Posts Tagged ‘Free-Form’

PERFECTA Freeform—A Perfect Balance Between Different Visual Regions, High Resolution, Crisp Vision, and Wide Visual Fields

April 13th, 2012

Introducing the new PERFECTA digital backside freeform progressive available exclusively from Midwest Lens. This progressive features a back-side aspheric design with a spherical front surface to provide excellent overall optical correction. With digitally precise processing, patients will experience clear, wide vision in all visual fields with exceptionally high adaptation.

By processing the add power and correction on the back side of the lens, patients will enjoy an improved design over traditional progressives. Each lens is customized to the exact specifications of the Rx, matched closely to the frame measurements. This process provides the best in vision correction.

Developing this design involved a new challenge, improving far vision while maintaining near and intermediate vision quality. As a result, users will find a wide 180 degree visual distance field that is exceptionally clear and wide. In addition, the intermediate area is balanced in order to provide the patient a smooth transition between zones.

PERFECTA Freeform Progressive Benefits:

  • Extra wide far visual zone
  • Great balance between far and near
  • Available in four progression lengths
  • Compensated Rx
  • High precision and high personalization due to digital technology
  • Clear vision in every gaze direction
  • Wrap capability
  • Oblique astigmatism minimized
  • Decentered for larger frames
  • Rx can be entered in .01 increments
  • Comparable to all the leading freeform lenses currently on the market. Only difference is the PERFECTA is available from Midwest Lens at a very attractive price.

Why your patients need it…

  • Personalized to fit the patient’s lifestyle
  • Allows them to choose any frame style
  • Highest level of optical design resolution

Basically the PERFECTA freeform lens is just what the doctor ordered – a truly accurate prescription that is custom made to your patient’s exact visual needs and all at a great price!

www.midwestlens.com

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Seiko Optical Extends Its Free-Form Product Offering With New SEIKO Surmount Ws

December 15th, 2011

Seiko Optical Products of America, the pioneer and global leader in digital ophthalmic lens technology, extends its free-form product offering with new SEIKO Surmount Ws (Wide & Short), 100% internal free-form progressive lenses.

Mike Rybacki, Senior Vice President of Sales & Marketing stated, “SEIKO Surmount Wide & Short is a new addition to our vast free-form product line, the most advanced in the U.S. market, and the first to incorporate recently patented technology in internal free-form design. This new technology places a complex convex surface onto the concave side of the lens. This lets us use lower base curves than ever before, creating much flatter, more cosmetically appealing lenses.”

New SEIKO Surmount Ws is a hard design progressive lens offering a 42% wider reading area with clear distance vision to the periphery. Mr. Rybacki continued, “Progressive lens wearers who rely heavily on their eyewear for near vision tasks will find SEIKO Surmount Ws lenses easy to wear and use. This advanced design features an automatic variable inset of the corridor and reading areas based on patient distance Rx and PD. ECP’s can also specify the patient’s preferred reading distance to ensure exact optical alignment for the widest intermediate and reading areas possible. Surmount lenses also use advanced aspheric compensation to optimize the Rx for the as-worn position, and multi-polar astigmatic correction that corrects for oblique astigmatism, increasing wearer comfort by reducing the need for head movements.”

Mr. Rybacki concluded, “Seiko Surmount and Surmount Ws lenses are available in 1.50 plastic, Trivex®, polycarbonate, 1.60, 1.67, and 1.74 high index materials. Polarized and Transitions® lenses are also available in select materials.

For complete information on all of Seiko’s lens products, please visit our website at www.seikoeyewear.com or call Seiko Optical Products of America, Inc. at 1-800-235-5367.”

About Seiko
Seiko Optical is the world leader in the design and manufacture of free-form progressive lens products as well as free form and conventional high-index single vision lenses. Seiko introduced the first soft design progressive lenses in 1984 and the first 100% back surface progressive lenses in 1997, and holds numerous patents for lens design technology. Seiko continues to lead the industry with Seiko Internal Free-Form progressive lenses. Manufactured to the highest standards in the industry, all Seiko products provide the wearer with the best measure of quality and value. For more information please visit www.seikoeyewear.com


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SEIKO Optical New Free-Form Single-Vision Lens Wrap Tech Thin in 1.67 Clear and Polarized

December 2nd, 2011

SEIKO Optical Products of America, the global leader in digital ophthalmic lens technology is pleased to offer a new product in the free-form single-vision lens category. New Wrap Tech Thin, in 1.67 index clear and polarized (gray & brown) lenses utilizes advanced SEIKO free-form technology to create lightweight and thin high-base lenses for wrap style eyewear.

Michael J. Rybacki, Seiko’s Senior Vice President of Sales & Marketing stated, “The demand for highly curved prescription frames in clear and sunglasses is increasing, as wearers look for high tech fashions along with comfort and advanced optics. Conventional high-base designs induce asymmetry, which can cause eye fatigue and visual discomfort. Our new Wrap Tech Thin lenses use a free-form panoramic, aspheric and asymmetric design that corrects power error and astigmatism, creating a 50mm wide ‘sweet spot’ of comfortable, natural vision centered at the fitting point. Advanced free-form style-thinning technology is then incorporated to produce the thinnest lenses possible.”

Wrap Tech Thin lenses are available clear & polarized (gray & brown) in 6.00 and 8.00 base curves in 1.67 high-index plastic, as well as in SEIKO Sportswear Transitions® SOLFX™ lenses featuring light green/gray G15 color tint indoors that changes to 85% sunglass shade outdoors when exposed to UV light. To accommodate larger frames, Wrap Tech Thin lenses are automatically decentered 5 or 10mm, giving the lens an effective diameter (ED) of 85mm. Mirror coatings and anti-reflective coatings are also available.

For complete information on all of Seiko’s lens products, please visit our website at www.seikoeyewear.com or call Seiko Optical Products of America, Inc. at 800-235-5367.

