Posts Tagged ‘Carrera’

CARRERA Launches New 2012 Ad Campaign “After All, No Regrets”

February 29th, 2012

CARRERA, the international fashion eyewear brand rooted in the world of sports, launches this season’s campaign images, dedicated to young people who enjoy good, clean entertainment, and know how to live life to its fullest.

Conceived and developed by the D’Adda, Lorenzini, Vigorelli, BBDO agency, the new campaign maintains its direct and forthright “AFTER ALL, NO REGRETS” headline, showcasing new amusing and thrilling situations, where CARRERA glasses are the sole protagonists.

The new pictures, which are based on web, blog and social network feedback, depict the online Carrera generation’s wish list, a new list of things to do to live life with no regrets.

The young people of the “CARRERA generation” know there are no pipe dreams, just unfulfilled dreams. They’re confident young people who love life and don’t conform, standing out from the crowd and setting trends rather than following them.

You can stand anything except the weight of the things you didn’t do, the words you never said, the love declarations you didn’t make. That’s why the CARRERA generation can always say: “AFTER ALL, NO REGRETS”.

Alongside the advertising campaign, CARRERA’s “AFTER ALL, NO REGRETS” spirit will also be shared through a video in which the CARRERA generation, for the first time ever, will have their say: they will tell us how they live their lives “with no regrets”, how they seize the moment and don’t miss any opportunity that comes along, for a life without regrets.

The video is a true manifesto of the “AFTER ALL, NO REGRETS” spirit and, thanks to its message’s high levels of emotional content, it clearly conveys the brand’s philosophy.

This worldwide advertising campaign, which will kick off in March, will appear in newspapers, magazines and online; it will naturally and rapidly spread across the Internet thanks to the use of social media networks, a targeted banner campaign, web presence on search engines and the brand’s official website.

www.carreraworld.com

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CARRERA Sunglasses Debut In Latest Katy Perry Music Video “The One That Got Away”

December 27th, 2011

CARRERA sunglasses made their debut in the latest Katy Perry music video “The One That Got Away,” the sixth single from the singer’s record breaking album Teenage Dream.

Model: Carrera 1

“The One That Got Away” features the always fun and flirty Perry donning a pair of gold CARRERA 1 metal aviator sunglasses which are part of the brand’s recently relaunched vintage collection. Customized with retro detailing including an iconic nose bridge, the sunglasses are inspired by the original CARRERA designs first introduced in the early Seventies.

The video for the single is currently in rotation in the U.S. and worldwide.

ABOUT CARRERA
CARRERA’s trademark history in the sector of sports eyewear began in 1956. The sunglass brand reached new heights in popularity in the 1980s, becoming one of the most iconic fashion sunglass collections of the decade. In 1996, Safilo Group acquired CARRERA, a market leader in sunglasses and prescription eyewear. Today, CARRERA remains an iconic and successful international eyewear brand synonymous with design, innovation and quality.

www.carreraworld.com

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Safilo Group Announces Acquisition of the Polaroid Eyewear Business

November 18th, 2011

Following the Board of Directors’ approval, Safilo Group announces that Safilo has signed an agreement with StyleMark for the acquisition of the Polaroid Eyewear business, a world leader in optics and lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning.

The Polaroid Eyewear business is part of the StyleMark Group and has offices in the UK, Switzerland, the US, Italy, Sweden, Netherlands, China and Russia as well as a comprehensive network of distribution partners around the world.

Polaroid invented the first man-made polarizer for commercial use in 1929 and the first pair of Polaroid sunglasses was sold in 1935.

Polaroid has been a pioneer and leader in polarizing lens technology ever since.

For the year 2011, the Polaroid Eyewear business is expected to record sales of approximately USD 63 million and generate an expected EBITDA of around USD 8.75 million.

The acquisition of the Polaroid Eyewear business is consistent with Safilo Group’s strategy of building a strong portfolio of Safilo own brands, in order to complement its well performing licensed brand portfolio.

The inclusion of the Polaroid Eyewear business in the portfolio owned by Safilo will contribute to realize the full potential of Safilo across markets, categories and channels by completing the offering in a market segment with a high growth potential, especially in markets outside Europe, where Polaroid is currently underrepresented and where the distribution network of Safilo Group will allow a prompt expansion.

Safilo will acquire the Polaroid Eyewear business for a consideration of USD 87,5 million (amounting to maximum Euro 65 million, to be determined based on predetermined currency conversion mechanisms).

