Model 9349

Eastern States Eyewear has announced the release of seven new styles in Thierry Mugler Eyewear. Known for its striking, progressive design the French based Thierry Mugler puts a heavy emphasis on angular shapes with cutting edge detailing. The new release also sees the addition of leather trimming to its temples. Three of the new styles feature an interlaced leather design that is done in a variety of colors including brown, white, burgundy, lavender, and grey. In addition, the release features an outstanding mix of eye catching colors. Models such as the 9349 and 9350 feature plastic temples colored in entirely different shades from their fronts. The striking 9345 utilizes its metal layering to achieve a fantastic contrasting effect.

Model 9350

Model 9345

“Our goal with Thierry Mugler is to appeal to highly fashionable women seeking a certain kind of pizzazz that few brands are capable of,” explains Paul Shyer, ESE President. “The collection’s frames are incredibly sexy with an unapologetic French flair. In addition, the high profile celebrity endorsement the brand has seen in recent years from stars such as Lady Gaga, Beyonce, and Eva Mendes contributes to an outstanding brand identity.”

For more information, contact Eastern States Eyewear at (800) 645-3710 or find them on the web at www.eseyewear.com, www.facebook.com/eseyewear, and www.twitter.com/eseyewear.

903013

Tura, Inc., the inventor of fashion eyewear and industry trendsetter for the past 75 years, expands its Brendel eyewear collection with the introduction of new women’s ophthalmic styles. The new collection features simplified, sleek shapes, deep lenses and slim temples.

Brendel reaches the fashion-conscious woman who appreciates European styling with a global appeal. The frames are ultra-feminine, colorful and tailored, with a focus on high quality materials and components.

“The new Brendel frames incorporate high fashion styling and design details with a European flair,” says Tura Inc. Vice President of Brand Management Jennifer Coppel. “They are meant for the confident and sophisticated woman who wants people to notice her eyewear.”

903017

903016/903017 from the Ornamental collection – These zyl companion pieces offer two different eye shapes and color palettes to appeal to a range of personalities and face shapes. Both shapes are progressive friendly. The 903016 offers an uplifting shape with a higher placed temple, while the 903017 consists of a square shape with central temple placement. The design on the metal temple accent is gently geometric and inspired by contemporary jewelry.

902125/BT05 from the Contemporary Fashion collection – This set of companion pieces provides a European flair through its flat metal front and textured animal pattern on the temple. Offered as a full metal (902125) or semi rimless (BT05) butterfly shape, both designs are progressive friendly. These smart, sophisticated designs satisfy the needs of the cosmopolitan Brendel customer.

903013 from the Trend Inspired collection – Since the Brendel woman is passionate about fashion. This frame features a bi-laminated zyl that expresses her individuality. To achieve this special look, a geometric pattern is applied with a frosted textured material on top of a translucent base of a soft contrasting color. The more linear texture carries through the beginning of the temple where the texture design ends on the metal inset of the Brendel wave insignia. This style is also progressive friendly.

903017

About Tura Inc.
Tura Inc., with its corporate offices in Great Neck, NY was established in 1938 and is one of the leading manufacturers of optical products. With the introduction of the concept that glasses are a fashion accessory and not a medical necessity in the 1940?s, Tura revolutionized the frame market with this superior innovation and laid the foundation for the position it holds today as a leading distributor of fashion eyewear in the eyewear frame sector. The company can now look back over its 75 years of success knowing that they offer a perfect combination of product design, quality and service. Today, Tura employs over 200 people in North America. The Tura portfolio includes: Tura, Bogner, Brendel, crush, Geoffrey Beene, Humphrey’s, Lulu Guinness, oio, Ted Baker, TITANflex, and Tura.

www.tura.com

Vintage styles and embellishments make Badgley Mischka designs matchless and in high demand. Cellina and Noelle, the latest additions to the Badgley Mischka optical collection, combine custom designs with romantic details for a high-fashion look inspired by Badgley Mischka’s signature line.

