Archive for March, 2012

ProDesign Denmark Special Collection: Art In Layers

March 30th, 2012

The art of making an acetate frame, can seem to easy at times. Behind this special collection lies hours of perfecting the pressing and cutting process.

To obtain the 3D effect of the transition between the temple and the front, the acetate material must be cut very precisely so when you bend it, the upperside will still look smooth. The temple itself is a study in cutting and assembling the acetate layers correctly – best seen in the transparent acetate layer which is added last, but is still a seamless part of the entire temple.

The color combinations range from exclusive and classic to vibrant and dramatic! Some of these frames are not for the faint hearted! Three shapes, one of them in two sizes, in six colors each.

prodesigndenmark.com

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Switch Vision Introduces Three New Designs For 2012

March 29th, 2012

Switch Vision is excited to launch three more full frames. They have achieved overwhelming sales from The BOREAL™ the world’s first and only full frame sunglass featuring Switch Vision’s patented Magnetic Interchange Lens System that was launched last year. Taking this into account they are pleased to introduce three new designs for 2012.

These groundbreaking sunglasses continue to offer the powerful speed of Switch’s magnetic interchange system; the superior optics provided in all Switch eyewear, two cutting-edge styles (B7 and Lycan) offering thicker temples, large rectangular oversized lens shapes while having a medium to large fit. The Tioga offers thinner temples with a small to medium fit for a more unisex appeal.

Model B7

Model Tioga

Model Lycan

Specs:

  • Cutting edge styles
  • Weighs less than an ounce!
  • World’s Magnetic Interchange Lens System makes changing lenses INSANELY FAST!
  • Frame colors and sizes
  • All Switch Vision sunglasses include one additional Rose-Amber lens for Low-Light conditions such as snow, fog, rain, dusk and dawn.
  • Each Switch kit includes: frame, two lenses, Lens Pod™ and Microfiber pouch.

All three styles are ideal for outdoor enthusiasts and athletes who need superior optics, unquestionable comfort, and outstanding eye protection, all the while having the versatility to change their lenses in a matter of seconds. No matter what drives you to the great outdoors, Switch Vision has you covered.

www.switchvision.com

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Affliction Eyewear—Grabs Your Heart and Makes It Beat Faster!

March 28th, 2012

Affliction the brand, has been recognized around the world for its unique design aesthetic. Affliction has become a household name with some of the worlds biggest celebrities, band members, and athletes wearing their many different products now available under the Affliction name. Affliction Eyewear gains its attitude through the cutting edge styling incorporated in each frame they offer.

Reaching deep from within, Affliction Eyewear grabs your heart and makes it beat faster! The hardware, the detail, the overall vibe is directed towards maintaining the balance between good and evil that their apparel line evokes. Affliction Eyewear has set the bar high in fashion which is evident in it’s collection’s indulgence of style and design, focus on unsurpassed quality and all while keeping aim at the apparel lines trademark series of divinely executed dark and powerful themes.

www.revolutioneyewear.com

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MODO Launches Radical New In-Store and Window Point-Of-Purchase Program

March 27th, 2012

Modo launches a radically new in-store and window point-of-purchase program. The comprehensive package features a broad and creative set of materials, from classic in-store staples, such as logo plaques and counter cards, to more innovative options, like image cubes and non-traditionally conceived displays. The imagery is taken from the latest Modo image campaign, illustrating the root of inspiration behind Modo design and our philosophy of “Eyewear for the Individual”.

The POP kit, which is made available to all Modo retailers, comes in 2 versions. Both versions are a creative opportunity to decorate a window display or countertop area. All pieces have graphics on front and back, in order for customers to be able to view the Modo imagery from both inside and outside the store.

