The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of the Summer 2013 Surf Shack collection, a limited-edition capsule collection of apparel and accessories designed to celebrate the après-surf lifestyle. Amongst the eyewear collection’s statement pieces are a selection of bright, bold and versatile sunglasses that capture a relaxed surfing vibe and Tommy Hilfiger’s signature classic, American, cool aesthetic.
“It’s the surf culture’s easy, laid-back spirit that I find so inspiring,” said Tommy Hilfiger. “The Surf Shack collection infuses quintessential surf statement pieces with modern accents. The men’s and women’s eyewear styles truly embrace the surf lifestyle, incorporating bold colors and graphic prints into classic frames.”
Surf Shack sunglasses for women include neon pilot styles, butterfly-shaped frames and 80s-inspired square frames. Colors range from neutral grey and sky blue to fluorescent coral and pink. For men, square styles are in abundance, with plenty of wooden effect temples. Stripes in navy blue, lemon yellow and clementine add colorful pops. The spirit of the collection is further expressed in a number of unisex styles featuring vivid hues, classic lines and a preppy attitude.
In addition to eyewear, the Surf Shack collection includes beach-ready apparel, footwear, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited-edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. The capsule collection and surfboards will be available in Europe, North America (including Macy’s), Asia, Latin America, and on Tommy.com.
Tommy Hilfiger eyewear is manufactured by Safilo Group and distributed by its wholly owned subsidiary through exclusive agreements with international distributors. Tommy Hilfiger eyewear is available in the U.S., Canada, Mexico, Europe and Asia at Tommy Hilfiger flagships, major department stores, eyewear specialty dealers and on Tommy.com.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
The Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com
For further information visit www.safilo.com.