Don Ed Hardy is considered the “Godfather” of Tattoo. He is the person who helped to make tattoos into high end art. He incorporated Irezumi, which is a Japanese ‘Tattoo Art’, into his tattoo art to make it more vibrant and colorful.
Revolution first incorporated the tattoos onto the temples of the infamous sun-glasses, what followed is a feast for the eyes. The New Ed Hardy Collection is subtle, beautiful and more whimsical.
The spring 2012 RAMPAGE® Eyewear collection from Viva International Group features four new ophthalmic styles, which offer sexy, hip and on trend design elements for today’s young woman. An array of inventive temple treatments, including hardware elements, rivets and metal buckle detailing are offered in a variety of fashion-forward silhouettes.
Key design elements include the metal detailing featured on the endpieces of models R 162 and R 163. Exposed rivets accentuate the temple’s innovative styling, which evokes an industrial-inspired motif. Handmade acetate temple tips in a soft blend of pearlized colors compliment the frame’s structural design. The modified oval shaped flat metal front of style R 162, delivers a modern look to this sleek style. Style R 163 features a semi-rimless flat metal front in a modified rectangle shape.
Hardware elements are featured in the temple design of models R 166 and R 167. These temple treatments are inspired by the chunky metal trims found in the RAMPAGE clothing and accessories collections. Both styles showcase a unique metal buckle design, which accents the duo’s handmade acetate temples. Model R 166, which features a modified rectangle front, is fully handcrafted in acetate and offered in a variety of captivating color combinations, including black with ivory temples, brown with tortoise highlights and burgundy over plum. Model R 167 features a modified oval flat metal front design in black, brown and plum.
Rampage 166 and 167
Marketing consists of print advertising in optical trade publications featuring the brand’s campaign images with supermodel Irina Shayk, the current face of RAMPAGE. Along with the creative campaign images, merchandising materials consist of a four-piece display, a ten-piece display, a logo plaque and a one-piece mirror display. For more information please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian, GUESS by Marciano and William Rast, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson, RAMPAGE®, SKECHERS, and William Rast Racing, and value names Viva, Magic Clip®, and Savvy.
Viva has six direct sales offices in the United Kingdom, France, Brazil, Canada, Japan and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
Viva, a Highmark company, is a business unit of HVHC Inc., an integrated vision care company, which also includes Davis Vision Inc. and Visionworks, formerly Eye Care Centers of America. HVHC Inc. has assembled many businesses and brands under one umbrella, which allows it to offer a wide variety of competitive products and services. Together, the companies provide a total eyecare and eyewear experience. For more information, please visit www.vivagroup.com.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing portfolio of consumer brands including CANDIE’S®, BONGO®, BADGLEY MISCHKA®, JOE BOXER®, RAMPAGE®, MUDD®, LONDON FOG®, MOSSIMO®, OCEAN PACIFIC®, DANSKIN®, ROCA WEAR®, CANNON®, ROYAL VELVET®, FIELDCREST®, CHARISMA®, STARTER®, ZOO YORK®, WAVERLY® and SHARPER IMAGE®. In addition, Iconix owns an interest in the ARTFUL DODGER®, ED HARDY®, ECKO®, MARC ECKO®, MATERIAL GIRL™, TRUTH OR DARE™ and PEANUTS® brands. The Company licenses its brands to a network of leading retailers and manufacturers that touch every major segment of retail distribution from the luxury market to the mass market in both the U.S. and worldwide. Through its in-house business development, merchandising, advertising and public relations departments Iconix manages its brands to drive greater consumer awareness and equity.
Revolution Eyewear has signed a license agreement with Apple Corps Ltd., the multi-media company founded by The Beatles, for the exclusive worldwide rights to develop certain Beatles’ songs and imagery for collections of sunwear and ophthalmic frames.
The first collection under the arrangement will be “Yellow Submarine” sunwear, which debuted at Vision Expo East.
According to Gary Martin, president of Revolution,
“I am so honored to be asked to be involved in this project. All of the pieces of the Yellow Submarine line had to get unanimous acceptance from Apple Corps’ board of directors, which includes Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono.”
“We named our company after one of the Beatles’ best loved songs,” he added. “The evolution of Revolution continues to take us in new directions.” Martin said that the Yellow Submarine sun collection of 10 colorful styles “will feature the unique, incredible and signature artwork from this celebrated film, which will also be re-released this spring.”
The Beatles and Apple Corps remain among the world’s most innovative companies. The company recently released the remastered Beatles’ music catalog on iTunes and have won new legions of fans via the RockBand video game series. In addition, they have various product arrangements related to the popular “Love” Cirque Du Soleil show and other projects.
Revolution Eyewear also markets eyewear and sunwear under its own brands and other licensed brand names, including Affliction, True Religion, Ed Hardy, That’s So Raven and the new The Wizards of Waverly Place, among others.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
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Revolution Eyewear releases several new stunning True Religion Optical styles for 2013.Their exquisite brand of couture eyewear portrays the same hippie, bohemian-chic-flare with a vintage-feel-vibe that their jeans emit. That coupled with the finest quality components found in the industry today, you will find yourself com [...]
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]