Ingeniously marrying a bit of pop culture into re-imagined cult classics, ClearVision Optical, a leader in the eyewear industry, together with Marc Ecko, artist, craftsman and perennial leader in style, bring forth a never-before-seen experience in men’s eyewear.
“Working on eyewear was an exciting challenge,” says Marc Ecko of Marc Ecko Enterprises. “The idea of being able to share my point of view for design and accessories in such a personal, subtle, yet expressive category such as eyewear was a great creative challenge. The team at Clear Vision was amazing. They worked directly with me and authentically captured a voice that I believe reflects a look and feel my consumer is seeking. I can’t wait to get a few pairs myself!”
A new American sensibility that re-imagines cult classics, Marc Ecko Cut & Sew Eyewear brings a whole new dimension to the men’s eyewear marketplace. Modern, contemporary looks with subtle surprises and hidden details are key elements. The relevance and unique style of the brand is emphasized by these unique product aspects. Components for the inimitable hardware were drawn from inspiration of turn of the century industrial and utilitarian tools, including: knurling metal seen on machinist tools, microphones, military components and record turntables as well as textures from vintage foot lockers, driving gloves and car vents. The color palette of black, blue/black, olive drab and green khaki are suggestions of “covert operations” and give the entire collection a sexy, stealth and authentic feel.
“We are thrilled over our partnership with Marc Ecko Cut & Sew and honored to work with a brand of this caliber,” says ClearVision’s Vice President, Peter Friedfeld. “We created a collection that is fresh to the optical market for 20-40 year old men by offering them high style at an attainable price point. Staying parallel to Mark Ecko Cut & Sew fashions, we translate the same authentic, urban styling into eyewear. We are confident this collection will be well-received in the industry.”
An experience in Popstalgia, this future-minded with a wink to the past Ecko-ology is brought into every piece. Paying homage to Marc’s grandfather and his influence in Cut & Sew fashions, the collection speaks to the unique detailing inspired from a simple pair of tailor shears. The curve of the frame temple was inspired by this shape and is a unique signifying detail to the collection. Key to the collection, each piece features the signature laser shears logo on every temple tip. The single eye of the skull mimics the “eye” of the needle – and passion of a true craftsman.
An initial collection of 13 optical models and 5 sun styles, highlights include:
Agitator – An edgy flat metal frame with carbon fiber inlay on the acetate temple. The Agitator is available in Black, Blue Slate and Gunmetal Matte.
Futurist – A semi-rimless frame with a modern, flat metal double bridge. The unique venting details on the temples are inspired by car grills. The Futurist is available in Black, Brown and Pewter.
Defender – A bold, sexy acetate frame with metal logo plaque trim, the Defender is available in Black (matte finish), Green Olive Tortoise (matte finish) and Smoke Crystal (translucent).
Voyeur – Chic with a sexy edge, this acetate frame features a unique raised temple pattern that mimics leather tufting. It is available in Black, Blue Black Tortoise and Green Olive Tortoise.
The Alex – A unique version of the Clubmaster, this retro style is inspired by turn of the century elements. Featuring a unique two-piece temple construction and the “shears” iconic silver logo trim on the frame front; The Alex pays homage to Marc’s grandfather, Alex, and is available in Black, Green Olive Tortoise and Tokyo Tortoise.
Showdown – Modern and very chic, Showdown is a metal frame featuring a perforated lasered texture on the acetate temple. It is available in Brown, Black and Gunmetal.
Peeping Tom – Putting a modern spin on a classic style, this semi-rimless acetate frame with a hidden metal eye wire is available in Black (with Navy temples), Merlot (with Black temples) and Tortoise (with Black temples).
Lip Reader – Designed to make a statement, this modern interpretation of the iconic wayfarer features a metal logo plaque with screw head detailing and polished acetate frame fronts with matte temples. It is available in Blue Black Tortoise, Green Olive Multi and Merlot Tortoise.
Marc Ecko Cut & Sew Eyewear will be available to purchase in August 2011 through a custom designed website featuring innovative virtual try-on technology.
For more information on the Mark Ecko Cut & Sew Eyewear Collection, please visit www.cvoptical.com