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	<title>Blog @ Midwest Lens</title>
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		<title>Viva International Group Adds Two New Styles to the RAMPAGE Eyewear Collection</title>
		<link>http://www.midwestlens.com/blogger/2013/06/viva-international-group-adds-two-news-styles-to-the-rampage-eyewear-collection/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/viva-international-group-adds-two-news-styles-to-the-rampage-eyewear-collection/#comments</comments>
		<pubDate>Tue, 18 Jun 2013 12:00:30 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[BONGO]]></category>
		<category><![CDATA[Candies]]></category>
		<category><![CDATA[Catherine Deneuve]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Gant]]></category>
		<category><![CDATA[GANT by Michael Bastian]]></category>
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		<category><![CDATA[GUESS by Marciano]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
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		<category><![CDATA[Viva International Group]]></category>
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		<description><![CDATA[Viva International Group adds two new styles to their RAMPAGE® Eyewear collection. Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color, coordinate perfectly with the contemporary fashion apparel of today’s RAMPAGE woman. Models R 178 and R 179 feature matte finished temples combined with a shiny raised rope-like [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/ramp_178_zps604fad5b.jpg" />
<p>Viva International Group adds two new styles to their RAMPAGE® Eyewear collection. Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color, coordinate perfectly with the contemporary fashion apparel of today’s RAMPAGE woman.</p>
<p>Models R 178 and R 179 feature matte finished temples combined with a shiny raised rope-like textured pattern for an elegant look. Handcrafted in acetate, model R 178 features a cat-eye inspired front shape and available in chic color combinations, including black over crystal with white swirl, brown over milky blue and iridescent plum over burgundy. Model R 179 shares the same temple décor combined with a modified rectangle metal front in satin-finished tones of black, brown and plum.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 252px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/ramp_178_zps604fad5b.jpg" width="575" height="237" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Model: R 178</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 252px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/ramp_179_zpsa5b5657a.jpg" width="575" height="237" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Model: R 179</p>
</div>
<p>For more information on the complete RAMPAGE Eyewear collection please call 800-345-VIVA or visit <a href="http://www.vivagroup.com/" target="_blank">vivagroup.com</a>.</p>
<p><strong><em>About Viva International Group</em></strong><br />
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.</p>
<p>Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.</p>
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		<title>Evidence Mounts That Outdoor Recess Time Can Reduce The Risk of Nearsightedness in Children</title>
		<link>http://www.midwestlens.com/blogger/2013/06/evidence-mounts-that-outdoor-recess-time-can-reduce-the-risk-of-nearsightedness-in-children/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/evidence-mounts-that-outdoor-recess-time-can-reduce-the-risk-of-nearsightedness-in-children/#comments</comments>
		<pubDate>Mon, 17 Jun 2013 12:00:34 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[General Interest]]></category>
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		<category><![CDATA[American Academy Of Ophthalmology]]></category>
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		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23859</guid>
		<description><![CDATA[Two new studies add to the growing evidence that spending time outdoors may help prevent or minimize nearsightedness in children. A study conducted in Taiwan, which is the first to use an educational policy as a public vision health intervention, finds that when children are required to spend recess time outdoors, their risk of nearsightedness [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/recess_zps1bcebf82.png" width="285" height="456" class="alignright" />Two new studies add to the growing evidence that spending time outdoors may help prevent or minimize nearsightedness in children. A study conducted in Taiwan, which is the first to use an educational policy as a public vision health intervention, finds that when children are required to spend recess time outdoors, their risk of nearsightedness is reduced. A separate study in Danish children is the first to show a direct correlation between seasonal fluctuations in daylight, eye growth and the rate of nearsightedness progression. The research was published in the May issue of Ophthalmology, the journal of the American Academy of Ophthalmology.</p>
<p>Nearsightedness in childhood is correctable, but is also linked to development of severe forms of this eye disorder in adulthood, which increases risks for potentially blinding diseases such as glaucoma and retinal detachment. Research on nearsightedness, also called myopia, is intensifying as the condition nears epidemic status in Asia and other regions, primarily in developed countries. In the United States nearsightedness has increased by more than 65 percent since 1970<em>[1]</em>. Though myopia is often inherited, researchers are now assessing environmental factors to help explain why myopia rates are rising so rapidly in some populations<em>[2]</em>.</p>
<p>In one of the new studies, an elementary school in Taiwan required its 333 students to spend recess outdoors for a year from 2009-10 so that researchers could learn whether this would reduce myopia rates. A similar school nearby served as the control group and did not require outdoor recess. The children in the intervention school, many of whom had formerly spent recess indoors, now spent a total of 80 minutes per day outdoors.</p>
<p>Students at both schools received eye exams at the study outset and one year later. The results showed that significantly fewer children became nearsighted or shifted toward nearsightedness in the school that required outdoor recess, compared with the control school. The researchers recommend that elementary schools in Asia and other regions add frequent recess breaks and other outdoor activities to their daily schedules to help protect children&#8217;s eye development and vision.</p>
<p style="float: left; width: 144px; margin-right: 20px; margin-bottom: 0px; margin-top: 8px; font-size: 8pt; font-style: italic; text-align: center;"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/pu0012_zps215296c4.jpg" style="margin-bottom: 5px;" width="144" height="181" />Pei-Chang Wu, M.D., PhD.</p>
<p>&#8220;Because children spend a lot of time in school, a school-based intervention is a direct and practical way to tackle the increasing prevalence of myopia,&#8221; said the leader of the study, Pei-Chang Wu, M.D., PhD., of Kaohsiung Chang Gung Memorial Hospital in Kaohsiung, Taiwan.</p>
<p>A separate study on the impact of daylight exposure on eye development analyzed data collected in a 2005 clinical trial that included 235 Danish school children with myopia. The participants were divided into seven groups, each of which represented a different seasonal interval. Because daylight hours fluctuate markedly with the seasons in Denmark, from seven hours in winter to nearly 18 in summer, access to daylight was distinct for each group. Axial eye length – the distance from the front to the back of the eye – and vision were tested in each group of children at the beginning and end of their seasonal interval. Axial length is an important measurement because elongation of the eye indicates that the person&#8217;s myopia is worsening. In the children with access to the fewest hours of daylight, eye growth averaged 0.19 mm; in those with access to the most daylight, eye growth was just 0.12 mm.</p>
<p>&#8220;Our results indicate that exposure to daylight helps protect children from myopia,&#8221; said the leader of the study, Dongmei Cui, M.D., Ph.D., of Sun Yat -sen University, China. &#8220;This means that parents and others who manage children&#8217;s time should encourage them to spend time outdoors daily. When that&#8217;s impractical due to weather or other factors, use of daylight-spectrum indoor lights should be considered as a way to minimize myopia.&#8221;</p>
<p><strong><em>About the American Academy of Ophthalmology</em></strong><br />
The American Academy of Ophthalmology–headquartered in San Francisco– is the world&#8217;s largest association of eye physicians and surgeons — Eye M.D.s — with nearly 32,000 members worldwide. Eye health care is provided by the three &#8220;O&#8217;s&#8221; – ophthalmologists, optometrists, and opticians. It is the ophthalmologist, or Eye M.D., who can treat it all: eye diseases, infections and injuries, and perform eye surgery. For more information, visit <a href="http://www.aao.org/" target="_blank">www.aao.org</a>. The Academy&#8217;s EyeSmart® program educates the public about the importance of eye health and empowers them to preserve healthy vision. EyeSmart provides the most trusted and medically accurate information about eye diseases, conditions and injuries. OjosSanos™ is the Spanish-language version of the program. Visit <a href="http://www.geteyesmart.org/" target="_blank">www.geteyesmart.org</a> or <a href="http://www.ojossanos.org/" target="_blank">www.ojossanos.org</a> to learn more.</p>
<p><strong><em>About Ophthalmology</em></strong><br />
Ophthalmology, the official journal of the American Academy of Ophthalmology, publishes original, peer-reviewed reports on ophthalmic research, including basic science investigations, clinical studies, and translational science reviews. Topics include new diagnostic and treatment approaches, innovations in surgical technique, clinical trial results, economic and quality of life analyses, and implications of health care reform. Ophthalmology is one of the most respected journals in medicine, with the highest impact factor of the major journals serving ophthalmology.</p>
<p><em>[1] Increased Prevalence of Myopia in the United States between 1971-1972 and 1999-2004. Arch Ophthalmol 2009;127(12):1632-1639</em></p>
<p><em>[2] High heritability of myopia does not preclude rapid changes in prevalence. Clin Experiment Ophthalmol 2002;30:168 –72.</em></p>
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		<title>Groundbreaking Corneal Transplant with Pre-loaded Donor Tissue Performed at Massachusetts Eye and Ear</title>
		<link>http://www.midwestlens.com/blogger/2013/06/groundbreaking-corneal-transplant-with-pre-loaded-donor-tissue-performed-at-massachusetts-eye-and-ear/</link>
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		<pubDate>Fri, 14 Jun 2013 12:00:11 +0000</pubDate>
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				<category><![CDATA[General Interest]]></category>
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		<description><![CDATA[The first successful cornea transplant with donor endothelial tissue preloaded by an eye bank has been performed at Massachusetts Eye and Ear in Boston, Mass. Roberto Pineda II, M.D., Director of the Refractive Surgery Service at Mass. Eye and Ear, and Associate Professor of Ophthalmology at Harvard Medical School, recently performed the groundbreaking transplant. Dr. [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/op8887654_hgty7_zps75cc43ea.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/op8887654_hgty7_zps75cc43ea.jpg" style="margin-bottom: 0px; margin-top: 10px; margin-left: 20px;" width="275" height="180" class="alignright" />The first successful cornea transplant with donor endothelial tissue preloaded by an eye bank has been performed at Massachusetts Eye and Ear in Boston, Mass. Roberto Pineda II, M.D., Director of the Refractive Surgery Service at Mass. Eye and Ear, and Associate Professor of Ophthalmology at Harvard Medical School, recently performed the groundbreaking transplant.</p>
