Posts Tagged ‘Lenses’

Essilor’s Airwear “Breit Eyes” Facebook Photo Contest Grand Prize Winner

March 12th, 2012

Jack Zeblisky with his original, autographed sketch by Mary Engelbreit

Airwear®, Essilor’s lighter, safer and greener brand of polycarbonate lenses, and iconic artist and healthy vision advocate Mary Engelbreit presented Michele Zeblisky of Northwood, N.H., grand prize winner of the “Breit Eyes” Facebook photo contest, with an original, autographed sketch in the likeness of her 11-year-old son, Jack, as well as a tour of Engelbreit’s St. Louis studio and a $200 general use gift card.

Fans of Airwear Lenses on Facebook may recall Essilor and Engelbreit asked parents to visit the page to enter the “Breit Eyes” contest last September. By submitting a photo of their child being “lighter, safer or greener” – the key benefits of Airwear lenses – while wearing glasses, parents had a chance to win one-of-a-kind prizes from Engelbreit. One lucky grand prize winner, Zeblisky, received an original sketch by Engelbreit in the likeness of the child in the winning photo plus a trip to tour Engelbreit’s St. Louis studio and a $200 gift card. One runner up, Anna Caudill of Franklin, Tenn., received a collection of Ann Estelle children’s books authored and signed by Engelbreit.

Like her most beloved and bespectacled character, Ann Estelle, Engelbreit herself got glasses as a young girl and attributes her beginning in art to being able to see details of the world around her clearly for the first time. Engelbreit, who is now presbyopic, is an advocate for healthy vision and yearly eye exams.

“It was a pleasure to meet the Zeblisky family and present them with their very own original sketch of a bespectacled young Jack,” said Engelbreit. “The “Breit Eyes” contest has enabled me to combine my two greatest passions – advocacy for healthy vision and art – and I’ve truly enjoyed working with Airwear as they continue their efforts to promote seeing the world more clearly through a lens that is lighter, safer and greener.”

“Essilor is pleased to have a partner in Mary Engelbreit, an iconic and admired artist, through her support for Airwear lenses and participation in the “Breit Eyes” contest,” said Carl Bracy, senior vice president of marketing and new business, Essilor of America. “We look forward to continuing this relationship in the future.”

Airwear lenses are thinner, lighter and more impact-resistant than standard plastic lenses while providing 100 percent UV protection. Airwear lenses are also made using environmentally conscious practices in packaging, water consumption and manufacturing waste re-use. To learn more about Airwear’s commitment to producing lighter, safer and greener eyewear for adults and children, visit LighterSaferGreener.com.

For more information about Airwear lenses, visit Facebook.com/AirwearLenses or LighterSaferGreener.com. For more information about Mary Engelbreit, visit MaryEngelbreit.com or Facebook.com/MaryEngelbreit.

 

About Airwear
Airwear lenses provide a unique combination of benefits for active lifestyles through superior comfort and performance, including lightness, durability, impact- and scratch-resistance, and improved cosmetic appearance, while providing 100 percent UV protection. The lenses are available for single vision and progressive prescriptions, and are compatible with the world?s most trusted vision brands such as Varilux®, Crizal®, Xperio®, DEFINITY® and Transitions®. For more information, visit http://www.airwear.com.

About Essilor
Essilor is the leading manufacturer of optical lenses in the United States and is the market leader in progressive, high-index and anti-reflective coated lenses. A pioneer in the development and production of ophthalmic lenses, Essilor employs more than 9,000 people throughout North America. Essilor manufactures optical lenses under the Varilux®, Crizal®, Thin&Lite®, Xperio® and DEFINITY® and other Essilor brand names. Essilor Laboratories of America (ELOA) is the largest, and most trusted, optical lab network in the U.S. and offers a wide choice of services and lens brands, including Essilor premium lenses, to eye care professionals across the nation. Essilor of America, Inc. (Essilor) is a subsidiary of Paris-based Essilor International, S.A., a publicly held company traded on the Euronext Paris stock exchange (Reuters: ESSI.PA).

