The ELLE look says as much about the woman as it does about fashion. The ELLE woman’s style is a reflection of her personality: confident, optimistic and adventurous with a wicked sense of humor and a keen aesthetic sensibility.
ELLE eyewear captures the true ELLE essence. New optical styles seamlessly fuse the ELLE personality with riveting Spring/Summer 2013 inspirations, resulting in an attractive collection of contemporary, feminine frames. Forms are influenced by the ongoing love affair with vintage 1950s looks, with curvaceous acetate and metal silhouettes and subtly ornate frame corners. Colors are loosely arranged with trendy marble and ombre looks on temples and frame fronts. Metals are imbued with lively tones of red, burgundy or Havana, and complemented by solid shades of precious silver or gold.
This vintage-inspired ELLE look instantly calls a great decade of elegant style and femininity to mind. These iconic frames are given a contemporary twist in design and wearability. A rolling metal temple detail featuring the ELLE logo breaks up the solid structure. High-quality acetate ensures that this bold look feels light and superbly comfortable. Available colors: Black, Burgundy, Green and Havana.
Elegant and timeless, these delicate ELLE frames in softly-hued metal are artfully married with smooth acetate temples. A decorative rolling metal corner detail is a key feature of this classic style, while the mottled acetate tips and metal detailing accentuate a unique illuminated effect. Available colors: Brown, Black and Wine.
These stunning ELLE frames in rich tones of wine, black, brown and navy are the perfect complement to light, summer fashions. Structured in slim acetate, the solid-toned fronts are harmonized by trendy, ombre-toned temples. A slender metal band featuring the ELLE logo creates a graceful accent. Soft and curved, these chic optical frames are an accurate expression of typical ELLE dash and panache. Available colors: Black, Brown, Navy and Wine.
Esprit by Charmant leads the way for the new spring season with chic fashion that stylishly interprets the latest trends with timeless looks. Inspired by its Californian coastal heritage, Esprit expresses sunny élan and youthful panache through smart styles that feel and look great. The highest standards are applied to the creation of all Esprit products, meaning top quality wear that fits well and is made to last.
The Esprit fashion philosophy spills into an eclectic eyewear collection featuring stunning sun and optical frames that are comfortable and durable. The latest optical line features flattering new takes on soft oval and rounded forms. Unique temple constructions catch the eye and add an exclusive style element.
Color shades run the gamut from cool lilac to intense purple. Lip-smacking raspberry reds are complemented by regal navy or dramatic black. Rich chocolate browns are energized by glints of gold. Inventive tonal interplays are a stand-out feature of many of the new styles. Frames are available as smart, color-blocked compositions and as vividly hued creations. Elegantly rounded metal styles or muted, classic tones of black, brown and Havana provide seductive, low key appeal.
This chic, subtly oval frame brings Ivy League college days to mind. This hip, bookish look is chicly enhanced by trendy color compositions. Contemporary colour-blocking offsets a black frame front with cheeky raspberry red temples. Tortoise shell is presented in classic honey tones or in vivid purple.
Featuring a 1980s-inspired, delicately rounded metallic frame. Esprit eyewear is a perfect harmony of comfortable, easy wear, and stylish, laid-back chic. The ridged coin-edge temple structure is a unique design element. Frame colors include matt black, brown, pink, and steely white gold.
Attractive, statement-making women’s frame from Esprit looks stunning at a business meeting or browsing markets at the weekend. Available in gray, pink, brown and blue, each with a lighter hue blended into the temples.
A delicately soft oval metallic frame. Esprit eyewear is a perfect union of relaxed, easy wear, and stylish, nonchalant chic. The color blocked temple accent is a unique design element. Frame colours include pink, brown, blue and purple.
For over fifty years, the Charmant Group has won renown in the worldwide optical market for its pioneering work in the research and development of new technologies. Striving for perfection and high quality through its products, this Japanese company has grown into one of the most important players in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer while focusing on the aspirations and requirements of consumers. This strong dedication to perfection can be experienced in Charmant’s house brands as well as in its licensed brands. With its expertise in high end quality production and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and acknowledged licensed partner.
For further information please contact: Charmant Group at 800-646-2121 Charmant.com
PUMA eyewear’s new optical collection brings you the brand’s most celebrated values: joy, originality and youth. The 2013 spring summer collection includes six styles perfect for the most spontaneous young men and women. Frame forms include over-sized, vintage-inspired looks and wraparound, sporty shapes. Bright new color selections and arrangements including color blocked or layered looks will really set the stylish PUMA frame wearer apart.
Performance and function are played up with special features. High quality acetate and metal have been selected for their lightness and durability, ensuring long-wearing comfort and break resistance. An all-new Charmant innovation – rubber pawns – can be slipped on and off the tips of some new frames providing extra slippage protection. Rubber-ended tips provide excellent non-slip grip on remaining frame styles.
This chic men’s PUMA frame is all the accessorizing you need. An ingenious, sandwiched-color effect draws all eyes. The bright, multi-colored layers add freshness and flair to the classic rectangular frame form, creating a backlit effect that lifts and energizes the look. Specially designed rubber “pawns” accentuate slip resistance and are removable at will. Colors: Black, Brown, Green, Navy Blue. Size: 54-15-140
Distinctive coloring and the acetate and metal material combination add a contemporary note to this attractive PUMA men’s style. A unique split metal temple structure and multi-layered front create light effects that generate the vitality and energy of the frame. For high-performance and great wearing comfort, the rubber tipped temples provide sure but comfortable grip. Colors: Black, Brown, Green, Navy Blue. Size: 52-18-140
The light PUMA men’s frame is fashioned into a subtly wraparound shape. A just discernable colour accent along the browline and temple adds a contemporary note to this confident, masculine form. The slender structure is finished in soft metal tones of blue, grey, brown and black. Rubbers tipped temples accentuate wearing comfort and enhance grip. Colors: Black, Brown, Green, Navy Blue. Size: 52-16-140
Enhance your performance with this streamlined PUMA men’s Eyewear style. Ultra light, the metal frames light rubber-tipped temples provide high-comfort grip and are trendily coloured for extra panache. Colors: Black, Brown, Gray, Khaki. Size: 52-18-140, 53-18-140
Elegance is paramount in this slender rectangle women’s style in soft metal. A perfect fit is assured by long temple tips in striking, bright colors. Colors: Black, Brown, Gunmetal, Pink. Size: 49-17-135, 51-17-135
The statement-making, women’s look cleverly plays with color blocking. A remarkable frame front in black or purple is offset by contrasting color layers in lighter hues lining the frame all around. The effect spells spontaneity with panache. Add in superb performance features including removable anti-slip tip strips, and you have a dynamic everyday look. Colors: Black, Brown, Blue, Purple. Size: 50-14-135
PUMA is one of the world’s leading Sportlifestyle companies that designs and develops footwear, apparel and accessories. It is committed to working in ways that contribute to the world by supporting Creativity, SAFE Sustainability and Peace, and by staying true to the principles of being Fair, Honest, Positive and Creative in decisions made and actions taken. PUMA starts in Sport and ends in Fashion. Its Sport Performance and Lifestyle labels include categories such as Football, Running, Motorsports, Golf and Sailing. Sport Fashion features collaborations with renowned designer labels such as Alexander McQueen, Mihara Yasuhiro and Sergio Rossi. The PUMA Group owns the brands PUMA, Cobra Golf and Tretorn. The company, which was founded in 1948, distributes its products in more than 120 countries, employs more than 9,000 people worldwide and has headquarters in Herzogenaurach/Germany, Boston, London and Hong Kong. For more information, please visit http://www.puma.com
For over fifty years, the Charmant Group has been renowned worldwide in the optical market for its pioneering work in the research and development of new technologies. Striving for perfection and high quality through its products, the Japanese company has grown into one of the most important players in the competitive global eyewear market. Reliable and quality driven, the Group has always succeeded in keeping its promise of perfection and dedicated service to the customer, while focusing on the aspirations and requirements of the consumer. This strong commitment to perfection can be experienced in Charmant’s house brands as well as in its licensed brands. With its expertise in high end, quality production, and broad global sales network distributing in more than 100 countries, the Charmant Group is a reliable and renowned licensed partner. For more information, please visit http://www.charmant.com
Charmant has added new styles to the CFX Concept Flex Collections “Plus” segment and CFX “Sport” segment. A highly flexible memory metal series coupled with the experience and high manufacturing standards of the Charmant Group, Concept Flex sets a new benchmark in flexible metal frames ensuring true customer satisfaction.
