Archive for May, 2011

Bausch + Lomb and Lions Clubs Bring Sight-Saving Prevention and Treatment To China

May 31st, 2011

On May 12, 2011, representatives from Lions Clubs International Foundation (LCIF) awarded the Tianjin Eye Hospital a $150,000 grant to finance a specialized pediatric cataract training initiative. The grant is made possible through the Pediatric Cataract Initiative (PCI), which identifies, funds and promotes innovative methods for overcoming visual impairments caused by pediatric cataracts.

“Today there may be as many as 40,000 children in China suffering from pediatric cataract, a condition that is treatable, and in some cases, preventable,” said Joe Barr, O.D., M.S., F.A.A.O, vice president, Global Clinical and Medical Affairs and Professional Services, Vision Care, Bausch + Lomb. “This grant continues Bausch + Lomb’s commitment to China; helping people to see better -to live better. We hope that this grant will enable Tianjin Eye Hospital to provide much-needed training and treatment in the region, so that together we can improve patient health, outcomes and quality of life.”

Eberhard J. Wirfs, chairperson of LCIF adds,

“This partnership allows us to further our efforts at improving eye care in an underserved area of the world where so many children suffer long-term vision problems or permanent blindness as a result of pediatric cataract.”

The $150,000 grant will be used for:

Training and education

  • Train the region’s pediatric and cataract ophthalmologists on the treatment and follow-up care of pediatric cataract
  • Educate parents and other healthcare workers in the region about pediatric eye diseases and fund continuing education for Tianjin’s pediatric cataract surgeons

Equipment

  • Purchase portable retinoscopes and slit lamps needed for training programs and pediatric cataract surgeries

Screenings

  • Physicians and resident physicians at Tianjin Eye Hospital will train staff at Tianjin Maternal & Child Health Care Centers to screen for pediatric cataract

“Every aspect of a child’s life – from learning ability and classroom performance to friendships and self-confidence – is affected by their vision. Through this partnership, we hope to be able to provide the treatment and follow-up care necessary to prevent infant vision loss or blindness caused by cataracts, and to better the lives of China’s children and their families,” said Dr. Tang Xin, president of Tianjin Eye Hospital.

The Bausch + Lomb/Lions Clubs global initiative represents an ongoing commitment to improving childhood cataract outcomes. Earlier this year, PCI also issued two $50,000 research grants. The first grant was awarded to the Lumbini Eye Institute to conduct cataract-focused research in western Nepal. The second was to the Calabar Teaching Hospital to investigate the causes and effects of childhood blindness in Nigeria. In the coming months, PCI will continue to fund additional cataract-focused research projects and vision research initiatives around the globe in an ongoing effort to combat the issue of childhood blindness.

bausch.com | lcif.org

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Indianapolis 500 Champ Dan Wheldon and William Rast—Winning Combination of Speed, Style and Fashion

May 27th, 2011

While the clouds and rain swirl around the Circle City as it prepares for the most historic event in racing history Indianapolis 500 Champ Dan Wheldon casually slides on his new William Rast Aviators and has a whole different perspective as the forecast now calls for a winning combination of speed, style and fashion for the 100th anniversary of the Indianapolis Motor Speedway.

Always fashion forward-Wheldon continues this trend by showcasing his style behind the wheel of the #98 William Rast, INDYCAR entry for Bryan Herta Autosport as the Green Flag drops on May 29th for the culmination and celebration of over 100 years of history in American racing.

No stranger to the winner’s circle, the Brit is best known for his masterful performance in 2005 where he dominated the open-wheel racing world by winning four of the season’s first five races-including the Indianapolis 500. With his likeness firmly engraved on the symbolic Borg Warner Trophy, he kept up his winning pace to clinch the series championship and set records for race wins (six), races led (15), points (628) and overall earnings.

