CARRERA, the international fashion eyewear brand, presents its new worldwide communication campaign with strong-impacting images to attract public attention the world over.
Conceived and promoted by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the campaign focuses on the narrative aspect of new communication with a portrait of a generation engaged in living life to the full and enjoying every moment. The message is direct and immediate, due to the clear and absorbing headline, “AFTER ALL, NO REGRETS”. This is a prompt to live life intensely, with personality and without regrets, with CARRERA sunglasses and optical frames as inseparable companions at all times.
For the ‘fast-laner’ stars of the campaign, the only rule is “to live in the fast lane”. The young men and women of the “CARRERA generation” live fast and to the max, in search of clean fun, amid emotions to be experienced, people to be met, nights to be enjoyed and dawns to be admired.
In the new images, made up of truly original shots, the campaign portrays real-life situations, after intense moments enjoyed, without regrets.
The new CARRERA campaign is part of a broad communication project for spring/summer 2011, which also comprises of a strong-impacting video with surprising content. It is directed by a young Italian film talent, Marco Gentile.
This major worldwide campaign will be implemented through a broad and complete media mix, including web, press, billboards and films. CARRERA’s commitment also continues on the website carreraworld.com and on social media networks, to boost activities begun in 2010.
For the coming season, CARRERA, the reference brand name for those who want to be authentic and fashionable without compromise, presents a collection of original and stylish models with unmistakable style and elegant materials. The new eyewear has a winning design and strong appeal.
The collection of CARRERA sunglasses and optical frames, designed by Enzo Sopracolle, is manufactured and distributed by the Safilo Group.