Version 1
Version 1 includes a great countertop display which holds 5 pieces of eyewear (sun or optical). The interior structure is made of strong corrugated cardboard and then wrapped in a gloss cardstock. The display features the Modo logo and corresponding campaign images on both front and back. A mesh poster is made of a woven polyester material so that when hung in a window, the retail store gets plenty of sun light. The transparency also allows for the consumer to view the images from both inside and outside the store. The poster comes with a transparent hanging string that ties to the grommets in the top corners. The assortment also contains a cube made of gloss cardstock, capturing the spirit of the brand with the Modo campaign images displayed on each side. The cube can be used as decoration or a one-frame display. A white acrylic logo plaque completes this unique set of point-of purchase materials.

Version 2
Version 2 comes with a beautiful vinyl poster branded with 2 different Modo campaign images on front and back, so that they can be rotated and keep a fresh look in the window. A beautiful counter top display made of cardboard material can hold 1 frame with temples open or 2 frames with temples closed. Both the front and back feature the Modo logo and a different campaign image on each side. Same as POP kit version 1, version 2 also includes a logo plaque and the display cube. A set of 4-pcs Counter cards featuring the Modo image campaign can be ordered separately.

Modo believes that simplicity is the highest form of sophistication which was the inspiration behind the POP concept. Both kits come pre-assembled so they can be used immediately and they are designed to make store display simple and easy for the retailers. Each kit provides all you need to build a visual story that illustrates Modo’s dedication to innovative design and effortless style.

www.modo.com

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Liberty Sport Announces New Color Availability In Top Selling Sunglass Styles

March 26th, 2012

Liberty Sport is pleased to announce that Army Green (color #550) has been added to the top selling sunglass styles – Chopper, Torque and Trailblazer.

“We previewed the color on a new motorcycle style introduced last year, the Free Spirit, and the sales really took off,” says Carmine DiChiara, VP of Product Development, “We are pleased to see that men are venturing out past the traditional black and tortoise colorations. The color is very wearable and a nice complement to our performance sunglass collection.”

Model: Trailblazer

Model: Torque

Model: Chopper

Liberty Sport Performance Suns are all Rx’able and available at leading independent eye care professionals and leading optical chains. To find a retailer near you, or to get more information and the complete assortment of protective sport eyewear and performance sun wear from Liberty Sport, visit www.libertysport.com


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Vera Bradley “Kaya” From The Classroom To Clarinet Lessons To Cheerleading Practice

March 23rd, 2012

From the classroom to clarinet lessons to cheerleading practice, her fashion needs to keep up with her lifestyle. Kaya combines youthful colors with modern design elements, making this frame perfect for the busy social butterfly. With the newest Vera Bradley colors, this frame is sure to match her style and bring out her inner fashionista.

Vera Bradley Kaya in Floral NightingaleKaya is a full rim double laminate acetate frame with a modified rectangular eyeshape and laminate endpiece to highlight the contrasting crystal coloring. Vera Bradley colors are prominently displayed on the interior temples, and these beloved colors inspired the enamel filled flowers on the exterior temples. Available in two eyesizes, Kaya provides a pop of color to any teen’s wardrobe.

Kaya includes matching Vera Bradley cases. Purchase both colors and receive a Vera Bradley Zip ID case and Girlfriends counter card.

To view the entire Vera Bradley Girlfriends collection, visit their website www.mcgeegroup.com. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.

The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org.

The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons.

About Vera Bradley
Vera Bradley infuses color into all aspects of women’s lives with vibrant handbags, accessories, luggage, eyewear, travel items and gifts. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the brand inspires women to “be colorful” with designs that reflect their personal style. Today, you’ll find Vera Bradley accessories in 48 retail stores in the U.S., 8 outlet stores, 3,400 specialty retailers and online at verabradley.com. Vera Bradley’s fiscal 2011 sales were $366 million. The company’s commitment to breast cancer research continues to expand through the Vera Bradley Foundation for Breast Cancer.

www.mcgeegroup.com

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“Let’s Get Away” New Vera Bradley Sunglasses Collection From The McGee Group

March 23rd, 2012

Every summer needs a good road trip, and every road trip deserves a fashionable pair of sunglasses. The “Let’s Get Away” collection of Vera Bradley sunglasses offers unique design elements, fashionable shapes and styles and the newest Vera Bradley colors. With metal casting and embellishments inspired by Vera Bradley colors, these sunglasses will bring a fashionable look to any woman’s wardrobe. The McGee Group has also partnered with Carl Zeiss, Inc. to offer a wide range of lenses, from solid to fashion gradient colors. The “Let’s Get Away” collection combines the latest fashion trends with classic Vera Bradley colors to create a look perfect for any woman.

