Whether by taxi, train, car or subway, the City Slicker collection is for the girl who sets the trends in her city. The mix of evolved, colorful animal prints with bold colors and modern sexy eyeshapes makes Mysterious, Strut and Charisma the perfect frames for the transition from work to play.
Mysterious
Mysterious is a full rim acetate frame with a modified rectangular eyeshape. A metal XOXO logo treatment makes for a fun and flirty temple finished with a modern animal-inspired print acetate. Available in Black and Brown, Mysterious offers a look that is both bold and beautiful.
Strut
Strut is a full-rim combination frame with a matte metal front and pearlized acetate temples. While the thin, modified rectangular eyeshape turns up the volume on this frame, the eye-catching feature is the casted metal endpiece, with complimentary tone on tone treatment and subtle XOXO branding. Strut is available in Brown and Navy Black.
Charisma
Charisma is a semi-rimless combination frame with spring hinges and adjustable nose pads. The modified oval eyeshape combines classic and modern trends, and the contemporary snake skin temple décor incorporates the hottest fashion trend from this season. Charisma is available in Black and Brown.
Purchase the entire collection and receive an XOXO Intuition Bi-fold Wallet and counter card.
The Axiom collection is all about simplified functionality and this new addition to the successful fifth branch under the ProDesign name is no exception!
The special clip is a patented hinge functionality, that allows the temple to be removed easily from the rest of the frame – simply by pressing down lightly on the clip!
The striped acetate of the end tip is a classic ProDesign acetate, and both the colors of the fronts and the temples are repeated in the end tip pattern.
Axiom 6128-32 is available in five shapes and five to six colors each.
Wiley X,® Inc. has added the new WX Chelsea to its ladies Street Series™ family of premium performance sunwear. These fashionable new shades take stylish good looks that go with any outfit and every occasion, and then add advanced eye protection that is a match for any outdoor activity. Whether you’re driving the open road in a convertible, kicking back at the beach or touring the big city, Wiley X’s new WX Chelsea has today’s active woman covered in style.
The new WX Chelsea features fashionable frames ideally shaped for small to medium-sized faces. Two versions of the WX Chelsea are offered to suit different styles, moods and activities. Model #SSCHE01 matches a stylish Liquid Plum frame with versatile Smoke Grey lenses. Model #SSCHE04 combines a distinctive Iced Tea frame with Wiley X’s advanced, glare-cutting Polarized Bronze lenses — an ideal choice for driving or enjoying all kinds of water sports.
“While we are excited about all of our new products this year, this model is particularly meaningful to me because they’re named after my 16-year-old daughter Chelsea,” said Wiley X Co-Owner Myles Freeman, Jr. “These glasses embody Chelsea’s sense of style and her adventurous spirit — and they look great on her,” added Freeman.
Beyond their stylish appearance, WX Chelsea glasses offer the serious vision protection Wiley X is known for. With shatterproof frames and lenses, the WX Chelsea not only protects against 100% of harmful UV rays, but also against anything Mother Nature can throw at you. Wiley X is the only premium performance sunglasses brand whose entire line meets the stringent ANSI Z87.1-2003 High Velocity and High Mass Impact Safety standards. So wearers can take on any outdoor adventure or activity with confidence.
Like many Wiley X eyewear styles, the new WX Chelsea is also prescription ready — making it an ideal choice for active, fashionable women who require corrective lenses.
Floral patterns are “in” for spring, and the latest Vera Bradley Girlfriends frame brings a modern twist to flower power. Brooklyn takes floral elements from the newest Vera Bradley colors and creates a look perfect for any teenage trendsetter. Design details make this frame feminine and fun, and ensure that Brooklyn will fit any style.
Brooklyn is a semi-rimless combination frame with a modified rectangular eyeshape. Available in two eyesizes, the metal front features feminine metal scrolling cutouts. Double laminate acetate temple tips feature Vera Bradley colors, with jeweled embellishments so her eyewear sparkles. Brooklyn is available in Plum Petals and Suzani.
Brooklyn includes matching Vera Bradley cases. Purchase both colors and receive a Vera Bradley Girlfriends/Kids tri-fold counter card.
To view the entire Vera Bradley Girlfriends collection, visit our website at www.mcgeegroup.com. For more information, contact The McGee Group at 800-966-2020 or sales@mcgeegroup.com.
About The McGee Group
The McGee Group and Vera Bradley have a common cause – ending breast cancer. The McGee Group is a generous contributor to the Vera Bradley Foundation for Breast Cancer. For more information about the Foundation, visit verabradley.org.
The McGee Group markets ophthalmic frames, sunwear, reading glasses and cases to all customer groups throughout North America and many international markets including eye care professionals, distributors, large optical chains, mass merchants, and department stores. Since its inception in 1976, The McGee Group has gained recognition as a forward thinking company by merging innovative technology with fashion, offering high quality products, superior marketing support and value-added customer service.
The McGee Group currently manufactures and distributes Vera Bradley Eyewear and Sunwear, Orvis Eyewear and Sunwear, XOXO Eyewear and Sunwear, Totally Rimless and Argyleculture Eyewear by Russell Simmons.
About Vera Bradley
Vera Bradley infuses color into all aspects of women’s lives with vibrant handbags, accessories, luggage, eyewear, travel items and gifts. Founded in 1982 by Barbara Bradley Baekgaard and Patricia R. Miller, the brand inspires women to “be colorful” with designs that reflect their personal style. Today, you’ll find Vera Bradley accessories in 48 retail stores in the U.S., 8 outlet stores, 3,400 specialty retailers and online at verabradley.com. Vera Bradley’s fiscal 2011 sales were $366 million. The company’s commitment to breast cancer research continues to expand through the Vera Bradley Foundation for Breast Cancer. For more information about Vera Bradley (NASDAQ: VRA), visit www.verabradley.com/mediaroom.
The latest Tru Trussardi optical collection features modern frame silhouettes with a snug fit and high-tech design composition using top quality materials and all presented in the latest season colours.
Women’s frames are inspired by a new functional femininity showcasing a blend of softly sensuous, simple forms in matt metallics or marbled acetate topped off by rare and beautiful design accents including leather inlays or sassy Tru Trussardi temple logo.
Men can enjoy head-turning masculine frame styles which endow an attractive blend of debonair nonchalance with cutting-edge style in acetate and titanium.
TR12507
Ladies frame in brushed titanium with soft edge front shape and acetate temples, featuring leather temple inlay and signature greyhound logo. Material: Titanium/Acetate Size: 53-16-135 Colors: Black, Brown, Violet
TR12508
Ladies acetate frame trés chic with marble pattern design and Trussardi metal-rimmed enamel logo. Material: Acetate Size: 52-14-135, 54-14-135 Colors: Black, Demi Brown, Purple, Red
TR12733
Mens acetate frame in classic shape with spring hinge and Trussardi metal logo plaque. Material: Acetate Size: 54-17-140, 56-17-140 Colors: Black, Havana, Khaki
TR12734
Mens semi-rimless titanium frame – classic and elegant with open temple design and Trussardi metal logo plaque. Material: Titanium Size: 55-18-140 Colors: Black, Brown, Gunmetal, Khaki
Marius Morel 1880 introduces Margaux, an ultra-feminine collection, composed of handcrafted acetate displaying the reworked “cat eye” shape. With a vintage 1950s vibe, Margaux consists of four exclusively feminine models with wide temples. Three models are acetate and one is a combination. Three butterfly “cat eye” shapes and one rectangular version are all adorned with a decorative silver metal insert at the start of the temple.
Margaux is offered in a trendy palette of solid or graduated colors: amber cognac, bluish grey, mauve, raspberry and black.
All models are progressive friendly while providing contemporary shapes. Heat adjustment of endtips is possible.
Distinct and contemporary, Alpha 16 maintains focus on lightness and technology to expand Lightec’s current offerings. Discreet temples are paired with original and contemporary eye shapes. Finishes feature contrasts with brushed fronts and slim satin-finish endtips.
Consistent with all Lightec models, the Alpha 16 is composed of stainless steel making the frames flexible, tough, and corrosion-resistant. Exclusive patented ALPHA hinge technology allows the frame to be totally free of screws and springs.
Endtips are able to be adjusted with cold alignment. The easy adjustment and opening of the endpiece and pantoscopic tilt creates immediate comfort for the wearer.