<p>Dr. Pineda performed the surgery utilizing donor endothelial tissue that was prepared and pre-loaded into EndoGlide™ (Angiotech Pharmaceuticals, Inc.) cartridges at the Lions Eye Institute for Transplant &#038; Research (LEITR) in Tampa, FL. Massachusetts Eye and Ear cornea surgeon Kathryn Colby, M.D. has also performed surgeries with the pre-loaded tissue.</p>
<p>According to Dr. Pineda, using preloaded donor tissue may minimize potential damage to the endothelial cells and, thus, may lead to better outcomes for the patient.<br />
The procedure – called Endothelial Keratoplasty – allows surgeons to preserve the majority of a recipient’s cornea while replacing the non-functioning or diseased portion of the cornea with a healthy donor tissue.</p>
<p style="float: left; width: 189px; margin-right: 20px; margin-bottom: 0px; margin-top: 20px; font-size: 8pt; font-style: italic; text-align: center;"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/Pinedaweb1_zps927dcdf5.jpg" style="margin-bottom: 5px;" width="189" height="265" />Roberto Pineda II, M.D.</p>
<p>“Reducing any variables that could interfere with a patient’s ability to successfully regain sight after surgery is significant,” said Dr. Pineda. “The ultimate goal is to improve the quality of life for our patients,” Dr. Pineda said.</p>
<p>A world-leading cornea expert and refractive surgeon at Mass. Eye and Ear, Dr. Pineda has collaborated with LEITR and Angiotech/Sharpoint for the last seven months to help develop the innovative procedure.</p>
<p>“I am pleased that &#8211; with Dr. Pineda leading these efforts &#8211; Mass. Eye and Ear  is at the forefront of implementing an innovative technology that could greatly improve the quality of surgical outcomes for patients facing partial or complete vision loss,” said Joan W. Miller, M.D., FARVO, Chief and Chair of Ophthalmology at Mass. Eye and Ear and Harvard Medical School.</p>
<p>Last year, LEITR reported that eye banks are able to safely prepare and load corneal tissue into the EndoGlide™ cartridges. In a pre-clinical study presented at the 2012 Association for Research in Vision and Ophthalmology (ARVO) Annual Meeting, corneal buttons pre-loaded by LEITR sustained an average of 9.07% endothelial cell damage, compared to 36.2% endothelial cell damage in control group tissue that was loaded into the insertion system on site. The difference in endothelial damage between the preloaded and control buttons was statistically significant (P = 0.004).</p>
<p><strong>About Massachusetts Eye and Ear</strong><br />
Massachusetts Eye and Ear clinicians and scientists are driven by a mission to find cures for blindness, deafness and diseases of the head and neck. Mass. Eye and Ear/Schepens is the world&#8217;s largest vision and hearing research center, developing new treatments and cures through discovery and innovation. Mass. Eye and Ear is a Harvard Medical School teaching hospital and trains future medical leaders in ophthalmology and otolaryngology, through residency as well as clinical and research fellowships.  Internationally acclaimed since its founding in 1824, Mass. Eye and Ear employs full-time, board-certified physicians who offer high-quality and affordable specialty care that ranges from the routine to the very complex.  U.S. News &#038; World Report’s “Best Hospitals Survey” has consistently ranked the Mass. Eye and Ear Departments of Otolaryngology and Ophthalmology as top five in the nation.  For more information about life-changing care and research, or to learn how you can help, please visit <a href="http://www.masseyeandear.org/" target="_blank"><em>www.masseyeandear.org</em></a>.</p>
<p><strong>About the Lions Eye Institute for Transplant &#038; Research</strong><br />
The Lions Eye Institute for Transplant &#038; Research, Inc., (LEITR) is a nonprofit organization dedicated to the recovery, evaluation and distribution of eye tissue for transplantation, research and education. LEITR&#8217;s Eye Bank, located in Tampa, FL., is the only combined eye bank and ocular research center in the world. Since its inception, it has brought the &#8220;Gift of Sight&#8221; to more than 55,000 men, women and children worldwide. For more information, visit <a href="http://www.lionseyeinstitute.org/" target="_blank"><em>www.lionseyeinstitute.org</em></a>. LEITR is a proud member of Vision Share, a highly organized network of the most innovative and successful eye banks.</p>
<p><a href="http://www.masseyeandear.org/" target="_blank"><em>www.masseyeandear.org</em></a><br />
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		<title>Fish Oil Doesn’t Seem To Help Age-Related Macular Degeneration</title>
		<link>http://www.midwestlens.com/blogger/2013/06/fish-oil-doesnt-seem-to-help-age-related-macular-degeneration/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/fish-oil-doesnt-seem-to-help-age-related-macular-degeneration/#comments</comments>
		<pubDate>Thu, 13 Jun 2013 12:00:57 +0000</pubDate>
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		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23834</guid>
		<description><![CDATA[A large-scale National Eye Institute study has shown fish oil supplements containing omega-3 fatty acids do not alter the progression of age-related macular degeneration, says a national team of researchers including David M. Brown, M.D., an retina specialist at The Methodist Hospital who ran Houston&#8217;s part of the study. Another key finding of the Age-Related [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/amd-hi_zpsd0e30ba8.jpg" />
<p>A large-scale National Eye Institute study has shown fish oil supplements containing omega-3 fatty acids do not alter the progression of age-related macular degeneration, says a national team of researchers including David M. Brown, M.D., an retina specialist at The Methodist Hospital who ran Houston&#8217;s part of the study.</p>
<p>Another key finding of the Age-Related Eye Disease Study 2, or AREDS 2, is that lutein and zeaxanthin may be safer than beta-carotene in reducing risk of disease progression.</p>
<p style="float: right; width: 300px; margin-left: 20px; margin-bottom: 0px; margin-top: 5px; font-size: 8pt; font-style: italic; text-align: center;"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/amd-hi_zpsd0e30ba8.jpg" style="margin-bottom: 5px;" width="300" height="300" />A retina with age-related macular degeneration, or AMD, converting from the dry form of the disease (yellow mottling) to the wet form (red spots). Image by Eric Kegley.</p>
<p>&#8220;If you look at all the analysis performed in the AREDS 2 study, it looks like lutein taken with zeaxanthin is at least as effective and may be better than beta-carotene,&#8221; Brown said. &#8220;If you also consider that beta-carotene was associated with increased lung cancer rates in all former smokers, I no longer recommend any formulations containing beta-carotene.&#8221;</p>
<p>Researchers saw a modest decrease in the development of age-related macular degeneration (AMD) among those who took high amounts of zinc, but that result was not statistically significant.</p>
<p>&#8220;Millions of older Americans take nutritional supplements to protect their sight without clear guidance regarding benefit and risk,&#8221; said NEI director Paul A. Sieving, M.D., Ph.D. &#8220;This study clarifies the role of supplements in helping prevent advanced AMD, an incurable, common, and devastating disease that robs older people of their sight and independence.&#8221;</p>
<p>Like beta-carotene, lutein and zeaxanthin can be converted to vitamin A in humans and can collect at the retina, where they probably limit chemical damage caused by light. Lutein is found in foods like egg yolk and animal fat deposits. Zeaxanthin is found in some berries, corn, and paprika.</p>
<p>AREDS 2&#8242;s results agree with past studies that have shown an association between beta-carotene consumption and the development of lung cancer in current or former smokers. About half of AREDS 2 participants reported having been smokers at some point in their lives.</p>
<p style="float: left; width: 200px; margin-right: 20px; margin-bottom: 0px; margin-top: 6px; font-size: 8pt; font-style: italic; text-align: center;"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Uploads/1-s20-S0002939407006174-fx1_zps6f937c32.jpg" style="margin-bottom: 5px;" width="200" height="200" />David M. Brown, M.D.</p>
<p>Macular degeneration is a disease in which retina damage causes a loss of visual acuity in the center of the eye, called the macula. AMD is a major cause of blindness in the elderly, and currently affects about 11 million Americans. National Eye Institute experts believe that number will double by 2050.</p>
<p>About 12 years ago, the National Eye Institute began funding studies to look at how diet and dietary supplements affect the progression of the disease. AREDS showed a 25 percent decreased risk of AMD when study participants took vitamin C, beta-carotene (a precursor to vitamin A), vitamin E, zinc, and copper (called the AREDS Formulation).</p>
<p>The five-year AREDS 2, which began in 2006, was a national study of more than 4,200 people. It suggests fish oil supplements probably do not need to be added to the formulation, and that lutein with zeaxanthin might replace beta-carotene in the AREDS Formulation, since lutein is not associated with increased risk for lung cancer.</p>
<p>&#8220;The first AREDS study showed us that vitamins really make a difference in decreasing the complications of AMD,&#8221; Brown said. &#8220;Now with the AREDS 2, we have solid data on what to recommend to our patients. Based on the AREDS 2 data, I now recommend that my patients no longer take beta-carotene but look for a vitamin with 10 mg Lutein, 2 mg zeaxanthin, 80mg zinc, 2mg copper, 500mg vitamin C, and 400 IU vitamin E.&#8221;</p>
<p>AREDS 2 was chaired by Frederick L. Ferris III, M.D., director of the Division of Epidemiology and Clinical Applications at NEI.</p>
<p><a href="http://www.methodisthealth.com/" target="_blank"><em>www.methodisthealth.com</em></a><br />
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		<title>ClearVision Optical: A One Stop Shop for Kids’ Eyewear</title>
		<link>http://www.midwestlens.com/blogger/2013/06/clearvision-optical-a-one-stop-shop-for-kids-eyewear/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/clearvision-optical-a-one-stop-shop-for-kids-eyewear/#comments</comments>
		<pubDate>Wed, 12 Jun 2013 12:00:22 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[childrens frames]]></category>
		<category><![CDATA[ClearVision]]></category>
		<category><![CDATA[Dilli Dalli]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[IZOD Boys]]></category>
		<category><![CDATA[Jessica McClintock Girls]]></category>
		<category><![CDATA[Junction City]]></category>
		<category><![CDATA[Ocean Pacific]]></category>
		<category><![CDATA[ophthalmic]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23813</guid>
		<description><![CDATA[Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company. In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/OPS12_zps5c94a207.jpg" />
<p><img alt="" src="http://i1202.photobucket.com/albums/bb366/photobucket895/cvheader13a_zps2c732c80.jpg" class="aligncenter" width="600" height="235" /></p>
<p>Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company.</p>
<p>In 2013, the ClearVision Kids Collection offers 40+ designs, including more tween styles than ever, meeting every eyewear need for kids from 0-16. The collection now includes edgier designs in plastics and flat metal, and more color infused and architectural styles to reflect more adult styling. Inspired by current trends in kids and tween clothing and sneakers, the collection will please even your most fashionable young patients!</p>