About Seiko
Seiko Optical is the world leader in the design and manufacture of free-form progressive lens products as well as free form and conventional high-index single vision lenses. Seiko introduced the first soft design progressive lenses in 1984 and the first 100% back surface progressive lenses in 1997, and holds numerous patents for lens design technology. Seiko continues to lead the industry with Seiko Internal Free-Form progressive lenses. Manufactured to the highest standards in the industry, all Seiko products provide the wearer with the best measure of quality and value.

www.seikoeyewear.com

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2010 Free-Form Handbook

October 13th, 2010

2010 Handbook of
Free-Form Lenses

 

The advent of Free-Form Processing has opened the door for a good deal of significant lens innovations, the most notable being the introduction of Free-Form Progressive Addition Lenses.

That fact prompted the team at First Vision Media Group to develop this Handbook of Free-Form Lenses for you. The pages that follow offer a wealth of up-to-the-minute information about these lenses that you’ll find professionally enriching and useful.

Click here to view


totallyoptical.com/free-form

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Dispensing Goes Digital: New Measuring Technologies Enhance Precision and Personalization Techniques

July 9th, 2010

Buying a pair of eyeglasses can be a complex, puzzling and even frustrating experience for many consumers. The process is often fraught with uncertainty, with consumers asking dispensers questions such as “Do these glasses look good on me?” “Can you get them to fit me more comfortably?” “Will these new lenses really help me see better?” and “Am I getting my money’s worth?”

Fortunately, a new generation of eyewear dispensing technology is helping eyecare professionals allay their customers’ concerns by making the dispensing process more precise, personal and ultimately, more enjoyable.

The new technologies—offered by companies such as Carl Zeiss Vision, Essilor, Optikam, ABS and Shamir Insight—range from cutting-edge dispensing systems that take digital photographs and measurements to simple hand tools. What they have in common is the ability to precisely capture patient measurements, including how the frame fits the patient and the position in which it is worn. Combining this biometric data with the patient’s prescription and a digital lens design enables the optical laboratory to produce one-of-a-kind lenses that optimizes the performance of the lens and gives the wearer a totally personalized viewing experience.

Barry Santini of Long Island Opticians displays his ABS Smart Centration Diamond system.

Along with the “wow” reaction these lenses typically elicit from wearers, patients are often favorably impressed with the high tech look and feel of the dispensing system itself and well as with useful features such as taking digital photos of consumers trying on their new eyewear and then emailing them the photos, or demonstrating premium lens options.

Interviews with several ECPs reveal that the new technologies are boosting sales of premium lenses, reducing redos and creating a unique patient experience that can’t be duplicated by an online, virtual dispensary—at least not yet. One proponent is Barry Santini, an optician and writer who owns Long Island Opticians in Seaford, N.Y. He believes that taking eyewear measurements with digital photographs offers distinct advantages over older technologies such as pupillometers.

“Precision is enhanced,” said Santini. “Most digital centration devices deliver a precision of a tenth of a millimeter, which is more precise by a factor of five than a common digital-readout pupillometer. Accuracy is also enhanced.”

Another benefit is improved repeatability, according to Santini. As he pointed out,

“In many busy offices, there are multiple employees of varying skill levels. Digital picture measurements reduce the variations between operators as well as between successive measurements by a single operator.”

In addition, taking digital photos and measurements allows the dispenser to properly consider how the frame fit the patient, Santini said.

“The advent of wrap around eyewear, as well as position of wear enhanced single vision and progressive lenses, require that ECPs obtain good values not only for PD and pupil height, but also for vertex distance, pantoscopic tilt and panoramic (aka face-form) angle,” he noted. “Taking these position-of-wear measurements can be daunting to dispensary personal, primarily due to their unfamiliarity. Obtaining these via digital pictures is easy and makes both the dispensary and lab better partners in the visual performance delivered to the patient.”

Santini uses the ABS Smart Mirror’s Smart Centration Diamond System at Long Island Opticians. He said the system’s eye catching design attracts the attention of customers.

“In our office, we have placed our Smart Mirror in a prominent position, directly between our two dispensing desks. In this placement, every client asks us ‘What is that thing?’ We reply, ‘It is our new tool for helping you view new frames styles, as well as helping us take the best and most accurate measurements.’ Our customers are always impressed, and we’ll quickly demonstrate how easy and intuitive it is to operate. Children watch and listen, and then waste no time showing Mom and Dad their natural facility in using the Smart Mirror. I often comment that we’re grooming future opticians.”

Ronald Riesz, whose eponymously named optical shop is located in the Boston suburb of Arlington, Massachusetts, has also been won over by the new fitting technologies. For the past year, Riesz has been using the OptiCentration Kiosk made by Optikam, a Montreal-based company. He believes it is having a positive effect on his customers as well as on his business.

Dispensing optician Ronald Riesz instructs a patient to look at the camera in the Optikam Tech OptiCentration kiosk in his Arlington, Massachusetts shop.

“The measurements it takes are unbelievably accurate,” said Riesz, who, like most opticians, was accustomed to measuring PDs with either a pupillometer or with the time honored method of shining a penlight in the patient’s eye, locating the center of their pupil and dotting the lens with a felt-tipped marker.

“Before I started using OptiCentration, I didn’t have many do-overs,” said Riesz. “But if I was off a little, even by a few millimeters, I’d have to take the measurement again,” he said. “Now, every time I take measurements, I have no redos. The height and the PD are precise, and there’s less distortion on the side. It’s scary.”

Even though it takes a few minutes longer to measure a patient with OptiCentration, Riesz uses it on all types of customers, including both progressive and single vision lens wearers. He said it is particularly useful for measuring patients with strong prescriptions, and pointed out that the stronger the prescription, the more accurate the optical center has to be.

“If the optical center is off, your eyes get tired and you can’t read for a long time. If you have a strong reading prescription, you want everything in center of the eye.”

Although he could occasionally still uses a pupillometer for measuring PD, Riesz prefers OptiCentration for its versatility, especially its ability to demonstrate premium lenses.

“You’ve can demonstrate AR lenses and show the patient how things would look like at night, in the rain or driving,” he pointed out. “If you can sell a pair of Essilor Avancé [AR lenses] you’ve got a little profit. You can also demonstrate Transitions lenses indoors or outdoors, or show them the thinness of a high-index.”

Another plus using the Optikam System is that it impresses patients, especially when they see other patients being measured, Riesz said. “Patients who see me use it say “Why don’t you use that machine on me?”

Riesz said that although he was initially nervous about the system’s $8,000 price tag, he believes the investment is well worthwhile. “A four-year lease is only about $240 a month,” he noted, which is less than the price he charges for a pair of premium progressives.

Optometrist Bryan Vanesian has also recently embraced new dispensing technology. About six months ago, he acquired a Carl Zeiss Vision iTerminal for his office in rural Phelan, Calif., which is about a two-hour drive west of Los Angeles. Dr. Vanesian said he got the iTerminal for two main reasons.

“I like high-tech stuff, and I wanted to lower the number of doctor redos because the progressives weren’t measured correctly by my staff.”

An optician at the Phelan, California office of Bryan Vanesian, OD (right) uses the Zeiss iTerminal to measure a patient for Zeiss lenses.

According to Dr. Vanesian, the iTerminal hasn’t completely eliminated redos because some patients still raise or lower their head when their photo is taken, which can throw off the measurements. But he said the system has lowered redo rates, primarily because of its precision. “It measures up to a tenth of a millimeter, and up to a tenth of a degree of rotation,” he noted.

“One of the things about having iTerminal is that it gives us access to true custom made lenses like Zeiss Individual, which you can’t even prescribe unless you have an iTerminal,” Dr. Vanesian said. When describing the benefits of the Zeiss Individual, he makes sure to tell patients that “These aren’t your regular progressives that you’d get from a mass merchant. We can custom make your lens, with your initials engraved into it.”

Dr. Vanesian also likes the iTerminal because it “goes with the flow” of his office.

“We’re paperless, we have the Zeiss GDx machine for glaucoma diagnosis, and we have the Optos retinal scan, the new 3D model,” he said. “Now we can take our high tech approach into the optical, rather than just using rulers and felt markers for measuring and marking lenses. Visually, the unit is very appealing. It’s two white blocks. It’s almost like Apple made it.”

Dr. Vanesian said his staff uses the iTerminal mostly with higher prescriptions in order to give them the widest field view and lowest distortion. Like Ronald Riesz, he uses it not just for progressives, but for single vision lenses as well such as the single vision version of the Zeiss Individual which features free form front and back surfaces.

“iTerminal has helped us sell more premium eyewear such as the Zeiss Individual progressive, which we charge $610 for, or the Zeiss Individual single vision, which sells for $450,” said Dr. Vanesian. “That brings the total cost of the eyewear close to $1,000. It amazes me that my staff doesn’t have too have much trouble selling them, because this is a blue collar town.”

Dr. Vanesian cited another benefit of the iTerminal.

“We have patients who have worn PALs and could not adapt to progressives before but are now able to wear these lenses,” he said. “So there’s got to be something to it. There’s less distortion and wider intermediate zones. We have a very low redo rate. We’ve only had two non-adapts in six months.”

As with many types of high tech equipment, proper training is required to operate the iTerminal and derive its full benefits.

“When we first got the machine, we were having lot of problems with redos,” said Dr. Vanesian. “It turned out they didn’t teach us how to use the machine. Once we were retrained, everything was fine. There is a learning curve.”

He praised Zeiss for its responsiveness to his start-up problems.

“The rep would come and bring lunch, go over all of the problems and questions we had, then retrain the staff and train new employees. It’s important to have staff that feels comfortable selling $600 lenses. You don’t want a machine like this sitting in the corner.”

Dr. Vanesian said the iTerminal is quickly proving its value.

“In order to cover the cost of the machine, which is about $7,500, Zeiss wants us to sell about 180 pairs of lenses in 18 months, which is about 10 pairs a month. We’ve easily met that number. It’s a sweet deal.”

Optician Jean Sabre of the Uptown Vision Clinic in Minneapolis, Minnesota with the Essilor prototype Visioffice system.

As dispensing systems evolve, developers are adding new capabilities to them. The latest system to hit the market is Visioffice, which Essilor has just released in the U.S. In addition to measuring wrap angle, pantoscopic tilt, vertex distance, monocular PD, fitting height and A, B, DBL values, Visioffice measures optical eye rotation center for each eye and natural head posture for proprietary “eyecode” lenses, which are available on select Varilux and Essilor single vision lenses. Visioffice also measures the stability ratio and head/eye coefficient that are needed to dispense Varilux Ipseo IV lenses.

Optician Jean Sabre, who, with her husband, Mark Sabre, OD, co-owns Uptown Vision Clinic in Minneapolis, has been using a Visioffice prototype for over a year, and credits it for helping to sell more premium lenses.

“Visioffice has had a huge impact on our practice,” she said. “We primarily use it for progressives, especially the new digital lenses such as Varilux Ipseo. It gives us a higher level of accuracy.”

Sabre added that Visioffice also helps patients select frames.

“We’re able to image four different frames for a patient to view, so they can see the frames side by side,” she said. “The system also has email capabilities, in case the patient wants someone to get input on their choices. We’ve even had patients put photos on Facebook so people can vote on which frame they like best. We can also print out a photo like in a photo booth so the patient can take it with them.”

Dispensing optician Jim Voss of the John Boys Smith Vision Center uses a tool from the Shamir Panoramter kit to measure a patient’s vertex distance.

Although digital dispensing has an undeniable “wow” factor with patients, some ECPs said a low tech approach can also be effective. Jim Voss, a dispensing optician at the John Boys Smith Vision Center in Ellensburg, Wash., relies on the Shamir Panorameter Kit for measuring patients. The kit contains two simple, plastic hand-held tools. One tool measures panoramic angle and pantoscopic tilt; the other measures vertex distance.

“These tools give us the ability to accurately measure pantoscopic tilt and frame wrap,” detailed Voss. “In the old days, you’d have the patient turn their head and you’d say, ‘That’s pretty close to 10 degrees.’ Now the precision is increased exponentially. The tools are simple and elegant. You don’t need all the electronics to use them,” he said.

According to Voss, using the Panorameter has significantly reduced the number of redos at the vision center.