“Well I’m obviously excited about my partnership with William Rast,” said Wheldon. “As a fashionista, I am proud to be representing such a cutting edge, high quality fashion brand. I am particularly pleased to help launch the new eyewear line-as protecting your eyes is crucial to our sport and your eyewear says a great deal about who you are and what you aspire to be. William Rast is undoubtedly one of the coolest fashion brands to be affiliated with, and my Aviators tell the world that I am ready to dominate this year’s race-on and off the track.”

A long term partner in merging fashion and “fast” -Bryan Herta and his team are no stranger to style and the strong connection between the fashion industry and the racing world. Founded by open wheel racing veterans Bryan Herta and Steve Newey-the team appreciates the value of the William Rast Brand and how fashion can move them forward in their preparations for this year’s Indy 500.

“I think one of the great things about our association with William Rast, is we have now been together for a few years,” said Herta. “The sponsorship and the support that we need to run our cars is important-but what they bring to the team, and what they contribute to our paddock and the sport in general-is a sense of style. By being affiliated with such a leading edge brand as William Rast-we are able to raise our profile within the racing industry-which makes us more attractive to our fans, the media and potential partners. With their support-we are in a great position to take the checkered flag for the 500 in high style.”

The fashionably paced action of Dan Wheldon and Bryan Herta Autosport can be followed on the web, or through facebook.com/officialwilliamrast, or via twitter at williamrast.

The Indianapolis 500 will air live on ABC, May 29th at 12:00 pm. Qualifications will begin Saturday, May 21st and air live on VERSUS from 11am-2:30 pm and 4:30-6:30. They continue on Sunday, May 22nd from 12:00-6:00 pm. All times Eastern. For more broadcast and live streaming information go to www.indianapolis500.com | www.williamrast.com

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New TMX by Timex On-Trend Designs For Active Young Adults

May 26th, 2011

Kenmark is releasing new on-trend designs in its TMX by Timex collection, for active young adults.

These new styles combine dynamic shapes with masculine colors to create a modern, sporty look and feel. Geared towards boys and young adults ages 8-18, TMX frames are as active and adventurous as the teenagers who wear them. These frames are sleek, stylish, and durable with spring hinges and adjustable nosepads; making them a perfect choice for the most active of young adults.

Model: Tackle

Frames are available in wearable shades of black, brown, and gunmetal.

New TMX frames are: Aero, Advantage, Clench, Franchise, Regulate, Scramble, Tackle and Torque. Each TMX frame comes with a grey and yellow zippered case and features a three-year warranty.

About Timex

Timex Corporation is the nation’s leading watch manufacturer. With a large and varied line of watches, Timex has the style for everyone. From the locker room to the board room, there is a great Timex style time-piece for you. Timex watches are available at most mass-market outlets and many fine department stores. Products are also seen on the wrist of many great athletes competing in Ironman® events world-wide.

kenmarkoptical.com

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Ted Baker Eyewear: Where English Heritage Meets Eccentric Contemporary Dressing

May 25th, 2011

Ted Baker is where English heritage meets eccentric contemporary dressing, paired with British mischief. In a celebration of Ted fashion, traditions are kept but rules are broken to bring the best of finishes in the combination of fashion and function.

This spring season, Ted Baker’s menswear collection is true to European design with straight angles that are minimalist with cutting edge appeal. Ted Baker tailors the essentials of lines, stripes and angels for the discerning gentleman who seeks a quintessential wardrobe for modern living, splashed with the right amount of color and surface decoration.

Ted showcases his new take on angler lines with seven optical styles that are designed with cutting edge appeal to his attitude, tone or contrasting coloration for his modern lifestyle, and straight angles to pair with his sense of humor.

The newest men’s styles from the Ted Baker optical collection are perfect for the gents that need a little less pop in the office while suited up, but still needs a bit of that Ted Baker flair for happy hour! These optical styles may look edgy in the hand, but are very wearable on the face. That is the Ted Baker way! You always need to do a double take to be sure.