<p>After surveying its customers and a marketplace evaluation, ClearVision expanded its kid’s collections to include frames appropriate for the teen and tween marketplace. Adding more mature styles into its Op kids, Jessica McClintock for Girls and IZOD Boys collections gives ECP’s a wider scope of frames for its customers! Also included in this year’s program is Op, the popular surfer brand, and Junction City, ClearVision’s fashion-value private label brand.</p>
<p>Following is a look into the all inclusive ClearVision Kids collection:</p>
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/DilliDalli_zpse7cd0ec0.jpg" width="130" height="165" class="alignleft" /><strong>Dilli Dalli</strong> <em>(newborn–3):</em> Driven by the needs of our littlest customers, their parents, and eye care professionals, the Dilli Dalli eyewear collection represents ClearVision’s dedication to the pediatric eyewear market. The 6 designs address proper, precise fit in terms of the nose pads, end pieces, bridge, temple curve and temple lengths. Dilli Dalli’s IntelliFlex™ multi-action spring hinge is designed with the ability to flex both vertically and horizontally, offering unique flexibility and greater durability to the Dilli Dalli frames.<br />
<br clear="all"><br />
<img src="http://i1202.photobucket.com/albums/bb366/photobucket895/JMCGirls12_zpsb1b546ae.jpg" width="129" height="164" class="alignleft" /><strong>Jessica McClintock Girls</strong> <em>(ages 3–12):</em> The Jessica McClintock Eyewear for Girls Collection offers feminine designs in soft colorations for young girls with a twist of attitude. The new release picks up where Dilli Dalli leaves off offering adorably cute to pretty frames for toddlers transitioning into preschoolers, and beyond. Expect to see cool butterfly shapes, bilaminate and trilaminate finishes, and mosaic-like temple designs in flat metals, acetate, and metal combo styles.<br />
<br clear="all"><br />
<img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OPKidsS12_zps56cecd59.jpg" width="129" height="164" class="alignleft" /><strong>Op Kids</strong> <em>(ages 6–14):</em> The Op eyewear collection offers a fresh selection of cool shapes and modern styles splashed with a beach-and-board short vibe for kids and tweens ages 6–14. The latest release translates the brand’s sporty, surf-and-skate attitude into colorful, highly patterned designs – 6 for girls, 5 for boys – all inspired by today’s fashion trends.  The collection’s nod to modern teen-to-adult styling appeals to today’s kids and tweens who want to look more grown up!<br />
<br clear="all"><br />
<img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OPS12_zps5c94a207.jpg" width="130" height="164" class="alignleft" /><strong>Op</strong> <em>(ages 14-16):</em> Op eyewear includes new teen styles for the 14-16 eyewear enthusiast! The collection’s hip, wavelike piercings and beachwear-inspired patterns light up youthful faces with colorful fades, colorblocking accents, and juicy translucents, in both acetate and metal.<br />
<br clear="all"><br />
<img src="http://i1202.photobucket.com/albums/bb366/photobucket895/IZBoys10_zpsd4568bee.jpg" width="130" height="165" class="alignleft" /><strong>IZOD Boys</strong> <em>(ages 6–14):</em> The IZOD Boys collection offers fashion forward eyewear for kids and tweens ages 6 to 14, featuring sport-infused, and all American-designs. The latest release emulates the style direction of the IZOD men’s collection taking youthful spin with a fresh pop of color and on-trend retro eye shapes. Memory metal bridges and rubberized temples provide durability and comfort. It’s a perfect lifestyle fit for today’s young IZOD customer.<br />
<br clear="all"><br />
<img src="http://i1202.photobucket.com/albums/bb366/photobucket895/JC10_zps19b7cc3b.jpg" width="130" height="166" class="alignleft" /><strong>Junction City</strong> <em>(ages 14–16):</em> Designed for teen go-getters who aren’t afraid to push the style envelope with their specs, Junction City’s designs pack a lot of punch into this private label collection. For teen girls, apparel-inspired piercings, funky temples, vivid, colorful patterns and youthful front shapes let them put their best face forward.  For teen boys, minimalist, clean looks such as semi rimless frames in earth tone colorations are taken to a new dimension through architectural – to industrial-inspired temple piercings.<br />
<br clear="all"><br />
To see the entire 2013 ClearVision Kids collection, speak to a ClearVision Sales Consultant by calling 800.645.3733, or visit <a href="http://www.cvoptical.com/" target="_blank">cvoptical.com</a>. <em>*Jobson Viewpoint Survey, winter 2012</em></p>
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		<title>Yves Saint Laurent / Saint Laurent Paris 2013 Eyewear Collection</title>
		<link>http://www.midwestlens.com/blogger/2013/06/yves-saint-laurent-saint-laurent-paris-2013-eyewear-collection/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/yves-saint-laurent-saint-laurent-paris-2013-eyewear-collection/#comments</comments>
		<pubDate>Tue, 11 Jun 2013 12:00:22 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
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		<category><![CDATA[Yves Saint Laurent]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23798</guid>
		<description><![CDATA[The Yves Saint Laurent brand proposes classical and refined French design, through sophisticated collections, the use of exclusive materials, and a variety of shapes, customised by the style icons which characterize the creations of this maison. The collections are targeted at both a male and female public, aged between 25 and 50, and are positioned [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/sl_header005678_zpsc87a19ca.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/sl_header005678_zpsc87a19ca.jpg" width="600" height="352" class="aligncenter" /></p>
<p>The Yves Saint Laurent brand proposes classical and refined French design, through sophisticated collections, the use of exclusive materials, and a variety of shapes, customised by the style icons which characterize the creations of this maison.</p>
<p>The collections are targeted at both a male and female public, aged between 25 and 50, and are positioned in the luxury and premium segments of the market. The products are sold all over the world.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/YVESCLASSIC3_zps85018ddc.jpg" width="575" height="255" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>Classic 3</strong><br />
Unisex oversized wellington soft square-shaped sunglasses in acetate with metal &#8220;Corner Saint Laurent&#8221; detail on the up-per front profile. Colours: honey with brown lenses, dark horn with brown lenses, black with brown lenses and dark havana with grey lenses.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/YVESCLASSIC4_zps43176035.jpg" width="575" height="255" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>Classic 4</strong><br />
Unisex wellington soft square-shaped retro-inspired optical frame in acetate with metal &#8220;Corner Saint Laurent&#8221; detail on the upper front profile. Colours: dark green, dark grey, havana and black.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/YVESCLASSIC13_zps2d6c178c.jpg" width="575" height="255" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>Classic 13</strong><br />
Men’s vintage-inspired sunglasses in steel with Barberini glass lenses. Colours: gloss black with brown lenses, rose gold with blue lenses and palladium/pink gold with grey lenses.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/YVESBOLD2_zpsf85374ee.jpg" width="575" height="255" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>Bold 2</strong><br />
Unisex sunglasses in acetate with unique 7-barrel hinge and metal &#8220;Corner Saint Laurent&#8221; detail on the upper front profile. Colours: transparent light grey with brown lenses, brown with grey lenses, dark havana with shaded grey lenses and black with brown lenses.</p>
</div>
<p><strong><em>The Safilo Group</em></strong><br />
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&#038;Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com<br />
For further information visit <a href="http://www.safilo.com/" target="_blank">www.safilo.com</a>.</p>
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		<title>Tommy Hilfiger Presents Surf Shack Eyewear Capsule Collection For Summer 2013</title>
		<link>http://www.midwestlens.com/blogger/2013/06/tommy-hilfiger-presents-surf-shack-eyewear-capsule-collection-for-summer-2013/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/tommy-hilfiger-presents-surf-shack-eyewear-capsule-collection-for-summer-2013/#comments</comments>
		<pubDate>Mon, 10 Jun 2013 12:00:38 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
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		<description><![CDATA[The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of the Summer 2013 Surf Shack collection, a limited-edition capsule collection of apparel and accessories designed to celebrate the après-surf lifestyle. Amongst the [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/thsurfboards_zpseb273e44.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/thsurfboards_zpseb273e44.jpg" width="584" height="503" class="aligncenter" /></p>
<p>The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of the Summer 2013 Surf Shack collection, a limited-edition capsule collection of apparel and accessories designed to celebrate the après-surf lifestyle. Amongst the eyewear collection’s statement pieces are a selection of bright, bold and versatile sunglasses that capture a relaxed surfing vibe and Tommy Hilfiger’s signature classic, American, cool aesthetic.</p>
<p>“It’s the surf culture’s easy, laid-back spirit that I find so inspiring,” said Tommy Hilfiger. “The Surf Shack collection infuses quintessential surf statement pieces with modern accents. The men’s and women’s eyewear styles truly embrace the surf lifestyle, incorporating bold colors and graphic prints into classic frames.”</p>
<p>Surf Shack sunglasses for women include neon pilot styles, butterfly-shaped frames and 80s-inspired square frames. Colors range from neutral grey and sky blue to fluorescent coral and pink. For men, square styles are in abundance, with plenty of wooden effect temples. Stripes in navy blue, lemon yellow and clementine add colorful pops. The spirit of the collection is further expressed in a number of unisex styles featuring vivid hues, classic lines and a preppy attitude.</p>
<p>In addition to eyewear, the Surf Shack collection includes beach-ready apparel, footwear, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited-edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. The capsule collection and surfboards will be available in Europe, North America (including Macy’s), Asia, Latin America, and on <a href="http://www.tommy.com/" target="_blank">Tommy.com</a>.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Tommy-Hilfiger-TH-1112S_zps013da266.jpg" width="575" height="308" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TH 1112/S</strong><br />
Unisex sunglasses with an 80s style square shape. Taking inspiration from the American surf lifestyle, the lightweight and comfort-fit sunglasses feature bright, summery colors coupled with wooden effect temples decorated with the Surf Shack stripe pattern. Available in light blue and light wood temples with navy blue/light blue/yellow stripes and dark grey lenses; and transparent champagne and light wood temples with navy blue/light blue/yellow stripes and grey lenses.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Tommy-Hilfiger-TH-1084S_zps78d1f95e.jpg" width="575" height="311" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TH 1084/S</strong><br />
Women’s sunglasses in a vintage butterfly shape. Taking inspiration from refined preppy style, the lightweight and comfort-fit sunglasses feature bright colors accented by wooden effect temples with the Surf Shack stripe pattern. Available in light grey front and light wood temples with orange/yellow stripes and dark grey shaded lenses; light transparent orange and light wood temples with orange/yellow stripes and brown shaded lenses.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/TommyHilfigerTH1136_zps0824da4d.jpg" width="575" height="288" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TH 1136</strong><br />
