ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.
Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details. With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”
“InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic. It also highlights specific trends infused into the collections, allowing optical professionals to connect our brands to the needs and desires of their own patients.”
The sleek magazine also provides an introduction to ClearVision and its OneSource and BrandSpace business philosophies – strategies that are unique to the optical marketplace. Additionally, InSight includes information on ClearVision’s Specialty Fit Collections, a selection of five eyewear fits designed for men, women and children (newborn to 3 years old) who have special fitting needs.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com.
Eyewear industry leader ClearVision Optical refreshes its 2013 Sun Collection with new, on trend sunwear styles for men and women.
HOW TO SAVE:
ClearVision Optical’s 2013 sun collection boasts some of today’s hottest looks, all trend right for the 2013 sun season and perfect for building a bright and successful sun dispensary. Featuring over 40 new styles including several Petite Fit and XLFIT™ designs, the ClearVision 2013 sun collection shines with something for everyone!
Eyewear industry leader ClearVision Optical expands its popular GLOBAL FIT collection with new releases, appealing to an even broader audience. The immense growth of the GLOBAL FIT collection is evidence of ClearVision’s continued commitment to helping customers reach today’s consumers through innovative product design.
ClearVision Optical, a leader in the eyewear industry, is proud to announce the launch of its second app, CVO 2012 iGuide for iPad. Developed by ClearVision Marketing, the app is styled after a consumer friendly catalog that allows for an interactive brand experience while simultaneously providing in depth information on some of the company’s most significant product offerings.
“Dilli Dalli fulfills the need in the pediatric marketplace for fashionable and functional eyewear that is also priced at a value,” says Pam Elfreich, Dilli Dalli’s Brand Manager and children’s eyewear designer for more than 12 years. “Truly a patient-driven collection, Dilli Dalli fulfills demands of our smallest customers, their parents, and eye care professionals through its comfortable, custom designs and advanced IntelliFlex™ technology. Dilli Dalli is our gift to these customers, and our commitment to providing a positive experience is what sets it apart from other collections.”
Visit ClearVision Optical at Vision Expo West and be the first to see what’s hatching! Stop by booth 16087 and witness their most fashion-forward, on-trend collection ever, featuring the latest arrivals from their amazing brands! New styles from BCBGMAXAZRIA, Ellen Tracy, Cole Haan, Op, IZOD, Jessica McClintock, and Marc Ecko Cut & Sew – a look for every customer!
Eyewear industry leader ClearVision Optical and Marc Ecko Cut & Sew announce the launch of an exclusive Facebook-only sweepstakes. Fans of Marc Ecko Cut & Sew can enter to win a pair of frames from the Marc Ecko Cut & Sew Eyewear Collection.
Known around the world for its sporty-functional fusion, the iconic IZOD brand offers sleek, sophisticated eyewear for every aspect of life. IZOD provides classic designs for a contemporary active lifestyle with its modern, clean styling, fashionable eye shapes, rich acetate materials and subtle accents. Vintage-inspired designs with a modern twist are the backbone of IZOD LX, a high-fashion, trend-setting layer of IZOD eyewear that brings vintage inspired eye shapes, contemporary design elements and distinguishing signature temple tips into a collection that extends the IZOD brand.
Facebook
Twitter
RSS
LinkedIn
Pinterest
GooglePlus
Tumblr