Ted Baker says “The secret of fashion is to lead not to follow but never to lead too far.” But Ted also knows it’s all about comfort, comfort, comfort. Having a frame on all day with the slightest discomfort can greatly affect a person’s ability to function. Lifestyle incorporates the function into fashion. There’s some TEDucation for you.

www.tura.com

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“Flare” Sunglasses is the New Addition to the Wiley X Active Series

May 24th, 2011

Wiley X Eyewear has expanded its popular Active Series™ of performance sunglasses with the stylish new Flare™ for 2011.

Those with a “flair” for fashion will appreciate this new model’s attractive styling. The Wiley X Flare combines a frame ideally shaped for small-to medium-sized faces with wrap-around coverage to protect eyes from the sun’s harmful rays whether enjoying the great outdoors, driving on the highway or relaxing on the beach. The new Wiley X Flare is designed to do it all, and help you look good doing it.

The Flare features a Gloss Black frame matched with Grey Lenses to give wearers an understated, no-nonsense appearance. For those looking for a flashier look with 100% polarization, the Flare is also offered in a Polarized Emerald Mirror Lens inside a Matte Black Frame. Function and style are combined in the wide temples that block glare while providing an ideal location for the company’s distinctive WX logo. Wiley X’s non-slip rubberized temple tips and nose pads ensure that the Flare stays comfortably in place, regardless of the outdoor activity and how hot the action gets.

And Wiley X knows a thing or two about action. As a leading provider of performance eyewear for several elite Special Forces units for more than 25 years, Wiley X is known for protecting people’s vision under the most challenging conditions. And this same level of protection is built into every Wiley X product. In fact, Wiley X is the only premium performance sunglass manufacturer whose entire line meets ANSI Z87.1-2003 high velocity and high mass impact and optical performance standards. This is why Wiley X is also a leading choice of industrial safety programs, top NASCAR drivers, professional tournament fishermen and other action sports athletes.

The Wiley X Flare’s nearly indestructible frames are outfitted with shatterproof Selenite™ polycarbonate lenses offering 100% protection against harmful UVA /UVB rays. These lenses not only protect the wearer’s eyes against everything Mother Nature can throw his way, they deliver sharp, crystal-clear vision and superior contrast for all activities. The Flare is also RX ready, making it ideal for people who require prescription eyewear.

wileyx.com

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Lucky Kid Eyewear: Free-Spirited Style Crafted with Bold Personality

May 23rd, 2011

Lucky Kid frames with new eyewear designs featuring free-spirited style on frames crafted with bold personality, yet practical enough for everyday wear. This fully handmade collection in color-conscious acetate or metal provides durability for Lucky Kids and tweens on the move.

Lucky Kid eyewear sports signature details on every frame including Lucky Brand’s four-leaf clover on temple tips, “Lucky” logo on the temple, and “Lucky Me” hidden on the inside for a bit of cheekiness. Spring hinges, found on all Lucky Kid frames, function to provide essential comfort and strong flexibility.

Favorites for the girls include Dreamer, with laser cut floral temples in blossoming shades and grown-up feminine style. Beach Trip is her sassy sister with double layer acetate in irresistible colors and pretty patterned metal temples. Summer features a garden of flowers on a matte metallic frame, playful and bright just like its name.

For the dudes, the Skip Day is classically cool in an acetate front and basket-weave metal temples, while Break Time has a striking full matte metal construction, both in shades of blue, brown and black.

The new Lucky Kid campaign featuring the Summer and Skip Day was shot exclusively for REM Eyewear by photographer Marissa Zarembsky.

About Lucky Brand

Lucky Brand designs and produces jeans, sportswear, knits, wovens, outerwear, T-shirts and active wear. Additional Lucky Brand licensed products include swimwear and accessories for men and women. The Lucky Brand collections are carried at better department and specialty stores, and at over 183 company-owned stores nationwide and three internationally.

About REM Eyewear

Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the United Kingdom. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.

remeyewear.com | luckybrand.com

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“Frames Of Your Life” Has Now Reached the United States

May 20th, 2011

Life is made up of moments that follow each other, constantly bringing something new. It is composed of different sensations and emotions, and our eyewear accompanies us on this fascinating journey like a trusted companion from whom we simply cannot separate. These are not just simple frames through which to observe the world, but instruments through which we live and experience every moment to the full, grasping event the tiniest details and shades of meaning.

Following the success achieved in Milan, Paris, London and Berlin, the travelling street initiative exhibit: Frames Of Your Life has now reached the U.S.

Tommy Ton and Jared Eng

Tommy Ton, the successful fashion blogger, and Jared Eng, of the popular entertainment blog JustJared.com, were both commissioned by Giorgio Armani to immortalize scenesters in the country’s two most influential cities: Los Angeles and New York.

Both Tommy and Jared were able to snap raw and stylish shots of young hipsters and/or celebrities during moments of their lives while modeling the vintage inspired frames from the Giorgio Armani Frames of Life collection.

Tommy Ton’s works were displayed on March 29th at Selima Optique on Bond Street in New York City while Jared Eng’s were showcased on March 31st at Optica in Beverly Hills. During each event, party-goers took playful Polaroid photos wearing frames from the Giorgio Armani Frames of Life Collection.

Frames Of Your Life Project – An Ongoing Showcase of Style

The best street shots from Milan, Paris, London, Berlin, New York and Los Angeles have been selected and uploaded onto www.armani.com/framesofyourlife. From there, one can vote on his/her favorite portraits and share it on Facebook.

The result is a digital photography book presenting Giorgio Armani eyewear as seen through the lenses of these international bloggers and photographers – a showcase of the street looks they found the most stylish and representative of the Giorgio Armani aesthetic.

The next stops on the Frames of Your Life adventure include Hong Kong, Beijing, Shanghai and other major cities. Furthermore, a selection of the best shots from all over the world will be curated and will feature in a special event – the spectacular finale to this voyage of discovery.

www.armani.com/framesofyourlife

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Stylish and Hip-New Betsey Johnson “Le Tour de Betsey”

May 19th, 2011

The Le Tour de Betsey group is evocative of the City of Light’s world-renowned fashion aesthetic. Stylish and hip, these frames are classic Betsey Johnson with an alluring French flair.

Chic, a geometric style, J’Adore, a petite oval, and Belle, a retro cat-eye, are optical frames while Couture is a cat-eye sunglass. Each style features vintage-inspired pins on the front of the frames and color blocking on the custom laminated acetate temples.

Strong shapes and pop colors are the true highlights of this group with new color combinations including Sky/Green and Berry/Blue taking center stage. Très magnifique!

About Betsey Johnson

New York designer Betsey Johnson has built her long-standing career in fashion by following her own set of rules. Known for her celebration of the exuberant, the embellished, and the over the top, Betsey has been rocking the fashion industry with her unique and original designs since the 1960’s. Her commitment to remain true to her one-of-a-kind vision has afforded Betsey continued success in an industry known for its fickleness. Her ability to change with the times while keeping her designs pure has not gone unnoticed. At the 1999 CFDA Awards, Betsey was presented The Timeless Talent Award created especially for her, which recognized her influence on fashion throughout her career.

Betsey Johnson, both the woman and the label, is constantly moving forward and continues to keep a strong foothold in the fashion industry with no signs of letting up anytime soon. Her love of detail and design is evident in everything she does in life and in business. Her enthusiasm, creativity and boundless talent that have kept her at the forefront of fashion for the past 45 years will keep Betsey going for years to come.

“Making clothes involves what I like…color, pattern, shape and movement…I like the everyday process…the people, the pressure, the surprise of seeing the work come alive walking and dancing around on strangers. Like red lipstick on the mouth, my products wake up and brighten and bring the wearer to life…drawing attention to her beauty and specialness…her moods and movements…her dreams and fantasies.”