Lightec’s Alpha 16 is available in additional sizes: 52, 53 and 54. All models in this collection can be fitted with progressive friendly lenses while maintaining a highly contemporary design.
Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.
Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.
Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.
Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.
Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.
Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.
SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.
In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.
About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com
About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.
About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.
For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).
Enter the Argyleculture Sweepstakes for a chance to win a trip to the Hamptons! Two winners will be selected to attend the exclusive 13th Annual Art For Life East Hampton Benefit at Russell Simmons’ private East Hampton estate.
Each winner will receive a weekend in the Hamptons, airfare, transportation to and from the event for them and a guest the weekend of July 27th. Last year’s event hosted over 800 guests and raised over $1.7 million to provide New York City youth with arts access, exposure and education.
It’s Easy To Qualify
Purchase all 3 Argyleculture optical releases in February, April, and June (totaling 6 frames, 12 SKU’s) OR purchase any 12 Argyleculture frames. You will receive with your order: Argyleculture 6 piece display and counter card FREE.
Product cannot be returned and any product sold must be replenished keeping the Argyleculture display stocked at all times. Argyleculture display must be on display in-store and only merchandise Argyleculture product.
Orders can be placed thru McGee Group sales reps, fax, website, or McGee Group customer service at 800-966-2020 or sales@mcgeegroup.com. Promotion code #ARC123 must be included on all orders to be entered to win.
Prize Details
Two winners will be selected and allowed to bring 1 guest.
TMG will pay for flights, hotel, transportation to the event, and a daily allowance (i.e. for food, taxi service etc.) for the weekend.
TMG will not be held responsible for the actions of the winner and their guest.
About Art For Life
The Art of Living Foundation, founded by Russell Simmons and Danny Simmons, is a not-for-profit, educational and humanitarian NGO (Non-Governmental Organization) engaged in stress-management and service initiatives. The organization operates globally in 151 countries.
Russell has always held a firm belief that art saves lives and Rush Philanthropic’s primary annual fund raising effort helps support many projects throughout the year dedicated to reaching out to New York City youth through the arts. The Art For Life East Hampton benefit receives a great amount of support from the entertainment and art communities.
Last year’s star-studded fund raising event honored recording superstar Mary J. Blige, President of JP Morgan Chase Foundation Kimberly B. Davis, world-renowned nutritionist and author Oz Garcia, co-founder of Jimmy Choo Tamara Mellon and actor/filmmaker Edward Norton for their career achievements and philanthropic works.
Sacred in Egypt and respected by Buddhists for thousands of years, the delicate Lotus flower is the inspiration behind Koali’s latest concept.
The soft shape and fluid lines of the lotus flower add visual interest to elegant temples. The base of the flower is produced in openwork to emphasize lightness.
The Lotus concept is offered in a palette of four colors per model. Discreet colors blend harmoniously with lacquer applied to the heart of the flower, for a hint of brightness. Mauves, reds, browns, and blues work to emphasize the femininity of the Lotus collection.
Stainless steel fronts are flexible, tough, and corrosion resistant. Friction-controlled screws prevent opening and swinging of temple while the inside of the endtips are widened for improved comfort.
