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ClearVision Optical’s Op Goes Back To Its Roots For Its Spring/Summer 2012 Marketing Campaign

May 15th, 2012

ClearVision Optical’s licensor Op goes back to its roots – Venice Beach, California
for its Spring/Summer 2012 marketing campaign!

The “Venice Beach Heat” campaign features actresses Sarah Hyland of the ABC hit show Modern Family and Ashley Tisdale of the High School Musical trilogy, along with actors Matt Lanter of The CW’s 90210 and Austin Stowell of Dolphin Tale. The national multimedia marketing campaign debuts in May issues of fashion, lifestyle and entertainment magazines, as well as outdoor and online at www.op.com.

The campaign is quintessential Op: a group of friends – Ashley, Sarah, Matt and Austin – enjoy a carefree, summer beach day filled with roller-skating, skate boarding, ice cream cones and more. In conjunction, ClearVision will be offering fresh, new in-store POP to support the Op optical collection – coming late spring!

Getting its start as a surfboard brand, Op evolved into a lifestyle clothing line for fashion – both in and out of waves. The Op eyewear collection offers a youthful selection of cool shapes and styles for both men and women. The newest looks feature a colorful splash of new techniques and contrasting textures for fun in the sun.

To learn more about the “totally chill” Op collection or to bring the latest styles to your dispensary, please contact a ClearVision Sales Consultant or call 1.800.645.3733.

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.


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Cole Haan Expands Its Men’s Eyewear Collection With Four Refreshing New Styles For Spring!

April 20th, 2012

Cole Haan expands its men’s collection with four refreshing new styles for Spring! The latest releases embody the brand’s trademark American style, flavored with a dash of adventure. The result? A collection of creative, clever renditions of classic eyewear styles, just right for today’s budding professionals desperately seeking traditional eyewear with a subtle twist.

CH 222
Offering professional sleek with a twist of urban, CH 222 is a metal combo frame featuring modern architectural style elements. Its flat metal brow is offset by a wire rim, complementing its rectangle eye shape. With multicolored acetate temples and signature temple tips, CH 222 features the “C needle H” logo on the end piece. It is available in Black and Brown, as well as in XLFIT™, one of ClearVision’s Specialty Fit collections that features wider bridges, larger eye sizes and longer temple lengths.

CH 223
Minimalist at its best: CH 223 is a semi-rimless, stainless steel frame featuring a rectangle eye shape. Its sleek, etched temples add a contemporary flavor to this lightweight, youthful frame. A perfect look for budding professionals, CH 223 is available in colorful Olive and Ink. It features signature temple tips and a subtle, tooled “C needle H” logo.

CH 224
The youthful CH 224 is a retro-inspired acetate frame with a classic P3 eye shape. A keyhole bridge and wider temples give a “geek chic” vibe, while custom triple laminates add a playful pop of color on the thinnest middle layer. The perfect Work to Play look for the young at heart, CH 224 features signature temple tips and spring hinges. It is available in Navy Laminate and Olive Laminate.

CH 225
Sharp and serious, CH 225 is an updated classic men’s frame boasting a modernized rectangle eye shape. The solid acetate front shows off its clean, sleek lines, while matching multicolor horn temples add a touch of urban contemporary. With signature temple tips and spring hinges, CH 225 is available in Black and Brown.

View the entire Cole Haan collection at cvoptical.com and learn how to bring its fresh, contemporary style to your dispensary. Contact ClearVision Optical at (800) 800.645.3733 to make an appointment.

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

 

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.


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ClearVision Optical Introduces Bold New Junction City Styles

April 17th, 2012

At the crossroads of fashion and affordability lies Junction City. Inspired by the excitement of city culture, Junction City brings a “cool factor” to eyewear illustrated through graphic patterns, contemporary shapes and vivid pops of color. Interesting designs and color combinations further add to the collection’s flair for the unexpected. A private label brand, Junction City offers affordable eyewear to men and women ages 24 to 40 with its collection of on trend, fashionable and accessible looks.

The new 2012 styles include:

El Monte
A bold square eye shape with a double bridge gives El Monte a modern twist. Featuring tooled hardware temple accenting, the edgy men’s look is available in Blue Navy and Pewter.

Fairmount Park
This fashionable men’s acetate frame features a prominent a rectangle eye shape and bold laminate acetate materials. With an artistic temple design and custom hinge, Fairmount Park is available in Black Olive and Brown Laminate.

Tilden Park
Full of flair, Tilden Park is fashionable, women’s acetate frame in a modified butterfly eye shape. Featuring bold horn and bright laminate acetate materials. Tilden Park is offered in all-over Berry and Tortoise Pink.

Vancouver
Lightweight and durable, Vancouver features bold, uniquely pierced front and temple designs giving this stainless steel frame an urban splash. Its attitude is balanced out with bright jewel-tone colors of Raspberry and Teal Blue for the perfect panache.

To learn more about the Junction City collection, please contact a ClearVision Sales Consultant or call 1.800.645.3733. For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

 

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.


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ClearVision Has The Looks Your Customers Want From BCBGMAXAZRIA, Cole Haan, Jessica McClintock and More

March 15th, 2012

ClearVision has the looks your customers want! Visit them at Vision Expo East, March 23rd through 25th, booth 1017 and witness their most fashion-forward, on-trend collection ever, featuring many of their amazing brands! New styles from BCBGMAXAZRIA, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer! Here’s a sampling:

Ellen Tracy: Diani
Ellen Tracy Diani is a semi rimless metal frame with a distinctive, uplifting geometric eye shape that emits a stylish point of view. Its stainless steel temples feature sharp, sleek cutouts enhanced by an ombre fade of fresh, fashion forward color. With enough depth to fit a traditional progressive lens, Diani also features a subtle laser logo on the temple, and spring hinges. It is available in Teal, Wine, and Brown.

Marc Ecko Cut & Sew: Navigator
Marc Ecko Navigator is a 70s retro-inspired metal combo frame featuring a bold Navigator eye shape. Its patterned Windsor rim wrap lets Navigator show its true colors – the modern look of plastic with a vintage vibe. With acetate temples and spring hinges, Navigator features the Marc Ecko Cut & Sew signature laser shears logo on temple tips. It is available in Blue Black Tortoise, Brown Tortoise and Silver Graphite.

 

Cole Haan: 221
The playful Cole Haan 221 is a celebration of today’s modern retro style. It’s colorful, Italian made acetate fronts are complemented by natural bamboo temples that add hip, contemporary flavor to the modernized retro eye shape. The lightweight frame features rich metallic temple junction caps between the acetate and bamboo for a clean, polished look; adjustable acetate tips add comfort and flexibility. Made in Italy, CH 221 also features German-engineered components and Cole Haan signature temple tips, and is available in Charcoal and Olive Horn.

www.cvoptical.com

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ClearVision and Vision Expo East: Remarkable New Frames, Fabulous Show Specials and Marc Ecko Live In Booth 1017

March 15th, 2012

Visit ClearVision Optical at Vision Expo East, booth #1017 and witness its most fashion-forward, on trend frame collection ever. ClearVision will present its acclaimed collections in conjunction with shop-worthy show specials and an exclusive in-booth event with Marc Ecko.

Marc Ecko

ClearVision’s latest optical and sun collections offer designs that meet every customer need. View the expanded Marc Ecko Cut & Sew Eyewear collection, contemporary-with-a-vintage-vibe styles defined with “geek chic” embellishments and intricate, up-to-the-minute textures, patterns and materials. Meet Marc Ecko on Friday, March 23rd from 1pm to 3pm. Marc will be signing copies of his 20/20 magazine feature article! Visit the booth and receive a limited edition cleaning cloth set, while quantities last!

Also on display will be a fashion-forward array of BCBGMAXAZRIA frames featuring bold colors and on trend patterns and accents as well as exciting new offerings from Ellen Tracy, IZOD, Cole Haan and more.

In addition, ClearVision will be featuring some of the hottest show specials on the floor!

Highlights include:

  • New Customer Special: $100 Gift Card and up to 50% off * initial order. Become a ClearVision Optical customer at Vision Expo East and take up to 50% off your first order PLUS get a $100 gift card! Place an order at the show and receive a $100 gift card on the spot.