Cellina
Cellina is a full rim combination frame with a modern rectangle eyeshape. Custom laminate acetate temples appear feathered to reflect the layering of Badgley Mischka’s signature fabrics. Art-deco inspired contrasting Swarovski stones offer highs and lows to the design, extending above and below the temples. Spring hinges and adjustable nose pads ensure a comfortable fit. Cellina is available in Gunmetal and Brown.

Noelle
Noelle is a handmade acetate frame with a modern cateye shape. Beveling around the eye rim gives the frame a sculpted look and feel, and leads to a three dimensional temple. The acetate temple weaves around a metal décor piece, with a scattering of Swarovski stones in varied sizes. Noelle is available in Brown and Black.

About Badgley Mischka
Over the past twenty years, Badgley Mischka has flourished into a true lifestyle brand recognizable worldwide. To date, the Badgley Mischka label includes: Badgley Mischka Couture, Eveningwear, the Mark+James contemporary collection, Handbags, Eyewear, Footwear, Accessories, Jewelry, Watches, Swimwear, Fragrance, Home, Bridal and Bridesmaids. Badgley Mischka is sold in the most prestigious stores in the world including Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and Holt Renfrew as well as at Badgley Mischka boutiques in Los Angeles and Palm Beach.

The McGee Group
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons.

www.mcgeegroup.com

Viva International Group introduces five new styles for men and women to the Harley-Davidson® Eyewear collection. The new release consists of three ophthalmic styles for men and two ophthalmic styles for women, which captures the essence of the brand with unique treatments, including branded chrome temple tips, textured finishes and rivet-enhanced metal trims.

The new styles for men, which include models HD 469, HD 470 and HD 471, feature sleek temples in a combination of acetate and metal. A metal trim enhanced by an innovative textured pattern blends with the temple’s acetate material in a mix of tortoise and horn color combinations, including blue tortoise, tortoise over olive green, black over grey horn, as well as grey over light grey. The Harley-Davidson® Bar and Shield logo is laser-etched on the frame’s metal endpiece and chrome temple tips, which offers a subtle branding component. Model HD 469 features a semi-rimless metal front, while model HD 470 features a full-rimmed metal front, both in modified rectangle shapes. The soft rectangle shape of semi-rimless model HD 471 sports a double bar, which delivers a more retro look.

HD 469

HD 470

HD 471

HD 510

HD 511

The new women styles from the Harley-Davidson® Eyewear collection are decorated with enticing bold metal accents. Riveted metal detailing, inspired by motorcycle studded hood designs, accent the handmade acetate fronts of models HD 510 and HD 511. This studded design motif continues onto the duo’s metal temples, which is adorned with the H-D® logo. A cat-eye inspired rectangular shape details the front of model HD 510, while HD 511 showcases a softer cat-eye silhouette. A rich color palette, including brown over translucent light blue, brown over cream, as well as black over glitter horn, add dimension to this fashionable and edgy, yet wearable duo.

About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.

Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland. www.vivagroup.com

For a style that is feminine, alluring, confident and modern, look no further than the latest additions to the XOXO eyewear collection. With four new looks featuring exclusive patterns and trendy embellishments, XOXO eyewear offers bold and edgy fashion for all styles. Standout, Frenzy, Phenom and Uptown combine sexy feminine eyeshapes with intense colors and prints for the latest in fashionable eyewear.

Standout
Standout is a full rim acetate frame with a modern rectangular eyeshape. Available in two colors, Peach Black contrasts a bold peach front with solid black temples and the Black features pearlized acetate temples. The temples highlight a silver and gold X design offset with rhinestones, for a true rock star look.

Frenzy
Frenzy is a combination frame with a modified rectangular eyeshape. Offering a punch of green and purple on the temples through custom ikat HD acetates, Frenzy is a bold statement piece. Frenzy is available in Black and Purple.

Phenom
Phenom offers a more youthful look through colorful HD animal print temples and an ombre flat metal front which fades from black to color. With adjustable nose pads and spring hinges for a comfortable fit, Phenom is sure to please. Phenom is available in Black and Purple.

Uptown
Uptown is a marbled acetate frame with an oval eyeshape. The acetate gives the frame an animal feel and the endpiece hinge design with an integrated stone offers a modern look. Uptown offers a smaller fit and is available in Black Marble and Brown Marble.