“We’ve had a much higher rate of patient satisfaction, too,” he said. “When people put the lenses on they are amazed. We’ve had very few problems with Shamir Autograph lenses, very few rejections.” “It’s really increased my ability to do a better job,” Voss concluded. “I can give the lab everything it needs, including an accurate prescription and frame parameters.”

Whether dispensers take a high tech or low tech approach to fitting eyewear doesn’t seem to matter, as long as it reduces the number of redos. As Jean Sabre of the Uptown Vision Clinic remarked,

“The more accurate your measurements are, the more success you’ll have in fitting lenses. We have less redos and patients are happier. And if they’re happy, we’re happy.”

 
by Andrew Karp: Group Editor, Lenses and Technology
visionmonday.com

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Active Eyewear? Special Glasses? – Building A Functional Eye Wardrobe

June 24th, 2010

The patient sits before you with a new Rx in hand. Imagine saying these words, “Let me help you build the best lens wardrobe, more than just that one pair of lenses that you try to use for almost everything.”

How many pair of lenses is this? For what activity would they use them? Will the patient agree? What should you choose first? All good questions and with the lenses and technologies available at your fingertips, you can make lenses for all the times of the day that require special lenses for every activity, active specials.

Do your patients need more than clear lenses? Think blinding, early morning reflections off wet asphalt on the morning drive to work. Try finishing the lawn with a lawn edger on a hot and overcast Saturday morning without protective lenses. Or, keep those eyes from tearing while riding downhill at speed on your bike on a bright afternoon. Each requires a different lens to do the job best, to achieve the best results or the ultimate in performance.

A good way to think about it is that visual activity is only a matter of time i.e., a particular time in everyone’s day, lens time. For example, it’s light amber lenses time, (about 7:20 am), overcast on the golf course and under pressure for this drive on the first tee. I know that at about dark brown (or 12:45 pm) I’ll be heading to the clubhouse after a very satisfying 18 holes. OK, we know that the patients would prefer that their first pair of lenses does everything and that their insurance plan paid for them also, but that’s not possible – too bad. Here’s how to make it real.

Consider providing a four-place case (available from Hard Case), and use it to ensure that the patient has the right lenses, those with the best functionality for every special activity (in the right frames of course). It’s as if you became a construction worker, working from a lens plan to build all the eyewear that is indicated.

  • Step 1: Uncover the activity (sport, hobby, action).
  • Step 2: Define the functionality wanted. Then it’s possible to suggest the wardrobe of Active, Special and Functional lenses, perfect for the patient you’re helping.

Uncover the activity and the functionality required – ask a series of questions like:

  • What are your favorite sports activities in which you participate – are particular things difficult to do?
  • If you drive to and from work, is vision comfortable during those times?
  • Do anything dangerous to your eyes, hobbies, at work, in your free time?
  • Participate in any spectator sports – what are typical conditions, weather, and visual requirements?
  • Tell me about your typical day – during the week, after work, on weekends – do your lenses work as well at all those times?
  • What were the best lenses that you ever had – the worst and why?

These questions discover many things about the patient. It tells you visual activity; it also defines for the patient the areas in which they can identify a vision need (function, comfort, protection) and makes it easier for you to list their options and describe the benefits. Remember, patients buy benefits. Lens benefits answer visual activity needs.

Consider the following table of examples. Start a table like this one in your office, adding to it after each kind of patient. It’s a bit like Amazon.com that recommends books based on the one that you just bought. A table like this can be used when talking to another patient that has the same needs or wants as others that have been fit. While never complete (there are too many occupations and sports to list all the special functionality required) it is a start that provides cues and can make you an expert recommending an active, specials, lens wardrobe.

Defining Function – Protection

Impact is easily understood and provided for using polycarbonate or Trivex lenses. However, if the task requires that the sunglasses are also safety rated as meeting the ANSI Z87.1 standard, then the lenses and the frame must meet that standard.

Ultra-violet has also been shown to cause cataracts, premature aging of the skin and skin cancers so it is reasonably well understood by ECPs that active eyewear be 100% UVA and UVB absorptive. All of the following are 100% UV absorbing; polycarbonate, all high index greater than 1.59, all polarized and photochromics except standard plastic (absorbs 85-90% UV) but even plastic can be dyed to be 100% UV absorptive. Contact manufacturers and your lab for the lenses that can meet your patient’s standards.

High-energy visible light wavelengths, to about 450nm, has more recently been implicated in the incidence of macula degeneration. Like UV radiation is accumulated in the crystalline lens, blue light seems to worsen the oxidative damage that has occurred in the retina over the years; it is particularly toxic to the aging retina. Aged retinas, or those prone to AMD, may not be able to repair even low-grade damage caused by visible or blue light so a number of researchers also believe it is important to protect younger eyes that lack the yellowing of the crystalline lens.

Blue light, the shorter wavelengths to about 480nm, are scattered by particles in the air like smog, dust and fog. Removing these wavelengths improves contrast and can improve the effective recognition and vision of individuals. Use colors like yellow, amber, brown and green to reduce blue and improve contrast.

Lens color and function can be determined in part by the transmission curve of the lens. In this example of a transmission curve for gray and brown polarized lenses, they also absorb all the UV and most of the high-energy visible and blue wavelengths. These lenses are protective and can increase contrast. Ask your vendors for explanations of how their filter lenses work.

Man or Woman?

Unlike other products, lenses for action sports seem to be more task-specific and involve personal preference. So gender doesn’t seem to matter. It depends on sport, hobby, need and personality. So, choose the right fitting frame, discuss lens options and build that wardrobe. How do you start? Perhaps a couple of case histories helps.

Filling the Case – For a Man

With a new mid to high minus prescription and a +2.25 add, this 54-year-old male works at a desk managing the supply side of an outdoor gear distribution company, located on the Oregon coast. He spends about 5 hours in front of multiple monitors while on the job, the rest walking to and from the warehouse and uses a small handheld PDA. He gets to work by motorcycle and on weekend’s trucks his off-road dirt bike up to 100 miles away to compete in motor cross events. He’s pretty good too.