Varilux, Crizal, Xperio, DEFINITY, and Airwear are registered trademarks of Essilor International. Thin&Lite is a registered trademark and Four Eyes Pride is a trademark of Essilor of America, Inc.


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SEIKO Optical New Free-Form Single-Vision Lens Wrap Tech Thin in 1.67 Clear and Polarized

December 2nd, 2011

SEIKO Optical Products of America, the global leader in digital ophthalmic lens technology is pleased to offer a new product in the free-form single-vision lens category. New Wrap Tech Thin, in 1.67 index clear and polarized (gray & brown) lenses utilizes advanced SEIKO free-form technology to create lightweight and thin high-base lenses for wrap style eyewear.

Michael J. Rybacki, Seiko’s Senior Vice President of Sales & Marketing stated, “The demand for highly curved prescription frames in clear and sunglasses is increasing, as wearers look for high tech fashions along with comfort and advanced optics. Conventional high-base designs induce asymmetry, which can cause eye fatigue and visual discomfort. Our new Wrap Tech Thin lenses use a free-form panoramic, aspheric and asymmetric design that corrects power error and astigmatism, creating a 50mm wide ‘sweet spot’ of comfortable, natural vision centered at the fitting point. Advanced free-form style-thinning technology is then incorporated to produce the thinnest lenses possible.”

Wrap Tech Thin lenses are available clear & polarized (gray & brown) in 6.00 and 8.00 base curves in 1.67 high-index plastic, as well as in SEIKO Sportswear Transitions® SOLFX™ lenses featuring light green/gray G15 color tint indoors that changes to 85% sunglass shade outdoors when exposed to UV light. To accommodate larger frames, Wrap Tech Thin lenses are automatically decentered 5 or 10mm, giving the lens an effective diameter (ED) of 85mm. Mirror coatings and anti-reflective coatings are also available.

For complete information on all of Seiko’s lens products, please visit our website at www.seikoeyewear.com or call Seiko Optical Products of America, Inc. at 800-235-5367.

About Seiko
Seiko Optical is the world leader in the design and manufacture of free-form progressive lens products as well as free form and conventional high-index single vision lenses. Seiko introduced the first soft design progressive lenses in 1984 and the first 100% back surface progressive lenses in 1997, and holds numerous patents for lens design technology. Seiko continues to lead the industry with Seiko Internal Free-Form progressive lenses. Manufactured to the highest standards in the industry, all Seiko products provide the wearer with the best measure of quality and value.

www.seikoeyewear.com

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Nanofilm Introduces The Clarity Lens Care Winter Collection For Holiday Thank-Yous, Displays, and Stocking Stuffers

November 16th, 2011

The winter forecast for lens care is totally cool and crystal clear. The source of the prediction: the Winter Collection of Ultra Clarity™ lens care products from Nanofilm. The Winter Collection features colorful graphics from snowflakes to a spunky little reindeer. The assortment includes 1-ounce sprays, a 4-ounce easy-pour bottle, and a care kit in an elegant draw-string organza bag. The launch is just in time for eyecare professionals to order for patient thank-you gifts, seasonal displays and stocking stuffers.

The limited-time Ultra Clarity Winter Collection has several component choices:

  • One-ounce lens care sprays are available in four designs: To You, From Me; Ryan the Reindeer; Winter Wonderland; and Snowflake. Each design is available with two lines of imprint. (30-count case; MSRP $1.99)
  • The Snowflake 4oz. lens care bottle features a new easy-pour spout for refilling spray bottles. (15-count case; MSRP $3.99)
  • The Winter White Kit includes a choice of any 1-ounce spray design, custom imprinted, plus the 4-ounce Snowflake easy-pour bottle in a white organza drawstring bag. (15-count case; MSRP $5.99)

Ultra Clarity™ lens care is highest rated lens for effectiveness and safety on all eyeglass and sunglass lenses and coatings, including anti reflective coatings. It’s the formula that’s been the choice of millions worldwide for more than a decade.

“The Ultra Clarity Winter Collection offers a bit of fun and joy for the season, wrapped around serious lens care,” says Jodi Groh, Nanofilm Director of Marketing. “It looks wonderful on the shelf, and patients will love taking it home.”

Inquiries about the product can be directed to Nanofilm’s Customer Service Team at 216-447-1199 or info@nanofilmtechnology.com.

About Nanofilm: Nanofilm, founded in 1985, is a global optical leader in lens care and coatings. Millions of people around the world use Nanofilm products, including Ultra Clarity™, Clarity Clean It™, Clarity Defog It™, EcoClens™ and other lens care products, as well as nanotechnology-enabled coatings.

www.nanofilmproducts.com

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Shamir Australia Receives Award of Excellence For Glacier Plus

October 14th, 2011

Mr. Paul Stacey

Shamir Australia has received at ODMA2011 the Award of Excellence in the category of Lens Coating for Glacier Plus, an innovative AR coating that increases light transmittance and reduces glare and ghost reflections.

Tests performed on high-index 1.67 lenses showed that Glacier Plus had the lowest reflection rate of the five coatings tested — 9% lower than its nearest competitor. NSL Analytical, an independent laboratory in the United States approved by the Vision Council of America, performed the test. Bayer Ratio tests undertaken at NSL and Colts Laboratories also showed Glacier Plus to be 20-30% stronger than its nearest competitor.

Glacier Plus’ enhanced hydrophobic and antistatic properties offer major benefits. Glacier Plus’ super hydrophobic properties were put to the test at the Technion-Israel Institute of Technology. It achieved an extremely high contact angle of 120°. Tests performed at Colts Laboratories also showed that the angle is 4-6° higher than competitors. Suitable for all lens types, Glacier Plus protects lenses from damage during day-to-day use.

www.shamirlens.com

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Midwest Lens Now Offers “Accent HD” Progressive Lenses

August 12th, 2011

Midwest Lens is pleased to announce that it has expanded its offering of progressive lenses to include the new Accent HD progressive lens. Available in Plastic (CR-39), Photochromatic, Mid-Index 1.57, High-Index 1.6 and Polarized (CR-39).

The new Accent HD and Accent HD Short progressive lens from Midwest Lens has a unique design which offers elegance and optimal vision. The design applies advanced mathematics to assure easy adaptation of focus in a widened, distortion-less field.

This is achieved by:

  • A near vision zone of broad distortion-free perspective
  • Comfortable intermedia zones in progressive lenses due to widened corridor
  • Maximum visual comfort in the distance zone due to less aberration in the peripheral areas

Optimal performance of the design guarantees visual comfort by creating a smooth progression of power through the lens.

The lens gives new presbyopes a wide intermediate corridor and clear distance so they can adapt easily. The lens gives current bifocal wearers what they expect – a large, accessible near zone and a wide, clear distance.


Benefits of Accent HD progressive lens:

  • Best value for your money
  • Better optical performance
  • User-friendly totally balanced vision

 

The New Accent HD is available in:

  • Accent HD Plastic (CR-39) Clear (fitting height 18mm)
  • Accent HD Short Plastic (CR-39) Clear (fitting height 16mm)
  • Accent HD Mid-Index 1.57 Clear (fitting height 18mm)
  • Accent HD Photochromatic 1.56 Gray & Brown (fitting height 18mm)
  • Accent Short HD Photochromatic 1.56 Gray & Brown (fitting height 16mm)
  • Accent HD High Index 1.6 Clear (fitting height 18mm)
  • Accent Short HD High Index 1.6 Clear (fitting height 16mm)
  • Accent HD Polarized Plastic (CR-39) Gray & Brown (fitting height 18mm)
    Available in add powers of 0.75D to 3.50D in 0.25D steps

www.midwestlens.com

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Vision-Ease Lens Introduces LifeRx Finished Single Vision Lenses

July 22nd, 2011


Vision-Ease Lens announced the availability of their new LifeRx FSV lenses. Available in gray the new LifeRx FSV lenses and their SFSV counterparts are 100% interchangeable thanks to matching front curves on both lines.

LifeRx lenses are available in a power range of +2.00 to -6.00 out to a -2.00 cylinder.