Unisex acetate optical frame in a contemporary square style. The light and comfort-fit optical frame feature bright transparent colors coupled with wooden effect temples decorated by the Surf Shack stripe pattern printed on the outside. Available in turquoise front and light wood temples with navy blue/yellow stripes; and salmon front and light wood temples with orange/yellow stripes.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/TH-1ffs2_zps8f731fbe.jpg" width="575" height="272" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TH 1110/F/S</strong><br />
The Surf Shack eyewear collection includes an Asian fit style. These high-quality sunglasses feature a youthful shape and ultra-slim silhouette in bright and colorful shades, coupled with wooden effect temples decorated by the Surf Shack stripe pattern. Available in navy blue and light wood temples with navy blue/light blue/yellow stripes; matte black and light wood temples with navy blue/light blue/yellow stripes; matte white and light wood temples with orange/light orange/yellow stripes; and red and light wood temples with orange/light orange/yellow stripes.</p>
</div>
<p>Tommy Hilfiger eyewear is manufactured by Safilo Group and distributed by its wholly owned subsidiary through exclusive agreements with international distributors. Tommy Hilfiger eyewear is available in the U.S., Canada, Mexico, Europe and Asia at Tommy Hilfiger flagships, major department stores, eyewear specialty dealers and on <a href="http://www.tommy.com/" target="_blank">Tommy.com</a>.</p>
<p><strong><em>About The Tommy Hilfiger Group</em></strong><br />
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.</p>
<p><strong><em>About PVH Corp.</em></strong><br />
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass &#038; Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.</p>
<p><strong><em>The Safilo Group</em></strong><br />
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&#038;Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com<br />
For further information visit <a href="http://www.safilo.com/" target="_blank">www.safilo.com</a>.</p>
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		<title>Wiley X, Inc. Promotes The Goals and Messages of National Safety Month</title>
		<link>http://www.midwestlens.com/blogger/2013/06/wiley-x-inc-promotes-the-goals-and-messages-of-national-safety-month/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/wiley-x-inc-promotes-the-goals-and-messages-of-national-safety-month/#comments</comments>
		<pubDate>Sat, 08 Jun 2013 15:00:16 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Organizations]]></category>
		<category><![CDATA[ANSI]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[National Safety Council]]></category>
		<category><![CDATA[polarized]]></category>
		<category><![CDATA[Safety Frame]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[sunwear]]></category>
		<category><![CDATA[Wiley X]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=24156</guid>
		<description><![CDATA[As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/wx_saftmnth_zps0a832a79.jpg" style="margin-bottom: 0px; margin-top: 10px; margin-left: 15px;" width="300" height="343" class="alignright" />As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and supporting the goals of this worthy program —educating the public on key ways to prevent accidental injuries and death.</p>
<p>The theme for this year&#8217;s program is “Safety Starts With Me,” a message that perfectly parallels Wiley X&#8217;s stance on the need for protective eyewear not just some of the time, but all of the time. “The best protective eyewear in the world can&#8217;t help prevent injury if it isn&#8217;t being worn at the time of an accident,” said Wiley X Co-Owner Myles Freeman, Jr. “We&#8217;ve made great strides in developing protective sunglasses that are stylish and comfortable enough for every situation, whether it&#8217;s on the jobsite or while engaged in outdoor activities like mountain biking, fishing or motorcycling. Still, at the end of the day, each person has to make a personal decision to wear vision protection. This is precisely why educational programs like National Safety Month are so important,” added Freeman.</p>
<p>Wiley X has witnessed an increased focus on eye protection from America&#8217;s refineries, factories and plants, with increased emphasis on premium protection versus cost. “Saving money is always important, but more employers are recognizing the longterm benefits of providing workers with a better quality product. There are clear differences between premium protective eyewear and the cheap, disposable options out there. Quality, comfort and utility can make the difference between whether a worker wears his protective eyewear, or not,” said Freeman.</p>
<p>Wiley X has built its reputation on protecting America&#8217;s vision in the toughest environments on Earth. Wiley X is a leading provider of vision protection systems for law enforcement and the U.S. military. Wiley X&#8217;s Safety Series glasses are ideal for on-the-job protection indoors and out. One example is the company&#8217;s many innovative Climate Control™ models featuring a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light for complete protection and job concentration. Almost all Wiley X models are also prescription ready, providing a comfortable, no-compromise solution for wearers who need both state-of-the-art protection and corrective lenses.</p>
<p>Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety ratings, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Selected Wiley X models also meet the updated MIL-PRF-32432 (GL) MCEP Standard (superseding the GL-PD 10-12 MCEP Standard) for combat protective eyewear.</p>
<p>To learn more about National Safety Month, visit the National Safety Council website at <a href="http://www.nsc.org/nsm/" target="_blank">www.nsc.org/nsm</a>. For more information on Wiley X&#8217;s full line of performance protective eyewear for occupational, tactical or recreational use, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at <a href="http://www.wileyx.com/" target="_blank">www.wileyx.com</a>.</p>
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		<title>Renoir’s Pure Royal Blue Makes Its Presence Known In Several New Ogi Eyewear Styles</title>
		<link>http://www.midwestlens.com/blogger/2013/06/renoirs-vibrant-hue-of-pure-royal-blue-makes-its-presence-known-in-new-ogi-eyewear-styles/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/renoirs-vibrant-hue-of-pure-royal-blue-makes-its-presence-known-in-new-ogi-eyewear-styles/#comments</comments>
		<pubDate>Fri, 07 Jun 2013 12:00:58 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Impressionists]]></category>
		<category><![CDATA[Ogi Eyewear]]></category>
		<category><![CDATA[ogi kids]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Renoir]]></category>
		<category><![CDATA[scojo new york]]></category>
		<category><![CDATA[Seraphin]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=24101</guid>
		<description><![CDATA[Renoir and his fellow Impressionists saw great potential in the bold use of color as a tool of personal and naturalistic expression. Among the strongest pigments in the Impressionist arsenal, pure royal blue has been used since the early 19th century to add a splash of luxurious color, evoking a feeling of adventurous style. This [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/ogi_renoir_zps9bca583d.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/ogi_renoir_zps9bca583d.jpg" width="600" height="451" class="aligncenter" /></p>
<p>Renoir and his fellow Impressionists saw great potential in the bold use of color as a tool of personal and naturalistic expression. Among the strongest pigments in the Impressionist arsenal, pure royal blue has been used since the early 19th century to add a splash of luxurious color, evoking a feeling of adventurous style. This vibrant hue makes its presence known in a large variety of Ogi styles, most brilliantly demonstrated with the 4800, the 7148, the 9200, and the 9076. Each frame emulates an artistic sophistication and has a fashionable flair that personifies Ogi Eyewear. Bright cobalt, metallic azure, and sky blue hues blend with multifaceted tortoise color combinations to present each style with brilliant coloring and an individualized expression.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 25px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OGI_4800_zps5ab67314.jpg" width="575" height="228" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>4800</strong><br />
Designed with the most impeccable comfort and elegance, Ogi Eyewear debuts the 4800. This futuristic style introduces the Evo-Tec collection, a revolutionary line of eyewear with a valiant persona. Blending modern design with classic sophistication, the 4800 emulates the lightweight quality of titanium while offering its own unique individuality.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OGI_7148_zpsadf02a63.jpg" width="575" height="206" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>7148</strong><br />
OGI Eyewear’s 7148 debuts with a smoothly carved bridge and a color infused camouflage color palette. Offered in green, blue, brown, or red, the 7148’s matte translucent front bonds beautifully with boldly colored camouflage temples. A slight cat eye silhouette gives the 7148 a feminine sophistication with a vibrant attitude.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OGI_9076_zps5e2f9bf0.jpg" width="575" height="222" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>9076</strong><br />
Saturated with exciting colors, OGI Eyewear releases the fun loving 9076. A tortoiseshell pattern blends with hues such as lemon, lime, raspberry, and blueberry to introduce this fresh style. This elongated oval shape cast in premium acetate offers a solid color interior to satisfy anyone’s color preferences to exude a bold persona.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 25px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OGI_9200_zps4f1b0d94.jpg" width="575" height="207" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>9200</strong><br />
The 9200 makes a bold entrance into OGI Eyewear’s collection of combination frames with a vibrant color palette. Hues of rich violet, cobalt blue, deep brown, or fiery red envelop the marbled acetate and color saturated metal eye wire of the 9200. Accompanied by an arched brow, the adjustable nose pads of the 9200 offer customizable comfort while never sacrificing flavorful fashion.</p>
</div>
<blockquote><p>“Summer has arrived, and with it, a renewed interest in bright color accents for personalized fashion expression. Conveying a sense of richness and superiority, this bold and lustrous shade of blue has stolen the show this season, as it exudes an aura of importance and confidence for both men and women. Through the exciting and innovative use of coloration, Ogi consistently satisfies this desire as each style exudes sophisticated style with an extra pop of bold color. ” – Karly Anderson, Marketing and Design</p></blockquote>
<p><a href="http://www.ogieyewear.com/" target="_blank"><em>www.ogieyewear.com</em></a><br />
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		<title>New Eyewear Styles From CRUSH and OIO with an Attractive Back-To-School Offer</title>
		<link>http://www.midwestlens.com/blogger/2013/06/new-eyewear-styles-from-crush-and-oio-with-an-attractive-back-to-school-offer/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/new-eyewear-styles-from-crush-and-oio-with-an-attractive-back-to-school-offer/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 16:01:28 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[back to school]]></category>
		<category><![CDATA[Bogner]]></category>
		<category><![CDATA[Brendel]]></category>
		<category><![CDATA[childrens frames]]></category>
		<category><![CDATA[crush]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Geoffrey Beene]]></category>
		<category><![CDATA[Humphrey’s]]></category>
		<category><![CDATA[Lulu Guinness]]></category>
		<category><![CDATA[oio]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Ted Baker]]></category>
		<category><![CDATA[TITANflex]]></category>
		<category><![CDATA[Tura]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=24144</guid>
		<description><![CDATA[Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer. Oio eyewear is known for its stylish shapes that are playful, colorful and [...]]]></description>
				<content:encoded><![CDATA[<p>Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, is excited to announce new styles for its popular crush and oio brands, which are being promoted in the month of June with an attractive back-to-school offer.</p>
<p>Oio eyewear is known for its stylish shapes that are playful, colorful and textured. The brand focuses on adventurous kids and tweens who want to emulate their older siblings, but also wish to express their individuality. The two new oio designs capitalize on the popular vintage and color-blocking trends this year. Each acetate style is retro-inspired with a fun pop of color at the temples. Fully equipped with spring hinges, these styles are ideal for kids on the go!</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 263px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tura_oio_ot06_zps5fd18a4e.jpg" width="575" height="248" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">oio | OT06</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px; height: 258px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tura_oio_ot08_zps4d464186.jpg" width="575" height="243" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">oio | OT08</p>
</div>
<p>The crush consumer leads an active “extreme sports” and techie lifestyle, but also follows the hottest fashion trends. The latest crush eyewear designs include the introduction of non-memory metal styles into the collection, and also retro-inspired frames with a modern twist.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tura_crush_850044_zps0f6e05bc.jpg" width="575" height="246" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>crush | 850044</strong><br />
Boy’s style featuring a round retro shape with a memory metal bridge. Combination front: acetate on the brow, metal eye rim. There’s a rubber insert on the temple. The addition of memory metal and the combination construction of materials updates this look to be more playful and modern. Memory metal adds durability for the active teen.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/crush_ct07_zps8e2d805e.jpg" width="575" height="247" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>crush | CT07</strong><br />
Unisex style featuring a contemporary flat metal front with colorful printed TR-90 temples. Temples flex due to the TR-90, and the tips are adjustable. Features a European-inspired front shape.</p>
</div>
<blockquote><p>“The oio and crush eyewear collections support an active kid’s/ tween’s lifestyle by offering high quality and high performance materials,” says Tura Inc. Vice President of Brand Management Jennifer Coppel. “The latest styles also incorporate top fashion trends from the runway and Hollywood.”</p></blockquote>
<p>The oio and crush brands are currently sold exclusively at independent ophthalmic retailers across the country.</p>
<p><strong><em>About Tura Inc.</em></strong><br />
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940?s, Tura revolutionized the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.<br />
For more information, please visit: <a href="http://www.tura.com/" target="_blank">www.tura.com</a></p>
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		<title>The McGee Group Expands the Vera Bradley Kids Collection with Three New Styles</title>
		<link>http://www.midwestlens.com/blogger/2013/06/the-mcgee-group-expands-the-vera-bradley-kids-collection-with-three-new-styles/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/the-mcgee-group-expands-the-vera-bradley-kids-collection-with-three-new-styles/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 16:00:26 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Argyleculture Eyewear by Russell Simmons]]></category>
		<category><![CDATA[Badgley Mischka eyewear and sunwear]]></category>
		<category><![CDATA[childrens frames]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Orvis Eyewear and Sunwear]]></category>
		<category><![CDATA[The McGee Group]]></category>
		<category><![CDATA[Totally Rimless]]></category>
		<category><![CDATA[Vera Bradley Eyewear and Sunwear]]></category>
		<category><![CDATA[XOXO Eyewear and Sunwear]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23761</guid>
		<description><![CDATA[Rylan, Misty and Dawn from the Vera Bradley Kids collection bring Vera Bradley’s most beloved styles to their youngest of fans. Each frame features spring hinges for a comfortable fit and the added detail of a hot-stamped flower on the temple tip. Combining style and colors to create a sweet look, Rylan, Misty and Dawn [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/ScreenShot2013-04-15at11_20_42AM_zpsd70dbc00.png" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/ScreenShot2013-04-15at11_20_42AM_zpsd70dbc00.png" style="margin-bottom: 0px; margin-top: 0px; margin-right: 18px;" width="275" height="275" class="alignleft" />Rylan, Misty and Dawn from the Vera Bradley Kids collection bring Vera Bradley’s most beloved styles to their youngest of fans. Each frame features spring hinges for a comfortable fit and the added detail of a hot-stamped flower on the temple tip. Combining style and colors to create a sweet look, Rylan, Misty and Dawn are perfect for the young girl who loves Vera Bradley.</p>
<p>Rylan is a full-rim metal frame with a small oval eyeshape. Colorful copper and blue metals feature a raised, enamel-filled temple design inspired by Midnight Blues and Lilli Bell, featured on the interior temple tips. Adjustable nose pads offer a sure fit on this frame that is sure to be a crowd pleaser.</p>
<p>For a trendy young girl, Misty offers a unique look to make her feel extraordinary. Misty combines a two-tone flat metal front in a retro-inspired eyeshape with colorful acetate temples. Vera Bradley’s Tutti Frutti and Lilli Bell feature prominently on the exterior temples, with mint gre en and light pink on the interior temples.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 244px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/vb_rylan_zps8e672477.jpg" width="575" height="229" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Rylan</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px; height: 244px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/vb_misty_zpsf262992c.jpg" width="575" height="229" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Misty</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 244px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/vb_dawn_zps3bb7e5b8.jpg" width="575" height="229" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Dawn</p>
</div>
<p>Dawn is a combination frame with a sweet oval eyeshape. The colorful acetate front features a crystal pop of purple and aqua, leading to metal temples with a two-tone embossed and enamel filled pattern inspired by Tutti Frutti and Plum Crazy. Colorful acetate temple tips finish the look with the Vera Bradley Kids signature hot-stamped flower.</p>
<p>Purchase the entire collection and receive a Vera Bradley Zip ID Case.</p>
<p>To view the entire collection, visit our website at <a href="http://www.mcgeegroup.com/" target="_blank">www.mcgeegroup.com</a>. For more information about the Vera Bradley® Kids collection, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.</p>
<p>The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit <a href="http://www.verabradley.org/" target="_blank">verabradley.org</a>.</p>
<p><strong><em>About The McGee Group</em></strong><br />
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.</p>
<p>The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons.</p>
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		<item>
		<title>MYKITA and Cote&amp;Ciel Create a New Collection of Eyewear Pouches</title>
		<link>http://www.midwestlens.com/blogger/2013/06/mykita-and-coteciel-create-a-new-collection-of-eyewear-pouches/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/mykita-and-coteciel-create-a-new-collection-of-eyewear-pouches/#comments</comments>
		<pubDate>Thu, 06 Jun 2013 12:00:27 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[General Interest]]></category>
		<category><![CDATA[Cote&Ciel]]></category>
		<category><![CDATA[eyeglass case]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Mykita]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23720</guid>
		<description><![CDATA[Just in time for summer, MYKITA has partnered up with French accessories brand Côte&#038;Ciel, known for their iconic designs for people on the move, to create a distinctive collection of protective eyewear pouches. Slipped into a pocket or bag, frames will not only be easily accessible but also travelling in style, no matter if it’s [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/0000012445-130328_MYKITA_COTEetCIEL_indigo_red_cloth_01-731x1024_zpsa22d38c2.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/cc_mykita_family2_final_zps5540cf01.jpg" width="600" height="176" class="aligncenter" /></p>
<p>Just in time for summer, MYKITA has partnered up with French accessories brand Côte&#038;Ciel, known for their iconic designs for people on the move, to create a distinctive collection of protective eyewear pouches.</p>
<p>Slipped into a pocket or bag, frames will not only be easily accessible but also travelling in style, no matter if it’s to the beach, the forest or a picnic.</p>
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/0000012445-130328_MYKITA_COTEetCIEL_indigo_red_glasses_02_zpsd93f3daa.jpg" width="550" height="420" class="aligncenter" /></p>
<p>The pouches are made from Côte&#038;Ciel’s signature diamond grip mesh neoprene. Durable and sleek they are a practical solution to keep your beloved frames protected and always at hand. The inverted zip and safety lip prevents scratching your eyewear. And, to make it even better – an integrated microfiber cleaning cloth allows you to keep your lenses smudge free while removing the inconvenience of looking for or even losing that rather invaluable piece of fabric.</p>
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/0000012445-130328_MYKITA_COTEetCIEL_indigo_red_cloth_01-731x1024_zpsa22d38c2.jpg" width="450" height="767" class="aligncenter" /></p>
<p><a href="http://www.mykita.com/" target="_blank"><em>www.mykita.com</em></a><br />
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		<title>New Totally Rimless Boutique Eyewear Styles: Style and Sophistication of the Art Deco Movement</title>
		<link>http://www.midwestlens.com/blogger/2013/06/new-totally-rimless-boutique-eyewear-styles-style-and-sophistication-of-the-art-deco-movement/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/new-totally-rimless-boutique-eyewear-styles-style-and-sophistication-of-the-art-deco-movement/#comments</comments>
		<pubDate>Wed, 05 Jun 2013 12:00:33 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Argyleculture Eyewear by Russell Simmons]]></category>
		<category><![CDATA[Badgley Mischka eyewear and sunwear]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Orvis Eyewear and Sunwear]]></category>
		<category><![CDATA[Totally Rimless]]></category>
		<category><![CDATA[Vera Bradley Eyewear and Sunwear]]></category>
		<category><![CDATA[XOXO Eyewear and Sunwear]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23740</guid>
		<description><![CDATA[&#160; The style and sophistication of the art deco movement are brought to a fashionable climax in the most recent eyewear styles from Boutique by Totally Rimless. TR 195, TR 196 and TR 197 incorporate the geometric elegance of 1920’s fashion, art and architecture through epoxy colors, jeweled stone accents and angular eyeshapes. With adjustable [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/tr_tnew_zps1d196b3a.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tr_tnew_zps1d196b3a.jpg" style="margin-bottom: 0px; margin-top: 0px; margin-left: 30px;" width="235" height="265" class="alignright" />
<p>&nbsp;</p>
<p>The style and sophistication of the art deco movement are brought to a fashionable climax in the most recent eyewear styles from Boutique by Totally Rimless. TR 195, TR 196 and TR 197 incorporate the geometric elegance of 1920’s fashion, art and architecture through epoxy colors, jeweled stone accents and angular eyeshapes. With adjustable nose pads and spring hinges for a sure fit, the latest additions to the Boutique collection combine fashion and comfort for a perfect frame.<br clear="all"></p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tr_t195_zpsf781cdde.jpg" width="575" height="209" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TR 195</strong><br />
TR 195 features a modern eyeshape with an uplift for added interest. The twisted metal temples give a rope effect with a jeweled embellishment and marble acetate temple tips to finish the look. TR 195 is available in Satin and Soft Brown.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tr_t196_zps855c8b5a.jpg" width="575" height="213" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TR 196</strong><br />
TR 196 offers a combination of art-deco inspired colors, combining black with gold and brown with rose. Pairing solid temples with jeweled sections and metal accents, TR 196 offers an elegant look. TR 196 is available in Brushed Gold and Brown Rose.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/tr_t197_zps4859d995.jpg" width="575" height="227" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>TR 197</strong><br />
TR 197 includes an angular eyeshape and colorful acetate temple tips. The temples pair jeweled accents with colorful contrasting epoxy fill for a bold look. TR 197 is available in Soft Brown and Soft Lavender.</p>
</div>
<p>To view the entire Totally Rimless collection, visit our website at <a href="http://www.mcgeegroup.com/" target="_blank">www.mcgeegroup.com</a>. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.</p>
<p><strong><em>About The McGee Group</em></strong><br />
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value added customer service.</p>
<p>The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Totally Rimless, XOXO Eyewear and Sunwear, Argyleculture Eyewear by Russell Simmons and Orvis Eyewear and Sunwear.</p>
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		<title>CANDIE’S Introduces Four New Ophthalmic and Three New Sunglass Styles</title>
		<link>http://www.midwestlens.com/blogger/2013/06/candies-introduces-four-new-ophthalmic-and-three-new-sunglass-styles/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/candies-introduces-four-new-ophthalmic-and-three-new-sunglass-styles/#comments</comments>
		<pubDate>Tue, 04 Jun 2013 12:00:52 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[BONGO]]></category>
		<category><![CDATA[Candies]]></category>
		<category><![CDATA[Catherine Deneuve]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[GANT by Michael Bastian]]></category>
		<category><![CDATA[GUESS]]></category>
		<category><![CDATA[GUESS by Marciano]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Skechers]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[sunwear]]></category>
		<category><![CDATA[Viva International Group]]></category>
		<category><![CDATA[William Rast]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23730</guid>
		<description><![CDATA[Viva International Group introduces four new ophthalmic and three new sunglass styles to the CANDIE’S® Eyewear collection this summer. The new styles capture the fun lifestyle of today’s CANDIE’S girl combined with pops of color, stone accents and an eclectic mix of design elements. This season, tortoise is presented in an assortment of bold interpretations, [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://i875.photobucket.com/albums/ab311/midwestlens/Midwest%20Lens/Candies_Logo-202x99.png" title="Candies" class="alignleft" style="margin-bottom: 0px; margin-top: 8px; margin-right: 20px;" width="202" height="99" />Viva International Group introduces four new ophthalmic and three new sunglass styles to the CANDIE’S® Eyewear collection this summer. The new styles capture the fun lifestyle of today’s CANDIE’S girl combined with pops of color, stone accents and an eclectic mix of design elements.</p>
<p>This season, tortoise is presented in an assortment of bold interpretations, including model C Opaline, a handcrafted acetate style complimented by contrasting colors on the inside of the frame. Model C Onix features a modified rectangle metal front in a satin finish combined with acetate temples in tortoise variations. A secondary color is revealed on the inside of this style’s temple, as well.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 276px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/C-OPALINE_zps263dd1b0.jpg" width="575" height="261" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">C Opaline</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 276px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/C-VITA_zps5b498fa7.jpg" width="575" height="261" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">C Vita</p>
</div>
<p>The prep school chic design of models C Viera and C Vita features handmade acetate temples highlighted by an argyle-inspired pattern of rhinestones and enamel-filled sequins. The smaller sizing of this sassy duo is perfect for petite faces, as well as tweens. Model C Viera is handcrafted in acetate and features a modified cat-eye profile, while model C Vita features a soft cat-eye metal front, which compliments the frame’s temple décor.</p>
<p>The new sunglass styles from CANDIE’S Eyewear are offered in a mix of sweet and sophisticated silhouettes in matte finished metals and rich handmade acetates. Models COS Carina and COS Ellie both feature metal aviator front shapes in a variety of matte finished colorations, including matte gold, matte gunmetal, matte silver and matte white. The raised CANDIE’S logo appears on the metal temples of COS Carina, while model COS Ellie, which is much smaller aviator, features handmade acetate temples.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 276px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/COS-ESTELE_zpsbb42557e.jpg" width="575" height="261" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">COS Estele</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 276px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/COS-CARINA_zps46dc1911.jpg" width="575" height="261" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">COS Carina</p>
</div>
<p>The handmade acetate design of COS Estele features a modified round front with recessed metal stud embellishments. Playful color combinations, including black over purple, burgundy over pink and tortoise brown over pink, make this style a must have for today’s CANDIE’S girl who wants to have fun in the sun.</p>
<p>All three sunglass styles feature prescription ready gradient lenses. For more information please call 800-345-VIVA or visit <a href="http://www.vivagroup.com/" target="_blank">vivagroup.com</a>.</p>
<p><strong><em>About Viva International Group</em></strong><br />
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.</p>
<p>Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.</p>
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		<title>New Sophia Loren, Stetson and Randy Jackson Eyewear Releases From Zyloware</title>
		<link>http://www.midwestlens.com/blogger/2013/06/new-sophia-loren-stetson-and-randy-jackson-eyewear-releases-from-zyloware/</link>
		<comments>http://www.midwestlens.com/blogger/2013/06/new-sophia-loren-stetson-and-randy-jackson-eyewear-releases-from-zyloware/#comments</comments>
		<pubDate>Mon, 03 Jun 2013 12:00:50 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Randy Jackson]]></category>
		<category><![CDATA[Sophia Loren]]></category>
		<category><![CDATA[Stetson]]></category>
		<category><![CDATA[Zyloware Eyewear]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23751</guid>
		<description><![CDATA[Exciting new Zyloware Eyewear releases for June 2013. New styles are featured from the Sophia Loren, Stetson, Stetson Off Road and Randy Jackson Collections. Sophia Loren BR 60 The Sophia Loren BR 60 is the newest release from the Beau Rivage® Collection as a semi-rimless metal frame in a rectangular shape. The metal endpiece and [...]]]></description>
				<content:encoded><![CDATA[<p>Exciting new Zyloware Eyewear releases for June 2013. New styles are featured from the Sophia Loren, Stetson, Stetson Off Road and Randy Jackson Collections.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 10px; margin-top: 18px; width: 575px; height: 215px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/SL-BR-60_200_zpsd5790172.jpg" width="575" height="200" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Sophia Loren BR 60</p>
</div>
<p>The Sophia Loren BR 60 is the newest release from the Beau Rivage® Collection as a semi-rimless metal frame in a rectangular shape. The metal endpiece and temple are embellished with a criss-cross design pattern and beautiful crystal stones. Designed for comfort for the mature woman, the SL BR 60 features handcrafted zyl temples, spring hinges and snap-in nosepads. This frame also easily accommodates progressive lenses.<br />
Colors: Gold (057) • Beige (200)<br />
Sizes: 53-17-135<br />
Special Features: Semi-rimless metal frame, Metal endpiece and temple; Zyl temple tips; Spring hinges; Snap-in nosepads; Accommodates progressives.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 10px; margin-top: 30px; width: 575px; height: 221px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/ST-296_058_zps96c11778.jpg" width="575" height="206" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Stetson 296</p>
</div>
<p>The Stetson 296 is a semi-rimless, lightweight frame in an attractive square shape. The frame features a thin double bar bridge, wrapping metal endpiece and sleek metal temple displaying a raised Stetson logo as an added embellishment. In order to provide men with a comfortable fitting<br />
frame, the ST 296 features handcrafted zyl temple tips, spring hinges and snap-in silicone nosepads. The frame also accommodates progressive lenses.<br />
Colors: Gunmetal (058) • Brown (183)<br />
Sizes: 55-17-140 • 58-18-145<br />
Special Features: Semi-rimless metal frame; Double bar bridge; Metal endpiece and temple; Handcrafted zyl temple tips; Spring hinges; Snap-in silicone nosepads; Accommodates progressives.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 10px; margin-top: 30px; width: 575px; height: 183px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OR-5031_021_zps99ff5e80.jpg" width="575" height="168" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Stetson Off Road 5031</p>
</div>
<p>The Stetson Off Road 5031 is a thin, full rim metal frame in a rectangular shape. The contrasting thick metal endpiece and temples feature a repeating pressed design. As you continue down the metal temples, the temples thin and reach handcrafted zyl temple tips included for comfort. Other comfort features comprise of spring hinges and snap-in nosepads.<br />
Colors: Shiny Black (021) • Matte Gunmetal (058)<br />
Sizes: 54-16-140<br />
Special Features: Full rim metal frame; Metal endpiece and temple with pressed design; Spring hinges; Snap-in nosepads; Handcrafted zyl temple tips.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 10px; margin-top: 30px; width: 575px; height: 201px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/OR-5032_058_zps5715c7ef.jpg" width="575" height="186" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Stetson Off Road 5032</p>
</div>
<p>The Stetson Off Road 5032 is a semi-rimless, wide fitting frame in a rectangular shape. The sleek, thin metal endpiece features a classic cut-out design. The OR 5032 has metal temples and handcrafted zyl temple tips with an Off Road logo embedded on the inside of the wearer’s left<br />