He’s tired of switching glasses for all the tasks he has since his eyes “got so bad”. He needs new lenses for general purpose since his add has increased +0.50D. He also says, “do you have any glasses that can provide a seal so dust and dirt can’t get behind the lenses?” Also, he’s been wearing Gray 3 tinted lenses and things don’t seem to be as sharp as they used to. “What do you suggest”, he asks.

For his general-purpose glasses, he’s been wearing progressives and with this new add power, he will probably notice that the intermediate and near is somewhat narrower if we keep the same lens design. If Varilux Physio, we’ll suggest that he upgrade to the next lens evolution of that lens from the same lens company, Varilux Physio 360 – that should improve the viewing area. The same would be true for Zeiss GT2 to Zeiss Individual, SOLAOne to SOLAOne HD, Shamir Creation to Shamir Autograph II – you get the idea. Since he does so much in front of the monitors, we’d be better to suggest a computer lens since that will really increase his mid-range and near performance. Consider Essilor Computer Lens if some distance vision is also required or SOLA Access for large mid-range and near. For sustained work at mid-range and near, there’s nothing like wearing a lens designed to function for the real task needed.

For riding to/from work a wrap frame is best for coverage but the request for a “seal” from the elements brings the Wiley X “Cavity Seal” frame line to mind. The removable conformable insert provides the tight touch required for high speed riding. Since the frame, like others are Rx-able, many of the Rx styles, colors and coatings can be added for our man’s needs and wants. In fact, these glasses can be worn with and without the cavity seal so they are versatile for riding or recreation. Also review the frames that allow interchangeable lenses so that for motor cross, lenses can be swapped when they get too badly damaged for continued high performance.

While we said that there is little difference between the solutions for men and women in lenses, if this patient were a woman, we might need to find the same frame but is a smaller size – and they exist. This makes lens fitting and delivery easier.

Filling the Case – For a Woman

Now a 32 year old woman, +0.75 sphere Rx, +1.50 add, tells you that she wears contacts for recreational and competitive skeet shooting, it is required to have Safety sunglasses to compete and play on an amateur indoor adult soccer team. She takes her contacts out at home so wants an OK pair of glasses. She’ll use them when shopping, lazy days, etc. so they shouldn’t be too utilitarian but not over the top also.

She wants to know whether there is a better color than yellow for skeet competition but can she wear the same glasses for soccer? Given her budget, if she gets a pair of skeet lenses, is there a high performance way to avoid having to buy another pair of sunglasses? Oh, what does she do when working – she’s a sales rep, in and out of the car all day, drives between accounts so wants best driving lenses possible. She’s been using 225 readers – doesn’t like the way they look and they’re pretty inconvenient, but cheap. So, how can we get her needs sorted out? By the way, this took almost a half hour to learn so we’ve got to get started describing our best recommendations let alone agree on the best frame choices.

Start with the skeet and soccer eyewear – the other glasses are a given and these are the ones where there is real interest.

Amber lenses, yellow and vermillion filters are recommended; they are best suited for shooting on overcast days. The color gives objects more contrast against a cloudy grey sky. Grey or other dark colored lenses are most appropriate for shooting when there is harsh sunlight or glare present. As you might have guessed, the darker tint of the lenses greatly improves visibility – squinting because of the sun just before pulling the trigger doesn’t fare well for your results. Clear lenses are typically used for indoor shooting, but some people find that a view unaltered by color gives them better results. Interchangeable lenses are good in case the weather conditions change. For contacts provide planos, for Rx all of these options are available including progressives though SV may be more appropriate so the entire lens field is clear.

Since contacts are the norm, a pair of plano polarized progressive sunglasses for driving, gray or brown is indicated – take her outside to determine her preferred color. For convenience and best functionality, recommend that her progressives are photochromic so they satisfy the need for sun and clear prescription eyewear. Oh, and for indoor soccer where she may be slammed against the boards, a really aggressive looking pair of wrap glasses, clear lenses with a strap ensures safety and her ability to dive into the fray with eyes protected.

Conclusion

One can’t do it all and that’s good in our case. A functional wardrobe of active and special eyewear will make any patient happier. So, when they hand you that new prescription, or are in for a repair or adjustment, start a dialogue about how they are doing with their glasses. Seek out needs. Ask about anything that makes them unhappy about their eyewear. That provides an opportunity to describe lens material, design and treatment benefits arsenal to fix the problem. They’re on their way to the best lens wardrobe.

by Mark Mattison-Shupnick, ABOM
2020mag.com

Five Tips To Promote Photochromics

April 30th, 2010

visionease2Photochromic lenses continue to grow in popularity and these lenses represent an excellent profit potential for eyecare professionals by providing all-day indoor and outdoor comfort. Here are five ways you can promote photochromic lenses in your office.

Doctor Recommendation

Ophthalmic consultants will say that a doctor’s recommendation is arguably the most powerful purchasing motivator an office can employ. Sometimes called “the power of the coat” (a tongue-in-cheek reference to the white lab coat many doctors used to routinely wear), recommendations by doctors for specific products indicate to patients that the healthcare professional they have visited feels a particular product is exactly what they need in order to see better, be more comfortable, relieve certain symptoms, and more. Similar to other medical doctors and their patients, the recommendations of eyecare products by eye doctors are usually well accepted by patients and many even expect their doctor to make these product recommendations.

Armed with the doctor’s recommendation(s), the optical technician in the dispensary can now spend her time explaining photochromic lenses instead of trying to convince patients that they really need them. This is a huge advantage for dispensing personnel and increases the efficiency of the entire office. If patients exercise their right to take their prescription to another eyewear provider, the doctor’s recommendation (hopefully in written form) will now alert the dispensing optician that the patient’s doctor recommended a particular product.

transxtra1

Personal Testimonial

Nothing speaks as loudly about any product than a testimonial, but in order to provide a testimonial about the merits of photochromic lenses, you have to own a pair yourself. That means the first step in this task is to get and wear a pair of photochromics. Over a one-week period, make notes as to the benefits discovered with them, how fast they darken and lighten, how well they perform under various lighting conditions, how comfortable your eyes are, how they adapt to changing lighting conditions, etc. These are the kinds of things potential buyers will want to know. Armed with personal experiences from wearing the lenses, you’ll be able to explain these situations to them, and more importantly, be able to sincerely recommend photochromics to patients.