Visit their website, www.mcgeegroup.com, to view the entire collection. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.

About The McGee Group
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward-thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.

The McGee Group currently manufactures and distributes Badgley Mischka Eyewear and Sunwear, Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Argyleculture by Russell Simmons Eyewear and Totally Rimless.

Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company’s Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley X’s polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.”

Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley X’s advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions.

Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, protecting the wearer against a wide range of hazards. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.

Another important advantage of the Polarized Black Ops WX Twisted is Wiley X’s prescription ready design. Wearers who require corrective lenses can combine the occupational-grade protection of Wiley X with the customized prescription lenses they need to see clearly. This makes this new model an ideal, no-compromise solution for operatives who require corrective lenses on the job and off.

www.wileyx.com

Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.

Crafted for bold individuals with stylish taste, the Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Largely inspired by major Hollywood sex symbol Jayne Mansfield, this sunglass is an instant favorite for Dragon surf athletes including Mick Fanning, Evan Geiselman and Beau Foster.

“These shades are perfect for cruising around town,” says Evan Geiselman. “They look good, are super stylish and are different from any other sunglass I’ve ever seen.”

Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Available in select retail locations, the Mansfield stands out on shelves worldwide in cool hues including Matte Black, Matte Tortoise, Palm Springs Pool, and Black and White.

About Dragon
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth lifestyle brand and is distributed in over 50 countries. Dragon has a world class team of athletes that help inspire the product and technology behind its range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.

www.dragonalliance.com

ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.

Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details. With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”

“InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic. It also highlights specific trends infused into the collections, allowing optical professionals to connect our brands to the needs and desires of their own patients.”

The sleek magazine also provides an introduction to ClearVision and its OneSource and BrandSpace business philosophies – strategies that are unique to the optical marketplace. Additionally, InSight includes information on ClearVision’s Specialty Fit Collections, a selection of five eyewear fits designed for men, women and children (newborn to 3 years old) who have special fitting needs.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com.

As a veteran-owned company, Wiley X, Inc. knows the importance of supporting America’s paralyzed veterans. So Wiley X continues its support of the Paralyzed Veterans of America (PVA) and has renewed sponsorship of three key programs for 2013 — the PVA National Trapshoot Circuit, the PVA National Bass Tour and the PVA Hand Cycling Racing Team. As part of its continuing sponsorship, Wiley X will be providing its high performance protective eyewear as featured prizes throughout the 2013 season of PVA shooting, fishing and
hand cycling events.

On the PVA National Trapshoot Circuit, disabled shooters and able-bodied shooters compete as equals in challenging trapshoot events. In its 17th year, this exciting circuit will include competitive shooting events around the country, where the new WX Valor Model #CHVAL06 — a member of Wiley X’s battle-proven Changeable Series — will be worn by staff, directors and volunteers. In addition, Wiley X protective eyewear will be included in prize packages for the winners. These advanced glasses combine crystal clear vision with protection that meets the new GL-PD 10-12 MCEP standard (which supersedes the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear, as well as ANSI Z87.1 High Velocity and High Mass Impact Safety standards for occupational-grade protection. This Changeable Series model is ideal for shooting sports, because it comes as a three-lens package (Smoke Grey, Clear, Light Rust) that allows shooters to switch lenses based on light conditions.

Wiley X will again support the PVA National Bass Tour with its new Climate Control™ Series WX Echo Model #CCECH04, combining Gloss Black frames with Polarized Emerald Mirror lenses. These state-of-the-art fishing glasses will be provided to staff, directors and volunteers, as well as winning anglers. The PVA Tour consists of seven tournaments, each consisting of an Open/Team competition for angers wishing to compete from a boat and a Bank Competition for anglers who prefer to fish from shore. This WX Echo model combines advanced lenses based on Wiley X’s Filter 8™ polarizing technology with Wiley X’s patented soft, removable foam Facial Cavity™ seal that blocks out wind, dust and reflected light. This combination eliminates glare, reduces eye fatigue on the water and enhances the angler’s ability to spot fish, underwater structure and bottom contour. Wiley X’s ANSI-Z87.1 safety rating (standard in every pair of glasses it manufactures), protects fishermen from a wide range of dangers found on the water, from airborne debris and low-hanging braches to flying, hook-laden lures.

Wiley X will also play an important role in PVA’s hand cycling events, where these “road warriors” race wheel-to-wheel just inches from the pavement. Wiley X sunglasses help racers read the road surface, while providing serious protection against a wide range of hazards like airborne debris and kicked-up rocks.

“Wiley X is proud to be associated with PVA and honored to support its shooting, fishing and hand cycling competitions,” said Wiley X Co-Owner Myles Freeman, Jr. “These events celebrate America’s outdoor heritage and encourage men and women to excel — regardless of what physical challenges they may face. We applaud the efforts of these athletes and the many staff and volunteers around the country who make these events possible,” added Freeman.

To learn more about the 2013 PVA Bass Tour, 2013 PVA National Trapshoot Circuit or 2013 National Hand Cycling Competitions, visit www.pva.org/sports. To learn more about Wiley X’s extensive line of protective eyewear for fishing, shooting and all outdoor activities— visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.

Characteristically demonstrating a noteworthy tribute to retro boldness, Seraphin introduces three all new styles inspired by time honored looks from the mid 19th century. Dashing round lenses are paired with a quaint saddle bridge in the Niles, and brow bar emphasis comes to life in the revamped 1950’s-inspired profile, the Griggs. Touches of glossy acetate combine with intricate titanium elements to bring dimension to the table, as the Lawton demonstrates an unexpected twist to create an understated, yet classic look. Handcrafted appeal comes to the forefront this season as these classic shapes and intricately etched titanium accents boast dapper style with a prestigious intelligence.

Niles
The Niles presents itself as a modern adaptation of a vintage classic. With its softened circular shape and slim profile, this 1940’s Panto inspired frame features a saddle bridge and cable temples for the ultimate in lightweight comfort with a dash of dapper styling. Featuring ornate filigree patterning along the titanium eyewire and slim temple, this style stays true to form as it pays homage to traditional mechanics and exemplary designs of decades past.

Griggs
Combining Italian acetate and Japanese titanium, the Griggs evokes a sense of timelessness with an adaptation of the classic emphasized brow style from the 1950s. A saddle bridge and circular chrome rivets accent the prominent brow for characteristic vintage flair with the utmost in traditional comfort. Each eyewire features an intricate coining ridge and embellished temples, which allows the Griggs to exhibit its debonair personality.

Lawton
Japanese titanium elements and Italian acetate unify to offer durability and distinction with the latest addition to the Seraphin Eyewear Collection. Designed to project confidence in any era, the Lawton features intricately etched metal accents with a filigree patterning along the slim temple. The combination construction produces a lightweight design with subtle detailing for a unique look full of vintage charisma and personality.

“Inspired by a plethora of classic shapes, Seraphin’s Vintage Icon Series harkens back to the basics of pure style to create an understated, yet classic look full of vintage panache. Handmade materials, intricate detailing, and exquisite craftsmanship merge beautifully to create unique looks perfect for any debonair prepster.” – Karly Anderson, Marketing and Design

www.ogieyewear.com

Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.

Inspired by some of today’s top fashion and color trends, the newest additions complement the design direction of the entire 2013 ClearVision suns collection. Featuring fashion forward, in demand styles for every consumer, the new releases add even more flavor – from sporty classics to glamorous fashion statements – to the must see collection.

The complete line includes 60+ new designs from popular ClearVision brands, with each brand reflecting a signifying trend. These include:

Glamorous = BCBGMAXAZRIA:
Inspired by beautiful BCBGMAXAZRIA apparel; featuring dynamic silhouettes, luminous crystal accents and the brilliance of gemstones, the complete suns collection features colorful rich bilaminate acetates and metal combo frames in sought-after sleek shapes combing European sophistication with American spirit for the fashionable and sexy woman.

Free Spirited = Cole Haan:
Known for its innovative twists on traditional styles, this NYC-based brand takes its inspiration from the streets of New York, offering hip styles that stand up to the rigors of the city and still look good. Cole Haan sunwear fuses vintage-inspired silhouettes and crystal clear color, resulting in street-smart accents with a confident swagger. Men’s suns feature modern retro shapes in crisp metals, while ladies’ looks blend rich materials in cool cools with expressive, tomboy-chic profiles.

Bad Boy = MarcEcko Cut & Sew:
The Marc Ecko Cut & Sew sunwear collection is a juxtaposition of retro and modern design, flavored with elements of speed, rugged sportiness, and military toughness. It’s an expression of artistic creativity for men who know authenticity counts. Modern, contemporary designs with subtle details inspired by craftsmanship, industrial references and pop culture, add to the unique styling of these suns.

Classic = IZOD:
Known around the world for its sport-inspired design, IZOD offers crisp, clean, all American style and a new spin on the classics, infusing a fresh pop of color into the collection. Materials include crisp metals like stainless steel and fashionable acetate. IZOD PerformX suns are functional, high-performance frames of uncompromising durability.

Sophisticated = Ellen Tracy:
A perfect balance between youthful attitude and grown up glamour, Ellen Tracy sunwear is a collection of polished, sophisticated styles with a clean, contemporary attitude. Beautiful, jewelry-inspired accents and textures enhance the richness of this collection, designed for women living in the moment.

Feminine = Jessica McClintock:
Known for using nostalgic Victorian detailing and elegant embellishments that express beauty and grace for women who revel in their femininity, the Jessica McClintock sun collection stays true to the brand’s roots by offering wearable, romantic styling. Jewelry-inspired accents and rich colorations set this stylish collection in a class by itself.


HOW TO SAVE:
Now through June 28, 2013, ClearVision’s 2013 Suns program is offering customers 3 free suns with the purchase of 6 suns or 6 free suns with the purchase of 12 suns. The incentive program was created to help customers stay on trend and to boost profits. See ClearVision’s assortment of suns in the 2013 Suns Catalog.

To learn more about ClearVision Optical’s brands visit http://www.cvoptical.com, contact a ClearVision Sales Consultant, or call 1.800.645.3733. Want to SOCIALize? Follow, Like or Visit ClearVision Optical on Facebook, ClearNation Exchange (Blog), Twitter, Linkedin, Pinterest, YouTube, and Instagram.

About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com, like us on Facebook www.facebook.com/clearvisionoptical or follow us on Twitter www.twitter.com/cvoptical to stay connected to the latest ClearVision news.

The new Max Mara sunglasses and optical frames for Spring/Summer 2013, reflect a perfect balance of timeless style and fashionable details enriched with a glamorous touch. The new sunglasses are inspired by the most famous locations in the US, such as New York and Miami: the House’s new models have a magnetic, fascinating personality, and are embellished with elegant details recalling the brand’s 2013 must-have accessories.

MM HAWAII
These geometrically oversize acetate sunglasses have a metal plaque on the temples, which recalls the buckle on the brand’s legendary Hollywood bag, and gives a unique, stylish flair to this model. The colour palette includes sophisticated combinations of Havana/coral and Havana/blue, as well as elegant hues of yellow, grey and black.

MM NEW YORK
With their underground feel and contemporary design, these trendy acetate sunglasses are inspired by the most fashionable city in the United States. The new model with its pure, simple lines and large square shape is softened by timeless shades of red, khaki, camel and black.

MM 1166
These square-shaped acetate optical frames are adorned with a metal plaque recalling the House’s iconic Hollywood bag. These models come in a wide range of colours, in tones of blue/Havana, spotted coral/Havana, grey/Havana as well as black, ivory, pink and grey/light blue.

MM 1160
These elegant and classy acetate optical frames have a softly rounded or cat-eye shaped retro design giving a truly mysterious look. The models are enriched with stunning details, such as dazzling Carré strass, which stands out on natural tones of honey, Havana, striped dark grey and blue/light blue as well as black, grey/black, red and Havana/brown.

