Efva Attling, who has been hitting the headlines with her new store in New York, has launched a collection of eyewear with a strong retro feel. Her cateye and aviator styles along with sturdier acetate models capture current trends, while small, subtle touches inspired by Efva’s jewellery collections are also part of the look. Efva Attling’s October 2011 collection comprises seven optical styles in acetate and metal and two styles of sunglasses.
“Although the 1950s and 60s have been in vogue for a while now, the retro trend is still influencing large sectors of the fashion world. As always it is important when I am designing to find the right mix of trend-rich and classic – especially for eyewear, as the wearer has to live with it for a while,” says Efva. “I also love to incorporate the world of jewellery into the optical world to bring together my different design veins.”
Style: 8335, Claire
Sunglasses with innovative silver decor on the fronts in a cateye style that is bang on trend. Can also be used with optical lenses. Colours: Beige, Black.
“For those who dare to wear, Claire sunglasses are a true cateye style with gold or silver decor at eyebrow height with a real Dita von Teese feel. Just looking at them takes you straight back to the heyday of Hollywood. The men’s aviator style, available as optical eyewear and sunglasses, has the same effect, but is designed with men in mind.”
Style: 8525, Birds
Sister style to Swallow in acetate with a more distinctive, heavier look. Silver decor in the shape of swallows on the sidepieces. Colours: Beige, Black.
Style: 8523, Swallows
Easy-to-wear rimless style with feminine decor in the shape of swallows on the sidepieces. For those who want to wear discreet, yet decorative frames. Colours: Light silver, Black.
“My Birds and Swallows styles are also retro-inspired,” says Efva. “But the small swallows that decorate the sidepieces on these sister styles have roots as far back as the 1930s. Swallows were incredibly popular as jewellery and were in fashion right up until the 1960s and 70s. Now they’re in again. If you want to combine them with matching jewellery, then you can choose from the Love Birds series in my jewelery collection.”
Style: 8519, Bow Wow One
A modern, feminine acetate style with a pretty silver bow on the sidepieces. Has a sister style – Bow Wow Two, which is slightly rounder in shape with a heavier look. Colours: Burgundy, Black, Grey.
Style: 8519, Bow Wow Two
With soft, feminine shaping and a touch of the 1960s, this style has all the makings of a feminine favourite. Acetate with silver decor in the shape of a bow. Colours: Beige, Black.
“The Bow Wow sister styles have a little bow on the sidepieces which first came to me when I was designing eyewear. It’s highly likely that I will also be creating a jewellery design with them in the future, as the little bow is so feminine and perfect for jewellery,” says Efva.
Style: 8521, Roman
This style was designed with men in mind but works just as well for women. These glasses have a real retro feel but stand out from the crowd, thanks to the effect of the silver divider on the bridge. Colours Brown, Black.
Style: 8527, Bubbles
Frames with a soft, flattering shape in acetate. Decor in the shape of silver bubbles on the front and sidepieces creates a jewellery-like feel. Colours: Brown, Black, Grey.
Style: 8528, Big A
Classic, large pilot style designed to suit men and women with a cool twisted leather detail on the bridge and rebelliously shaped decor on the sidepieces. Available as sunglasses too. Colours: Beige, Gun metal/Matt silver, Gold.
Style: 8333, Big A
Classic, large pilot style designed to suit men and women with a cool twisted leather detail on the bridge and rebelliously shaped decor on the sidepieces. Available as optical eyewear too. Colours: Beige, Gun metal/Matt silver, Gold.
Scandinavian Eyewear is a Swedish eyewear company that has been designing glasses since 1948. With its classic Skaga brand, which over the years has been created by a number of renowned Swedish designers, the company has made its mark on Scandinavian eyewear design and today is a market leader in Scandinavia.
Scandinavian Eyewear’s current portfolio includes its in-house Skaga brand as well as a number of other strong eyewear brands. Each has a different character and look, but what they all have in common is the personal commitment that goes into every single brand. Efva Attling and Oscar Magnuson design their own frames for their respective brands as part of a long-term collaboration with Scandinavian Eyewear. Lexington, Oscar Jacobson and Pilgrim are exciting new partners since 2010.
Right from the start their ambition has been to design and make eyewear of the highest quality with a clear emphasis on Scandinavian style. Scandinavian Eyewear has a heritage and history that few eyewear brands can compare to. They have been making glasses for more than 60 years and their work is backed by solid knowledge and skilled craftsmanship. High standards mean that their frames are always distinguished by simple yet elegant design solutions and care over the small details.
Over the years many leading designers have styled the company’s products, including C-A Breger, Sigvard Bernadotte, Sighsten Herrgård, Erik Ljungquist and today Carina Mollsjö, Anna Mälstad, Gustav Kristensson, Efva Attling and Oscar Magnuson.