Zyloware Eyewear will handle distribution of Inspecs USA NASCAR Optical collection in the US, Canada and Latin America.
NASCAR Optical is both stylish and robust, targeted towards men ages 20s – 40s. Made with high-quality materials, the collection is a great value in the eyewear market. Drawing inspiration from race cars, the NASCAR Optical collection is comprised of 8 new styles (in 2 colors each) reflecting the history and integrity of the NASCAR brand.
The collection is comprised of 4 full rim and 4 semi-rimless styles featuring metal fronts and anti-slip double injection TR90 temples, providing a minimalist, sporty look with the comfort and flexibility of lightweight engineering. Carbon fiber trim inserts on the temple as well as a laser engraved logo on the outside temple provide sleek and modern detailing and instant brand recognition.
With over 75 million fans, NASCAR is the number one spectator sport in the country. NASCAR boasts the most brand loyal fans in all sport and it is estimated that 1 in 3 US adults are NASCAR fans. With 89% of fans proclaiming, “When I see the NASCAR logo on something, I know it will be a quality product”, NASCAR Optical has a clear position in the market – NASCAR Optical is truly eyewear with drive.
About Inspecs USA
Inspecs USA is the American arm of British-based Inspecs, a design and innovation driven global eyewear company. Inspecs USA designs, manufactures and markets a broad spectrum of products that appeal to a varied customer base, from competitively priced to uniquely tailored private label programs to beautifully crafted branded collections. Inspecs USA has built its award-winning reputation in North America on attention to detail, excellent inventory management and first class service and customer care.
About Zyloware
Since 1923, Zyloware has been a leading American source for eyewear, sunglasses and optical accessories. It is in its third generation of family management and remains an independently owned, family operated business, the oldest family-operated optical company in the industry. Zyloware has provided top quality products and in-house services including design, marketing, quality control and customer service. “We attribute our success to our enduring relationships with customers and suppliers. Our longevity is a result of our success.” Brand portfolio includes: Sophia Loren, Stetson, Stetson Off Road, Natori, Randy Jackson, RJ Dawgs, Daisy Fuentes, Peace.Love.Daisy, Via Spiga, Gloria Vanderbilt, Gloria by Gloria Vanderbilt, and Invincilites.
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