The completion of the acquisition is subject to certain conditions precedent set forth in the contractual documentation entered into by Safilo and the seller on the date hereof and is expected to occur during the first quarter of 2012.

Roberto Vedovotto, Chief Executive Officer of Safilo Group, commented:

“We are extremely happy to announce that a historical yet contemporary brand like Polaroid is becoming part of the new Safilo, bringing along its reputation of leader in the manufacturing of high quality polarizing lenses and the distribution of world class polarized sunglasses around the world.

The size of the polarizing eyewear market is rising steadily as more and more consumers realize the benefits and the value of glare-free vision.

I am confident that a brand like Polaroid will help us in giving a strong push in the use of such important technology.

More importantly we are taking a further step towards what we define as a great growth opportunity for our Group, Safilo’s own brands, and we are really excited to add Polaroid to the Safilo Brands Division, covering the Specialist market segment, where Safilo is presently not operating.”

The Board of Directors of Safilo Group also approved a financing structure to partially fund the acquisition by means of a bridge loan and a capital increase reserved for subscription by its main shareholder, Multibrands Italy B.V., controlled by HAL Holding N.V..

In this respect, Safilo Group and Multibrands Italy B.V. have finalized a loan agreement and are in the course of finalizing an investment and underwriting agreement whereby Multibrands Italy B.V. would provide Safilo Group with the financial support, amounting to at least two thirds of the purchase price for the acquisition, to partially fund the acquisition transaction, based on the following main terms and conditions:

  • Multibrands Italy B.V. will provide a loan to Safilo Group, in the days immediately preceding the completion of the acquisition transaction, for an amount of approximately Euro 44 million, aimed at the payment of a portion of the purchase price on the date of completion of the acquisition transaction;

  • Conditional upon the completion of the acquisition transaction and the approval of the reserved capital increase by the Extraordinary Shareholders’ Meeting, Multibrands Italy B.V. would commit to underwrite and pay-in a reserved capital increase of Safilo Group approximately equal to Euro 44 million, through the set-off of the credit deriving from the above mentioned loan with the debt deriving from the subscription of the reserved capital increase. The residual portion of the purchase price for the acquisition transaction, approximately equal to a maximum of Euro 21 million, will be financed by Safilo, through already available cash and/or credit facilities.

Safilo Group will promptly inform the market once definitive agreements have been signed with Multibrands Italy B.V..

In the meantime, and anticipating a successful conclusion of the negotiations with Multibrands Italy B.V. on the contractual terms for the financial support, the Board of Directors also resolved to convene an Extraordinary Shareholders’ Meeting on December 21, 2011, in a single call, to approve a capital increase, within the limit of 10% of the pre-existing share capital, reserved for subscription by Multibrands Italy B.V., whereby 4,918,000 ordinary shares shall be issued, at a subscription price of Euro 9.00 per share, of which Euro 5.00 is the nominal value and Euro 4.00 is the share premium.

The subscription of the reserved capital increase is expected to occur in the week following the completion of the acquisition transaction.

. . . . . . . . . . . . . .

The transaction to be executed with Multibrands Italy B.V. for the financial support of the acquisition of the Polaroid Eyewear business would represent a “transaction with related parties of greater importance” pursuant to the Regulation approved with CONSOB resolution no. 17221 of March 12, 2010 and, therefore, all the requirements provided by the Regulation itself – and by the relevant internal procedure adopted by the Board of Directors of Safilo Group on November 5, 2010 – have been duly complied with; in particular, the financial support transaction to be signed, in its entirety, has been submitted to the prior evaluation of the Internal Control Committee of Safilo Group which expressed its favorable opinion on the proposed reserved capital increase and, more generally, on the loan agreement and the investment agreement to be entered into with Multibrands Italy B.V..

The report of the Directors for the Extraordinary Shareholders’ Meeting and the relevant information on the transaction with related parties of greater importance shall be published in due course as provided by law.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.

www.safilo.com

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CARRERA Broadens Its Horizons with a Vibrant New Campaign That Targets Its Fun-Loving Audience

November 10th, 2011

CARRERA, an internationally-renowned iconic fashion eyewear brand, is broadening its horizons with a vibrant new campaign that targets its fun-loving audience.

Conceived and created by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the latest CARRERA campaign continues with its “AFTER ALL, NO REGRETS” headline and showcases a series of characters in exhilarating life situations. The characters in each scene experience exciting and captivating moments with intensity and determination, accompanied at all times by CARRERA eyewear as an inseparable companion.

The new CARRERA campaign, which was created based on online and social media feedback from fans, aims to identify an ideal list of the top 10 things to do in life, with no regrets. CARRERA ads show people living life to the fullest, leaving no room for regrets.

The new campaign images vividly depict the world of the fast-laners, those who live life “in the fast lane.” These characters seize every opportunity to have fun and actively seek out new challenges, new people, and new sensations.

The young people of the “CARRERA generation” are not afraid to achieve their dreams and goals and can confidently say: “AFTER ALL, NO REGRETS.”

The worldwide CARRERA campaign will be seen in daily newspapers, magazines, and websites. The ads will be incorporated into social media networks and search engines with a targeted banner campaign and via the official website carreraworld.com. A new version of the CARRERA website will be unveiled to mark the launch of the campaign.

Alongside the campaign, the CARRERA “AFTER ALL, NO REGRETS” message will also be shared virally via video. The video was shot by film director Marco Gentile and guest stars two high-profile names including Tony Kaye, director of critically acclaimed film “American History X” (which earned Edward Norton an Academy Award nomination for Best Actor), and Harold Bradley, a multi-talented blues musician, actor, and painter, who narrates the video.

The video is a true manifesto of the “AFTER ALL, NO REGRETS” philosophy and, thanks to its distinctive style and execution, lends itself perfectly to spreading the CARRERA message around the world.

www.carreraworld.com

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CARRERA 86 Sunglasses—Re-Issue of a Classic Eighties Style

November 3rd, 2011

CARRERA draws inspiration from its own history to present a special edition sunglass. The original and inimitable design of the new iconic glasses digs deep into the brand’s archives.

The new CARRERA 86 sunglass is a re-issue of a classic Eighties style. Even the name commemorates the launch year of the original model. This new cult sunglass recaptures the flair that defined an era and tells the story of CARRERA, celebrating the brand’s unique and unmistakable creativity.

The super-slim aviator frame is produced in steel and metal and is enhanced with distinctive style elements recalling historic signature features. These details include the metal bridge, the acetate icon on the nosepiece and the red detail on the temples alongside the debossed logo.

The exquisite styling of the model is married with elite quality as seen in the flex mechanism on the temples, which faithfully replicates the original hinge. This is a tribute to the technical research of CARRERA, in a flawless fusion of comfort and pure linear design. The result is a superlative sunglass with advanced technical characteristics.

The CARRERA 86 style comes complete with a special box reminiscent of the original packaging, right down to the handy soft inner case. The perfect gift for others or oneself! The CARRERA 86 sunglass is available in a gold frame with yellow lenses, in a palladium frame with silver grey lenses and in a gold frame with shaded brown lenses.

www.safilo.com

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Celebrity Sunglasses

September 14th, 2011

A pregnant Selma Blair is seen on the street in her Converse Chorus sunglasses

Actor Ryan Reynolds wearing John Varvatos sunglasses style V749

Model Heidi Klum jogging in John Varvatos sunglasses style V758

Star of the show Glee, actor Cory Monteith is seen in John Varvatos sunglasses style V758

Movie star Hugh Jackman seen in John Varvatos sunglasses style V757

Heidi Klum picks up a coffee with her bodyguard while wearing Carrera sunglasses model 12/S

Madonna seen wearing Yves Saint Laurent sunglasses model YSL6337/S

Katie Holmes, in Giorgio Armani GA852s, arriving to the Giorgio Armani Fall/Winter 2011-2012 Haute-Couture collection presentation held at Theatre National de Chaillot in Paris, France


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Safilo’s Support of Opening Eyes and Special Olympics Continues to Expand

August 9th, 2011

Safilo Group, leader in the premium eyewear sector, continues its commitment to support Special Olympics, the international sports training and competition program for people with intellectual disabilities that operates in 170 different countries. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics now involves over 3,400,000 athletes (over 3.4 million) with intellectual disabilities in training and sports competitions worldwide.

Safilo’s involvement with Special Olympics started in 2003 as global supplier of the Special Olympics-Lions Clubs International Opening Eyes® vision care program. Opening Eyes, part of Special Olympics’ award winning Healthy Athletes® public health initiative, is the largest program in the world dedicated to providing vision care for people with intellectual disabilities. A large number of athletes have the chance to benefit from the vision screenings , and above all, to receive prescription eye glasses to correct their sight problems and sunglasses to protect their eyes. The Opening Eyes program also provides sports protective eyewear for athletes that train and compete in contact sports.

