Posts Tagged ‘BOSS by Hugo Boss’

Martin Kaymer New Face of the BOSS Black Eyewear Image Campaign

June 7th, 2012

Martin Kaymer, German top ranked golf-professional, is featured wearing the new BOSS Black sunglasses which strike the perfect balance between a sporty feel and a classic style.

Martin Kaymer, who is the face of the new campaign, perfectly embodies the refined, sporty-chic character of the new BOSS Black Eyewear image campaign. It shows him wearing an aviator-shaped model, highlighted by a metal logo plaque (mod. BOSS 0409/S).The sunglasses are available in an elegant range of colors such as matt black/black, palladium/blue, ruthenium/gray havana and brown/havana. This versatile model is ideal to wear on the golf course as well as for everyday use and all sorts of outdoor activities.

The 27-year-old charismatic golf champion Martin Kaymer is undoubtedly the ideal testimonial for this campaign as he perfectly combines distinguished elegance with a sportive style. Taking his first steps into professional golf in 2005, he soon became one of the world’s youngest golfers to win an amazing number of tournaments on the world’s professional golf circuit. His wins include the PGA Championship, the Alfred Dunhill Links Championship, the Abu Dhabi Golf Championship, and the WGC-HSBC Champions. Due to his remarkable accomplishments and continuous success, Martin Kaymer has firmly established himself as one of golf’s elite players.

“Outstanding skills, a professional outlook and a likeable personality make Martin Kaymer an ideal brand ambassador for HUGO BOSS,” commented Philipp Wolff, Senior Vice President of Communications, HUGO BOSS AG, Germany.

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Safilo’s Support of Opening Eyes and Special Olympics Continues to Expand

August 9th, 2011

Safilo Group, leader in the premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition program for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.

Safilo’s involvement with Special Olympics started in 2003 as global supplier of the Special Olympics-Lions Clubs International Opening Eyes® vision care program. Opening Eyes, part of Special Olympics’ award winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings , and above all, to receive prescription eye glasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports. Safilo and Special Olympics

The care and prevention program called, “Opening Eyes”, was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Safilo renewed its support for Special Olympics last year by donating a total of 14,537 spectacles and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.

From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sport with individual dignity and success.

Through the support to Special Olympics, Safilo demonstrates its sensitivity towards important charity initiatives and corporate responsibility, supporting this project aimed at improving the integration and welfare of those involved.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Boss Orange, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.

Safilo and Special Olympics Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics.