Archive for February, 2011

Persol 2011 Spring/Summer Collection: Icons of the Past in a Modern Edition

February 28th, 2011

When a book, movie or piece of music comes to please a diverse audience, beyond the times and generations, it is likely because it is a classic. And the same is true for Persol eyewear.

Their iconicity, especially due to their desired shapes, clean and recognizable, has allowed the different models to become must-haves for lovers of fine eyewear.

The true admirer of Persol are not easily influenced by the whims of fashion, but appreciate their timeless style and high quality which is a result of the thirty days that is required in manufacturing each model by hand.

PO2388
This model is distinguished by its ultra-light materials and fine traditional forms. It is suitable for people who love the sleek, minimalist look and especially those who like a light weight frame. For the first time the Supreme Arrow is attached directly to the metal frame for connecting temples to the clubs making these glasses inimitable.

PO2988
This acetate model is inspired by the elegance of the 1940s. Wearing these glasses is somehow like making a jump into the past. The difference with this model, among other things, is the Persol logo is printed inside the tip of the temple.

PO2994
An iconic model that is elegant yet recalls the vintage details of the 1950s. This line is for the intellectuals of today who do not like to take life too seriously. This model is patterned after the classic Persol 649 which makes them even more of a recognizable genre.

persol.com

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Karl Lagerfeld Spring 2011 Eyewear Collection

February 25th, 2011

The KARL LAGERFELD Spring 2011 eyewear collection is enriched with poignant design details throughout each sun and optical style. Designed to showcase unique interpretations of the KARL LAGERFELD logo, the distinct “K” is hidden within hinges of bold masculine frames and amplified by a slivered metal bar extending down thin temples. Vintage shapes are wrapped with rich textures and tortoises speckled with bursts of vibrant color. Reinforcing a collection that’s sculptured and synonymous with the Karl Lagerfeld design aesthetic, each sunglass frame features Karl’s personal signature on the lens.

KL735
An industrial hinge and metal accents paired with rich colorations of satin black, satin olive, satin deep wine, and blond havana set this KARL LAGERFELD optical apart. The interlocking metal teeth affixed onto hinges are Lagerfeld’s play on design details with fundamental roles. Additionally, the Lagerfeld axe is inlayed onto temple tips.

KL734
Color disbursement on temples revitalizes the classic, masculine optical shape of KL734. Layered zyl in combinations of black/milky white, brown/horn, black/blue, and olive/milky green add dimension and diversity to a versatile frame.

KL184
The thin, offset metal temple adds to the lightweight, classic appeal of KL184. Chic and elegant, this optical style can stand-alone. Available in colors satin black, satin gold, shiny bordeaux, and shiny turquoise.

KL720S
Inspired by vintage shapes, the retro KL720S is sculpted from sleek zyl. The defined shapes are highlighted with inlayed metal trims that wrap around end pieces to temples, forming a subtle “K” logo. The KARL LAGERFELD logo is a shadow that extends and disappears down temples. Available in black, havana, deep wine and tortoise/white smoke.

KL722S
Translucent zyl in black/crystal, havana, olive, and black/tortoise is molded into a sleek caravan shape with a double bridged brow. A metal KL logo is inlayed where hinges open to reveal the K-shaped temple design. Lightweight appeal and iconic shape for the masculine face.

KL178S
Shiny metal is sculpted to create the fine lines of a deep, modified caravan shape. The sleek design contours to the masculine silhouette, emphasizing strong features. An acetate sweat bar and K-shaped temples differentiate this style from the rest. Available in satin black, satin silver, shiny gold, and shiny khaki.

karllagerfeld.com | marchon.com

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ProDesign Introduces Axiom 6901-04

February 24th, 2011

Axiom is a new line under the ProDesign name. It is a light collection where they have optimized the simplicity of existing technologies. The innovative functionality is right there for the world to see. ProDesign always ads that little extra twist, so you will notice that the temples are much more voluminous than similar hinge less products on the market.

“Axiom” means a self-evident truth, and that is exactly what this collection is! It’s a no-nonsense collection with integrated technical solutions, that you can see! You can look at the Axiom frames and instantly realize how they work.


