Archive for March 2nd, 2012

Argyleculture Eyewear Riff Collection: Inspired by Jazz Riffs with a Modern Take On Retro Standards

March 2nd, 2012

Inspired by famous saxophone and trumpet riffs in great jazz songs, the Riff Collection offers a modern take on retro standards, with a high bridge to create a more modern and European look and spring hinges for a comfortable fit. Hubbard and Coltrane combine modern and retro design elements in perfect harmony.

Hubbard
Hubbard is a semi-rimless acetate frame with a modified rectangular eyeshape. Hubbard features a metal temple embellishment with an argyle inspired laser treatment and a semi-rimless metal bridge insert to streamline the frame design. Hubbard is available in Tortoise and Black.

Coltrane
Coltrane is a combination frame with a full rim double laminate acetate front. The metal temples highlight the argyle pattern with an epoxy fill, to create a bold unique look. Available in Black and Blue, Coltrane’s oversized eyeshape brings a fashionable twist to this funky frame.

Purchase the entire collection and receive an Argyleculture money clip and optical counter card.
For more information, visit our website at www.mcgeegroup.com or contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com. Argyleculture Eyewear is sold by The McGee Group under the license from Argyleculture.

About The McGee Group
The McGee Group markets ophthalmic frames, sunwear, reading glasses, and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores.

Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support, and value-added customer service.

The McGee Group currently manufactures and distributes Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, Totally Rimless, XOXO Eyewear and Sunwear and Argyleculture Eyewear by Russell Simmons.

www.mcgeegroup.com

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The Eyes Are The Window Into The Soul—Or At Least The Mind

March 2nd, 2012

The eyes are the window into the soul – or at least the mind, according to a new paper published in Perspectives on Psychological Science, a journal of the Association for Psychological Science. Measuring the diameter of the pupil, the part of the eye that changes size to let in more light, can show what a person is paying attention to. Pupillometry, as it’s called, has been used in social psychology, clinical psychology, humans, animals, children, infants – and it should be used even more, the authors say.

Bruno Laeng

The pupil is best known for changing size in reaction to light. In a dark room, your pupils open wide to let in more light; as soon as you step outside into the sunlight, the pupils shrink to pinpricks. This keeps the retina at the back of the eye from being overwhelmed by bright light. Something similar happens in response to psychological stimuli, says Bruno Laeng of the University of Oslo, who cowrote the paper with Sylvain Sirois of Université du Québec à Trois-Rivières and Gustaf Gredebäck of Uppsala University in Sweden. When someone sees something they want to pay closer attention to, the pupil enlarges. It’s not clear why this happens, Laeng says. “One idea is that, by essentially enlarging the field of the visual input, it’s beneficial to visual exploration,” he says.

Sylvain Sirois

However it works, psychological scientists can use the fact that people’s pupils widen when they see something they’re interested in.

Laeng has used pupil size to study people who had damage to the hippocampus, which usually causes very severe amnesia. Normally, if you show one of these patients a series of pictures, then take a short break, then show them another series of pictures, they don’t know which ones they’ve seen before and which ones are new. But Laeng measured patients’ pupils while they did this test and found that the patients did actually respond differently to the pictures they had seen before. “In a way, this is good news, because it shows that some of the brains of these patients, unknown to themselves, is actually capable of making the distinction,” he says.

Gustaf Gredebäck

Pupil measurement might also be useful for studying babies. Tiny infants can’t tell you what they’re paying attention to. “Developmental psychologists have used all kinds of methods to get this information without using language,” Laeng says. Seeing what babies are interested in can give clues to what they’re able to recognize – different shapes or sounds, for example. A researcher might show a child two images side by side and see which one they look at for longer. Measuring the size of a baby’s pupils could do the same without needing a comparison.

The technology already exists for measuring pupils – many modern psychology studies use eye-tracking technology, for example, to see what a subject is looking at, and Laeng and his coauthors hope to convince other psychological scientists to use this method.


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