temple tip as a brand embellishment. Spring hinges, snap-in nosepads and the ability to accommodate progressive lenses are all additional features that provide comfort to the wearer.<br />
Colors: Shiny Black (021) • Antique Gunmetal (058)<br />
Sizes: 53-18-140<br />
Special Features: Semi-rimless metal frame; Metal endpiece with cut-out design; Metal temple; Zyl temple tips; Spring hinges; Snap-in nosepads; Accommodates progressives.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 10px; margin-top: 30px; width: 575px; height: 244px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/RJ-X108_216_zps7802c61e.jpg" width="575" height="229" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">Randy Jackson X108</p>
</div>
<p>Hand picked by Randy, and featuring bold edgy looks, the latest release in the Randy Jackson Limited Edition collection is the X108. This on-trend round frame has a Grilamid injection front and temples which feature a fashionable metal décor near the endpiece. In addition to Black, this extremely lightweight frame is available in a statement-making Red Tortoise. And unlike many resin frames, the RJ X108 features snap-in nosepads for perfect fit, and accommodates progressive lenses.<br />
Colors: Black (021) • Red Tortoise (216)<br />
Sizes: 47-19-140<br />
Special Features: Grilamind® injection front; Grilamid® injection temple; Snap-in nosepads; Accommodates progressives. <em>*This style was also featured in our March press release.</em></p>
<p>For more information, retailers may contact Zyloware at 800-765-3700, via e-mail at sales@zyloware.com, or online at <a href="http://www.zyloware.com/" target="_blank"><em>www.zyloware.com</em></a></p>
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		<title>SPY Introduces The “Greenest” Sunglass Frame Ever Made</title>
		<link>http://www.midwestlens.com/blogger/2013/05/spy-introduces-the-greenest-sunglass-frame-ever-made/</link>
		<comments>http://www.midwestlens.com/blogger/2013/05/spy-introduces-the-greenest-sunglass-frame-ever-made/#comments</comments>
		<pubDate>Fri, 31 May 2013 12:00:09 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Earth Day]]></category>
		<category><![CDATA[SPY Inc.]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[sunwear]]></category>
		<category><![CDATA[Surfrider Foundation]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23709</guid>
		<description><![CDATA[SPY is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose Collection. With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/SPY-2013-SURFRIDER003_zpsff6b2548.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/SPY-2013-SURFRIDER003_zpsff6b2548.jpg" width="600" height="424" class="aligncenter" /></p>
<p>SPY is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose Collection.</p>
<p>With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources.</p>
<blockquote><p>“SPY’s longstanding relationship with Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.”</p></blockquote>
<p>With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider Foundation Helm is a breakthrough in environmentally mindful eyewear. Even the recycled packaging, organic cotton protective baggie, soy inks and cleaning cloth are all part of the ethos built into SPY’s new eco-friendly Recompose Collection—which launched with this first partnership between SPY and Surfrider Foundation on Earth Day, April 22, 2013.</p>
<p>Purchasers of this biodegradable sunglass frame from SPY will be happily supporting the goals of the Surfrider Foundation, as $5 from each pair sold will go to aid their mission of protecting oceans, waves, and beaches. MSRP for the SPY + Surfrider Foundation Helm is $110 and can be found at a local retailer near you.</p>
<p><strong><em>About SPY Inc.</em></strong><br />
We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports—the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products—sunglasses, goggles and prescription frames—are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: <a href="http://www.spyoptic.com/" target="_blank">www.spyoptic.com</a>, <a href="http://www.facebook.com/spyoptic" target="_blank">www.facebook.com/spyoptic</a>, Twitter <a href="http://www.twitter.com/spyoptic" target="_blank">@spyoptic</a> and Instagram <a href="http://www.instagram.com/spyoptic" target="_blank">@spyoptic</a>.</p>
<p><strong><em>About Surfrider Foundation</em></strong><br />
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit <a href="http://www.surfrider.org/" target="_blank">www.surfrider.org</a>.</p>
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		<title>Alexander McQueen 2013 Eyewear Collection</title>
		<link>http://www.midwestlens.com/blogger/2013/05/alexander-mcqueen-2013-eyewear-collection/</link>
		<comments>http://www.midwestlens.com/blogger/2013/05/alexander-mcqueen-2013-eyewear-collection/#comments</comments>
		<pubDate>Thu, 30 May 2013 12:00:32 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Alexander McQueen]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[Safilo Group]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[sunwear]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23468</guid>
		<description><![CDATA[Alexander McQueen launches its latest range of sunglasses and optical frames. The 2013 eyewear collection features the house’s iconic signature details such as the three dimensional metal skull and the studs. The collection also includes new styles inspired by the brand’s new Heroine bag. The range has a contemporary, sophisticated style and showcases advanced manufacturing [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/AMQ4222_zps43070fea.jpg" />
<p>Alexander McQueen launches its latest range of sunglasses and optical frames. The 2013 eyewear collection features the house’s iconic signature details such as the three dimensional metal skull and the studs. The collection also includes new styles inspired by the brand’s new Heroine bag. The range has a contemporary, sophisticated style and showcases advanced manufacturing techniques, exclusives materials and unique colourways.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/AMQ4217_zps60128bce.jpg" width="575" height="288" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>AMQ 4217/S</strong><br />
These large, round or square shaped acetate sunglasses feature a unique design. This design is reminiscent of the Maison’s new Heroine bag – translated here in a curved metal insert on the double-hinged temples – combining both aesthetics and functionality. Classic and elegant, the colour palette encompasses tones of coral, Havana, blue, black, shaded blue, shaded orange, and pearled beige.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/AMQ4216_zps5e60874a.jpg" width="575" height="288" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>AMQ 4216/S</strong><br />
These sophisticated sunglasses are adorned with the brand’s iconic studs, framing the front part of the frame and on the temples. The color palette includes soft nuances of white, blue, burgundy, Havana and black.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/AMQ4220_zps74c19cee.jpg" width="575" height="288" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>AMQ 4220/S</strong><br />
The avant-garde design of these metal and acetate sunglasses is inspired by the &#8217;80s, with their bold, strong lines decorated with the brand’s iconic skull. Sophisticated colour combinations of gold with black or Havana have been selected for this model with shaded lenses.</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/AMQ4222_zps43070fea.jpg" width="575" height="288" />
<p class="wp-caption-text" style= "margin-bottom: 0px; margin-top: 5px; font-size: 9pt; font-style: normal; text-align: left"><strong>AMQ 4222</strong><br />
An ultra-feminine butterfly silhouette, embellished with small metal studs framing the lenses, gives a bright, elegant allure to this optical frame. The refined hues of white, blue, burgundy, Havana and black highlight this model’s glamorous appeal.</p>
</div>
<p><a href="http://www.safilo.com/" target="_blank"><em>www.safilo.com</em></a><br />
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		<title>Transitions Optical Teams Up With Baseball Legend Cal Ripken, Jr. To Teach Children The Impact Of Healthy Vision On The Field And In Their Everyday Lives</title>
		<link>http://www.midwestlens.com/blogger/2013/05/transitions-optical-teams-up-with-baseball-legend-cal-ripken-jr-to-teach-children-the-impact-of-healthy-vision-on-the-field-and-in-their-everyday-lives/</link>
		<comments>http://www.midwestlens.com/blogger/2013/05/transitions-optical-teams-up-with-baseball-legend-cal-ripken-jr-to-teach-children-the-impact-of-healthy-vision-on-the-field-and-in-their-everyday-lives/#comments</comments>
		<pubDate>Wed, 29 May 2013 15:34:58 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Lenses]]></category>
		<category><![CDATA[News and Articles]]></category>
		<category><![CDATA[Organizations]]></category>
		<category><![CDATA[Cal Ripken Jr.]]></category>
		<category><![CDATA[eyecare]]></category>
		<category><![CDATA[opticians]]></category>
		<category><![CDATA[Orvis Eyewear and Sunwear]]></category>
		<category><![CDATA[sunglasses]]></category>
		<category><![CDATA[sunwear]]></category>
		<category><![CDATA[transitions]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=24045</guid>
		<description><![CDATA[In an effort to raise awareness about the importance of healthy vision and its connection to success both on the field and in the classroom, Transitions Optical, Inc. teamed up with MLB Hall of Famer and baseball legend Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation to bring free eyecare services and a baseball [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/Transitions-Eyenstein_zpse251d8f2.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Transitions-Baseball-Clinic2_zps2e90a657.jpg" width="600" height="378" class="aligncenter" /></p>
<p>In an effort to raise awareness about the importance of healthy vision and its connection to success both on the field and in the classroom, Transitions Optical, Inc. teamed up with MLB Hall of Famer and baseball legend Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation to bring free eyecare services and a baseball clinic to more than 100 children in-need at the Sulphur Springs Boys &#038; Girls Club in Tampa, Fla.</p>
<p>This event, held May 13-15, marks the first of several events in which Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation will join forces to bring these services to underserved children across the country.</p>
<p>Children from the Boys &#038; Girls Clubs of Tampa Bay benefited from Transitions Optical and its industry partner VSP® Vision Care bringing 40-foot long mobile eyecare clinic &#8220;Eyenstein&#8221; to the Club, onboard which the children received comprehensive eye exams conducted by local VSP optometrists, and if prescription eyeglasses were required, they chose a brand new pair of eyeglass frames fitted with Transitions® adaptive lenses™.</p>
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/Transitions-Eyenstein_zpse251d8f2.jpg" style="margin-bottom: 0px; margin-top: 5px; margin-left: 20px;" width="300" height="216" class="alignright" />Following their eye exams, the children had the opportunity to participate in a baseball clinic with multiple skills stations, led by Ripken – a Transitions lens wearer – to demonstrate how healthy, enhanced vision impacts performance on the field. Ripken, who is currently serving as a brand ambassador for Transitions Optical&#8217;s &#8220;Official Sponsor of Sightseeing™&#8221; program, will appear at other community events alongside Transitions Optical this year to help spread the message about the importance of taking care of your eyes and the positive impact that can make in everyday life.</p>
