Viva International Group introduces the new GANT Eyewear Fall/Winter 2012 collection, which features classic styles with a modern edge. The new ophthalmic collection consists of a men’s style, as well as a fashionable women’s style, deeply rooted in the heritage of GANT. A new GANT Rugger style is also included in this season’s offerings, along with a men’s and women’s pairing from the GANT by Michael Bastian collection.
A distinctive round shape is emphasized in the design of model G Tupper, a key men’s style highlighted in the Fall 2012 print campaign. The frame’s rich handmade acetate finish is available in black and navy/tortoise. A keyhole bridge adds a vintage element to this contemporary style, along with two metal studs on each corner of the frame’s front.
Today’s women’s eyewear options feature chunkier plastics in more vintage-inspired shapes, as seen in model GW Juvet, a new style from GANT Eyewear. The classic wayfarer shape is re-interpreted with the design of GW Juvet and features laser engraved logo treatments on the temples and metal stud detailing on both the front and temples. Soft translucent horn in brown and olive accentuate this iconic silhouette, also available in a solid black.
The appeal of round shapes continues with the styling of GR Borea, a new men’s style from GANT Rugger Eyewear. Slightly modified, GR Borea delivers a retro feel, while giving credence to a more polished look. Horn colorations in brown and crystal, as well as light tortoise and black, add depth to the relaxed styling of this handmade acetate frame.
Model G MB Copley, a new men’s style from GANT by Michael Bastian, is front and center with its bold design. A double bridge highlights the frames deep angular front shape finished in handmade acetate. Available in black and tortoise, G MB Copley is a welcome addition to the spirited GANT by Michael Bastian Eyewear collection.
The fashionable styling of model GW MB Allie, a new women’s ophthalmic release from the GANT by Michael Bastian Eyewear collection, features a soft cat-eye shape in translucent horn colorations. Metal stud detailing decorate the temples of this stylish frame, also available in a tortoise front with red temples.
For more information about the complete GANT Eyewear collection, including the GANT Rugger and GANT by Michael Bastian Eyewear collections, please visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, Mark Nason, to fashion and lifestyle brands BONGO®, Candie’s®, Catherine Denueve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience.