Filtrate Eyewear has brought on Johnny Monson to its creative circle, naming him Senior Creative Director for FILTRATE global.
With more than 25 years of design and merchandising experience in Action Sports and Fashion/Lifestyle, Johnny Monson has worked with such brands as Rusty, Lost…, Allyance, OP, MCD and Gotcha. Furthermore, Monson started his own design and marketing firm in 2006, Blackhart Brotherhood, which has previously done work for such well known brands as Electric and Peligroso Tequila.
While helping launch Filtrate’s 2013 apparel line, Johnny played an influential roll in its creative, design, and production. Using his years of industry knowledge, Monson was able to focus our creative ideas into a cohesive brand image and create a softgoods line that was in line with our marketing efforts and yet still ahead of the quirky fashion trends.
Stated by Filtrate Eyewear’s co-founder and CEO Wade Sutton, “We are extremely excited to have Johnny Monson join the Filtrate team. I met Johnny in Australia when he was the Creative Director for Rusty Australia. I told him that one day he would have to come work with us, and when the opportunity came up I jumped at it. After setting up business in San Clemente and running into Johnny on quite a few occasions, our discussions eventually lead to him creating our softgoods range for 2013. Johnny is very easy to work with and fits into the creative position at Filtrate instantly.”
Everyone at Filtrate is extremely excited to be working with Mr. Monson. His artistic style is the perfect blend of punk rock, surf-turkey, machine-head, blue collar, working class… and that is what Filtrate is all about. Johnny is a legend. We can’t wait to see what the future has in store with Johnny taking the creative helm.
“I am excited to be working with Filtrate and the young talented crew they have behind them… I originally met Wade in Australia while developing the Rusty brand from 2000 to 2006. We reconnected last summer surfing Lowers and started talking about a possible partnership. I am really impressed with the overall design and brand direction that the boys have development over the years. I love the collaborative efforts with Matt MAYHEM Biolos and the boys at the Proper Barbershop in Hollywood, and the whole ‘Working Class’ campaign they are rolling with. The stuff they are doing is different and rad,” states Johnny Monson.
Johnny Monson’s years of experience will continue to progressively push Filtrate as an influential life style brand in 2013 and beyond.