  • Purchase 36 pieces (net) and receive a 2012 Eco Tote filled with a ClearVision Shirt and Cole Haan credit card case.

  • Purchase 60 pieces (net) and receive a BCBGMAXAZRIA Watch.

  • Purchase 100 pieces (net) and receive a BCBGMAXAZRIA Python Tote.

  • *Showstopper* Purchase 150 pieces (net) and receive a Cole Haan Leather Duffle.

*ClearVision reserves the right to substitute gifts of equal or greater value.

To schedule a Vision Expo East appointment, call 1-800-645-3733 or visit www.cvoptical.com

 

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

www.cvoptical.com | www.visionexpoeast.com

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ClearVision Optical and BCBGMAXAZRIA Launch Consumer Optical Website

March 6th, 2012

Eyewear industry leader ClearVision Optical and BCBGMAXAZRIA launch the much-anticipated BCBGMAXAZRIA consumer optical website bcbgmaxazriaeyewear.com.

As part of ClearVision’s ongoing digital marketing strategy, the development of the site represents a step towards national-level engagement of its brands among consumers, while driving traffic into ECPs that carry the brand.

The goal of the beautiful, user-friendly website is to increase awareness of the optical collection to the BCBGMAXAZRIA consumer, while meeting growing consumer demand for fashionable and stylish eyewear. Well positioned within BCBGMAXAZRIA’s national web presence and designed to reflect the brand’s DNA, bcbgmaxazriaeyewear.com allows consumers to browse the entire collection of optical and suns by frame name, color, shape, and material. In addition to the on trend eyewear, the site also features a glimpse of the collection’s creative inspiration through its highly designed “Our Inspiration” pages. Showcasing the collection’s signature design elements and current trends gives the BCBGMAXAZRIA consumer a true feel for the eyewear collection and the brand. Additionally, the website includes a Google Map store locator – a key feature that provides the BCBGMAXAZRIA consumer with a direct link to the nearest optical retailers selling BCBGMAXAZRIA eyewear.

“This exciting partnership provides ClearVision with an extraordinary opportunity to direct BCBGMAXAZRIA consumers to our loyal ECPs,” says Peter Friedfeld, ClearVision’s Executive Vice President. “This year long commitment results in a site that truly reflects the brand and reinforces ClearVision’s enduring digital strategy.”

The site is available at bcbgmaxazriaeyewear.com and is reachable via BCBGRunway.com and BCBG.com.

To promote the optical consumer site, BCBGMAXAZRIA is launching a strategic social media campaign. This includes a series of social media posts to Facebook and Twitter; dedicated eyewear e-blasts to BCBG consumers; and spotlights on Lubov Azria’s Bon Chic blog. Two interactive contests are also planned for the coming months.

To learn more about the BCBGMAXAZRIA Collection, please contact a ClearVision Sales Consultant or call 1.800.645.3733.

For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.


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ClearVision Optical Announces the Global Fit Collection, Debuting Styles From BCBGMAXAZRIA

January 26th, 2012

Eyewear industry leader ClearVision Optical announces the Global Fit™ collection, a line of adjustable fit frames debuting with styles from the popular BCBGMAXAZRIA brand. Global Fit was created to provide highly adjustable eyewear that addresses special fitting needs of a wide range of global ethnicities.

Designed for individuals with a narrow or lower nose bridge and flatter facial structure, the Global Fit collection offers highly adjustable, fashion-forward eyewear for those who desire today’s styles in a more “customized” fit. Constructed with a flatter base curve and longer, bowed temples that follow the natural shape of the head, Global Fit eyewear provides a more comfortable, secure fit that won’t slip. “All designs have gooseneck nose pad arms that adjust two ways for maximum adjustability. The collection offers chic, fashionable designs in modern, angular eye shapes that are flattering to all facial structures.