The care and prevention program called, “Opening Eyes”, was founded by the American Optometric Association’s Sports Vision Section and formally incorporated into the Special Olympics Healthy Athletes program in 1997. A generous grant from the Lions Clubs International Foundation, the largest service club in the world, formalized a global partnership and enabled the Opening Eyes program to expand internationally.

Safilo renewed its support for Special Olympics last year by donating a total of 14,537 spectacles and 9,855 pairs of sunglasses. In addition, Safilo personnel often take an active part in the implementation of the events as volunteers, donating their time and expertise for the benefit of Special Olympics athletes and those with intellectual disabilities.

From the United States to France, from Spain to China, from South Africa to Australia, Special Olympics continually involves a number of athletes in sports events aimed at uniting a passion for sport with individual dignity and success.

Through the support to Special Olympics, Safilo demonstrates its sensitivity towards important charity initiatives and corporate responsibility, supporting this project aimed at improving the integration and welfare of those involved.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS by Hugo Boss, Boss Orange, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO by Hugo Boss, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.

Special Olympics is an international organization that changes lives by promoting understanding, acceptance and inclusion between people with and without intellectual disabilities. Through year-round sports training and athletic competition and other related programming for more than 2.25 million children and adults with intellectual disabilities in more than 150 countries, Special Olympics has created a model community that celebrates people’s diverse gifts. Founded in 1968 by Eunice Kennedy Shriver, Special Olympics provides people with intellectual disabilities continuing opportunities to realize their potential, develop physical fitness, demonstrate courage and experience joy and friendship. There is no cost to participate in Special Olympics.

www.specialolympics.org | www.safilo.com

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Safilo Introduces Its New Children’s Frames For Back-To-School

July 25th, 2011

Safilo is pleased to introduce its latest back-to-school options with the release of 10 new children’s frames in its Carrera Kids, Nine West Kids, Juicy Girls and Tommy Hilfiger Kids eyewear collections.

Carrera Kids

Carrera Kids is offering several new metal frames (CA7562, CA7563, CA7564, CA7565 and CA7566) for boys. All styles have stainless steel fronts combined with flex hinges and adjustable nose pads providing superior comfort and durability. Color choices are brown, gunmetal and black. All styles feature single bridges.

Model CA7564

Juicy Girls

Juicy Couture is offering two new styles for girls ages seven to 13 in its Juicy Girls eyewear collection. Both are plastic/metal combination frames (Blaise and Cerise) and both styles come with flex hinges. Blaise is a rectangular plastic style which features a larger eye shape for tweens combined with metal temples that feature a floral motif as well as the Juicy Couture logo. Blaise is offered in fun colors of red fade, purple fade or tortoise. Style Cerise has a soft oval shape and is available in pretty tones of purple, rose or brown. The contrasting plastic temples feature the Juicy Couture logo.

Model Blaise

Nine West Kids

Nine West Kids is offering two new styles (NW153 and NW154) with fun and trendy styling, targeting girls ages eight to 14, who are looking to emulate the savvy and chic Nine West woman. Style NW153 is a round plastic style offered in color combinations of crystal/plum/pink, crystal/green/brown, and blonde/tortoise/blue. The inside of the temples have vibrant stripes for additional pops of color. NW154, a metal semi-rimless style with plastic temples, comes in fun tones of purple/pink, brown/blue and green/yellow. Fashionable, stylish and fun, both styles have flex hinges for durability.

Tommy Hilfiger Kids

Geared towards active tweens and teens ages nine to 16, who desire casual, contemporary styling, the Tommy Hilfiger Kids debut collection will consist of three very comfortable and wearable styles (TH1076, TH1077, and TH1078). TH1076, a rectangular shaped unisex frame, is made of metal, features flex hinges and adjustable nose pads for additional comfort and fit and comes in colorations of shiny blue, red, brown and ruthenium. Style TH1077, a unisex oval shape, also features flex hinges and adjustable nose pads. This style is offered in colors of light lilac, red, blue and brown. TH1078, also unisex, is a bold plastic frame that features a soft rectangular shape. This style is offered in high impact color combinations of lilac with red temples, red with white, crystal with fuschia or blue with yellow.

