Viva International Group presents a new assortment of point-of-purchase materials for Harley-Davidson® Eyewear, inspired by the current image campaign and the open road lifestyle of the brand. The new materials deliver a dynamic backdrop, by offering multiple ways of showcasing the innovative styles of the collection. The new materials, which consist of a merchandising kit, counter cards and a logo plaque, are all currently available and can be ordered individually.
The counter cards are available for both the prescription-ready sunglass collection, as well as the optical collection, featuring the corresponding campaign images. The merchandising kit, which features a set of two-sided cardboard cubes, captures the spirit of the brand with campaign images on one side and lifestyle images of motorcycle enthusiasts on the reverse side. A black acrylic ID plaque completes the point-of purchase materials currently available.