Archive for July 27th, 2010

Younger Optics Introduces ADAGE Short Corridor Progressive Lens

July 27th, 2010

ECP’s can now offer patients a progressive lens that fits into smaller, more fashionable frames, with some of the widest usable zones on the market! Younger Optics is pleased to announce the release of the ADAGE short-corridor progressive lens in clear polycarbonate, with a NuPolar polarized lens to follow soon. Some progressive lenses with a longer minimum fitting height do not appeal to patients who wish to wear a smaller frame. The new Adage lens, with a minimum fitting height of only 13 mm, is ideal for smaller, fashionable frames.

Benefits of Adage Lens:

    • Minimum fitting height of 13mm (great for smaller frames)
    • Very wide near zone (generous reading area) for a short design
    • Large, functional zones (clear view in all areas)
    • 90% of add is reached at only 11mm below pupil
    • An effective blank size of 76mm
    • No secondary calculations necessary for use

The Adage lens has been designed to provide the wearer with an excellent and balanced combination of far, near, and intermediate zones. Compared to leading short corridor progressives, the ADAGE lens offers a more generous usable area. This helps the wearer get a clear view, wherever they are looking.

youngeroptics.com

Kenmark Launches My Timex is…Campaign

July 27th, 2010

Kenmark is launching a new campaign for its Timex collection: My Timex is… The campaign is an extension of Timex’s corporate campaign to show consumers the diverse offering of products available to fit everyone’s lifestyle.

Kenmark’s My Timex is…campaign is kicking off with new frames, new model imagery and new merchandising materials for Eyecare Professionals. Timex Optical offers something for everyone in four different segments: Max, Stretch, Women and Men. Each segment contains timeless shapes and contemporary designs for customers seeking both quality and style in their eyewear.

Max

An exceptional collection of larger frames for men with an emphasis on trend-right designs and adequate feel. Each frame offers extra long temples and spring hinges for additional head space and a more relaxed comfortable fit.

Stretch

Energetic and exhilarating styles created with one direction in mind – maneuverability. Frames offer technologically advanced metals that bend with you, whenever you go, whatever you do.

Women’s

Offer all-American shapes combined with soft feminine colors to compliment any face. Several frames are accented with genuine Swarovski crystals for added décor and elegance.

Men’s

Combine contemporary shapes with quality materials for customer’s seeking true value and appeal.

The campaign includes new model imagery of men and women wearing Timex Optical frames in their appropriate segments. Several models are also featured in Timex’s corporate campaign. Imagery will be seen on Kenmark’s website, advertising and marketing materials. New merchandising materials will also be unveiled including the following: logo block, 1-piece display/logo block, 3-piece men’s display and 3-piece women’s display. All items are complementary with a minimum purchase of frames.

kenmarkoptical.com