fun, could definitely drive me crazy, it would be like tripping on LSD, which is another way to see the w [...]
Recent Posts

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Evidence Mounts That Outdoor Recess Time Can Reduce The Risk of Nearsightedness in Children

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ClearVision Optical: A One Stop Shop for Kids’ Eyewear

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