<p>&#8220;Research shows that one in four children has an undetected vision problem that can interfere with the ability to read and learn,&#8221; said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. &#8220;It is one of Transitions Optical’s central missions to reduce this statistic. And we are honored that Cal Ripken, Jr. is joining us in this endeavor to make a positive impact here in the Tampa community, and in other cities across the country.&#8221;</p>
<p>&#8220;Having good eyesight has had a significant impact on my career and in my personal life,&#8221; said Cal Ripken, Jr. &#8220;It really struck me knowing how many of our youth have vision-related issues and are unaware. The partnership with Transitions is a tremendous opportunity to work together to reach hundreds in need and educate families everywhere about the importance of eye exams and proper eyewear.&#8221;</p>
<p>In addition to the eye exams and baseball clinic, the children also received free, brand new books from Transitions Optical&#8217;s partner, Bess the Book Bus, a mobile literacy outreach organization which travels to underserved schools and community centers nationwide distributing books and encouraging children to develop a lifelong love of reading. One of the many books handed out at Sulphur Springs, entitled Hothead, was co-written by Cal Ripken, Jr. as part of &#8220;Cal Ripken, Jr. &#8216;s All-Stars&#8221; series, which focuses on teaching life lessons to children through stories about sports.</p>
<p>&#8220;Those of us at the Sulphur Springs Boys &#038; Girls Club are so grateful that Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation have brought these services to us today,&#8221; said Britney Wright, club director, Sulphur Springs Boys &#038; Girls Club. &#8220;Many of these children have never had an eye exam before and did not realize they had a vision problem – and seeing clearly now will make a significant impact in their ability to read, learn and play their favorite sports – especially baseball. It&#8217;s so rewarding to see the joy in their faces when they put on their glasses and can see things so clearly.&#8221;</p>
<p>The children also learned more about eye health through lesson plans provided by Transitions Optical as part of its Eye Didn&#8217;t Know That!® program, which serves as a resource for parents, teachers and students to understand the importance of regular, comprehensive eye exams and taking care of your eyes.</p>
<p>To learn more about the partnership between Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation, visit <a href="http://www.transitions.com/" target="_blank">Transitions.com</a> or <a href="http://www.ripkenfoundation.org/" target="_blank">www.ripkenfoundation.org</a>.</p>
<p><strong>About Transitions Optical</strong><br />
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.</p>
<p>Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.</p>
<p>The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.</p>
<p>Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit <a href="http://www.TransitionsPRO.com/" target="_blank">TransitionsPRO.com</a>, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).</p>
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		<title>Catherine Deneuve Lunettes 2013 Collection Receives Three New Style Additions</title>
		<link>http://www.midwestlens.com/blogger/2013/05/catherine-deneuve-lunettes-2013-collection-receives-three-new-style-additions/</link>
		<comments>http://www.midwestlens.com/blogger/2013/05/catherine-deneuve-lunettes-2013-collection-receives-three-new-style-additions/#comments</comments>
		<pubDate>Wed, 29 May 2013 12:00:17 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[BONGO]]></category>
		<category><![CDATA[Candies]]></category>
		<category><![CDATA[Catherine Deneuve]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Gant]]></category>
		<category><![CDATA[GANT by Michael Bastian]]></category>
		<category><![CDATA[GANT Rugger]]></category>
		<category><![CDATA[GUESS]]></category>
		<category><![CDATA[GUESS by Marciano]]></category>
		<category><![CDATA[Harley-Davidson]]></category>
		<category><![CDATA[Magic Clip]]></category>
		<category><![CDATA[ophthalmic]]></category>
		<category><![CDATA[RAMPAGE]]></category>
		<category><![CDATA[Savvy]]></category>
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		<category><![CDATA[Viva]]></category>
		<category><![CDATA[William Rast]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23632</guid>
		<description><![CDATA[Three new styles join the Catherine Deneuve Lunettes 2013 collection, which offer classic silhouettes infused with innovative detailing and embellishments. Intricate logo treatments and fine stone adornments elevate the modern styling of this sophisticated trio. Model CD-320, 321 and 322 feature handcrafted acetate temples detailed with a decorative brooch-inspired metal logo plaque. Fine crystals accent [...]]]></description>
				<content:encoded><![CDATA[<link rel="image_src" href="http://i1202.photobucket.com/albums/bb366/photobucket895/CD_photo_zps881e11a2.jpg" />
<p><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/CD_photo_zps881e11a2.jpg" style="margin-bottom: 0px; margin-top: 14px; margin-left: 20px;" width="250" height="250" class="alignright" />Three new styles join the Catherine Deneuve Lunettes 2013 collection, which offer classic silhouettes infused with innovative detailing and embellishments. Intricate logo treatments and fine stone adornments elevate the modern styling of this sophisticated trio.</p>
<p>Model CD-320, 321 and 322 feature handcrafted acetate temples detailed with a decorative brooch-inspired metal logo plaque. Fine crystals accent the CD logo, which appears on the center of each plaque. Model CD-320 features a softened rectangle front in handcrafted acetate in exotic horn variations, including brown/amber translucent horn, grey translucent horn and pink translucent horn.</p>
<p>Model CD-321 has a modified oval metal front, while model CD-322, a more petite style, features a semi-rimless cat-eye inspired front with an open-endpiece design. Both styles feature temples in rich horn colorations, including shades of brown, grey, purple and pink.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 260px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/CD-321_zps41ed10f8.jpg" width="575" height="245" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">CD-321</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px; height: 260px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/CD-320_zps4e2e500b.jpg" width="575" height="245" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">CD-321</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 260px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/CD-322_zpsed966849.jpg" width="575" height="245" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">CD-321</p>
</div>
<p>All three styles include a hard case and a cleaning cloth. Merchandising materials include a one-piece highlighter, four-piece counter display, logo plaques and countercards featuring the current campaign image. For more information, please visit <a href="http://www.vivagroup.com/" target="_blank">www.vivagroup.com</a>.</p>
<p><strong><em>About Viva International Group</em></strong><br />
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.</p>
<p>Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.</p>
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		<title>Match Eyewear Introduces Four New Women’s Styles From The Danny Gokey Eyewear Ophthalmic Collection</title>
		<link>http://www.midwestlens.com/blogger/2013/05/match-eyewear-introduces-four-new-womens-styles-from-the-danny-gokey-eyewear-ophthalmic-collection/</link>
		<comments>http://www.midwestlens.com/blogger/2013/05/match-eyewear-introduces-four-new-womens-styles-from-the-danny-gokey-eyewear-ophthalmic-collection/#comments</comments>
		<pubDate>Tue, 28 May 2013 12:00:38 +0000</pubDate>
		<dc:creator>Administrator</dc:creator>
				<category><![CDATA[Frames]]></category>
		<category><![CDATA[Danny Gokey]]></category>
		<category><![CDATA[eyewear]]></category>
		<category><![CDATA[Match Eyewear]]></category>
		<category><![CDATA[ophthalmic]]></category>

		<guid isPermaLink="false">http://www.midwestlens.com/blogger/?p=23620</guid>
		<description><![CDATA[Though originally launched as a men’s collection, Danny Gokey Eyewear has always enjoyed a considerable female following. Credit the modern retro styling, the continued popularity of Geek Chic, or the huge female fan base of the American Idol finalist, but the collection has a strong unisex appeal. ‘We found that a significant percentage of sales [...]]]></description>
				<content:encoded><![CDATA[<p><img src="http://i875.photobucket.com/albums/ab311/midwestlens/Midwest%20Lens/gokey2.jpg" title="Danny Gokey" class="alignright" style="margin-bottom: 0px; margin-top: 15px; margin-left: 20px;" width="250" height="360" />Though originally launched as a men’s collection, Danny Gokey Eyewear has always enjoyed a considerable female following. Credit the modern retro styling, the continued popularity of Geek Chic, or the huge female fan base of the American Idol finalist, but the collection has a strong unisex appeal. ‘We found that a significant percentage of sales could be attributed to women,’ says Match Eyewear President Ethan Goodman. ‘Incorporating women’s styles into the collection is a vital step in the natural progression of the brand.’</p>
<p>Echoes of menswear inspiration are refined with delicate proportions, unexpected colors and thoughtful detailing for a distinctly feminine charm that takes Geek Chic to the next level. The new women’s models reflect an effortless cool that speaks directly to the classic, genuine and individual style of the Danny Gokey brand, targeted to men and women, ages 18 to 35.</p>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 18px; width: 575px; height: 242px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/dg_18a_zpsedac32cc.jpg" width="575" height="227" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">DG 18</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px; height: 242px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/dg_19a_zpse875027b.jpg" width="575" height="227" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">DG 19</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 30px; margin-top: 30px; width: 575px; height: 242px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/dg_21a_zpscb9533bc.jpg" width="575" height="227" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">DG 21</p>
</div>
<div class="wp-caption aligncenter" style="margin-bottom: 18px; margin-top: 30px; width: 575px; height: 242px"><img src="http://i1202.photobucket.com/albums/bb366/photobucket895/dg_22a_zps386747a8.jpg" width="575" height="227" />
<p class="wp-caption-text" style= "margin-bottom: 1px; margin-top: 1px; font-size: 8pt; font-style: italic; text-align: left">DG 22</p>
</div>
<p>DG 18 features a modified cat eye shape with surprising translucent color blocking on tapered temples. DG 19 and 21 are a nod to traditional horn rims, updated with softened geometric shaping, vivid splashes of color and metal inlays on semi-transparent temples. The rounded eye shape of DG 22 is complimented by metal accents and interior color contrasting with a Havana tortoise front. The newly released styles are crafted from premium acetate and available in a variety of vibrant colors.</p>
<p>Match Eyewear will feature the new models in brand images for integrated marketing efforts and merchandising displays including counter cards and posters. All Danny Gokey Eyewear products are accompanied by protective hard cases and branded cleaning cloths.</p>
<p><strong><em>About Match Eyewear</em></strong><br />
Match Eyewear is a leading international manufacturer and distributor of premium quality fashion eyewear, with a dedicated sales force covering the US, Canada, Europe and South America. Since 2001, Match has built a portfolio of distinctive brands including Adrienne Vittadini, Helium Paris, Danny Gokey Eyewear, Float Titanium, Float Kids, and Aero by Float Milan. For more information call 1-877-88MATCH or visit <a href="http://www.matcheyewear.com/" target="_blank">www.matcheyewear.com</a>.</p>
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