Posts Tagged ‘ClearVision’

IZOD Eyewear Expands Its Collection with Both Fashionable and Sporty Performance Options

December 4th, 2011

The iconic IZOD brand, known for its sporty-functional fusion, offers classic eyewear for every aspect of life. While IZOD Eyes maintains its easy-to-wear, casual style, the optical collection has expanded its collections to reach a broader audience, enhancing its profile with both fashionable and sporty performance options.

This fall, IZOD introduces IZOD LX, a collection of 4 fashion-forward optical designs with a new attitude. High fashion, modern sophistication for men ages 25-50, IZOD LX appeals to the fashionable “urbanites” and professionals who are into today’s trendy eyewear designs. The collection features a signature squared off temple tip to create a clean, confident look. The cool color palette features Green, Black, Brown, Tortoise and Chrome, in metal alloy, acetate, and acetate combo designs.

For the bona fide sports enthusiast, IZOD PFX introduces two new models in the fall collection. Appealing to the more refined sports enthusiast who is in tune with the latest performance fabrics, materials, and gear, IZOD PFX introduces its use of new high performance materials in the development of the collection. Materials such as flexible stainless steel maintain PFX’s sporty functionality, while expanding its creative styling and appeal. The result is more durable, yet lightweight and stylish. The two new PFX models offer flexible temples, sporty front shapes and custom molded rubber tips for added comfort and confidence. They are available in a robust color palette of brown, grey and green.

Round out your IZOD collection with IZOD Boys, featuring smart yet active designs for boys on their way to becoming young men. Sporty and durable, IZOD Boys offers eyewear that’s just as resilient as the boys who wear them.

www.cvoptical.com

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Expanded BCBGMAXAZRIA Eyewear Collection Unveils with 8 New Fashion-Forward, Trendsetting Designs

November 23rd, 2011

ClearVision Optical, a leader in the eyewear industry, introduces BCBGMAXAZRIA’s refined design direction in its fall 2011 eyewear collection – one of the largest optical launches for the brand to date.

The glamorous new design direction allows the BCBGMAXAZRIA brand to resonate with a wider audience. The BCBG woman considers eyewear an important wardrobe accessory and carefully chooses her frames to make a trendy statement. Fashionable and chic, the fall 2011 optical styles are fresh in color, brilliant in bling and exquisite in detailing.

Model: Lucy

Model: Sybil

Created for the 22-55 fashionable women, the collection includes 8 modern, luxe styles, featuring:

  • jewelry-inspired accents of European crystals, chains, and pin dots
  • oversized eye shapes in rich acetate materials
  • a fresh, paler palette including lavender, green and pink

To promote the fall 2011 direction and optical collection, ClearVision is developing a series of promotional e-blasts, POP and in-store marketing materials, to begin this fall. A comprehensive social campaign including Facebook e-coupons, fashion tips & trends is also planned, along with a special Eyewearista episode. ClearVision’s optical Facebook Vlog, The Eyewearista showcases the latest fashion trends & style news and translates them to the fashionable world of eyewear and sunwear.

In addition, ClearVision is working with BCBGMAXAZRIA to include optical on the BCBG.com consumer website. This top navigation bar placement will increase the visability of the brand to consumers and loyal BCBGMAXAZRIA clientele. The site will include an optical store locator that directs consumer where they can purchase BCBGMAXAZRIA eyewear.

The fall 2011 BCBGMAXAZRIA collection is available now.

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew Eyewear, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe.

www.cvoptical.com

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Cole Haan Debuts New National Advertising Campaign Featuring Its Fall Eyewear Collection

October 10th, 2011

Cole Haan is a classic, American brand devoted to making premium men’s and women’s products. The fall 2011 styles reflect the brand’s continued focus on artisan craftsmanship, innovation and style. Clean silhouettes merge modern and retro design elements to create tailored styling with an urban twist.

This season, Cole Haan’s fall advertising campaign will debut in the September issues of women’s and men’s fashion and lifestyle titles as well as a mix of digital regional print, out-of-home and direct mail starting in mid-August.

“The inclusion of eyewear in the tagline of the fall ads serves as a highly visible, national-level opportunity to promote and highlight the Cole Haan optical collection to consumers and loyal Cole Haan clientele,” says Sheila Haile, ClearVision’s Manager of Marketing & Creative Services. “We are very excited to be a part of Cole Haan’s new advertising campaign.”

In conjunction, ClearVision is developing a series of new optical ads to support Cole Haan’s new optical collection. The campaign will begin this fall.

www.cvoptical.com

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In Theaters Now: IZOD PERFORMX Featured in the Movie MONEYBALL

September 30th, 2011

Jonah Hill, who starred in Superbad and Get Him to the Greek as well as in movie hits like The 40-Year Old Virgin and Knocked Up, sports the IZOD PFX63 frame in the hit film– Moneyball.

Currently in theaters, this must-see sports drama written by Aaron Sorkin is the story of Oakland A’s general manager Billy Beane’s attempt to put together a baseball club on a budget. For his role, Hill wears the IZOD PerformX63 frame throughout the film.

The IZOD PFX 63 is a semi-rimless metal frame with a memory metal bridge and memory metal temples that provide durability, comfort and the perfect fit. With sport style elements and innovative performance features, the PFX 63 is available in Brown and Gunmetal and sold at fine optical retailers nationwide.

Izod PFX 63

Jonah Hill is the second celebrity in Moneyball wearing a ClearVision frame. Philip Seymour Hoffman wears the IZOD 729 sunglass in the entire movie. Moneyball, also starring Brad Pitt and Robin Wright, is in theaters now. Check your local listings.

www.cvoptical.com

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ClearVision Continues Its Charitable Commitment By Joining The World Sight Day Company Challenge

September 29th, 2011

ClearVision Optical, the optical leader renowned for its do-good efforts, teams up with the Optometry Giving Sight to take part in this year’s World Sight Day Company Challenge.

On Thursday, October 13th, in conjunction with World Site Day, ClearVision will participate in the World Site Day Company Challenge, an opportunity for the optical industry to help raise funds to provide quality vision care in countries with little or no access to it. This year’s plans include an employee sunglass and cookie sale at ClearVision’s Hauppauge, Long Island headquarters. An advocator of hundreds of charitable interests, ClearVision will match the total funds raised during this event, donating all proceeds to support World Sight Day on behalf of the company and its employees.

“As a member of the optical community, we feel compelled to help transform lives of others through the gift of vision,” says Jennifer Trakhtenberg, ClearVision’s Senior Talent Leader. “ClearVision’s involvement in the World Sight Day Company Challenge is part of our commitment to giving back and helping to make an impact on those who need support.”

An estimated 670 million people in the world are blind or vision impaired simply because they don’t have access to an eye exam and glasses. Every year, World Sight Day raises global awareness on blindness, visual impairment and rehabilitation of the visually impaired. The main advocacy event for “Vision 2020: The Right to Sight,” a global blindness prevention effort created by the International Agency for the Prevention of Blindness, World Sight Day is observed worldwide by all partners involved in preventing visual impairment or restoring sight. It is always held of the second Thursday in October.

Optometry Giving Sight has received tremendous support from the optical industry. In addition to ClearVision Optical, organizations such Optos, ABB Concise, Vision West, AllAboutVision, demandforce, Primary Eyecare Network, OcuSOFT, REM Eyewear, SpecialEyes LLC, Lens Dynamics, Inc., American Polarizers, AVT Advanced Vision Technology and Valley Contax, among others, have shown their commitment to this cause.

Deeply rooted in the belief that everyone can make a positive difference in the world, ClearVision plays an instrumental role in forging long-term relationships with various charitable organizations, including Susan G. Komen for the Cure®, Long Island Cares, UCP Suffolk and others. It has been honored by Big Brothers and Sisters of Suffolk County, Long Island Cares, LI Harvest, Madonna Heights, Carol M. Baldwin Breast Cancer Research Fund, Newsday Charities Help–A-Family Campaign and the Optometry Giving Sight for its charitable efforts that include making the community, organization, and world a better place.

About Optometry Giving Sight

Optometry Giving Sight is the only global fundraising initiative that specifically targets the prevention of blindness and impaired vision due to uncorrected refractive error – simply the need for an eye exam and a pair of glasses. At least 670 million people around the world are blind or vision impaired because they do not have access to the eye examination and glasses they need. We fund the solution by supporting programs that deliver vision care, training infrastructure development and more. Optometrists, opticians, their staff and patients, optical companies and their staff support Optometry Giving Sight by making donations and raising funds in their practices and work places. For more information, please visit www.givingsight.org

About ClearVision

Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, Jessica McClintock and Fisher-Price®. ClearVision’s house brands include ClearVision Collection, Junction City and Digit. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com or join us Facebook community, www.facebook.com/clearvisionoptical and stay updated on all the latest ClearVision news.


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BCBGMAXAZRIA Eyewear Defines Fashion in its Refined Design Direction

September 28th, 2011

It’s all about glamour: BCBGMAXAZRIA introduces a spectacular, newly-refined design direction for its Fall 2011 eyewear collection, featuring fresh color, brilliant “bling” and exquisite detailing in 8 modern, luxe styles. Sleek, chic, and dramatic, this new, must-see collection makes a powerful fashion statement for every Fashionista.

Eye-popping color in a fresh, paler palette including lavender, green and pink with dazzling, jewelry-inspired accents of European crystals, chains, and pin dots. Plus simplistic shapes with modern, architectural lines.

BCBGMAXAZRIA’s Fall collection brings the ultimate in glam to your dispensary, ideal for your fashion-forward customers. The new design direction provides a larger, more fashionable selection to BCBGMAXAZRIA’s newly-expanded audience: any woman who expresses herself through fashion and strives to keep up with today’s latest trends.

www.clearvisionoptical.com

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New Marc Ecko Eyewear—Marrying Pop Culture Into Re-Imagined Cult Classics

June 22nd, 2011

Ingeniously marrying a bit of pop culture into re-imagined cult classics, ClearVision Optical, a leader in the eyewear industry, together with Marc Ecko, artist, craftsman and perennial leader in style, bring forth a never-before-seen experience in men’s eyewear.

“Working on eyewear was an exciting challenge,” says Marc Ecko of Marc Ecko Enterprises. “The idea of being able to share my point of view for design and accessories in such a personal, subtle, yet expressive category such as eyewear was a great creative challenge. The team at Clear Vision was amazing. They worked directly with me and authentically captured a voice that I believe reflects a look and feel my consumer is seeking. I can’t wait to get a few pairs myself!”

A new American sensibility that re-imagines cult classics, Marc Ecko Cut & Sew Eyewear brings a whole new dimension to the men’s eyewear marketplace. Modern, contemporary looks with subtle surprises and hidden details are key elements. The relevance and unique style of the brand is emphasized by these unique product aspects. Components for the inimitable hardware were drawn from inspiration of turn of the century industrial and utilitarian tools, including: knurling metal seen on machinist tools, microphones, military components and record turntables as well as textures from vintage foot lockers, driving gloves and car vents. The color palette of black, blue/black, olive drab and green khaki are suggestions of “covert operations” and give the entire collection a sexy, stealth and authentic feel.

“We are thrilled over our partnership with Marc Ecko Cut & Sew and honored to work with a brand of this caliber,” says ClearVision’s Vice President, Peter Friedfeld. “We created a collection that is fresh to the optical market for 20-40 year old men by offering them high style at an attainable price point. Staying parallel to Mark Ecko Cut & Sew fashions, we translate the same authentic, urban styling into eyewear. We are confident this collection will be well-received in the industry.”

An experience in Popstalgia, this future-minded with a wink to the past Ecko-ology is brought into every piece. Paying homage to Marc’s grandfather and his influence in Cut & Sew fashions, the collection speaks to the unique detailing inspired from a simple pair of tailor shears. The curve of the frame temple was inspired by this shape and is a unique signifying detail to the collection. Key to the collection, each piece features the signature laser shears logo on every temple tip. The single eye of the skull mimics the “eye” of the needle – and passion of a true craftsman.

An initial collection of 13 optical models and 5 sun styles, highlights include:

Agitator – An edgy flat metal frame with carbon fiber inlay on the acetate temple. The Agitator is available in Black, Blue Slate and Gunmetal Matte.

Futurist – A semi-rimless frame with a modern, flat metal double bridge. The unique venting details on the temples are inspired by car grills. The Futurist is available in Black, Brown and Pewter.

Defender – A bold, sexy acetate frame with metal logo plaque trim, the Defender is available in Black (matte finish), Green Olive Tortoise (matte finish) and Smoke Crystal (translucent).