LifeRx lenses are manufactured with 100% renewable energy and deliver a superior combination of rapid darkening, industry-leading fade-back speed and better indoor clarity. In addition to the new FSV, LifeRx lenses are also available in D28, 7 x 28 trifocal, D35 bifocal, Illumina and Outlook progressive lenses, Aspheric SFSV and Spherical SFSV options.

www.vision-ease.com

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Transitions Optical Joins IndyCar Sponsor Lineup

June 28th, 2011

Transitions Optical, Inc. announced its new IndyCar sponsorship of Penske Racing’s Ryan Briscoe. Team Penske’s #6 car was shown in its new livery for the first time at the June 19th Milwaukee Mile 225.

“Our adaptive lens technology is a perfect match for the changing light conditions drivers – and fans – experience during an IndyCar race,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “With margins of victory in the tenths of a second, sharp, clear vision can be the difference between a win and second place.”

Transitions Optical is the worldwide leader in photochromic technology, developing products which automatically adapt level of darkness as light changes, providing visual comfort and UV protection in all light conditions. The company offers a family of products, including everyday prescription lenses which are designed to be worn indoors and darken outdoors, and prescription and non-prescription performance sun lenses and face shields for outdoor activities.

On the racetrack, the Penske team is currently testing Transitions® SOLFX™ face shields – non-prescription shields that use advanced photochromic technology which automatically shifts in changing light conditions to provide drivers comfort and enhanced visual performance.

Off the track, Ryan Briscoe is wearing Transitions® XTRActive™ lenses, everyday prescription lenses which change from a comfortable tint indoors to very dark outdoors, and darken moderately behind the windshield of a car. Briscoe is also wearing Drivewear® Transitions® SOLFX™ sun lenses, designed specifically to enhance visual performance while driving. These lenses change color and degree of darkness behind the windshield to improve contrast and comfort, reduce glare and excess visible light, and optimize the driving experience.

“Already, I’ve noticed a difference in the quality of my vision when wearing the Transitions SOLFX face shield,” said Helio Castroneves. “The automatically-adjusting shield literally does the work for my eyes – making it easier for me to concentrate on other aspects of my race. It’s such innovative technology that I’m excited to be wearing Drivewear® Transitions® SOLFX™ sun lenses off the track as well.”

“We’ve already successfully shown how photochromic technology can be applied to sports like golf and cycling,” added Hauser, referencing the company’s title sponsorship of the Transitions Championship®, an official PGA TOUR® event and sponsorship of Team Garmin-Cervélo, a professional cycling team. “Improved visual performance can help provide an edge in personal performance.”

Dr. Larry Lampert, sports vision expert and optometric consultant to Transitions Optical, has worked extensively with professional athletes from the PGA TOUR, the LPGA, NFL and MLB. “I can tell you that understanding the connection between vision and sports can positively impact your skills and greatly help improve your game,” he said. “Thinking about your eyes is especially important when participating in outdoor activities and sports. Adaptive lenses that adjust to changing light conditions outdoors while blocking 100 percent of harmful UV rays help protect the health of your eyes for a lifetime.”

Following the June 19th Milwaukee Mile 225, Transitions Optical’s newest sponsorship has generated coverage within high-profile online and print consumer auto racing media outlets, including WhoWon.com, Auto Racing Daily, AutoRacing1.com and Motorsport.com.

www.transitions.com

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AugenSOL Photochromic Lenses: A New Brand of Photochromic Performance

June 6th, 2011

Introducing AugenSOL Photochromic Lenses, a unique combination of Augen High Definition lens design technology and the most advanced photochromic hard resin optical material available today.

Now you can offer every patient the benefits of patented Augen High Definition optics in an affordable, high-performance photochromic material.

  • Gets dark exceptionally fast outdoors – nearly sunlens dark in just 12 seconds
  • Provides 100% UVA/UVB protection on both front and back lens surfaces
  • Extra-dark tint rivals the light protection offered by sunlenses
  • Fades quickly to barely noticeable tint indoors for clear, translucent lenses

Photochromic Material Characteristics

AugenSOL is a 1.50 index optical lens material with photochromic cells embedded throughout the material resin. As the surface of the lens wears thin, new photochromic cells are activated to replace those that might be lost through cleaning or everyday wear, giving wearers long-lasting, reliable photochromic performance.

