Midwest Lens, Inc.
14304 W. 100th Street
Lenexa, Kansas 66215
Phone : 800-444-7294 | 913-894-1030
Fax : 800-444-4158 | 913-894-9034
Business Hours : Monday thru Friday | 8:00 am to 5:00 pm, CST
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About
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Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independently owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
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Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independently owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
- Research Project To Show Impact of Eye Care and Eyeglasses on Educational PerformanceThousands of eight- and nine-year olds in hundreds of schools in rural Northwest China are to be part of a research project to show the impact of eye care and eyeglasses on educational performance. Parents, teachers and eyecare clinicians are involved in the research, which also seeks to address the cultural bias in rural China that wearing eyeglasses causes […]
- Safilo Group S.p.A. Announces Acquisition of the Polaroid Eyewear BusinessSafilo Group S.p.A. announced the completion of the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning. Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “We are extremely proud of the […]
- Ironman Champions Biscay and Kessler Join The Rudy ProjectThey’ve completed almost 100 Ironmans combined, they were both college athletes, they are best friends who can finish each other’s sentences, and now they’re both Rudy Project sponsored athletes. Rudy Project is proud to announce that it has signed Ironman Champions Hillary Biscay and Meredith Kessler as their official helmet and sunglass sponsor. After com […]
- Marchon Announces World Wide Re-positioning For Global CollectionsMarchon announced the world wide re-positioning of their Global Collections, formerly known as Global House brands. The new Global Collections is a revitalization of existing sub-collections, such as Flexon, Autoflex and Airlock, with a clear directive towards innovative and future collections within the umbrella. “The Marchon Global Collection is an iconic […]
- Eyewear Giant Luxottica To Shut Over 100 Local StoresThe retail industry has been dealt another blow after Luxottica Group announced it would shut more than 100 stores in Australia and New Zealand over the next two years as it attempts to restructure and consolidate its brands to focus on its OPSM label. The move comes not only as the overall retail market is continuing to struggle, but also as designer eyewea […]
- L’Amy America Announces Brand Name ChangeL’Amy America is pleased to formally announce to our clients and partners that as part of the evolution of our namesake brand, what was previously the Lunettes L’Amy collection will now be the L’Amy Paris collection. Over the coming days and weeks, you will notice more changes to our website and marketing collateral that will reflect and reinforce this new n […]
- Columbia’s Eliminator Sunglass Collection Introduces 10 New Performance Models For Spring 2012All models feature Columbia’s Eliminator polarized lens technology and are made of, or partially made of, Hyperlite 90™ (H90), Columbia’s proprietary injection-molded propionate, which is lighter in weight than most traditional Grilamid/TR90 -type materials. “Two of our new 10-model offering, Padre and Seneca are combination stainless steel doublebar designs […]
- Fatheadz Eyewear Launches New Line of Women's Sunglasses and Prescription Glasses, Releases New Styles for MenFatheadz Eyewear, the leading men's and women's eyewear maker that caters to heads of all sizes, announces today the release of its new women's line, Dea, and the addition of 10 new styles to its men's line of optical glasses and sunglasses. Dea is a new line of comfortably fitting sunglasses and prescription eyewear that are fashionable, […]
- Research Project To Show Impact of Eye Care and Eyeglasses on Educational Performance
- REM Eyewear Introduces New Brand Manager For Converse EyewearREM Eyewear is delighted to introduce the newest member of our Brand team, Julia Ritchie, Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie is a valuable asset to the diverse and dynamic REM Eyewear team. Ritchie was formerly part of the marketing a […]
- Clearvision and BCBGMAXAZRIA Launch Consumer WebsiteEyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs th […]
- Ogi Eyewear Going to a Direct Distribution Model in CanadaThe former company, Ogi Canada, will no longer be distributing frames in Canada. Ogi Eyewear North America will handle all orders and shipments directly. “Ogi Eyewear has perfected our supply side distribution over the last 3 years. Our implementation of SAP software has enabled us to reach customer service excellence with a 99% fill rate worldwide. In the U […]
- TITANflex Wins 2012 iF Material AwardTITANflex has won the 2012 iF Material Award for TITANflex 820578, a men’s frame in the striking and minimalist design typical of the brand. The iF material award was created as a platform for important new developments from the world of materials. Lead by the renowned design professor Fritz Frenkler, iF’s international specialist jury selected the winners […]
- Marcolin and Balenciaga Finalize Prescription Eyewear and Sunglasses AgreementMarcolin S.p.A., a leading eyewear company, and Balenciaga, which is considered one of the most influential brands in ready-to-wear luxury and men’s and women’s accessories, announced that they had reached a general agreement paving the way to signing an exclusive licence contract for the design, production and distribution worldwide of sunglasses and prescr […]
- Bally Signs Licensing Agreement To Develop and Distribute Eyewear with TWC-L’AmySwiss luxury goods house Bally has signed a licensing agreement with global eyewear group TWC-L’Amy to develop and distribute an exclusive sunglass and prescription eyewear range worldwide. The range is set for launch in October at the Silmo Optical Fair in Paris and will include sunglass styles for men and women as well as prescriptive frames. The collectio […]
- Nicole Miller and L’AMY America Announce The Signing of a Global Distribution AgreementNew York fashion house Nicole Miller and L’AMY America are pleased to announce the signing of a global agreement for the design and distribution of ophthalmic, sunwear and readers for Nicole Miller, Nicole by Nicole Miller and Nicole Miller New York brands. “I have always been attracted to L’Amy’s quality and reputation,” says Nicole. “Their attention to det […]
- Luxottica Gains After Eyewear Sales JumpLuxottica Group SpA (LUX), owner of the Oakley and Ray-Ban sunglasses brands, rose the most since May 2010 as analysts raised target prices after fourth-quarter sales beat estimates. The shares climbed as much as 6.2 percent to 25.45 euros and traded up 5.1 percent as of 9:35 a.m. in Milan. Luxottica, the world’s largest eyewear maker, reported a 12 percent […]
- REM Eyewear Introduces New Brand Manager For Converse Eyewear
- We're showing off our true colors. http://t.co/jmK0iPOr
- RT @CooperVision: Great Pinterest profile! http://t.co/0c4DcYKK @2020mag #pinterest #optometry
- Carl Pettersson Mastered the green in his @Kaenon Jetty frames http://t.co/UJipOU42
- THX! RT @westgroupe: Great issue! RT @VisionMonday: Don't miss the latest in #optical #tech news in VMail Technology! http://t.co/KtiiSQlS
- It is 6 really great qualities to have. RT @coa_vision: via @VisionMonday: Habits of Successful Strategic Thinkers http://t.co/df1Srs9q
- Very informative! RT @transitions: Hope you learn a lot! RT @VisionMonday: VM's John Sailer is headed to @Transitions #Vantage tour
- Nicole Richie donned aviators with her wayfarer clad little man at the Sydney Zoo http://t.co/YHeV7QPR
- @selfmagazine reminds you not to forget about protecting your eyes this sunny season! http://t.co/BHTVUIIR
- Live Tunes for Burberry’s Summer Eyewear http://t.co/3D1Rg4aW
- Dizm Launches Eco Friendly Eyewear http://t.co/9TVDQt85
- Pleasantly Puma Eyewear http://t.co/nsLzlePb
- AcuFocus- Corneal Inlay Is Finalist in Medical Design Awards http://t.co/O4cF4XOZ
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