Health Benefits

Lens literature is full of information about the benefits of photochromics for eyeglass wearers. A good deal of that information discusses how these lenses block 100% of all harmful ultraviolet (UV) A and UVB rays that can enter the eyes and cause short and long-term ocular damage such as photokeratitis, cataracts, penqueculum and pterygium, macular degeneration, skin cancer around the eyes, and other maladies. Since photochromic lenses use UV to create their darkening effect, it’s logical that these lenses offer good protection against this radiation. Because children are substantially more susceptible to absorbing UV radiation than adults, it’s particularly crucial they have lenses that can absorb 100% UV radiation.

Other health benefits of photochromic lenses include eliminating glare, which can wash out visual detail. And with the introduction of Transitions Optical, Inc.’s new Transitions XTRActive lenses, you can now offer patients who spend a lot of time in sunny conditions the darkest, everyday Transitions lenses available.

Offer It To Everyone

Remember, traditional photochromics are designed as replacements for a patient’s general use glasses, not sunglasses. This means that every patient is a potential candidate, which is why it is essential to offer it to everyone.

Another point is to not offer it as the last lens option you mention. In fact, suggest it as the first choice. Mentioning it first indicates to the patient that this is the most important suggestion you are making—that’s why it’s first. He’ll pay more attention to it and understand its significance more.

Meeting a wide range of patient needs, Vision-Ease Lens recently expanded its offering for LifeRx light-responsive lenses with a D35 bifocal. According to the company, in addition to the only photochromic polycarbonate D35 bifocal, LifeRx lenses are also available in 7×28 trifocal, D28 bifocal, Illumina, and Outlook progressive lenses, Aspheric SFSV, and Spherical SFSV.

If you find the adaptive optics of photochromic lenses appealing for general use, remember that patients can also receive the same benefits in sunwear lenses. For example, Specialty Lens Corp.’s iRx Xperio Transitions SOLFX offers polarized, photochromic, glare-fighting and adaptive comfort outdoors. Essilor of America, Inc.’s DEFINITY FAIRWAY Transitions SOLFX lenses are a perfect multifocal for golfing. Oakley, Inc., Wiley X Eyewear, and other sunwear suppliers have outdoor photochromic (and polarized) lenses too. Transitions XTRActive lenses let in approximately 50% of the light inside a car, which will be very adequate for many patients. Younger Optics’ Drivewear Transitions SOLFX is also a great photochromic polarized lens for driving. The convenience of not worrying where their sunglasses are is worth the investment in these lenses alone.

Package It

Bundling is a retail strategy right out of the playbook of the big boys. Packages are a very successful way to market any product, just look at McDonalds and how it changed the way we order food—you don’t order by single products, you order by number. “I’ll take number 3,” which just got you a Big Mac, a large order of fries, and a large drink, all by speaking only four words. You also received a discount on the price of your hamburger package because it was purchased in a bundle.

Many packages can be created. For example, you might offer a basic package that includes polycarbonate with a photochromic and an anti-reflective treatment as a basic package and take 15% off the total price. Try the same thing with 1.67 as the lens material to get the ultimate in slenderizing.

The strategies above are easy to implement and they work; put them to use and you’ll notice a positive move up in your recommendation closure rate.

by Kat Leek-Tedeschi, LDO
totallyoptical.com

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A Patient-Friendly Approach To Recommending PALS

April 27th, 2010

Even though progressive addition lenses (PALs) have been on the market for nearly 50 years, they still represent only about 55% of all multifocal lenses sold. So just how do you move patients into these lenses and move them into the more profitable progressives?

Kevin Harrison, ABOC, an optician and owner of Heritage Vision Center in Hattiesburg, MS, seems to have found an answer.

Five-Tier System

Harrison developed an interesting and helpful tier system that guides customers through the PAL recommendation and selling process.

“Basically all of our PALs fall within five categories: Basic, Good, Better, Best, and Premium,” he said. “I have created a grid for each lens material we use, and on each of these grids, I have the lenses we recommend assigned to each category with prices for each lens.”

There are also four options for each lens in the grid: Transitions with an anti-reflective (AR) treatment, Transitions without AR, AR only, and clear (with no AR or Transitions).

How It Works

If eyecare professionals were to inform customers about every PAL available, they would spend all day with one customer. Since Harrison has divided his PALs into five categories, he doesn’t get too terribly brand specific. Instead, he talks about lens features and options and goes to the grid. Answers that customers give to lifestyle questions help eliminate certain options.

“For example, it they indicate they need lenses that adjust to changing lighting conditions, it means they need Transitions, so I’ll eliminate the clear choices,” said Harrison.

The “Basic to Premium” system helps narrow down the choices and the grid reminds the staff to mention all of the options to every customer. It also allows customers to see the minor differences between choices, which helps get them into the better lenses.

Mid-Line Pricing

Since Heritage carries so many PALs and options for each lens, Harrison found it necessary to mid-line prices so the customer does not get confused. In other words, he took the average of each of the lenses in that category (premium for example) and arrived at a single price.

“In some cases, we make more and in other cases we make less,” he said. “If we were to price the lenses based on a $10 or $20 variance, we would have a difficult time explaining why one lens is a little more than the other when they both spout the same technology.”

Purchasing Decisions

Heritage Vision Center bases its lens purchases on what has worked well in the past for customers. Past history with a lens design goes a long way in determining what is recommended. The office then looks at its cost for that product based on the category it has placed that lens in.

Seeing Success

Harrison knows this system works well when he sees patients with the grid making decisions and choices based on the information he gave them and the price choices in front of them.

“We sell more PALs than other multifocal choices. And a good percentage of the lenses we sell are the newer free-form lenses.”