Vibrant colors and innovative solutions! Simple aesthetic temples and characteristic colorful fronts. The anodized coloration brings out a kind of metallic glow that really makes the fronts very powerful and noticeable. The aluminum material also makes the special lens closing mechanism able to be an integrated part of the slender temples.

The temple material has been developed very carefully to be strong and flexible at the same time. Flexible temples require coloration that will not peel. ProDesign has used a new technology called PVD, which makes it nearly impossible for the color of the temples to peel. It’s a delicate and time-consuming process but the results are fully worth it.

The vibrant colors and shapes of this series underline the simple aesthetics that sets Axiom apart from the other ProDesign collection. Four different shapes and four colors each.

prodesigndenmark.com

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Miu Miu 2011 Spring/Summer Collection: Sensual, Modern, Avant Garde and Provocative

February 23rd, 2011

The rebellious spirit of Miu Miu stands out from the crowd and to feel lively and it is in the new 2011 collection. Clear and fresh lines and inspiration from vintage looks and a youthful spirit who plays with shapes and colors. Material and shape combinations show a strong sense for detail and celebrate femininity.

Model 08H VMU
The length of this model with crystal clear detail highlights the top front. The selected shapes are characteristic of the young line of Miuccia Prada. The model is available in black, ivory, ruby, violet and purple.

Model 54H VMU
Metal and acetate in a pair of glasses with a half-moon shaped metal detail that supports the bracket. The metallic colors are steel, black and pale gold. The brackets are available in black, black and ivory, mink ivory, giraffe gold and purple crystal.

SMU Model 01M
This model in a broad and rectangular shape, the youthful style inspired by Miu Miu. The sprayed crystal colors make it unique and refined. The asymmetric bar is underlined with the plastic surface of the metal logo. Besides the classic black there are the colors gray crystal, amber, mauve, brown and cornflower in union with the glasses in the colors charcoal, amber and graduated lenses in the colors, green, purple, brown and blue.

SMU Model 04M
Classic rounded and very elegant front. The tail side of the front is extended somewhat in order to connect to a crescent-shaped metal decoration with the bracket, which is then continued with a bulge in the middle. This combination gives the glasses and thus the brand Miu Miu personality. Delicate contrasts in two colors with graduated lenses.

SMU Model 50M
Feminine and exquisite cut of the front with a playful metal detail on the upper front. The materials fit together in a harmonious interplay between classic metal and plastic. Available colors are ivory, white and pink with lenses in graduated colors.

SMU Model 51M
Exquisite shapes, seductive details and a look into the future with beautiful charm from the past. This exceptional model combines elements from the past in an ultra modern remake. A projecting metal wire supports the bridge above the eyebrows and provides a striking look. The logo on the temples and classic colors with lenses in graduated brown, purple and black.

SMU Model 52M
Single disk with a flower pattern and a hand-painted looking metal core that covers the front of the whole area above the eyebrows and connects at the ends with the low-fitting ending. The logo on the temples in “relief appearance” is appropriate. Papaya, petal and cherry mingle with the classic colors black and mulberry.

miumiu.com | luxottica.com

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Catherine Deneuve Lunettes Spring 2011 Eyewear Collection

February 22nd, 2011

The Catherine Deneuve Lunettes collection for Spring 2011 presents three new innovatively designed optical styles for today’s mature elegant woman. The new releases reflect the timeless beauty and allure of Parisian elegance, inspired by the artistry and craftsmanship of fine jewelry.

The three women’s styles, CD-293, CD-294 and CD-295, feature a delicate rope chain detail, which adorns the frame’s metal temples. This exquisite accent blends seamlessly into an open end-piece design, accentuated by enamel-filled signature CD logo treatments. The availability of three classic shapes easily accommodate a wide range of multi-focal prescriptions, while providing the utmost in fashionable style.

