Archive for June, 2010

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Essilor Introduces Crizal Sapphire Lenses With Scotchguard Protector

June 30th, 2010

Essilor of America, Inc. announces the launch of Crizal Sapphire lenses with Scotchgard Protector, a breakthrough innovation in no-glare performance, scratch resistance and cleanability that surpasses Crizal Avance lenses with Scotchgard Protector, which already led the industry with its superior performance and quality.

Crizal Sapphire lenses offer advanced no-glare performance through Essilor’s exclusive Enhanced Light Transmission (ELT) System, an innovative technology that maximizes light transmission through the lens by further reducing glare and visible reflections. As a result, Crizal Sapphire lenses with Scotchgard Protector have 50 percent less reflection than the previous industry leader, Crizal Avance lenses with Scotchgard Protector.

“The debut of Crizal Sapphire lenses with Scotchgard is just another example of how Essilor remains committed to driving innovation and delivering the best products available in the marketplace to eyecare professionals and their patients,” said Carl Bracy, vice president of marketing for Essilor of America. “Crizal Sapphire lenses with Scotchgard Protector truly go above and beyond in anti-reflective performance, scratch resistance and cleanability.”

The newest member of the Crizal family offers the best scratch resistance with Essilor’s revolutionary SR Booster layer. This advanced technology raises the scratch resistance of Crizal Sapphire with Scotchgard Protector to a level unmatched by any competitor. Additionally, Crizal Sapphire lenses with Scotchgard Protector utilize Essilor’s proprietary High Surface Density (HSD) process to achieve the industry’s best cleanability with a contact angle of 116°.

crizalusa.com

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Mosley Tribes: Lyndel Beaded—Limited Edition Sunglasses

June 30th, 2010

Inspired by the elements of Native American arts and culture, Mosley Tribes proudly presents the newest addition to the Lyndel Sunglass category, the Lyndel Beaded. Patterned after Native American hand-woven blankets, both temples on the black Lyndel are individually hand beaded by Jenny Dayco, former graphic designer and talent agent, using brightly colored ceramic beads. The frame design is retro-inspired in an angular plastic cut. The keyhole bridge accentuates the softly contoured lens shape while the frame front sports retro pin detailing.

The Lyndel Beaded will be produced in limited quantities and will be available exclusively at Oliver Peoples Boutiques at Sunset Plaza and Soho and select stores nationwide starting in July.

Model: Lyndel Beaded


About Jenny Dayco

Passionate and outrageously beautiful, Jenny Dayco’s line of one-of-a-kind and limited edition pieces expose a clever mix of sultry femininity with her own witty sense of humor. From gold “10 Commandments” necklaces to giant button necklaces—each one of her pieces speaks with its own audacious voice.

Her enthusiasm radiates as she confesses that a majority of her designs contain a level of witty humor, intended to be almost something secret for just the wearer to know. “My hope is that with every piece of mine that is worn, the wearer is able to experience an enigmatic yet laugh-out-loud kind of joy,” says Dayco. What attracts her are elements that have a story or are a symbol for something. She also finds herself fascinated and inspired by nature, “…animals such as a horse or jellyfish, whose forms are so unique and amazing.”

There’s no limit to her jewelry design in terms of simplifying or amplifying her pieces. Oftentimes, she enjoys taking one idea, and then cranking it up several more notches. Former graphic designer and former talent agent, Jenny is self-taught in the art of jewelry designing and works instinctively from the gut while her hands brilliantly produce each and every single piece. “I just love making things that are insane and fantastic, pushing my own understanding of beauty and adornment on the body,” Dayco gushes. “I love creating pieces that make people feel confident and bring them joy.”

Devoted fans include: Rihanna, Beyonce Knowles, Avril Lavigne, Paris Hilton, Kelly Clarkson, The Pussycat Dolls, Taylor Swift, Selena Gomez, Demi Lovato, Keri Hilson, Ciara, Billy Bob Thornton, Eva Longoria, Ashlee Simpson-Wentz , Venus & Serena Williams, Ashley Tisdale, Erin Wasson, Katy Perry, Tyra Banks, and many more!

Editorial credits include: Elle, Lucky, Teen Vogue, Marie Claire, Flaunt, Women’s Wear Daily, People, People Style Watch, Nylon, Nylon Guys, Girl’s Life, Paper, Zink, Glamorous (Japan), Sweet (Japan), GISELe (Japan), and Scawaii (Japan)

mosleytribes.com

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Jason Wu Launching First Eyewear Collection with MODO

June 29th, 2010


Jason Wu introduced his new eyewear collection with Modo on the runway of his Spring 2010 fashion show. Jason explained,

“Launching an eyewear collection felt like a natural progression for the Jason Wu brand. The pieces combine sleek, modern finishes which I love with unusual materials and details. I wanted to put my stamp on an item which would be accessible to a broader market and with an inherently chic connotation—sunglasses.”