Voyeur – Chic with a sexy edge, this acetate frame features a unique raised temple pattern that mimics leather tufting. It is available in Black, Blue Black Tortoise and Green Olive Tortoise.

The Alex – A unique version of the Clubmaster, this retro style is inspired by turn of the century elements. Featuring a unique two-piece temple construction and the “shears” iconic silver logo trim on the frame front; The Alex pays homage to Marc’s grandfather, Alex, and is available in Black, Green Olive Tortoise and Tokyo Tortoise.

Showdown – Modern and very chic, Showdown is a metal frame featuring a perforated lasered texture on the acetate temple. It is available in Brown, Black and Gunmetal.

Peeping Tom – Putting a modern spin on a classic style, this semi-rimless acetate frame with a hidden metal eye wire is available in Black (with Navy temples), Merlot (with Black temples) and Tortoise (with Black temples).

Lip Reader – Designed to make a statement, this modern interpretation of the iconic wayfarer features a metal logo plaque with screw head detailing and polished acetate frame fronts with matte temples. It is available in Blue Black Tortoise, Green Olive Multi and Merlot Tortoise.

Marc Ecko Cut & Sew Eyewear will be available to purchase in August 2011 through a custom designed website featuring innovative virtual try-on technology.

For more information on the Mark Ecko Cut & Sew Eyewear Collection, please visit www.cvoptical.com


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Digit Eyewear: New Unique Fashion-Forward Kids’ Collection From ClearVision

May 3rd, 2011

The ClearVision Kids’ Collection now spans across 6 unique brands and can meet all your kid’s needs! Clearvision Optical, an innovative leader in the eyewear industry, has completed its children’s brandspace with Digit Eyewear for Kids, a unique fashion-forward collection.

Now there is no need to look any further than ClearVision. Destined to be the new “it” brand for kids with an individual sense of style, Digit brings fresh, hip and playful eyewear to the fashion-conscious ages 6-12. Promising to move kids’ sales to a whole new level, this edgy collection is filled with exciting eye shapes, bold colors and trendy patterns any kid will love. Fashion within a kid’s reach, Digit delivers high end styling at a reasonable price point to make it a standout from other well-known name brands. In conjunction, ClearVision will be offering fresh, new in-store POP merchandising and imagery to support the new Digit collection – coming soon!

A collection of six sensational frames that are perfect for the cool kid on the block who just can’t wait to grow up, ClearVision’s Digit brings a fun, flair and a kid-loving city-vibe to eyewear and a complete line of totally cool looks. Highlights include:

    Kickflip

    Three cheers for Kickflip! An adorable metal alloy frame with acetate temples and butterfly detailing, Kickflip comes in two fabulous fruity shades: Strawberry and Grape.

    Magnetic

    Reach for the stars with Magnetic. This whimsically-designed acetate frame features cut-out star temple detailing and comes in unexpectedly cool color combos like Purple Teal and Brown Pink.

    Laser

    A beam of delight, Laser is a stainless steel frame with two-tone color detailing. It is available in Blue Green and Brown Navy.

    Network

    Airy and effervescent, Network is a stainless steel frame featuring open bubble temple design detailing. It is available in Chocolate Brown and Teal.

    Reboot

    For the cool, computer loving kid, Reboot is a slick metal alloy frame with two-tone metal stripe detailing. It is available in Blue Steel and Brown.

    Thermal

    Anything but geeky, Thermal is an edgy and fashion-forward acetate frame with flame print detailing. The ultimate in kewl, Thermal is available in Tortoise and Forest Horn.

 

With IZOD Boys, Op Kids, Jessica McClintock for Girls, Koodles, Fisher-Price® and the all-new Digit, ClearVision’s kid’s brand array includes more than 50 boys, girls and unisex styles in over 30 vibrant colors. Meeting all of your kid’s eyewear needs starting from age 6 months and up, ClearVision provides a full range of style choices and can help build a kid’s collection that is both fun and profitable.

About ClearVision

ClearVision Optical is a leader in the eyewear market with an extensive portfolio of distinctive brand names. A privately held company, ClearVision currently designs and markets prescription eyewear and sunglasses for BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Ocean Pacific, Jessica McClintock and Fisher-Price®, as well as Junction City and several other well known house brands. ClearVision’s collections are distributed throughout the United States and throughout 20 countries internationally. To learn more about ClearVision Optical, visit www.cvoptical.com

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