Style CD-293 features a double-modified oval front shape in handmade acetate, paired with acetate temple tips in complimentary colors. Style CD-294 features a more angular front shape in metal, while style CD-295’s sleek silhouette is highlighted by the frame’s semi-rimless soft rectangular front. A rich color palette, including marbleized and translucent options, draws attention to the acetate temple tips of these two metal styles.

The collection is available in soft metallic colors, as well as a variety of rich hues, designed to coordinate with the fashion-forward lifestyle of today’s woman. These three new styles will be presented at Vision Expo East at a dispenser’s price of $46.95. Contact your Viva Sales Consultant for additional information at 800-345-VIVA, or visit vivagroup.com

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Dolce & Gabbana 2011 Animal Print Sunglasses Collection

February 21st, 2011

dolcegabbana

Creativity, glamour and sensuality characterize the new exclusive eyewear collection with animal print from Dolce & Gabbana. In compelling and eye-catching colors like light blue, red, purple, green and yellow, the traditional print playfully interprets new fascinating ways for women to create their own individual style in a unique way.

DG 4098
Acetate model with a seductive rectangular shape, light and very comfortable. The logo on the bracket is discreet and refined, the inner bar end is in an elegant gold plaque and is laser engraved with the logo. In the exclusive Animal-colors, a must-have of the women’s collection of Dolce & Gabbana, stand out in the colors red, purple and light blue.

DG 4099
The Aviator model, a Dolce & Gabbana icon in the Animal-exclusive colors are perfect for all those who have a blend of elegance and sensuality. There is a small three-dimensional logo at the temple and a gold plaque with the laser engraved logo decorated on the inside bar end. The available colors include purple, red and yellow.

DG 4101
A women’s large sunglass with a lot of charm, in which the design at framework has an interesting effect on the profile view. The relief logo is outside of the temple and the gold plaque with logo is at the inner temple end. The Animal color palette is perfect for the Dolce & Gabbana style. Available colors are purple, red and green.

dolcegabbana.com | luxottica.com

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Prada Spring/Summer 2011 Collection: Attractive New Standards and Trends

February 18th, 2011

pradalogoClean lines with elegant metal details in the distinctive style of the Prada brand stands for a collection that is equally the looks of vintage as modern. A look at the past from a modern perspective, contemporary forms and colors indicate the personal models of the coming season.

Model VPR 09N
This eyewear has a rectangular front frame with a classic and powerful form. The arrow logo in the metal insert between the front and temples gives these glasses a common and simple elegance. These optical glasses are available in black, tortoiseshell, and the color variations of gray denim and red.

Model VPR 12N
The charm of this frame, the larger shape, evokes the ’70s. The iconic Prada triangle logo located on both sides of the temples reflects the origin of the brand and gives the eye a vintage look. The feminine color combinations are black and brown, ivory diamond pattern, a two-color model in powder and denim with ivory on the inside.

Model SPR 01N
These glasses take on the playboy style of the 70s. The wide, rectangular shape is enhanced by a double bridge. The logo in the form of a metal plaque with the classic text “Prada” which is underlined by two lines surround the sides and stands out from the temple. Classic colors like black and tortoise shell are in addition to the two new camouflage shades of gray and tobacco. These are available in gradient and solid tinted lenses.

Model SPR 50N
A simple and classic pilot style for this model reminiscent of the ’60s. The oval and narrow front is carefully crafted with the metal arrow logo, which connects the bracket to the front, the latest trend. The brackets in the form of a forwardly tapering lance gives the model a contemporary look. Available in black acetate, gradient black, tortoiseshell, tobacco or denim with solid tinted lenses and gradient.

Model SPR 04N
Acetate model in a feminine rounded retro style. The upper front area in the form of swallow wings is decorated with metal detail that links it to the sides and ends in the engraving of the Prada logo. The new colors available: leopard, black transparent mesh effect with diamond motifs and talc.

Model SPR 14N
These retro glasses are characterized by the wide glasses in a hexagonal shape. The temple consists of a vertically protruding metal detail on the front that gives the frame a feminine and elegant character. The Prada logo is made of a metal plate coated with resin. The exterior blue, crimson, brown, or black with a contrasting printed fabric inside.

Model SPR 53N
Feminine model in a vintage style with graduated lenses for a make-up effect. The design of the glasses is enhanced with small metal rivets in a triangular shape. The elegant and small tube-shaped temples give the impression of lightness and draws attention to the front. Graduated lenses and classic pastel colors.

prada.com | luxottica.com

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Modo Introduces New Styles to the 6000 Series

February 17th, 2011

Following its success of VEW 2010, Modo adds new styles to the timeless 6000 plastic series. The Spring/Summer 2011 collection is composed of 5 new styles.

New modern and clean acetate frames feature distinct metal details incorporating the hinge. Each detail is unique and subtle that adds interest to the style while not distracting from the purity of form and balance of proportions. Acetates are all handmade with new and notable shades including light Brown Horn, Red Stripe and clear crystal and each frame comes in a stylish black leather case.

6014 – An uplifting, soft rectangular style for men.

6015 – A well-balanced, men’s rectangle.

6016 – A unisex retro-modern rectangle.

6017 – A strong rectangular shaped men’s frame.

modo.com

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Seraphin Eyewear: Neo-Classical Eyewear for the Future

February 16th, 2011

seraphinlogoThe Seraphin Eyewear collection continues to out-surpass itself every year. For 2011 Neo-Classical eyewear is the new look. Neo-Classical eyewear styles take our perceptions of tradition and shape our vision of eyewear in the future.

Seraphin continually re-defines eyewear by adapting the finest elements of luxury eyewear from the past into fresh, contemporary interpretations intended to please the eyewear aspirant with a keen perception of fashion. In each frame lies a unique story that exemplifies the characteristics of the model and validates its place in the collection. Each captivating style reflects a celebrated trendsetter of a bygone era through the placement of acute details, rich color and handmade materials.

Pleasant
The Pleasant is a potent blend of unique details and historic charm. The distinctly shaped lens encrusted with Austrian crystals gives the frame a feeling of class and luxury without falling into the category of over embellishment. The bold laser engravings are reminiscent of an ancient Roman vessel and bring to life a playful worldly aesthetic.

LaSalle
A new addition to the Seraphin line that combines simplicity and acute details to create a unique style that finds its own place within the collection. The LaSalle is a testament to elegance with its feathered front and beautifully tapered temples. Soft curves and a carefully chosen color palette give the LaSalle a sustaining dose of sophistication.

Pillsbury
To satisfy the exquisite taste of today’s most discerning buyers Seraphin released the Pillsbury, a sleek, retro inspired cat-eye designed to demand attention. Inspired by an era of class and romanticism, the Pillsbury is the perfect addition to the wardrobe of the whimsy, boutique store enthusiast. The carefully placed Austrian crystals and charismatic shape give that uplifting shape for a women of mystery.

Marquette
Once known as a famous explorer, the Marquette joins the Seraphin line as an expedition in women’s fashion. A feminine cat-eye, the Marquette’s deep color palette is emphasized by the creamy white pearl/satin gold selection. Intricate etching in Italian acetate complements meticulous metal embossing, an aura of a women exploring her inner fashioneyesta!

All Seraphin eyewear styles come with a leather hardcase and mico-fiber cleaning cloth. Point-of-purchase materials include a Seraphin logo plaque, counter card and large window banners.

ogiframes.com/seraphin

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Another Stylish Eyewear Collection from Efva Attling

February 15th, 2011

Every new eyewear collection from Efva Attling is an exciting mix of classic styles that look good whatever is happening in the fashion skies, and a number of fresh styles that are always in line with international trends and up-to-the-minute details. Hit TV series “Mad Men” with its 1950s and 60s influences hasn’t just inspired renowned fashion icons – it has also been the inspiration behind Kitten and Dr Hyde, two of the new styles in Efva’s collection.

The new eyewear collection from Efva Attling is bang on trend, taking the lead from current fashion with strong influences from the late 1950s and 60s, allowing women to be super feminine and the men to be stylishly masculine.

“It’s no secret that Don Draper and the rest of the characters in Mad Men have been the inspiration behind my finding the right 60s look for some of my new styles,” says Efva.

