Catherine Deneuve Lunettes from Viva International Group announces the debut of its premier sunglass collection for Spring/Summer 2012. The new product line includes six prescription-ready sunglass styles, which are inspired by the collection’s timeless beauty and Ms. Deneuve’s own sense of style. The new sunglasses are perfect for the 55 and older woman who is trend aware, yet not trend-driven, and is seeking classic elegance.
“We are pleased to add such an exclusive group of sunglass styles to this iconic collection,” says Liz Tontodonati, general manager for the Catherine Deneuve Lunettes brand at Viva. “There is a definite need in today’s eyewear selection to include fashionable and affordable sunglasses for the mature and stylish woman. The collection is a true reflection of Mademoiselle Deneuve’s style, elegance and Joie De Vivre!”
The new sunglasses are crafted in handmade acetate and feature stone and metal accents. High quality CR-39 lenses are used in all of the sunglasses, providing optimum sun protection. A rich color palette of soft muted tones, including burgundy, brown horn, raspberry and tortoise, as well as two-toned and pearl finished colorations add a dramatic touch to these distinct styles. The brand’s iconic logo subtlety highlights the frame’s temple treatments and the end-pieces of select styles.
Model CD-602, a key style in the collection, is a handmade acetate frame, which features fine crystal accents on each temple. Sophisticated colorations, including honey over navy, purple and tortoise, highlight the frame’s bold front profile.
A metal trim featuring a stone-enhanced filigree treatment details the endpieces of model CD-604, another key style from the collection. A soft hourglass temple design completes the look of this exquisite style.
Merchandising materials include a countercard, which features the new Spring 2012 campaign image, and a logo plaque. The campaign image, which was shot in Paris at the famed Le Studio Rouchon, features Ms. Deneuve wearing model CD-600 in black. The structural design of this sunglass features a ribbed detail, which accentuates the frame’s metal temples.
Model CD-600, which features a handmade acetate front in a soft update to the classic cat-eye, is also available in brown horn, grey horn over blue and purple horn.
All six styles include a hard case and a cleaning cloth.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano, Mark Nason and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.