Columbia Eyewear collection introduces four new performance ophthalmic models for Spring 2012. All models feature Columbia’s high-quality, performance features and materials, such as a new soft-touch Monel metal finish, milled and polished acetate temples, and heavy-duty, mono-block, integrated spring hinges.
“Aesthetically speaking, we were inspired by Columbia Sportswear’s recent and growing domination of the sport-performance shoe category of business. Their Spring 2012 footwear collection offers amazing functional features as well as memorable design features such as waterproof, drainable-sole “water” shoes, ultra-lightweight trail-running shoes, and each model displays it’s own unique, graphic patterning on the soles. We used this unique patterning on the inside of three of the eyewear frames, and on all four modes, our overall temple shapes were crafted to mimic these details” said Worldwide Brand Manager Connie Reiss. “We stayed true to our signature dual-coloration schemes to provide color accent, but made certain the combos weren’t too aggressive as to offend more conservative tastes. The new series perfectly reflects Columbia materials quality tradition and therefore, ultimately providing frame performance suited for work and outdoor play alike.” said Reiss.
Columbia Sportswear’s product development heritage dictates function first. All Columbia products, eyewear included, offer features that allow the core consumer to stay out longer and do more in the greater outdoors. Also inherent in Columbia’s development philosophy is a solid respect product quality, specifically exemplified in this gorgeous, 4-model performance series: Glen Canyon, Gifford, Mitchell Creek and East Peak.