Fewer than 1 in 5 adults have heard of Computer Vision Syndrome (CVS), but it could be something that’s affecting your patients eyes. Do your patients enjoy spending time surfing the internet or playing games on their smartphone, but do they sometimes find their eyes feel dry and tired, or their neck aches after a long period in front of a screen? This is known as CVS or digital eye strain.
The Perfecta Ease is a new freeform lens designed to help those that need to reduce visual fatigue and eye strain. By adding a slight bump in power to the reading zone, those that experience visual fatigue while using computers, smart phones or tablets will appreciate the benefits of this lens design.
Transitions Optical, Inc. introduced a new, interactive quiz, challenging eye care professionals to find out if they’re prepared to meet the needs of their culturally diverse patients. Available through the Transitions Cultural Connections™ program, the quiz can be accessed free-of-charge at www.MyMulticulturalToolkit.com/.
The 10-question quiz is called “Are You Prepared?” and focuses on specific eye health, cultural and linguistic considerations for the largest and fastest-growing ethnic groups in the United States.
Throughout the quiz, eye care professionals are armed with information and tips for better serving their culturally diverse patients.
After receiving their scores, eye care professionals are directed to www.MyMulticulturalToolkit.com where they can download free education and resources.
“The U.S. population is shifting so that even eye care professionals who weren’t in a culturally diverse area years ago may now be noticing a significant change in their patient base,” said Manuel Solis, multicultural marketing manager, Transitions Optical. “We created the quiz as a fun way for eye care professionals to learn more about their diverse patients – and to think about forming their own multicultural strategy by taking advantage of the marketing tools and bilingual and in-language patient resources available through My Multicultural Toolkit.”
To learn more about the Transitions Cultural Connections program and to request free printed resources, contact Transitions Optical Customer Service at 800-848-1506.
Declare your independence and free yourself from the restrictions of brand name lens designs by joining the Midwest Lens Freeform Revolution! And not only will you be providing the best lens on the market for your patients but you will also be earning PERFECTA DOLLARS which you can redeem for FREE Perfecta lenses and Titan AR!
The days of only being able to order a brand name lens that comes in a limited number of materials and is created using an outdated 20th century mold are now over! With the new Perfecta Freeform lens from Midwest Lens, if you can dream it, we can make it!
Start by selecting one of our Perfecta freeform designs:
Perfecta – All-purpose compensated design, with a softer near and easier adaptation.
Perfecta Professional – Design suitable for office work or any everyday task that requires an intensive use of the near vision and the intermediate.
Perfecta Ease – Anti-fatigue design that has been calculated to reduce visual fatigue and eye strain.
Perfecta Single Vision – Freeform single vision.
Then choose to have your Perfecta lenses custom-made in virtually any material, from plastic to 1.74 and with any photochromic or polarized options currently available on the market.
You will earn 1 Perfecta Dollar for each pair of Perfecta Freeform Lenses (Perfecta, Perfecta Professional, Perfecta Ease, Perfecta Single Vision) purchased between now and December 31, 2012. (remakes and discounts excluded)
20 PERFECTA Dollars = 1 pair of Polarized or Transitions PERFECTA lenses 10 PERFECTA Dollars = 1 pair of clear PERFECTA lenses 5 PERFECTA Dollars = 1 Titan AR
Get ready to be a hero in your practice with the latest installment of VisionWeb’s Money Madness Sweepstakes – the Sweepstakes that rewards your practice for placing ophthalmic product orders on VisionWeb!
There is over $13,000 in prizes up for grabs, some just for enrolling! And once again, VisionWeb is enlisting participants to help select some of the prizes too.
Here are the different prizes:
Early Enrollment Drawings:
Win an Apple® iPad® 2, just for enrolling by Sept 15. (2 Winners)
Grand Prize Drawings:
$3,000 prize package consisting of $1,500 in Supplier Credit
and $1,500 AMERICAN EXPRESS® Gift Card. (1 Winner)
Weekly Prize Drawings:
$500 in Supplier Credit and $500 Bonus Prize Package
Selected by Participant Voting – ($1000 value) (8 Winners)
Now, check out the Weekly Bonus Prize Packages…
These will be voted on each week by everyone enrolled in the program. VisionWeb will send an email asking participants to vote for the two Bonus Prize Packages up for grabs that week. The one with the most votes will be awarded to that week’s winner, along with their $500 supplier credit.
Here are some of the items in the bonus packages:
Enroll Today!
It’s easy and by enrolling now, you’ll make sure you’re eligible for the iPad drawings! To enroll, log in at www.visionweb.com and click on the “Enroll Now” button at the bottom of the page, then follow the instructions to enter your practice.