Modo’s CEO, Alessandro Lanaro, commented:

“We are honored and very excited about this collaboration, which fits perfectly within our brand portfolio. Jason is one of the most talented designers of our time. His use of luxurious fabrications, attention to details and youthful attitude, fit perfectly with Modo’s product philosophy. We are thrilled to translate his fresh and unique statement into eyewear”.

The sunglass and optical collection was inspired by the modern and innovative ready-to-wear collections of designer Jason Wu. It will consist of four styles, two feminine and two unisex, and be available in four to five finishes per style. The colors include semi-translucent crystals in aquamarine, topaz, onyx, opal, olivine, noir, caramel, and richly textured tortoise.

The materials include handmade Japanese plastic with double-brushed stainless steel details and double-gradient CR-39 lenses. Each style is distinguished by subtle logo treatments in one of four different accent colors, which correspond to the interior treatments on Jason’s garments.

Model: Scout
The six-year-old narrator of Harper Lee’s To Kill a Mockingbird, Scout Finch is kindhearted and innocent, but with a tough rebellious streak. An avid reader and observer, her wide-eyed outlook on the world is reflected in these chic rose-hued frames. We’ll admit that they would’ve looked mighty out of place during the Great Depression (during which Lee’s masterpiece is set), but they’re certainly perfect for today’s times!


Model: Jane
Charlotte Bronte’s Jane Eyre is often considered one of the greatest feminist works of literature, and it’s not hard to see why–the book’s titular character thinks, speaks, and acts for herself when it comes to both love and life. Make like the Victorian story’s empowering heroine and don a pair of these glasses–an optical rendering of Jason’s super-popular Seberg sunnies.


Model: Elizabeth
Whip-smart and tenacious, Pride and Prejudice’s Elizabeth Bennet was once called ”as delightful a character as ever appeared in print” by Jane Austen herself. Simple and streamlined, these spectacles are perfect for a quirky intellectual like the beloved novel’s heroine. Think it’s a coincidence that “Lizzy” Bennet was one of five sisters, while these frames share space on Ilori’s shelves with four other Wu styles? Hmm…


Model: Josephine
Tomboy Josephine “Jo” March of Louisa May Alcott’s Little Women stole readers’ hearts as the extroverted writer who would stop at nothing to keep the March clan close. She even chops off her Rapunzel-length locks in one chapter for the sake of raising some much-needed money for her family! Luckily, you won’t have to take such drastic measures to sport a pair of these classic horn-rims. Oh, and good news, boys–did we mention they’re unisex?


Model: Viola
The gender-bending protagonist of Shakespeare’s Twelfth Night, a comedic tale of confused identities and true love, Viola masquerades as a man after believing she has lost her twin brother in a shipwreck. Later employed by a powerful duke, who uses “Cesario” (actually Viola in disguise) to set himself up with the beautiful Lady Olivia, Viola soon finds herself falling for her own boss–and becoming the object of Olivia’s affections, too. Confused yet? We won’t judge if you’d rather just watch She’s the Man, but in either case, we recommend you do so in a pair of Jason’s cool steel-edged frames.


modo.com

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Celine Dion Launches New Eyewear Collection

June 28th, 2010


Celine Dion has joined the ranks of other singers including Lisa Loeb, Madonna, Lady Gaga, The Olsen Twins, JayZ, Sean John and others in launching her own eyewear line. Featuring large oversized frames, jewels and her name in lights, the line is called Eyes Signature Collection.

Diamond Chic (color: Gunmetal/Gris Acier)
These metal framed sunglasses are ideal for fans with a modern and refined style. The handmade acetate temples feature a marble motif highlighted by the Celine Dion logo. They are accented with a beautiful diamond shaped ornament encrusted with Swarovski crystals.


Timeless Diva (color: Black)
These top quality handmade sunglasses are the perfect accessory for all those who want to enjoy sunny days with class and distinction. These classic and timeless shades feature the Celine Dion logo perfectly positioned on the acetate temples. The lovely metal ribbon connecting the temples to the rest of the frame adds an air of sophistication. The final touch – a magnificent Swarovski crystal mounted in the middle of this beautiful ribbon.


Retro Glam (color: Brown/Marron)
These glamorous, vintage inspired sunglasses are handmade. Elegant yet casual, they are your best ally. The large tinted lenses provide 100% protection against UV rays and are accented by a lovely metallic square. The acetate temples featuring the Celine Dion logo are highlighted by a metal chain ornament inlaid with exquisite Swarovski crystals.


Celine Dion Boutique

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