MM 1165
An alluring play of transparent hues and an oval silhouette give an ultra-feminine flair to this optical frame. The temples are decorated with the unequivocal, stitching effect – a stylistic mark of the House’s legendary creations, and come in two-tone colour combinations: Havana/coral, red/Havana, blue/Havana or total black.

www.safilo.com

The new Jimmy Choo eyewear collection for Spring/Summer 2013 celebrates the brand’s luxury spirit, with its contemporary and sophisticated sunglasses and optical frames. Iconic details, unique inserts and soft nuances give a sensual, modern elegance to the new eyewear models, perfectly in line with Jimmy Choo’s accessories: animal prints, leather inserts, glittering details and ultra-feminine silhouettes.

Ely/S
The glamorous allure of these oversize, wraparound injection-moulded sunglasses is emphasized by animalier patterns, which reflect the unmistakable textures of the brand’s accessories. Lively and seductive, this model is presented in tones of cyclamen, powder and coral.

Marine/S
Featuring a round silhouette, these sophisticated injection-moulded sunglasses are perfectly in line with the latest trends. The temples are embellished with the «tube lock» detail, a distinctive signature element of the Jimmy Choo clutch bags, adorned with a crystal decoration. The colour palette features shades of brown, pink, gold and gloss black with brown or shaded grey lenses.

Wigmore/S
Sophisticated cat-eye shape are decorated with a metal chain inspired by the details of iconic Jimmy Choo accessories. Elegant hues of black, Havana, purple Havana and pink Havana underline the glam personality of the style.

Mimi/S
Inspired by the ‘80s, these acetate sunglasses have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black with brown or shaded grey lenses.

JC 75
Inspired by the ‘80s, these optical frames have a contemporary and easy-to-wear feel. Their unique details, such as the metal insert or the sparkling Swarovski crystal decoration on the temples, are totally captivating. A delicate colour palette in nuances of milk white and transparent peach, Havana and black.

JC 80
An ultra-feminine cat-eye shape with a voluminous structure or embellished with the brand’s iconic «tube lock» detail. The colour palettes include lively hues of red, purple, cyclamen and Havana or sophisticated panther prints in tones of black/grey, brown/nude or purple/lilac.

www.safilo.com

The new Pierre Cardin eyewear collection for Spring/Summer 2013 denotes a sophisticated style and reflects the inspired blend of French originality and Italian creativity for which the celebrated brand is renowned. The new sunglasses and optical frames feature geometric lines and precious jewel-like detailing, which lend a distinctive, unique flair to these models.

PC 8375/S
These women’s acetate sunglasses are enthralling with their fine cat-eye silhouette. This model is decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples in shades of tourmaline grey, mother-of-pearl white and tiger-eye brown. The colour palette includes mélange tones of blue and crimson, as well as nuances of black and dark Havana.

PC 8384
This women’s optical frame is characterised by a classic, soft shape. Decorated with a crescent-shaped, jewelled detail enriched with a semi-spherical insert on the temples. The colour palette includes peach/brown/beige, lilac/blue, beige/grey/khaki or Havana.

PC 8376/S
This women’s acetate sunglasses have harmonious, round profiles. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, available with brown lenses.

PC 8385
This women’s optical frame features a square shape with softly rounded edges. The temples, bearing the brand’s photo-engraved logo, are embellished with alluring geometrical patterns, recalling the distinctive style of the House’s ‘90s collections and created by using three-layer acetates. These models come in edgy colour combinations ranging from purple/crimson/burgundy to brown/nude/white, or combine the understated hues of black with grey or Havana, and tones of crimson red/burgundy.

PC 6150/S
An easy-to-wear silhouette and clean, simple lines characterize these casual acetate sunglasses. A sophisticated metal hinge bears the brand’s engraved logo, which stands out on nuances of blue, black and dark Havana with brown or shaded grey lenses.

PC 6155
A double bridge and a fashionable shape define the trendy spirit of this men’s acetate optical frame. This model stands out with its ultra-lightweight feel and alluring colour palette ranging from classic hues of green, Pierre Cardin’s iconic colour, to Havana, as well as black and dark Havana.

www.safilo.com

The Juicy Couture Spring/Summer 2013 collection of sunglasses and optical frames draws inspiration from the brand’s accessory collection, celebrating its appealing, ultra-fashionable and playful design.

Mod. JU 538/S and mod. JU 539/S
These glamorous, feminine and oversized cat-eye shaped sunglasses in acetate feature a front accented with a grained texture offering a vibrant interplay between multilayered and multicolour materials. The temples are adorned with the Juicy Couture logo, reinterpreted in a sophisticated way, or embellished with sparkling Swarovski crystals. The colour palette includes shades of black, blue, tortoise with lavender, green and white.

Mod. JU 534/S and mod. JU 125
An irresistible, ultra-feminine personality prevails over these acetate sunglasses and optical frames which feature appealing colour contrasts ranging from black and red to blue and pink. Available in brown or grey lenses for the sunglasses, and tortoise black, cherry red with burgundy, Havana/blue and Havana/black/beige for the optical frames. The Juicy Couture “Crown” logo on the temples is photoengraved or emblazoned with sparkling Swarovski crystals.

www.safilo.com

The Spring/Summer 2013 Gucci eyewear collection for men is an expression of vintage flair with sophisticated modern notes. Innovative and precious materials give elegance and distinctiveness to the new sunglasses and optical frames

Mod. GG2226/S
The iconic metal aviator sunglasses are the perfect combination of classic design and Seventies inspiration. The front is embellished with a unique leather insert while the temples are adorned with a laser-engraved Diamante pattern providing a sophisticated effect. The colour palette features exclusive tones of gold and ruthenium with brown or grey lenses.

Mod. GG2227/S
These men’s acetate and metal sunglasses capture the elegant spirit of the Fifties. The exclusive T-bar hinge, now in a new ultra-slim version, and the clean, simple lines of the temples are highlighted by soft nuances of black, green, Havana, blue and grey. Glass lenses emphasise the impeccable quality and smart appeal of this style.

Mod. GG1037
These men’s acetate optical frames combine classic lines with dynamic profiles. The square-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.

Mod. GG1038
These men’s acetate optical frames combine classic lines with dynamic profiles. The round-shaped frames are embellished with unique details, such as the ultra-slim T-bar hinge, highlighted by subtle hues of brown, black, blue, Havana, ruthenium and military green.

Mod. GG1040
This lightweight round-shaped optical frame in Optyl, the registered trademark for the ultra-lightweight plastic material with an extraordinary colour effect, is personalised by a thin metal core which gives elegance and strength to the glasses. The frames come in elegant shades of black, green, brown and grey.

www.safilo.com

Carrera, a leading brand of Safilo Group and the iconic luxury fashion brand Jimmy Choo are proud to announce an agreement for the design, production and distribution of an exclusive capsule collection of Carrera by Jimmy Choo sunglasses.

The collection will blend the eyewear expertise and bold attitude of Carrera with the epitome of style and glamour which is Jimmy Choo in a range of unique models combining high performance in a fashion forward aesthetic.

“We are extremely excited about this partnership which we know will result in the creation of an exceptional product,” said Pierre Denis, CEO of Jimmy Choo. “The Carrera brand, since its creation in 1956, has forged a unique position in the eyewear sector and is recognized for being both innovative and adventurous. We are proud to associate Jimmy Choo with Carrera in this limited collection of eyewear.”

“The aspirational nature of all Jimmy Choo products confirms its position as one of the leading luxury accessory brands in the world. It embodies the essential elements that women aspire to: empowered glamour which is a bit rebellious,” commented Roberto Vedovotto, CEO of Safilo Group. “The Carrera by Jimmy Choo collection will represent the perfect union of these elements with the determination and boldness of Carrera.”

Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger.

Carrera
Carrera’s history dates back to 1956, when Austrian sports eyewear maker Wilhelm Anger founded the brand, drawing inspiration from the “Carrera Panamericana” road race. Originally the brand produced motorcycle goggles and ski masks, but it soon broadened its product range to include ski helmets and then entered the fashion industry with its trendsetting collections of sunglasses and optical frames. Acquired by the Safilo Group in 1996, Carrera continues to be a successful leading international brand and a symbol of design, innovation and quality.