Once the Sweepstakes begins, you’ll go to that same page to check goals and keep an eye on your entries. Visit the “How to Play” section to learn more and find out how to qualify for the weekly and grand prize drawings.
There are clear lenses that darken. There are sunglasses that are polarized. But never before have everyday eyeglass lenses been able to both darken and polarize in bright, outdoor light.
Introducing the new Perfecta Transitions Vantage lenses, the photochromic lenses you know and love plus the added benefits of variable polarization — polarization that increases as the lenses get darker in outdoor light. That means, as Transitions Vantage lenses get darker, vision gets crisper, sharper and more vivid. While glare is reduced in even the brightest outdoor conditions.
Until now, polarization was fixed and only existed as a static film embedded in conventional lenses. Variable polarization technology is a leap into the future – polarization that adapts to changing lighting conditions for clearer, crisper, sharper vision in a variety of outdoor lighting conditions. Combined with photochromic technologies also pioneered by Transitions Optical, you have the first everyday lenses that both darken and polarize outdoors!
We invite you to explore the world of new Transitions Vantage lenses and see for yourself. The Perfecta Transitions Vantage lenses are available in CR39, Polycarbonate and Trivex materials.
The Perfecta Ease is a new lens designed to help those that need to reduce visual fatigue and eye strain. By adding a slight bump in power to the reading zone, those that experience visual fatigue while using computers, smart phones or tablets will appreciate the benefits of this lens design.
Ideal patients are those between 18 and 45 years of age, the Perfecta Ease will help those that spend time using near vision. Without some visual correction, patients may experience eye fatigue, dryness, redness and even headaches which can be a few of the symptoms.
Perfecta Ease comes in two versions or add powers:
.50 Power Degression – with a power degression of .50D, this lens is especially useful for those who spend time in front of a computer.
.75 Power Degression – with a degression of .75D, this lens has a little more power correction for those that need more reading improvement or when the .50 is not strong enough to reduce eye strain.
Perfecta Ease Benefits:
Reduced visual fatigue including headaches, red eyes and eyestrain
The multi-purpose freeform single vision design that takes advantage of digital enhancements.
Perfecta Single Vision digital lens takes advantage of our in-depth knowledge in personalized ophthalmic lens design. The Perfecta Single Vision design has been engineered for peak optical performance regardless of the frame style or lens material in most prescriptions.
Lenticularization is a process developed to minimize the edge thickness of a lens. The lab defines an optimal region around the fitting cross; outside this region the software reduces the thickness with a gradual change in curvature, resulting in a thinner lens.
The graph above shows the importance of oblique errors for a single vision lens of -4.00 diopters. The horizontal axis represents the distance from pupil cross to the part of the lens which is being used when looking in gaze directions. The Perfecta Single Vision lens for high prescriptions is 76% more stable than a conventional lens. Bottom line – patients with a higher prescription have a much larger “sweet spot” for clear vision.
Perfecta Single Vision Benefits:
Total personalization
Maximum optical quality and performance
Compensated Rx
Compatible with any material and base curve
Wrap capacity
Thinner and lighter lenses through lenticularization
A solution for professionals who require an intensive use of the near and intermediate vision.
The Perfecta Professional, available only from Midwest Lens, is a solution for those patients who require an intensive use of the near vision and the intermediate.
Seven power degressions of 0.75, 1.00, 1.25, 1.50, 1.75, 2.00D, and 2.25D guarantee that all wearers will find the best adapted power degression, based on their normal near vision power.
Near vision point is held at 14mm below the pupil. Such a long corridor provides an instant feeling of comfort and adaptation, swim effect disappears and distortions caused by lateral astigmatism zones are virtually invisible.
Around 65% of the degression is reached at level pupil position, making it easier for wearers to find the intermediate vision. This lens has helped patients reduce symptoms associated with computer vision syndrome (CVS), such as neck and shoulder problems and eye strain.
The Perfecta Professional will enhance the experience of reading a book, painting, playing instruments, building scaled models, solving puzzles, etc., for any patient who needs visual correction doing everyday tasks.
Maintaining a correct and comfortable posture is essential to prevent neck and shoulder pain. Users of bifocals and standard progressives need to tilt their head about 20 degrees when working with computers. Being in this position will cause muscle aches and strain the symptoms brought on by Computer Vision Syndrome (CVS). In the diagram below, you can see what a difference the Perfecta Professional can make:
Occupational lenses allow users to work in a natural posture due to their power distribution, especially conceived for indoor environments. Thanks to the expanded near-intermediate visual field, occupational wearers will reduce their unnecessary head movements.
