This spring, Viva International Group presents two new ophthalmic releases to the BONGO® Eyewear 2012 collection, infused with lace-inspired patterns in fun color combinations. The new collection delivers flirty, yet feminine design elements, which coordinate perfectly with today’s sexy and independent BONGO girl.
Model B Lila and B Lacy feature handcrafted acetate temples embellished with an intricate lace pattern and engraved BONGO logo. Model B Lila features a modified oval metal front in black, brown and plum, which compliment the temple’s two-tone coloration. Model B Lacey is fully handcrafted in acetate with a modified rectangle front and offered in contrasting colors of black over blue, brown over crystal and burgundy over pink. Both styles feature spring hinges, ensuring a perfect fit every time.
BONGO recently unveiled its new spring marketing campaign featuring ABC Family’s Pretty Little Liars lead actresses, Lucy Hale and Ashley Benson. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of BONGO. Hale takes on the sweet role while Benson is her bolder counterpart. Along with print advertising featuring Hale and Benson, merchandising materials will consist of a three-piece display and counter card. For more information please call 800-345-VIVA or visit vivagroup.com