Jimmy Choo
Jimmy Choo is an iconic luxury fashion brand. Women’s shoes remain the core of the product offer,
alongside handbags, small leather goods, scarves, sunglasses, eyewear, belts, fragrance and men’s shoes. With a vision to create one of the world’s most treasured luxury brands, the design direction is overseen by Creative Director Sandra Choi. Part of Labelux GmbH, a privately held luxury goods group, Jimmy Choo has more than 150 stores in 32 countries and is present in the most prestigious department and specialty
stores worldwide.

RAEN and Fred Segal have teamed up for a limited, 25-piece collection. Inspired by the classic shapes donned by James Dean in the 50’s, RAEN fused its top-selling Squire frame with rare, European Mazzucchelli acetate found on a past trip in 2012.

“While visiting one of our factories, we were given unlimited access to the vault holding rare and vintage acetate previously not available to manufacturers,” said Creative Director Justin Heit. “We dusted off this hidden Mazzucchelli sheet rumbling through a stack of materials, and immediately knew we needed to share a collection using this material with a very special retailer. Fred Segal was the first choice and perfect fit.”

For more than a year, the two-design conscious, boutique companies have kept in touch and this collaboration seemed natural for the two. “We’ve always admired RAEN’s creative direction and thought it mirrored our style,” said Joey Gonzalez, Owner of Conveyor @ Fred Segal. With modern, high-quality aesthetic for similar consumers, the product speaks for itself. Each handmade and heartfelt piece of eyewear feature Optics by Carl Zeiss Vision and custom embossed Fred Segal logo details.

www.raenoptics.com

Baidu Inc, China’s largest search engine, is developing prototype digital eyewear similar to Google Inc’s Google Glass that will leverage Baidu’s strengths in image search and facial recognition, a Baidu spokesman said.

Internally known as project “Baidu Eye”, the glasses are being tested internally and it is not clear whether the product will ever be commercialized, said Kaiser Kuo, Baidu’s spokesman.

Kuo said the device will be mounted on a headset with a small LCD screen and will allow users to make image and voice searches as well as conduct facial recognition matches.

“What you are doing with your camera, for example, taking a picture of a celebrity and then checking on our database to see if we have a facial image match, you could do the same thing with a wearable visual device,” Kuo said.

Baidu’s first foray in wearable technology will draw comparisons to Google’s Google Glass product, which is a piece of electronic eyewear that can live-stream images and audio and perform computing tasks. Earlier this year Google launched the Google Glass Explorer program, opening up the eyewear for early enthusiasts to test.

Kuo said comparisons to Google Glass were premature as Baidu has not decided whether or not to commercialize the product.

“We haven’t decided whether it is going to be released in any commercial form right now, but we experiment with every kind of technology that is related to search,” Kuo said. Kuo declined to comment on the other functions of the Baidu Eye or whether Baidu is working on other forms of wearable technology.

Wearable technology is the latest technology initiative with many firms, including Google and Apple Inc, set to roll out devices based on the belief that users will increasingly seek to stay connected without being tethered to a desktop, laptop or tablet computer.

Apple is experimenting with a device similar to a wristwatch that would operate on the same platform as the iPhone and would be made with curved glass, the New York Times reported in February.

The excellence of the production process becomes art. This is the subject of the new “Atelier Persol” advertising campaign, featuring eight internationally acclaimed artists. Different talents from the fields of photography, music, dance, design, and less conventional categories like spray painting were invited by Persol to take part in an original challenge: reinterpreting one of the values in the eyeglass creation process on the basis of their own style and personal taste.

This is why Persol invited the artists to spend some time at a splendid 15th century estate in Tuscany where they created the campaign that they also star in, with particularly stunning black and white photographs and films depict creativity from eight different artistic points of view. The artists had complete freedom of expression to represent the more important phases in the creation of a pair of eyeglasses, such as inspiration, design or attention to detail.

www.persol.com