Model TH1077

“We have some great new kid’s frames for this back-to-school season that provide just the right mix of style, comfort and durability,” said Timm Parker, vice president of product development and design at Safilo USA. “We are exceptionally excited to debut Tommy Hilfiger Kids eyewear options which will round out and complement our offerings from Carrera, Juicy Couture and Nine West,” he added.

www.safilo.com

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CARRERA and Michael Franti Come Together For a “Sound of Sunshine”

July 6th, 2011

Michael Franti wearing the Carrera “Champion” sunglasses in his “Sound of Sunshine” video.

CARRERA, one of the most recognized sunglass and sport eyewear brands in the world produced by Safilo Group, has announced the inclusion of its “Champion” sunglass model in the Italian version of Michael Franti’s newest music video for the single “Sound of Sunshine,” featuring the famous Italian singer Lorenzo “Jovanotti” Cherubini.

Shot in an old style Italian farm, the video takes place on a beautifully sunny and happy day where the atmosphere is relaxed and care-free. A triumph of sun, friendship and energy, Michael and his good friend Lorenzo celebrate “the good old days” when time moved slowly and life was easy. They spend this day together enjoying their time singing, playing and basically living life to the full. The video is a true celebration of sun, peaceful moments, friendship and good times.

The CARRERA Champion sunglasses – in a dark havana Optyl frame with a new blue mirrored lens – is worn by Michael in some scenes in the video, where he is enjoying sun and music together with his friend Lorenzo.

The “Sound of Sunshine” single is currently in rotation on all major musical broadcast and on-line outlets. The album, by the same name, The Sound of Sunshine, was released internationally on June 28th.

The CARRERA “vintage collection” features new “fashion” sunglass styles that resonate with young and stylish trendsetters around the world. Customized with iconic retro detailing, the new models from CARRERA have achieved cult status and make a bold fashion statement.

This video features the brand new version with blue lenses of the iconic and successful model “Champion.” The highly unique and recognizable aviator shape of the “Champion” sunglasses are inspired by the original design first introduced in the early Eighties and produced in Optyl, an extremely lightweight and hypoallergenic patented material that is proprietary to Safilo Group.

www.safilo.com

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Vintage Inspiration—The New CARRERA 5530 and 6630

June 30th, 2011

In the wake of the big iconic eyewear success inspired by the stylistic heritage of the brand, CARRERA again delves into its past and presents two models which are sure to be incredibly successful.

Vintage Inspiration

The new CARRERA 5530 sunglasses are inspired by a late-Seventies model from the brand’s stylistic heritage and has captured its vintage inspiration, reinterpreted in a modern way. This model has kept its extraordinary vintage features that have been brought up-to-date. They’re unmistakable, on-trend and now flaunt a renewed personality. What is more, the collection is enhanced by a completely new model, the CARRERA 6630, which interprets the heritage style with an ample and geometric shielded style that is available in many different colors, also ideal for women.

Showbiz Must-Haves
The original shapes have already won over celebrities on the international music scene who have worn them on videos and at parties and concerts. The CARRERA 5530 and CARRERA 6630 models are must-have and inseparable accessories, to be shown off at every opportunity!

Contemporary Colors

Color is the key word of this renewed CARRERA 5530 and CARRERA 6630 eyewear. They stand out with their perfect mix of vintage design and up-to-date colors, which go from classic black, black/blue, white/black to brazen fuchsia/white/black, blue/white/red, black/red/yellow, black/red and black/white/orange, and astonish with a very hot look!

The Quality of the Materials

The CARRERA 5530 and CARRERA 6630 eyewear models are made of Optyl, a trademark registered by the Safilo Group. Optyl is an ultra-lightweight, strong and hypo-allergenic plastic material with unparalleled color effects. When style goes hand in hand with quality, what more could you want?

CARRERA 5530
With its large and soft shield shape, is available in black with smoky grey lenses, white/black with silver mirrored grey lenses, black/blue with blue mirrored lenses, black/white/orange with yellow lenses, fuchsia/white/black with smoky grey lenses, blue/white/red with light grey lenses, black/red/yellow with smoky grey lenses, black/red with silver mirrored yellow lenses.

CARRERA 6630
With its large and geometric shield shape, is available in white smoky black with silver mirrored grey lenses, black/blue with blue mirrored lenses, violet smoky black with silver mirrored violet lenses, and fuchsia smoky white with smoky pink lenses.

The CARRERA collection of sunglasses and optical frames, designed by Enzo Sopracolle, is manufactured and distributed by the Safilo Group.

safilo.com | carrerasport.com

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