Transitions Optical, The Copperheads and Innisbrook Resort announced details of Transitions Championship, the week-long PGA Tour golf event that focuses on the importance of healthy vision and the critical role vision plays in sports performance and a healthy lifestyle.
The Transitions Championship will kick off with the “Think About Your Eyes Family Walk” benefiting Prevent Blindness Florida on Sunday, March 13, during which participants will have the opportunity to walk the course the pros play and enjoy a family BBQ and entertainment for families with children by Radio Disney.
New to tournament week this year is the renaming of the former “Live Your Vision Pavilion” to the “Think About Your Eyes Pavilion,” based on Transitions’ affiliation with the Foundation for Eye Health Awareness and its “Think About Your Eyes” campaign. The pavilion, which will offer information, education and hands-on experiences, including sports-vision demonstrations, meet and greets with the pros, health and wellness screenings and more, will be located behind the 18th green in an area called the “Healthy Sight Village.”
Other activities within the Healthy Sight Village include the “LensCrafters Kids’ Zone,” featuring complimentary vision screenings and entertainment for children, free books and read-alouds with mobile literacy unit “Bess the Book Bus” tours of a mobile eye exam clinic called “Eyenstein,” created by Transitions and VSP Vision Care, and the “Competitive Advantage” area developed by Nike, Transitions and VSP, where attendees will learn about the impact on vision and putting and have the opportunity to receive putting makeovers, tips and participate in putting drills.
Oakley will again host its “Rolling O” golf experience as well as an Oakley Pro-Am for local club professionals on Tuesday, March 15 on the Island Course at Innisbrook Resort. Callaway will have a presence within the Healthy Sight Village and will offer demos and sales opportunities for Neox Transitions SolFx in Callaway eyewear, and will showcase the new Callaway Razr driver.
“The cornerstone of our event and entire tournament week this year continues to revolve around the importance of healthy sight and its tie to an overall healthy lifestyle,” said Dave Cole, chief operating officer, Transitions Optical.
Transitions Optical said the tournament will benefit over 100 local Tampa Bay area charities. The tournament has made a charitable contribution of more than $25 million in the last 34 years. In addition to the charitable impact, the tournament has contributed more than $19 million to the local economy.
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