EYEKEMIST is a new frame collection launched in 2011 by three young eyewear lovers from two french companies named UGD Sarl and Domaine Des Lunetiers. After spending many years in the eyewear maket, they decided to mix their inspirations to build a collection around Alchemy.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
HP Enterprise Services Italia announced that Luxottica Group, a designer, manufacturer and distributor of eyewear, has signed an agreement to outsource data center management to HP. Under the agreement, HP and Luxottica will work to improve agility, security and scalability of Luxottica’s IT infrastructure and migrate it to [...]
MYKITA has won this years' Best Design Award in Germany. The jury's comments were as follows: "The glasses in the Lite Collection are extremely lightweight and with clear contours agreeably subtle too. The design was the radical simplicity of the frame, made up of just three components. Furthermore the design [...]
Tyler Essenberg has long considered himself an “idea man.” When he was 6, he told his mother about a gadget that would enable a telephone user to talk without holding a phone. A headset, his mother told him, already existed. But that didn’t deter Essenberg. Later, in junior high, he imagined a fertilizer that would slow the [...]
Advanced Cell Technology (ACT), Inc recently confirmed that the vision of a patient enrolled in a clinical investigat... [...]
Safilo and Essilor have announced a ten-year licensing agreement for the design, manufacture and worldwide distributi... [...]
Community voices will be heard at the very heart of the National Registration and Accreditation Scheme (National Sche... [...]
The Royal Australian and New Zealand College of Ophthalmologists (RANZCO) strongly oppose the recent Australian budge... [...]
Myopia Progression Control (MPC) developed by Visioneering Technologies, Inc. (VTI) shows significant potential for d... [...]
Texas Native Amazes and Inspires The Nation With His Marksmanship and Character, Making Him an Ideal Match For Wiley X Premium Protective Eyewear Premium performance eyewear i [...]
Tori Burch Fall Winter 2013: Quick Peek- uplifting cat-eye sunglasses, with featherlike folds on the frame front. Soft pastels to denim blue translucent look. [...]
Educational Video and Other Patient Resources Available at MyMulticulturalToolkit.com PINELLAS PARK, Fla., May 20, 2013 – This spring, Transitions Optical, Inc. continued to s [...]
Padua, May 21st, 2013 – Safilo, worldwide leader in the premium eyewear sector, announces a ten-year licensing agreement with Essilor, the world’s leading ophthalmic optics co [...]
Alexandre Hercovitch Fall Winter 2013 did not show sunglasses per say, just a scrap of material over the eyes in a peek a boo, blind mens bluff, use a scarf instead of sun/eye [...]
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