CFX Plus offers customization at the end tip with a metal core wire, to ensure superior fitting comfort.
CFX Sport is the “high performance” segment that is designed with a more “sporty” look and feel. Each style is equipped with double injected temple tips for a better grip.
The Autumn/Winter 2012 LineArt collection is a light and yet contemporary interpretation of ultimate wearing comfort. “Rondo” is a delicate interplay of smooth contours and forms, creating an amazingly light and true feminine frame for the unique, smart and sophisticated woman. The new chord has a clear note of modern femininity. New full rim acetate front shapes are played off against delicate temple rings. Made of EXCELLENCE TITAN the Group’s exclusive and patented material the temples provide superior wearing comfort through extreme lightness, highest flexibility and a special memory function.
XL2032 WI Rondo
This style features a soft square front with color textured acetate. Like other designs in the collection it also provides a novel profile with its luxurious details such as the little connecting cubes, cloisonné and lustrous finish made of Excellence Titan.
XL2033 BL Rondo
This style features a modern vintage front with color graduated acetate. Like other designs in the collection it also provides a novel profile with its luxurious details such as the little connecting cubes, cloisonné and lustrous finish made of Excellence Titan.
For additional information on the LineArt Charmant Collection, please contact Charmant Group at 800-645-2121 • charmant.com/us
Esprit’s innate intuition for trends is accompanied by the classical elegance of a slimmer milled semi-rimmed metal model in bold colors accented by a delicate hue trim alongside. Some colors (535 & 538) feature snake pattern on temples. Colors are ranging from brown to olive to burgundy and black, the classical colors of fall.
For additional information contact Charmant Group at 800-645-2121 • charmant.com/us
Trussardi is a chic, sophisticated statement of a cosmopolitan confidence which showcases the finest materials and spontaneous Italian-inspired styling. Embracing an individual flair that beautifully mixes classic elements with trendy accents; the Trussardi look is always elegant, striking and original. An unwavering attention to detail and obsession with excellence ensures that Trussardi continually consolidates its reputation for being one of the very best upmarket international fashion brands.
This fall, women’s optical styles are heavily influenced by several upcoming trends including an ongoing passion for light and translucent lacy looks and an expansion of this year’s love of geometric cut-outs, mesh and other holey fabrics. The contrast between the light and texture characteristic of this trend is beautifully reflected in a brow-heavy frame or mottled temples. Colour-wise, there’s plenty of reason for excitement with new autumn reds including pillar box or rich burgundy, fresh purple, natural golden fall tones and ever-classic black.
Trussardi men’s opticals look to ultra-hip, oversized square models with well-defined frames and seductive colour selections like Havana, light brown, and gun, tones which will flatter any face and style. A smooth all over acetate frame or natty mix of marble structured acetate provides a glossy, groomed finish. Product excellence and an impeccable attention to detail are expressed through a high-tech metal spring hinge embossed on the inside with the Trussardi logo.
Acutely feminine and excessively chic, this attention-getting look in rich, smoky hues of red, purple, demi-brown and black has a distinctive, soft square profile. Oozing Italian style, this beautifully crafted frame is tastefully accentuated by a Trussardi engraved logo and precious metal tips. Colors: Black, Demi Brown, Purple, Red
A guaranteed must-have for this fall, this thoroughly chic Trussardi frame draws all eyes to the centre piece, high-definition brow bar which spreads smoothly into the elegantly crafted temples. The distinguished acetate brow is beautifully offset by light, rimless lenses keeping this style charmingly original. Earthy tones are presented in dappled browns and reds, or keep it timeless with a muted jet black. Featuring a subtle Trussardi temple logo, this frame will look stunning with tightly ponytailed hair and a glossy, pink pout. Colors: Black, Demi Brown, Light Brown, Red
This dapper, oversized optical style looks cool and savvy with sharp city suits or weekend wool and tweeds. The thick acetate frame in classic black or earthy, mottled browns are neatly accented by a chic metal hinge with functional spring feature and Trussardi logo neatly tucked on the inside. Colors: Black, Havana, Light Brown
ELLE by Charmant introduces four new fashionable styles to its optical A/W 2012 collection. For the modern ELLE lady, chic styling combined with essential feel-good comfort goes hand in hand. ELLE designer eyewear reflects the vital essence of the ELLE woman, her lifestyle and her passions through an array of elegant winter optical frames which are trendy, of the highest quality, and charmingly feminine.
New frame forms in acetate and slender metal-acetate combinations are inspired by this fall’s homage to strong, minimalist cuts with sensuous curves courtesy of cinched waists. Fresh colour strokes are dictated by new favorite red-burgundy tones, joyous must-have purple violet and perennial classic warm camel. All in all, these great new ELLE optical styles are fashionable and elegantly classic with a beguiling dash of glamour.
This highly wearable ELLE frame combines hip bookish chic with graceful femininity. The compact frame is softened by subtle curving and a uniquely twisted temple with a discernible ELLE logo.
This slender ELLE frame with metal front and twisted temple design with marbled patterned and soft cat’s eye impression emphasizes confident and feminine style.
Notes of shiny gold and silver offset by soft acetate temples complete this fine ELLE frame. Slender lines, light material and a soft oval eye emphasize confident feminine style.
Eye-catching colouring with open temple accents makes up this pretty frame style. New fall trend tones like green and burgundy are cleverly interpreted.
Created on the basis of the Esprit philosophy, Esprit Eyewear takes its cue from the very latest fashion trends. The new vision models in the fall/winter collection are smart, cutting-edge and of very high quality. The frames are sophisticated but discreet, feminine and cool, with round and softly rounded ovals or slightly retro, modern shapes. The new color combinations seen on this fall’s runways have the lion’s share of nuances ranging from wine to those inspired by tweeds and today’s highly successful ‘ombre” hair and makeup trend transferred to accessories and apparel.
Esprit’s innate intuition for trends is accompanied by the classical elegance of a slimmer milled metal model in delicate colors and with temples in tweed inspired patterned acetate. In colors ranging from brown to burgundy and black, the classical colors of fall, with a pinch of brio given by the color of full-bodied wine.
Destined to become one of this fall’s cult accessories, this Esprit frame skillfully conjures up the highly popular ‘ombre’ trend based on the brightest combinations of blue and brown or more delicate pink and brown. This particularly trendy model maintains all its femininity thanks to delicate oval lenses and the irresistible Esprit logo in precious metal on the temple.
Esprit’s talent for creating fashion that is fresh, self-assured, comfortable, striking and pleasing to wear is simply surprising. This outstanding look is given to a frame in thick acetate with fashionable colors with contrasting temples.
The New PUMA Eyewear Optical collection deftly reflects the passionate and energetic attitude infused by the PUMA parent Brand. Cutting-edge frame forms are performance driven and highly comfortable with sporty-looking soft features like rubber tips and temples. This young, individual and casually stylish look nattily fuses new fashion trends with authentic street impulses and hip, athletic-led accents. Lightness is guaranteed by titanium and rubber mixes or combos. Lift your look with these great new PUMA Eyewear frames.
These PUMA Eyewear men’s frames neatly team a classic look with trend-aware styling and toning, displaying a sporty coloured line on the bridge. The cool metal PUMA logo adds an urban edge. Comfort is priority in these trendy frames with performance enhancing, extended rubber temple tips and an overall lightness of wear.
Enhance your performance with this streamlined PUMA Eyewear style. Ultra light, the frames flexible memory material maintains frame shape and accentuates flexibility. The rubber-tipped temples provide high-comfort grip and are trendily coloured to match the PUMA temple logo.
Function is the primary features of these athletic-inspired semi-rim PUMA Eyewear men’s frames. Top performance is guaranteed by super light memory metal and a comfortable, snug fit. An attractive minimalist visage is neatly offset by trendy, colour blocked temples and nifty PUMA logo.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
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Revolution Eyewear releases several new stunning True Religion Optical styles for 2013.Their exquisite brand of couture eyewear portrays the same hippie, bohemian-chic-flare with a vintage-feel-vibe that their jeans emit. That coupled with the finest quality components found in the industry today, you will find yourself com [...]
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]