The spring 2012 RAMPAGE® Eyewear collection from Viva International Group features four new ophthalmic styles, which offer sexy, hip and on trend design elements for today’s young woman. An array of inventive temple treatments, including hardware elements, rivets and metal buckle detailing are offered in a variety of fashion-forward silhouettes.
Key design elements include the metal detailing featured on the endpieces of models R 162 and R 163. Exposed rivets accentuate the temple’s innovative styling, which evokes an industrial-inspired motif. Handmade acetate temple tips in a soft blend of pearlized colors compliment the frame’s structural design. The modified oval shaped flat metal front of style R 162, delivers a modern look to this sleek style. Style R 163 features a semi-rimless flat metal front in a modified rectangle shape.
Hardware elements are featured in the temple design of models R 166 and R 167. These temple treatments are inspired by the chunky metal trims found in the RAMPAGE clothing and accessories collections. Both styles showcase a unique metal buckle design, which accents the duo’s handmade acetate temples. Model R 166, which features a modified rectangle front, is fully handcrafted in acetate and offered in a variety of captivating color combinations, including black with ivory temples, brown with tortoise highlights and burgundy over plum. Model R 167 features a modified oval flat metal front design in black, brown and plum.
Marketing consists of print advertising in optical trade publications featuring the brand’s campaign images with supermodel Irina Shayk, the current face of RAMPAGE. Along with the creative campaign images, merchandising materials consist of a four-piece display, a ten-piece display, a logo plaque and a one-piece mirror display. For more information please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, ZOO YORK®, WAVERLY® and SHARPER IMAGE®. In addition, Iconix owns an interest in the ARTFUL DODGER®, ED HARDY®, ECKO®, MARC ECKO®, MATERIAL GIRL™, TRUTH OR DARE™ and PEANUTS® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.