“I designed Dr Hyde with Don Draper in mind. It’s a classic retro style that comes in shades such as Havana-coloured acetate to get the right feel. The semi-rimless design makes them easy to wear, and the little rhombus forming the decorative element at the front breaks with the traditional circle shaped detail. Dr Hyde are masculine frames, but can just as well be worn by a woman.”

“Kitten is the super-feminine equivalent. It’s a style I wear myself when the mood takes me – those days when I feel like wearing a wide skirt with a pronounced waistline. Wearing real cat-eye glasses with this look creates the perfect 1960s feel. I think the little glittery gems on the left-hand side of the front, or beauty spot, as I like to think of it, adds an extra feminine touch. To me, this beauty spot is like a little flirtation with the world around me,” says Efva.

In addition to Dr Hyde and Kitten, the collection contains five optical styles and two styles of sunglasses. As always, there’s also an option for those who like to match Efva’s jewellery with their eyewear. In this collection it is the Eden style which has sidepieces decorated in the flowers from the jewellery collection of the same name.

Chain Gang is a bolder style, also in Monel metal, with a softly rounded front and full-bodied sidepieces featuring a chain pattern inspired by a chunky bracelet. Chains are a very popular trend in the fashion world, where chain details grace bags, shoes and clothing. Jewellery and chain details are also incorporated in the two styles of sunglasses – Twisted and Pierced Soleil – flattering shades to hide behind when the spring sunshine makes an appearance.

For those who prefer acetate to metal, Liam is an exciting alternative. The virile acetate style with large lenses is designed to suit those with slightly larger faces. It has a very effective pattern detail on the bridge, which also appears on the upper section of the sidepieces. Liam frames with their distinctive character are the choice for those who like to be seen. But those who don’t want to follow the trend for large, heavy acetate frames should take a look at Flying instead. This Art Deco inspired unisex aviator style with a Monel metal front and acetate sidepieces is the clear alternative. It’s not just the name, but also the three-piece metal corner that puts you in mind of military rank insignia, fighter pilots and films such as Top Gun and Pearl Harbor.

“I’m very excited that men have finally discovered my range of eyewear,” says Efva. “More and more men are daring to wear a pair of Efva Attling glasses. This could be because Attling Man, my collection of jewellery and accessories, has now found a solid customer base. It means that men who wear my jewellery and watches also have the courage to go to the opticians and try a pair of my glasses,” says Efva.

Style: 8503
Dr Hyde. Retro style with a clear 1950s/60s influence inspired by Don Draper, the leading character in the TV series, Mad Men. Semi-rimless in acetate/Monel metal. Colours: Brown Havanna/Silver, Black/Silver, Grey/Silver

Style: 8504
Eden. Feminine jewellery style in Monel metal with floral decorations on the sidepieces taken from Efva’s Eden jewellery collection. Colours: Gold, Silver

Style: 8505
Chain Gang. A style with influences from the 1980s featuring the fashionable chain detail on the sidepieces. Colours: Gold, Matt silver, Light silver

Style: 8506
Flying. An Art Deco-inspired unisex aviator style with a Monel metal front and acetate sidepieces. Easy-to-wear style with an exciting sidepiece attachment. Colours: Gold/Havanna, Silver/Black, Light silver/Grey

Style: 8507
Liam. Sturdy acetate style with large lenses and effective pattern detail on the bridge and sidepieces. A good style for larger faces. Colours: Brown Havanna, Black, Grey

Style: 8509
Kitten. Feminine cat-eye style with a strong retro factor. Acetate with decorative gems on the front. Colours: Lilac transparent, Brown Havanna, Black

Style: 8330
Twisted. Glamorous Hollywood-style feminine sunglasses with a generously rounded shape and exciting twisted sidepieces. Colours: Brown Havanna/Gold, Black/Silver

Style: 8331
Pierced Soleil. Flattering sunglasses designed to suit most faces. The E-signature gives a pierced feel to the sidepieces. Colours: Brown Havanna/Gold, Black/Silver

scandinavianeyewear.se | efvaattling.com

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