ClearVision Optical announces the release of its 2nd annual brand brochure, InSight magazine. Providing an in depth look into each of ClearVision’s 11 eyewear brands, InSight highlights the creative inspiration behind each collection, showcasing a selection of 2013 product releases through trends that relate to each brand.
Through its reader-friendly, magazine-style layout, InSight provides a glance at each brand, illustrating the synergy between the brand and the optical and sun collections. Each brand is represented in its own two-page spread, including details on brand positioning, design inspiration and collection features, as well as demographic details. With an emphasis on color, beautiful product photography and model imagery are used to further convey each brand “story.”
“InSight combines editorial and pictorial content to present our wide array of brands to potential customers,” says Sheila Haile, ClearVision’s Marketing and Creative Services Manager. “The magazine provides “insight” into each brand, hence the name, including design strategies developed specifically for each brand’s demographic. It also highlights specific trends infused into the collections, allowing optical professionals to connect our brands to the needs and desires of their own patients.”
The sleek magazine also provides an introduction to ClearVision and its OneSource and BrandSpace business philosophies – strategies that are unique to the optical marketplace. Additionally, InSight includes information on ClearVision’s Specialty Fit Collections, a selection of five eyewear fits designed for men, women and children (newborn to 3 years old) who have special fitting needs.
About ClearVision Optical
Founded in 1949, ClearVision Optical is an award-winning leader in the optical industry, designing and distributing eyewear and sunwear for top brands, such as BCBGMAXAZRIA, Cole Haan, Ellen Tracy, IZOD, Marc Ecko Cut & Sew, Ocean Pacific, and Jessica McClintock. ClearVision’s house brands include ClearVision Collection, Junction City, Digit, and Dilli Dalli pediatric eyewear. A privately held company, ClearVision is headquartered in Hauppauge, New York and has more than 250 associates throughout the U.S. ClearVision’s collections are distributed throughout North America and 20 countries around the globe. To learn more about ClearVision Optical, visit www.cvoptical.com.