As one journalist recently quoted,

“If Betsey Johnson didn’t exist, we would have to invent her, simply to remind ourselves that fashion can be fun. She’s the original wild child and set to paint the town pink!”

brobinson.com

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Wiley X Continues Commitment to Help Eradicate Breast Cancer

May 18th, 2011

Wiley X® announced it will be continuing its commitment to help eradicate breast cancer, the disease that claimed more than 40,000 American lives last year. The company will be donating $3 for each pair of Wiley X Lacey glasses sold – one of its best-selling models – to The Breast Cancer Research Foundation® (BCRF). Last year Wiley X succeeded in raising more than $10,000 for the cause and is taking the pledge to once more meet or exceed this amount.

With signature Cotton Candy-colored frames, the smartly designed Wiley X Lacey glasses are adorned with a special Pink Ribbon cling sticker on the lens. Both polarized and non-polarized models of the Wiley X Lacey are part of the fundraising program. Last year the program received a more than overwhelming response from the company’s dealer and retail network.

Wiley X expects a similar reception this year. “The mission Wiley X joins is a simple and honorable one: to achieve prevention and a cure for breast cancer in our lifetime,” said Wiley X President of Sales Myles Freeman, Jr. “All of us at the company feel privileged to be a part of such a noble cause.”

Don’t let its good looks fool you, performance lies at the core of the Wiley X Lacey glasses. The Wiley X Lacey was in fact designed with the dual purpose of style and protection. Certified as Occupational Eye Protection, Wiley X is the only premium sunglass manufacturer that has official ANSI Z87.1-2003 high velocity and a high mass impact standards rating on its entire product line.

The Breast Cancer Research Foundation® was founded in 1993 by Evelyn H. Lauder as an independent, not-for-profit organization dedicated to funding innovative clinical and translational research. In 2010, BCRF awarded $33 million to 172 scientists across the United States, Canada, Latin America, Europe, the Middle East, and Australia. Currently, more than 90 cents of every dollar donated is directed to breast cancer research and awareness programs. With exceptionally low administrative costs, BCRF continues to be one of the most efficient organizations in the country.

BCRF has received 4 stars from Charity Navigator and an “A+” from The American Institute of Philanthropy. For more information about BCRF, visit www.bcrfcure.org

www.wileyx.com

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Jennifer Lopez Wears Gucci GG 2909/S In New Music Video

May 17th, 2011

Gucci is pleased to announce that Jennifer Lopez has chosen the House’s iconic aviator sunglasses for her latest music video “I’m Into You.” Recently released, the second single from her seventh studio album, Love?, features Lil Wayne and co-writing by Taio Cruz.

The video for the island-flavored, mid-tempo love song was directed by Melina, against the stunning backdrop of the Chichen Itza Mayan ruins and the beautiful beaches of Tulum. Juxtaposing natural locations and history with spectacular bursts of unexpected color to create true art, the video is a series of vignettes that celebrates old and new, ancient and modern, vintage and couture.

Gucci GG 2909/S

In one scene Jennifer is shown relaxing on the gorgeous Tulum beach in a white bikini, her eyes being shielded from the hot Mexican sun in a pair of unmistakably glamorous lilac-colored metal aviator Gucci sunglasses. The iconic Gucci GG 2909/S double-bridge aviator features an Eighties retro sensibility with its slender elongated lens shape and metal Gucci script logo on the lower left portion of the lens. The style, produced under license by Safilo Group, debuted on the runway with Creative Director Frida Giannini’s Spring Summer collection.

“Love?” is currently available everywhere (Island Def Jam) and features Jennifer’s most personal music to date. “Love?” combines R&B, pop and hip-hop for a mixture of club-ready singles and mid-tempo songs. The album’s lead single, “On The Floor,” hit #1 on iTunes in 17 countries and currently has over 90 million views on YouTube.

The Gucci women’s eyewear collection expresses a feminine sophistication that combines the House’s signature details with original shapes. The frames reflect a luxurious style with fine materials and expert craftsmanship in an unconventional, contemporary collection that is perfectly in keeping with Gucci’s heritage.

www.safilo.com

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