Ultimately, patients will be in a more ergonomic posture for more comfort and less fatigue.
Perfecta Professional Benefits:
Extremely wide near vision region
Soft design that eliminates swim effect and perceived lateral distortion
No adaptation issues
Clear vision from reading distance up to about 14 feet
Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.
Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.
Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.
Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.
Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.
Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.
SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.
In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).
Introducing the new PERFECTA digital backside freeform progressive available exclusively from Midwest Lens. This progressive features a back-side aspheric design with a spherical front surface to provide excellent overall optical correction. With digitally precise processing, patients will experience clear, wide vision in all visual fields with exceptionally high adaptation.
By processing the add power and correction on the back side of the lens, patients will enjoy an improved design over traditional progressives. Each lens is customized to the exact specifications of the Rx, matched closely to the frame measurements. This process provides the best in vision correction.
Developing this design involved a new challenge, improving far vision while maintaining near and intermediate vision quality. As a result, users will find a wide 180 degree visual distance field that is exceptionally clear and wide. In addition, the intermediate area is balanced in order to provide the patient a smooth transition between zones.
PERFECTA Freeform Progressive Benefits:
Extra wide far visual zone
Great balance between far and near
Available in four progression lengths
Compensated Rx
High precision and high personalization due to digital technology
Clear vision in every gaze direction
Wrap capability
Oblique astigmatism minimized
Decentered for larger frames
Rx can be entered in .01 increments
Comparable to all the leading freeform lenses currently on the market. Only difference is the PERFECTA is available from Midwest Lens at a very attractive price.
Why your patients need it…
Personalized to fit the patient’s lifestyle
Allows them to choose any frame style
Highest level of optical design resolution
Basically the PERFECTA freeform lens is just what the doctor ordered – a truly accurate prescription that is custom made to your patient’s exact visual needs and all at a great price!
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
Press Releases and Information
If you have information about your company or products that you would like posted on our blog free of charge, please email us a text document with your copy along with any related images. press@midwestlens.com
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]
Tyler Essenberg has long considered himself an “idea man.” When he was 6, he told his mother about a gadget that would enable a telephone user to talk without holding a phone. A headset, his mother told him, already existed. But that didn’t deter Essenberg. Later, in junior high, he imagined a fertilizer that would slow the [...]
Leading Provider of Military-Grade Vision Protection Reminds All Americans toFocus on the True Meaning of This Holiday Memorial Day - It’s the start of the summer holiday seas [...]
Congratulations to the graduates! You’re future is so bright that you got to wear JONATHAN PAUL EYEWEAR™ designer-brand of sunglasses uniquely designed to wear over regular gl [...]
Rylan, Misty and Dawn from the Vera Bradley Kids collection bring Vera Bradley’s most beloved styles to their youngest of fans. Each frame features spring hinges for a comfort [...]
Severe chronic dry eyes left untreated can result in cornea abrasion and blindness. Frequent use of eye drops serves to wash away the natural lubricants of your eyes, making e [...]
WTFrame Friday today bis featuring KTZ Eyewear and I don’t even know how to describe this. Armor? Goth? Sword Magic tricks? Then to top if off the Ram horn look? It is defini [...]
Model 9349
Eastern States Eyewear has announced the release of seven new styles in Thierry Mugler Eyewear. Known for its striking, progressive design the French based Thierry Mugler puts a...
903013
Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Brendel eyewear collection with the introduction of new women’s ophthalmic...
Vintage styles and embellishments make Badgley Mischka designs matchless and in high demand. Cellina and Noelle, the latest additions to the Badgley Mischka optical collection, combine custom...
Viva International Group introduces five new styles for men and women to the Harley-Davidson® Eyewear collection. The new release consists of three ophthalmic styles for men and two...
For a style that is feminine, alluring, confident and modern, look no further than the latest additions to the XOXO eyewear collection. With four new looks featuring exclusive patterns and trendy...
Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company's Street Series™ family, this stylish...
Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.
Crafted for...
ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the...
As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America's paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has...
Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses...
Transitions Optical, Inc. introduced a new, interactive quiz, challenging eye care professionals to find out if they’re prepared to meet the needs of their culturally diverse patients. Available through the Transitions Cultural Connections™ program, the quiz can be accessed free-of-charge at 
The 10-question quiz is called “Are You Prepared?” and focuses on specific eye health, cultural and linguistic considerations for the largest and fastest-growing ethnic groups in the United States.
Introducing the new 
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