
Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.
Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.
Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.
Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.
Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.
Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.
SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.
In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).

Introducing the new 
Jack Zeblisky with his original, autographed sketch by Mary Engelbreit
Like her most beloved and bespectacled character, Ann Estelle, Engelbreit herself got glasses as a young girl and attributes her beginning in art to being able to see details of the world around her clearly for the first time. Engelbreit, who is now presbyopic, is an advocate for healthy vision and yearly eye exams.
“Essilor is pleased to have a partner in Mary Engelbreit, an iconic and admired artist, through her support for Airwear lenses and participation in the “Breit Eyes” contest,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We look forward to continuing this relationship in the future.”
Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running.
Seiko Optical Products of America, the pioneer and global leader in digital ophthalmic lens technology, extends its free-form product offering with new SEIKO Surmount Ws (Wide & Short), 100% internal free-form progressive lenses.
Polaroid Eyewear, a leader and pioneer in premium polarizing lenses and highly fashionable sunglasses since 1937, invites stylists and sunglass wearers worldwide to help it select ten frames to feature in its 2013 “Best Under The Sun™” Sunglass Collection. Showcasing designs inspired by the decades between 1930 and 2020, the line will be unveiled in Spring 2013 and feature sunglasses from its recently concluded “Best Under The Sun Design Contest.”
Participants will each have the opportunity to cast three votes for their favorite sunglasses from the more than 700 submissions received from students, professionals and design aficionados from over 50 different countries. Those votes, plus input from a panel of Polaroid experts, will determine which ten designs will be featured in the 2013 “Best Under The Sun” Sunglass Collection. Voters will also be entered to win one of 25 sunglasses from the 2011 “Best Under The Sun” Sunglass Collection.
SEIKO Optical Products of America, the global leader in digital ophthalmic lens technology is pleased to offer a new product in the free-form single-vision lens category. New Wrap Tech Thin, in 1.67 index clear and polarized (gray & brown) lenses utilizes advanced SEIKO free-form technology to create lightweight and thin high-base lenses for wrap style eyewear.

Facebook
Twitter
RSS
LinkedIn
GooglePlus
Tumblr