New for the 2010 Back-to-School purchasing season, Columbia Eyewear introduces innovations in frame technologies designed to enhance Tweener’s active pursuits in the Greater Outdoors.
The 180° Flex Hinge System can be found on two new Columbia Tweener’s models, the Grizzly Creeks. This system is the second innovation in ophthalmic frame technologies introduced in the Columbia line for 2010. First being the titanium compression mount, tri-injected “Thunderrock” styles, and the third frame technology will be announced later this Fall.
The 180° technology allows the frame to completely “flatten out” as the temples flex into a position of 180° from the frame front. These frames are designed to fulfill the needs of a “Tween” end consumer. The durable and flexible hinge system allows the frame to suffer the physical abuses inherent in an active Tween’s outdoor lifestyle. Furthermore, for Tweens experiencing growth spurts, this Monel frame accommodates heads of all shapes and sizes, and will resist corrosion due to skin acidity brought on by hormonal changes.
Grizzly Creek 100 and 101 provide unisex appeal. With the bi-injected rubberized megol temple tips these frames fit securely during activity. This bi-injected feature also provides a subtle, yet sporty, “pop” of color. Ultimately, this bi-injection process result is a super, soft-to-the-touch, rubberized frame that becomes tacky when moisture is introduced, so instead of a slippery fit, the active, outdoor wearer has a secure fitting frame that “grips”. This high-quality megol rubber resists breakdown over time due to acids found in skin oil. It will not harden, crack, or discolor in time.