The five-tier Basic to Premium System works well for Heritage Vision Center—perhaps it can prove successful for you too.

by Diane F. Drake, LDO, ABOM, FCLSA
totallyoptical.com

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The Optics of Free-Form Progressive Lenses

March 12th, 2010

Free-Form Technology

Free-form surfacing, also referred to as direct or digital surfacing, refers to a process that is capable of producing complex surface shapes, including aspheric, atoric and even progressive addition surfaces. A freeform1typical process begins by generating the lens surface using a three-axis, computer numerically controlled (or CNC) generator. With three possible axes of movement, single-point cutting tools can produce virtually any lens surface shape with a high degree of accuracy and smoothness. The worked lens surface is then polished to a high luster using a flexible polishing pad that is also dynamically controlled by a computer.

Using free-form surfacing, a laboratory can directly surface a variety of lens designs directly onto a semi-finished lens blank in addition to the prescription curves. With two surfaces to work with, free-form progressive lenses represent a combination of factory-molded and free-form-surfaced lens curves that range in complexity from simple spherical surfaces to progressive surfaces that have been combined with the prescription curves (Figure 1).

Back-surface lenses employ a factory-molded spherical front and a free-form-surfaced progressive back surface that has been combined with the prescription curves; the progressive optics are directly surfaced. Enhanced semi-finished lenses employ a factory-molded progressive surface on the front and free-form surfaced prescription curves that have been optically optimized on the back; the progressive optics are factory-molded. Dual-surface lenses employ a factory-molded progressive surface with a portion of the total addition power on the front and a free-form surfaced progressive surface with the remaining addition power that has been combined with the prescription curves on the back; the progressive optics are split between both lens surfaces.

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Regardless of the type of free-form lens, the placement of the actual progressive optics, whether on the front surface, back surface or split between both, has minimal impact on the magnitude of the inherent unwanted astigmatism of the design. Because a typical spectacle lens represents an “optical system” of fairly negligible thickness, the optics of each surface are essentially additive. Consequently, the inherent unwanted astigmatism of progressive lenses is not significantly influenced by placement of the progressive optics (Figure 2).

Although the inherent astigmatism may not differ appreciably, placing the progressive optics on the back surface can minimize unwanted magnification effects. Skew distortion, an aberration that causes objects to appear sheared or “bowed” through the periphery of progressive lenses, is due both to magnification changes created by differences in curvature (or “shape”) across the front surface and to magnification changes as a result of the unwanted cylinder power produced by these differences in curvature. Placing the progressive optics on the back surface of the lens eliminates the contribution of the front surface to these magnification changes. Moreover, because the progressive viewing zones are brought closer to the eye, slightly wider fields-of-view may be obtained when the progressive optics are located on the back surface.

Nevertheless, the differences in optical performance due only to the placement of the progressive optics are generally small. When free-form surfacing is utilized in conjunction with sophisticated optical design software capable of designing progressive lenses on the fly, however, it becomes possible to match the optics of each progressive lens exactly to the visual requirements of the individual wearer, prior to fabrication. Given the inherent limitations of traditional progressive lenses, this application of free-form technology offers the most meaningful visual benefit.

Semi-finished progressive lens blanks are factory-molded in mass quantity. These lenses are typically available in 12 addition powers per eye, in up to a dozen materials, resulting in hundreds of lens blanks for each base curve offered. A “short-corridor” version of the design doubles the total number of lens blanks needed. Consequently, traditional progressive lenses necessitate massive product development and inventory costs. Changes to the basic design of these lenses have therefore been limited to subtle variations in optical design across a handful of base curves that must work sufficiently well over relatively broad prescription ranges. Hence, traditional progressive lenses are designed for a few “average” prescription powers, using “average” fitting parameters, for either “standard” or “small” frame sizes.

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Unfortunately, no single progressive lens design will deliver optimum performance for every possible combination of prescription, fitting and frame size values. Each prescription requires a unique optical design to fully eliminate lens aberrations. The position of the fitted lens can introduce additional power errors. Moreover, unless the corridor length of the lens design matches the ideal length associated with a given frame, visual utility is further compromised. Although certain wearers may enjoy the intended optical performance in traditional progressive lenses, many wearers must tolerate reduced optical performance (Figure 3).

Free-Form Customization

Now, progressive lens designs can be fully customized to the visual requirements of individual wearers. In the 1990s, lens designers in Germany first began customizing progressive lenses using free-form technology by applying atoric lens designs to the back of progressive lens blanks using free-form surfacing. Today, their technology has evolved into a powerful optical design engine that performs complex calculations online in a centralized server computer using parameters supplied by the eyecare professional. The final lens calculations are then transmitted directly to free-form surfacing equipment for fabrication.

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Each design is dynamically manipulated in “real time” to create a unique progressive lens fully customized to the wearer’s prescription, fitting geometry and frame information. The ideal geometry of the lens design is first determined, including the best corridor length and appropriate near zone inset. The initial optical performance is then compared against the performance of the ideal or “target” lens, while the optics of the actual lens design are fine-tuned on a point-by-point basis, using complex aspherization algorithms, until the final lens reproduces the desired optical performance of the target lens as closely as possible (Figure 4).

Customization for the Prescription

When the wearer looks through the peripheral regions of a spectacle lens, aberrations such as oblique astigmatism produce unwanted sphere and cylinder power errors that degrade vision quality and narrow the freeform5field of clear vision. (Figure 5). Traditional lenses are only available in a limited number of base curves. They deliver optimum optical performance only for sphere powers located near the center of the prescription range associated with each base curve. Other prescriptions will suffer residual aberrations, particularly when the prescription includes cylinder powers, since conventional lens designs cannot eliminate the errors produced by the sphere and cylinder power simultaneously.

The optical effects of lens aberrations are exacerbated in progressive lenses. Oblique astigmatism interacts optically with the surface astigmatism of the progressive lens design, causing the zones of clear vision to shrink. Lens aberrations can also cause the viewing zones of a progressive to become distorted from their ideal location as certain regions of unwanted astigmatism become more blurred while other regions actually become clearer. This distortion of the central viewing zones disrupts binocular vision through the lenses by moving the “sweet spots” of the lens.

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With sufficiently advanced software and a free-form delivery system, it becomes possible to customize the progressive lens design based upon the unique prescription requirements of each wearer (Figure 6). By fine-tuning the optical design of the progressive lens for the exact prescription using a sophisticated optical optimization process, residual lens aberrations are virtually eliminated. Wearers can therefore enjoy the widest fields of clear vision possible, regardless of prescription. Furthermore, the binocular utility of the lenses is maintained with more symmetrical fields of view.