All models have stainless steel fronts. Lotus is available in three shapes, including a semi rimless model. All versions are progressive friendly.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independently owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
Press Releases and Information
If you have information about your company or products that you would like posted on our blog free of charge, please email us a text document with your copy along with any related images. press@midwestlens.com
Thousands of eight- and nine-year olds in hundreds of schools in rural Northwest China are to be part of a research project to show the impact of eye care and eyeglasses on educational performance. Parents, teachers and eyecare clinicians are involved in the research, which also seeks to address the cultural bias in rural China that wearing eyeglasses causes […]
Safilo Group S.p.A. announced the completion of the acquisition of the Polaroid Eyewear business, a world leader in optics and polarized lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning. Roberto Vedovotto, Chief Executive Officer of the Safilo Group, commented: “We are extremely proud of the […]
They’ve completed almost 100 Ironmans combined, they were both college athletes, they are best friends who can finish each other’s sentences, and now they’re both Rudy Project sponsored athletes. Rudy Project is proud to announce that it has signed Ironman Champions Hillary Biscay and Meredith Kessler as their official helmet and sunglass sponsor. After com […]
Marchon announced the world wide re-positioning of their Global Collections, formerly known as Global House brands. The new Global Collections is a revitalization of existing sub-collections, such as Flexon, Autoflex and Airlock, with a clear directive towards innovative and future collections within the umbrella. “The Marchon Global Collection is an iconic […]
The retail industry has been dealt another blow after Luxottica Group announced it would shut more than 100 stores in Australia and New Zealand over the next two years as it attempts to restructure and consolidate its brands to focus on its OPSM label. The move comes not only as the overall retail market is continuing to struggle, but also as designer eyewea […]
L’Amy America is pleased to formally announce to our clients and partners that as part of the evolution of our namesake brand, what was previously the Lunettes L’Amy collection will now be the L’Amy Paris collection. Over the coming days and weeks, you will notice more changes to our website and marketing collateral that will reflect and reinforce this new n […]
All models feature Columbia’s Eliminator polarized lens technology and are made of, or partially made of, Hyperlite 90™ (H90), Columbia’s proprietary injection-molded propionate, which is lighter in weight than most traditional Grilamid/TR90 -type materials. “Two of our new 10-model offering, Padre and Seneca are combination stainless steel doublebar designs […]
Fatheadz Eyewear, the leading men's and women's eyewear maker that caters to heads of all sizes, announces today the release of its new women's line, Dea, and the addition of 10 new styles to its men's line of optical glasses and sunglasses. Dea is a new line of comfortably fitting sunglasses and prescription eyewear that are fashionable, […]
REM Eyewear is delighted to introduce the newest member of our Brand team, Julia Ritchie, Brand Manager for Converse Eyewear. With her finger on the pulse of the edgy target Converse customer, coupled with results driven marketing experience, Ritchie is a valuable asset to the diverse and dynamic REM Eyewear team. Ritchie was formerly part of the marketing a […]
Eyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com. As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs th […]
The former company, Ogi Canada, will no longer be distributing frames in Canada. Ogi Eyewear North America will handle all orders and shipments directly. “Ogi Eyewear has perfected our supply side distribution over the last 3 years. Our implementation of SAP software has enabled us to reach customer service excellence with a 99% fill rate worldwide. In the U […]
TITANflex has won the 2012 iF Material Award for TITANflex 820578, a men’s frame in the striking and minimalist design typical of the brand. The iF material award was created as a platform for important new developments from the world of materials. Lead by the renowned design professor Fritz Frenkler, iF’s international specialist jury selected the winners […]
Marcolin S.p.A., a leading eyewear company, and Balenciaga, which is considered one of the most influential brands in ready-to-wear luxury and men’s and women’s accessories, announced that they had reached a general agreement paving the way to signing an exclusive licence contract for the design, production and distribution worldwide of sunglasses and prescr […]
Swiss luxury goods house Bally has signed a licensing agreement with global eyewear group TWC-L’Amy to develop and distribute an exclusive sunglass and prescription eyewear range worldwide. The range is set for launch in October at the Silmo Optical Fair in Paris and will include sunglass styles for men and women as well as prescriptive frames. The collectio […]
New York fashion house Nicole Miller and L’AMY America are pleased to announce the signing of a global agreement for the design and distribution of ophthalmic, sunwear and readers for Nicole Miller, Nicole by Nicole Miller and Nicole Miller New York brands. “I have always been attracted to L’Amy’s quality and reputation,” says Nicole. “Their attention to det […]
Luxottica Group SpA (LUX), owner of the Oakley and Ray-Ban sunglasses brands, rose the most since May 2010 as analysts raised target prices after fourth-quarter sales beat estimates. The shares climbed as much as 6.2 percent to 25.45 euros and traded up 5.1 percent as of 9:35 a.m. in Milan. Luxottica, the world’s largest eyewear maker, reported a 12 percent […]
Whether by taxi, train, car or subway, the City Slicker collection is for the girl who sets the trends in her city. The mix of evolved, colorful animal prints with bold colors and modern sexy eyeshapes makes Mysterious, Strut and Charisma the perfect frames for the transition from work to play.
Sacred in Egypt and respected by Buddhists for thousands of years, the delicate Lotus flower is the inspiration behind Koali’s latest concept.
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