Viva International Group presents the new GANT Eyewear 2012 Spring/Summer collection, which follows the timeless American tradition of GANT. Relaxed summer weekends, including friends and families at play, serve as the backdrop for the Spring/Summer 2012 eyewear collection. The new collection consists of three men’s and three women’s ophthalmic styles, inspired by the All American Preppy lifestyle of today’s GANT man and woman. Two new men’s ophthalmic styles from the GANT Rugger Eyewear collection are also included in this season’s new releases, along with three new styles from the GANT by Michael Bastian Eyewear collection.
G Ken and G Thomas
Subtle temple treatments are showcased in the design of models G Ken and G Thomas, two metal styles from the men’s ophthalmic collection. Raised temple detailing adds depth to the well-tailored look of these two styles. Offered in satin-finished colors of black, brown, gunmetal and olive, model G Ken features a full-rimmed front, while model G Thomas features a semi-rimless front.
Handcrafted in acetate, model G Vincent delivers a look that is young and modern, yet etched with classic appeal. Design elements include a laser engraved logo, which accents each temple, along with flat metal stud detailing. The frame’s deep color palette includes black, navy, olive and tortoise.
The styles from the women’s ophthalmic collection feature subtle design elements, including textured effects and metal accents. The elegant temple design of model GW Emma, a handmade acetate frame, features a laser-etched snake finish, which highlights the frame’s translucent coloration. Model GW Emma is also available in solid black.
A metal trim accent decorates the handmade acetate front of model GW Letey, another key style from the women’s optical collection. The satin-finished metal detailing continues into the design of the frame’s metal temples. Horn variations in blue and purple, as well as solid brown, accentuate the frame’s feminine shape.
Model GW Casey features a semi-rimless metal front and a similar temple treatment. The satin-finished metals are available in blue, brown and purple.
Model GR Baxter, a new release from the GANT Rugger Spring/Sumer 2012 ophthalmic collection for men, reflects the casual styling of this classic Americana brand. This contemporary style features a handmade acetate front accentuated by a metal bridge and metal temples. Rich horn combinations, including blue horn and grey horn, as well as amber tortoise, contrast perfectly with the frame’s satin-finished metal details.
Model GR Wolfie is featured in the GANT Rugger Eyewear Spring image campaign and boasts a scholarly look with a modern twist. The thick temples and broad front design of this handcrafted acetate frame highlight the style’s varied color palette of black, crystal and light tortoise.
G MB Brady
The GANT by Michel Bastian Eyewear Spring/Summer 2102 collection features a whimsical blend of fashion and fun. Models G MB Brady and G MB Mike, both handcrafted in acetate, are available in a variety of color combinations, including black over blue, green over navy and black over tortoise. Model G MB Brady features a retro front in a rectangle shape, while model G MB Mike features a rounded front shape with a keyhole bridge accent.
The starting point for the collection was Michael Bastian’s own dream of the ideal Hawaiian vacation.
“Having never been there myself, I quickly realized that most of what I know about Hawaii came from watching the 70s American TV show ‘The Brady Bunch’ as a little kid. On that show, the Brady family very famously took a trip to Hawaii where they had many adventures while exploring the islands. This pop culture reference seemed perfect for the collection – happy, bright, optimistic and thoroughly American.”
Model G Madeline, a unisex style, is comprised of metal in gold and satin gunmetal. A double bridge accents the frame’s tear shaped lenses. Colored cable temple tips complete the look of this hip and trendy style.
For more information about the complete GANT Eyewear collection, including the GANT Rugger and GANT by Michael Bastian Eyewear collections, please visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, Mark Nason, to fashion and lifestyle brands BONGO®, Candie’s®, Catherine Denueve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.