“Global Fit fulfills a need in the marketplace for adjustable fit eyewear,” says Jennifer Coppel, ClearVision’s Manager of Product Design & Development. “Global Fit will initially launch with four styles in BCBGMAXAZRIA and later expand to other top brands. These styles provide the same glamorous looks seen in the full BCBGMAXAZRIA collection but are tailored in design to accommodate unique physical attributes. In addition, Global Fit’s deeper, more saturated color palette of striking blacks, rich purples, deep blues and luscious browns, is complementary to many skin tones.”

Delivering great designs and unparalleled precision in fit, Global Fit gives consumers another fashion-forward and wearable option. As ClearVision’s newest specialty collection, Global Fit rounds out its sized-to-perfection niche fits that also include Passion for Petites; XLFIT™, and Style ‘N Fit.

To promote the Global Fit optical collection, ClearVision will be developing new in-store POP merchandising and imagery.

For more information on ClearVision Optical and its brands, please visit www.cvoptical.com or join our Facebook community at www.facebook.com/clearvisionoptical

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

www.cvoptical.com

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Marc Ecko Cut & Sew Expands Its Cult Classic Eyewear Collection To 18 Optical Styles

January 24th, 2012

Eyewear industry leader, ClearVision Optical expands its Marc Ecko Cut & Sew eyewear brand with 5 new, trend-setting designs.

The new optical looks enhance the collection targeted to the 20-40 “ME guy” who is young in spirit, masculine, and pays meticulous attention to detail. Bold in shape and modern in design, the 2012 Cut & Sew Eyewear releases are stylish with an edge incorporating industrial and architectural references that continue to give the collection a sexy, stealth and authentic feel.

Model: Blind Stitch

Model: Monitor

Maturing its design direction, ClearVision introduces intricate new textures, expressive patterns and interesting materials to intensify each highly-wearable style. The stylized components include: “geek chic” embellishments with a slick, modern edge; knurled metals for distinction; and innovative patterns, including Windsor rim wraps for a contemporary look with a vintage vibe. In addition, the 2012 collection introduces its “new black” – a carbon fiber pattern that’s high end and on trend with many high-end fashion houses.

Marc Ecko Cut & Sew continues to be one of the most stylish men’s eyewear collections available. A true expression of artistic creativity for men who know that authenticity counts, the new collection features:

  • A range of front shapes from modern squares to retro-inspired Wayfarers

  • A color palette inspired by military and industrial influences: Olive Horn, Black Crystal & Grey Smoke Transparent

  • Technical and architectural patterns and embellishments, including Windsor rims and knurled metal temples

In addition, the Marc Ecko Cut & Sew Optical consumer website is coming soon!
marceckoeyewear.com can be visited directly as well as accessed through Marc Ecko’s vastly popular Facebook page (over 40,000 fans). The site will feature ClearVision’s innovative Virtual Try On technology, as well as a Google Map store locator.

Model: Hacker

Model: Navigator

Model: Artist

To learn more about the Marc Ecko Cut & Sew Collection, please contact a ClearVision Sales Consultant or call 1.800.645.3733. For more information on ClearVision Optical and its portfolio of brands, please visit www.cvoptical.com or Facebook at www.facebook.com/clearvisionoptical

About Marc Ecko Enterprises
Marc Ecko Enterprises is a full-scale global fashion and lifestyle company with reported sales of over $1.5 billion in 2009 and approximately 1,000 employees worldwide. Over the past 17 years, the group of companies that comprise Marc Ecko Enterprises (MEE) has grown to include: Ecko Unltd.,the largest young men’s brand in better department stores today; Eckored, a young women’s brand both identified by the ‘World Famous Rhino’ logo; Marc Ecko Cut & Sew, a contemporary menswear line; Zoo York, the first and largest east coast action sport brand; Marc Ecko Entertainment, an interactive entertainment and videogame unit; and Complex Media LLC, a publishing and new media division. Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands and owns an interest in the ECKO, MARC ECKO and ZOO YORK brands.

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

www.cvoptical.com

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ClearVision Optical Wins HOW Magazine’s Prestigious In-HOWse Design Award

January 3rd, 2012

ClearVision Optical, a leader in the eyewear industry, is the recipient of HOW Magazine’s 2011 In-HOWse Design Awards , a national level, creative competition that recognizes the best creative work produced by designers working in corporations, associations and organizations. This premiere awards program shines the spotlight on the design industry, giving in-house designers the kudos they deserve.

