EYEKEMIST is a new frame collection launched in 2011 by three young eyewear lovers from two french companies named UGD Sarl and Domaine Des Lunetiers. After spending many years in the eyewear maket, they decided to mix their inspirations to build a collection around Alchemy.
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Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]
Tyler Essenberg has long considered himself an “idea man.” When he was 6, he told his mother about a gadget that would enable a telephone user to talk without holding a phone. A headset, his mother told him, already existed. But that didn’t deter Essenberg. Later, in junior high, he imagined a fertilizer that would slow the [...]
Myopia Progression Control (MPC) developed by Visioneering Technologies, Inc. (VTI) shows significant potential for d... [...]
Relief from dry eye and other symptoms of discomfort experienced by contact lens wearers may come through simply swit... [...]
ODMA has announced the finalists in the 2013 ODMA Awards of Excellence program, aimed to reward the very best in fash... [...]
Essilor has acquired a majority stake in EyeBuyDirect.com, according to the French daily newspaper Le Figaro. Founded... [...]
Bionic Vision Australia has developed an app that simulates the sort of vision that a person might experience using a... [...]
Derek Lam Eyewear Spring Summer 20131 featured soft cat-eye shaping with retro keyhole bridge. Unusual colorations in sensual brown tortoise and tortoise. [...]
Jared Leto wearing BOSS 0477/S sunglasses in Paris on April 27th, 2013 [...]
Spring/summer Esprit Kids frames are influenced by cool fashion trends such as denim, prints and transparent fabrics, there’s a cool, fun optical style for every little one in [...]
Number of people has allergies or asthma is one in five! Allergy patients can present themselves with itchy, red, watery and dry eyes. They often complain of having a constant [...]
Don’t know who made this, but we like it.. Cloud Computing Eyewear, Eyewear with sky, sun and clouds, what a way to brighten your day! [...]
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Hey I love this post, good job!