Oversized sunglasses are all the rage- from the red carpets of Hollywood to the woman next door. Christine contrasts an oversized eyeshape with petite temples to create a fashion-forward look. Metal embellishments and subtle Vera Bradley branding on the temples set this frame apart. Christine is available in Camellia and Rosy Posies.

Bringing a modern twist to a classic look creates a new style everyone will love. Blair provides a contemporary twist on a classic aviator shape. Blair prominently displays the Vera Bradley Camellia and Suzani colors on the exterior temples and includes spring hinges. Claudette offers a modern, trendy look with a wayfarer shape, with a more rounded eyeshape and the Vera Bradley quilting effect on the exterior temple. Claudette is polarized and available in Camellia and Island Blooms.

Classic styles and the newest Vera Bradley colors ensure that these frames will be favorites for years to come. Hannah and Meredith feature Vera Bradley colors on the exterior temples and pattern-inspired design elements and accents. Hannah is available in Camellia and Rosy Posies, and Meredith is available in Camellia and Floral Nightingale. Samantha highlights the unique Vera Bradley quilting and metal temple embellishments on the exterior temple. Island Blooms and Rosy Posies on the interior temple finish the look. Meredith and Samantha are polarized frames.

Purchase the entire collection and receive a Vera Bradley Little Mandy tote and dispensing mat.

www.mcgeegroup.com

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Catherine Deneuve Lunettes Spring/Summer 2012 Collection From Viva International Group

March 22nd, 2012

Catherine Deneuve Lunettes from Viva International Group announces the debut of its premier sunglass collection for Spring/Summer 2012. The new product line includes six prescription-ready sunglass styles, which are inspired by the collection’s timeless beauty and Ms. Deneuve’s own sense of style. The new sunglasses are perfect for the 55 and older woman who is trend aware, yet not trend-driven, and is seeking classic elegance.

“We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today’s eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman. The collection is a true reflection of Mademoiselle Deneuve’s style, elegance and Joie De Vivre!”

The new sunglasses are crafted in handmade acetate and feature stone and metal accents. High quality CR-39 lenses are used in all of the sunglasses, providing optimum sun protection. A rich color palette of soft muted tones, including burgundy, brown horn, raspberry and tortoise, as well as two-toned and pearl finished colorations add a dramatic touch to these distinct styles. The brand’s iconic logo subtlety highlights the frame’s temple treatments and the end-pieces of select styles.

Model CD-602
Model CD-602, a key style in the collection, is a handmade acetate frame, which features fine crystal accents on each temple. Sophisticated colorations, including honey over navy, purple and tortoise, highlight the frame’s bold front profile.

Model CD-604
A metal trim featuring a stone-enhanced filigree treatment details the endpieces of model CD-604, another key style from the collection. A soft hourglass temple design completes the look of this exquisite style.

Merchandising materials include a countercard, which features the new Spring 2012 campaign image, and a logo plaque. The campaign image, which was shot in Paris at the famed Le Studio Rouchon, features Ms. Deneuve wearing model CD-600 in black. The structural design of this sunglass features a ribbed detail, which accentuates the frame’s metal temples.

Model CD-600, which features a handmade acetate front in a soft update to the classic cat-eye, is also available in brown horn, grey horn over blue and purple horn.

All six styles include a hard case and a cleaning cloth.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.

Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.

www.vivagroup.com

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Look Good, Feel Good, Do Good—New SS12 Collection From ECO by MODO Eyewear

March 21st, 2012

Eco by Modo releases its SS12 collection along its tagline Look Good, Feel Good, Do Good – cool eyewear (Look Good), made of at least 95% recycled materials (Feel Good) which plants a tree for every frame purchased (Do Good).

This season Eco adds 10 optical and 3 new sun styles which bring a confident design direction, are recognizable and predominantly retro-inspired.

The optical collection consists of 4 women’s and 6 men’s frames. The outcome is a balanced combination of retro-inspired frames including beautiful butterfly shapes. Fashion-forward and timeless, style 1107 is a chunkier square style which compliments many face shapes. Styles 1108 and 1109 are striking butterfly silhouettes, both girly and super flattering. Model 1113 is a unique rectangular optical, anything but traditional. This frame features a lightweight stainless steel front with thicker brow detail and plastic temples – a great fit for style seekers.

ECO 1004

ECO 1105

ECO 1106

ECO 119

The men’s styles include both classic rectangular and round retro frames. Models 1104, 1105 and 1106 are handsome retro additions to any men’s wardrobe. These styles come in conservative and wearable colors such as black, tort and smoke. Styles 1110, 1111 and 1112 are classic rectangular shapes- timeless and chic. The color focus is black and tort and popular navy and brown.

The sun collection consists of 2 aviators for men, one timeless classic (120) and a modern aviator with a very masculine tone (121). For women, Eco introduces a chunky cat-eye shape, the ideal pair for the retro-diva who wants to go green.

All styles bring the revolutionary features of Eco. The collection carries an UL Environment Certification, validating that the products are made from a minimum of 95% recycled stainless steel and/or plastic, without any compromise in quality. With the One Frame One Tree initiative, for each pair of Eco frames purchased, Eco plants one tree together with Trees for the Future, a non-profit organization that has been helping communities around the world plant trees since 1989. Eco also created a system that allows customers to donate their unwanted frames to charities helping people with poor vision in developing areas of the world. The box also includes an easy to use mail-in recycling kit.

The packaging consists of a box and a case. The box is made of recycled paper and using soy ink for the printing. The case is made of RPET (Recycled Polyethylene Terephthalate) which is made out of recycled soda bottles.

www.eco-optics.com

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The New Baby Phat SS2012 Collection From MODO Eyewear

March 20th, 2012

Modo presents the Baby Phat SS2012 Collection, inspired by the brand’s new tagline “from the runway to the pavement”. Six new optical frames and five sunglass models export the glamour right from the catwalk models, making it attainable to a broad audience.

The collection is infused with stand-out temple treatments such as textured metal embellishments, metal cut-outs and layers of textures. The color pallet includes double laminate purple with turquoise, burg pinks, as well as staple colors like black and brown.

The optical styles include juicy handmade acetates that incorporate giraffe, cheetah and leopard prints. Shapes feature a retro-inspired rectangle in bright multi-laminate colors (243), a soft rectangle with 3-D sculpted detailing (242) and a modern deep square with lush animal printed temples and unique cat medallion at hinge (244). Metals feature a petite square semi-rim with openwork patterned temple (245), large lightweight butterfly with animal print temple tips (246) and a feminine semi-rim with 2-tone laser-cut temple design (247).

Model: 244

Model: 2073

The sun collection includes something for everyone if it’s for shopping or sunbathing – bringing the sparkle to every situation. The sun styles feature oversized squares with 3-D cat logo detailing in metal (2073), oversized thin round with translucent snake printed acetate temples and stud detailing (2074) and a modified aviator with metallic crocodile temples (2075). A glamorous metal round incorporates the cat medallion and snake pattern temples (2076) while a coy wayfarer gets attention with a bold gold foil pattern at the brow (2072).

Each frame carries a style statement which perfectly represents the quintessential “Baby Phat woman” – From the Runway to the Pavement.

www.modo.com

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