Diesel Eyewear is back on the market, stronger than ever. The Spring-Summer 2012 sunglasses collection is the birth of a new collaboration between Marcolin and Diesel, the know-how of sunglasses fused with the creativity of Diesel. Truly speaking the language of the label, this collection gives as a bold, iconic rock and roll look, defining the vintage of the future: it is pure Diesel DNA, and the tip of the mountain for successful living.
The Diesel Collection can be grouped into a fantastic five divisions: high-end female frames featuring fashion and trend-setter shapes linked to the Diesel world for colors and details; high end male frames featuring truly Diesel DNA with materials such as studs, leather, and scratched metal; military/work-wear frames, a distinctly Diesel concept in mainly male/unisex styles; Vintage inspired frames featuring the Diesel logo as graphic detail and employing the use of sporty colors in clash; and finally frames dedicated to a younger target consumer, featuring Diesel twists with a wide use of bright color.
It is for women, it is for men. It is military, it is vintage. It is matt, it is shiny. It is Double Trouble.
The rivet decoration simulates an overlap effect while the asymmetric color finishing displays an aesthetic versatility. The contrast of shiny and matt materials and the contrast colors on both the frame and temples emphasize the sunglasses multifaceted design, while embodying the Diesel heritage through its rock and roll edge.
Marcolin, listed on the Milan Stock Exchange, is one of the leading eyewear companies, and stands out, in the luxury sector, for the premium quality of its products, its attention to detail, and focused distribution. The portfolio of licensed brands includes: Cover Girl Eyewear, DSquared2 Eyewear, Ferrari, Hogan Eyewear, John Galliano Eyewear, Just Cavalli Eyewear, Kenneth Cole New York, Kenneth Cole Reaction, Miss Sixty Glasses, Montblanc, Replay Eyes, Roberto Cavalli Eyewear, Swarovski Eyewear, Timberland, Tod’s Eyewear, Tom Ford Eyewear. Marcolin and Web Eyewear feature among the Group’s own brands.
Diesel is a truly worldwide organization. From its Headquarters in Breganze, it directly manages around 20 subsidiaries across Europe, Asia and the Americas. It is now present in more than 80 countries with 5,000 points of sale and more than 500 Diesel mono-brand stores. Diesel is part of the holding Only the Brave, which also incorporates 55DSL, Staff International, Maison Martin Margiela and Viktor & Rolf. In 2008, the holding’s revenues amounted to more than 1.300 billion euro.