ClearVision, a first time entrant, received the Merit Award for its 2010 Eco Bag in the Business – to –Business category. This high-profile, graphic design award competition is one of several that HOW magazine sponsors each year. Thousands of entries from a broad range of design work were submitted from throughout the United States. Submissions were evaluated by a panel of HOW Magazine judges on their creative excellence.

“This is a tremendous recognition for ClearVision furthering the notion of our company as a growing leader committed to excellence and continued innovation,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “How Magazine is well recognized in the industry as a powerhouse publication for designers, specifically for its stellar recognition of in-house design studios. Our Marketing team has been working diligently to stay on the cutting edge of the creative process. This win is a true testament of our hard work and dedication.”

In an effort to promote ClearVision’s eco-conscious attitude to the optical industry, the creative team took a unique design approach. The award-winning, reusable canvas tote features an abstract design of ClearVision’s name with an illustration of eyeglasses at the center. An optical illusion, it initially looks like a black- and-white giraffe pattern, keeping it in line with animal print fashion trends. The stylish bag has been tied to ClearVision’s promotional sales programs and is one of the most well-received promotional items in the company’s history.

The award-winning Eco Bag appears in HOW’s January/February 2012 issue. This is the third award recognition that ClearVision has received in the last month. Others include: nine MarCom honors and an EyeVote Award – an industry win for the launch of the Marc Ecko Cut & Sew Eyewear brand.

For more information on ClearVision Optical, please visit www.cvoptical or our Facebook page at www.facebook.com/clearvisionoptical.

About HOW Magazine
HOW Magazine helps designers, whether they work for a design firm, for an in-house design department or for themselves, be more inspired, more creative and more successful. HOW Magazine is a designer’s source for: design inspiration, career advice, business guidance and creative connections. F + W Media is How’s parent company. Founded in 1985, the HOW brand began its life as a print magazine. Today, the brand still includes an award-winning magazine and an impressive fleet of HOW Books, but has grown to encompass a host of products, events and websites created to serve the business, creativity and technology needs of graphic designers, whether they work for a design firm, for an in-house creative department or for themselves. For more information, visit www.howdesign.com

About ClearVision
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.


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Expanded BCBGMAXAZRIA Eyewear Collection Unveils with 8 New Fashion-Forward, Trendsetting Designs

November 23rd, 2011

ClearVision Optical, a leader in the eyewear industry, introduces BCBGMAXAZRIA’s refined design direction in its fall 2011 eyewear collection – one of the largest optical launches for the brand to date.

The glamorous new design direction allows the BCBGMAXAZRIA brand to resonate with a wider audience. The BCBG woman considers eyewear an important wardrobe accessory and carefully chooses her frames to make a trendy statement. Fashionable and chic, the fall 2011 optical styles are fresh in color, brilliant in bling and exquisite in detailing.

Model: Lucy

Model: Sybil

Created for the 22-55 fashionable women, the collection includes 8 modern, luxe styles, featuring:

  • jewelry-inspired accents of European crystals, chains, and pin dots
  • oversized eye shapes in rich acetate materials
  • a fresh, paler palette including lavender, green and pink

To promote the fall 2011 direction and optical collection, ClearVision is developing a series of promotional e-blasts, POP and in-store marketing materials, to begin this fall. A comprehensive social campaign including Facebook e-coupons, fashion tips & trends is also planned, along with a special Eyewearista episode. ClearVision’s optical Facebook Vlog, The Eyewearista showcases the latest fashion trends & style news and translates them to the fashionable world of eyewear and sunwear.

In addition, ClearVision is working with BCBGMAXAZRIA to include optical on the BCBG.com consumer website. This top navigation bar placement will increase the visability of the brand to consumers and loyal BCBGMAXAZRIA clientele. The site will include an optical store locator that directs consumer where they can purchase BCBGMAXAZRIA eyewear.

The fall 2011 BCBGMAXAZRIA collection is available now.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

www.cvoptical.com

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