Customization for the Postion of Wear

The position of wear is the position of the fitted lens relative to the actual wearer, as measured by pantoscopic tilt, face-form wrap and vertex distance of the lens. Spectacle prescriptions are typically freeform7determined using refractor-head or trial-frame lenses that are positioned perpendicular to the wearer’s lines of sight. Once fitted to the wearer’s face, however, eyeglass frames generally leave spectacle lenses tilted. Lens tilt introduces oblique astigmatism, which results in an increase in sphere power and unwanted cylinder power. These unwanted power changes can reduce the optical performance of a progressive lens, particularly through the central viewing zones (Figure 7).

With sufficiently advanced software, it is possible to customize the progressive lens design based upon the unique fitting parameters of each wearer (Figure 8). If the wearer’s pantoscopic tilt, face-form wrap and vertex distance are supplied, the position of wear of the fitted lens may be modeled using ray tracing in order to apply the necessary optical corrections across the lens surface during the optical optimization process. Wearers can therefore enjoy the best optical performance possible, regardless of their unique fitting requirements.

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Traditional progressive lenses are often designed to exhibit the specified optical performance only when measured using a focimeter, such as a lensometer (Figure 9). Free-form progressive lenses customized for the position of wear are designed to provide the wearer with the prescribed optical performance in the actual position of wear. As a result, small changes to the original prescription are required at the distance and near verification points of the lens. These sphere, cylinder, axis and addition power adjustments are supplied as a compensated prescription, which represents the correct lens powers to verify when using a standard focimeter.

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Customization for the Frame Size

The optical performance of a progressive lens is significantly influenced by the length of the corridor. If the corridor is too long for a given frame size, reading utility is greatly reduced, since the near zone is essentially cut away. If the corridor is too short, the optics of the lens design must be essentially “compressed.” Due to the mathematical constraints of progressive surfaces, the rate of change in unwanted astigmatism across a progressive lens design must increase as the corridor length decreases, resulting in narrower central viewing zones, reduced intermediate utility and higher levels of peripheral astigmatism.

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The corridor length of a progressive lens design should therefore be no shorter than necessary, within the limits of physiologically comfortable vision. Nevertheless, the corridor lengths of “standard” progressive lenses generally offer insufficient reading utility at shorter fitting heights. “Short-corridor” progressive lens designs are frequently designed to work at extremely short fitting heights, often resulting in significant optical compromises in all but the smallest frames (Figure 10).

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With sufficiently advanced software, it becomes possible to customize and match the corridor length of the lens design to the fitting height required by the wearer’s chosen frame style (Figure 11). This maximizes the utility of the central viewing zones without unnecessarily compromising optical performance in other regions of the lens. Wearers can therefore enjoy sufficient reading utility with the largest viewing zones possible, regardless of frame size.

Additional Forms of Customization

Other forms of optical customization for the wearer are also possible. Each additional degree of customization serves to diminish the gap between the unique visual needs of each wearer and the optical design of the lens. The ideal progressive lens design for a given wearer will depend upon the visual demands specific to his or her lifestyle. By assessing the need, using a questionnaire, the ideal balance between the distance and near viewing zones of the lens design can be tailored to the individual. Progressive lens wearers more frequently engaged in tasks associated with far vision may prefer progressive lens designs customized with larger distance zones, whereas wearers with greater near vision demands may prefer lens designs customized with larger near zones.

freeform12It has also been demonstrated that individuals vary in their habitual head movement. The total change in the wearer’s gaze is due to a combination of head movement and eye movement. Individuals who tend to exhibit more relative head movement are frequently referred to as “head movers,” whereas individuals who exhibit more eye movement are referred to as “eye movers” (Figure 12). Because the limited width of the viewing zones of a progressive lens may restrict lateral eye movement, “eye movers” may benefit from lens designs customized with wider viewing zones. “Head movers,” on the other hand, may benefit from lens designs customized with softer gradients of power and astigmatism in order to minimize image swim and similar magnification effects that can disrupt vision during compensatory head movements.

Conclusion

The use of free-form surfacing to deliver customized progressive lenses is arguably the most meaningful visual benefit of this technology to wearers. The full potential of free-form technology will only be realized when utilized in conjunction with powerful software tools capable of “real-time” optical design using input specific to the individual wearer.

It is possible, for instance, to use free-form surfacing technology to deliver traditional-type progressive lenses on demand, often by mathematically combining a predefined progressivelens design (or “points” file) with the prescription curves normally applied to the back of the lens blank. Free-form progressive lenses of this type essentially replicate the performance of traditional, semi-finished progressive lenses. A sufficiently advanced optical design and free-form delivery system, on the other hand, can minimize patient non-adapts and maximize patient satisfaction.

by Darryl Meister, ABOM
2020mag.com

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Seiko Optical Adds 1.74 to Free-Form Back Surface Lens Products

February 7th, 2010

Seiko Optical Products of America, the global leader in Internal Free-Form technology, is pleased to announce the addition of 1.74 high index clear lenses to its Seiko branded Succeed and Supercede Internal Free-Form progressive lens products.

Michael J. Rybacki, Seiko Optical’s Senior Vice President of Sales and Marketing stated,

“Our Seiko Internal Free-Form lens family offers the most versatile progressive lens products available. Our patented 100% back-surface designs are leading the way in the digitally surfaced lens category, and the addition of 1.74 high index clear lenses gives ECPs an even larger choice of premium material options.” Mr. Rybacki continued, “Seiko Optical Product’s Internal Free-Form lenses are changing the way ECPs dispense progressive lenses. The addition of 1.74 high index clear lenses gives ECPs even more flexibility to meet their patient’s needs for cosmetically attractive, thin lenses. Seiko branded Internal Free-Form lenses are currently available in a wide choice of material and coating options, including 1.67, 1.60, polycarbonate, Trivex and plastic, in clear, polarized, and Transitions gray and brown. They are also compatible with high-quality anti-reflective coatings.”

seikoeyewear.com