Alain Mikli, the iconic French luxury eyewear company, announced the opening of its second West Coast location in the heart of Beverly Hills this week. Located on exclusive Rodeo Drive, Alain Mikli will cater to the most sophisticated and chic shoppers who have an affinity for innovative design and technology.
Situated among the most luxurious boutiques in Beverly Hills, the shop is both timeless and elegant, offering the latest trends in luxury eyewear from the collections of Alain Mikli and Starck Eyes.
Created by world renowned interior designer, Philippe Starck, the new Alain Mikli boutique, Beverly Hills, is a stunning display of sophistication. Featuring clean lines, the modern glass cabinets and displays highlight the eyewear as works of art. The interior is effortless; white floors combined with warm wood walls create a rich and inviting atmosphere that is both timeless and elegant. Illuminating the boutique is the singular show stopping centerpiece, a magnificent Italian hand-crafted red chandelier from Andromeda Murano.
This eye-catching shop is not a place where people pass by, it is a destination where people go and meet, offering customers a new relationship with their optician. The boutique takes special care with particular attention paid to customers in a spirit of custom-made services, solely dedicated to the sight.
“Beverly Hills is the perfect location to expand our West Coast presence. We already have a very loyal client base in Los Angeles and our customers here have a great appreciation for the high quality and craftsmanship of our handmade one of a kind frames,” said Sophie, Vice President of Alain Mikli Retail. She added, “The shoppers here seek something different and so we are delighted to bring them the world of Alain Mikli.”
An optician by trade, Alain Mikli invented a whole new profession: “eyewear designer”. For more than 30 years he has pursued his passion for people’s eyes and how they can look their best. The fundamental idea is quite simple; transform constraint into style, a handicap into an expression of personality. Alain Mikli eyeglasses are a singular combination of tradition and perfection: traditional materials, meticulous production, and unrivaled comfort thanks to a patented system. They are “frames to see as well as to be seen”.
Starck Eyes, a collaboration between Alain Mikli and Philippe Starck, offers an edgy and technical collection that features the one-of–a-kind Biolink hinge. Inspired by the human clavicle, this hinge is absent of screws allowing for multi-directional freedom of movement, unparalleled strength and exceptional comfort and fit.
The Beverly Hills shop is the fifth U.S. location for the company with more planned for 2012. Alain Mikli is located at 479 Rodeo Drive, at the corner of Little Santa Monica Boulevard in Beverly Hills. The boutique phone number is 310-247-9479.
About Alain Mikli
Launched by Frenchman Alain Mikli in 1978, the Mikli brand has become synonymous with luxury eyewear worldwide. Alain Mikli combines stylish but comfortable design with unique, high quality materials to create a look that is both practical and very elegant. Today, its stylish frames and sunglasses are worn by A-list celebrities and movie stars such as Samuel L. Jackson and Meryl Streep. There are 25 Alain Mikli shops worldwide: Paris, Saint-Germain-en-Laye, New-York, New Jersey, Düsseldorf, Berlin, Helsinki, Hong-Kong, Macau, Tokyo, Osaka, Nagoya, Taipei and Milan and San Francisco. For more information, visit Alain Mikli’s website: www.mikli.com