AugenSOL Photochromic Lenses combine the excellent optical characteristics of 1.50 hard resin with the superior protection of proven light-sensitive and UV-filtering photochromic technology, including 100% blockage of UVA/UVB rays on both front and back lens surfaces.

The optical performance of AugenSOL photochromic material is comparable to 1.50 hard resin. However, its low specific gravity makes AugenSOL material lighter weight than hard resin, resulting in more comfortable lenses.

Clear, Dark, Fast

AugenSOL Photochromic Lenses quickly change from clear to dark outdoors in just 12 seconds, and fade quickly from dark to clear indoors in approximately two minutes.

Extremely fast activation with no hysteresis (lag effect) ensures color stability in both activated and fading states.

AugenSOL Photochromic Lenses exhibit a uniform gray tone throughout the activation process, with consistency across the lens and from lens to lens. Because AugenSOL is a fused material with photochromic cells throughout the lens, a darker lens color is perceived in the activated state – nearly as dark as a sun lens.

Availability

  • Augen High Definition® TRINITY® 13/17 Progressive
  • Augen High Definition® HD Single Vision
  • BiFocal Flat-Top 28

augensol.com

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Marchon3D Adds New Fun, Trendy 3D Sunglasses For All Ages

April 7th, 2011

Marchon3D™, the premier designer and supplier of the most technologically-advanced, patented 3D eyewear on the market, announced they will be expanding their Marchon3D line to include three new styles for Spring.

The fresh, new frames will complement the existing Marchon3D line of fashionable, 3D glasses that double as sunglasses.

The unique curvature of Marchon3D’s Real-D® certified, patented M3D lenses offers greater image immersion without peripheral distractions. The lenses also provide HD 3D optics, increased picture clarity and ultra-high 3D contrast while minimizing light contamination, distortion and haze. The photochromic lens technology allows consumers to wear their Marchon3D glasses indoors then transition to outdoors offering 100 percent UV protection within 30 seconds of being exposed to sunlight.

The three new styles include the following:

Modern Aviator Glasses
A unisex 3D sunglass offered in colors including black chrome, silver, and golden.

Classic Aviator Glasses
Available in two sizes: one for tweens and one for adults and a variety of colors including gunmetal, white pearl, blue ink, purple sizzle, pink sizzle, and golden.

Classic Vintage-inspired Glasses
Available in adult and tween sizes and in colors including jet black, black checker, tortoise, blue ‘n white, grape, and pink baby doll.

Model 3D001S

Model 3D008S

Model 3D006S

“Marchon3D effortlessly blends innovative technology with the fashion forward styles. These new styles will allow our customers to express their fashion preferences while consuming the latest passive 3D content with the best, most technologically advanced lenses on the market,” said David Johnson, President of Marchon3D.

The new Marchon3D styles will wholesale for $49.50 and, along with the existing eight Marchon3D styles, will be available through select, independent eye care professionals.

marchon3D.com

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GUNNAR Optiks Launches Digital Performance Eyewear In Select Best Buy Stores Nationwide

April 4th, 2011

GUNNAR Optiks announced a new product category in the Consumer Electronics industry – Digital Performance Eyewear. Available now in select Best Buy locations across North America, the Digital Performance Eyewear category features GUNNAR’s Advanced Computer Eyewear and Advanced Gaming Eyewear.

Traditionally found only in the optical industry, this launch marks the first time Digital Performance Eyewear will be available in a national consumer electronics retailer.

“Today’s consumer is tech savvy,” said Rob Aarnes, President of GUNNAR. “As digital devices continue to put more and more strain on our vision, it’s only natural that our specialized eyewear is made available wherever those devices are sold. It will undoubtedly be an explosive growth segment for consumer electronics retail.”

Steel Series Scope

According to the American Optometric Association, 80% of the nation’s workers, approximately 125 million people, experience negative effects from prolonged viewing of computer screens. Developed and tested in partnership with leader in optics technology, Carl Zeiss Vision, GUNNAR’s specialized lens technology helps to alleviate the effects of digital eyestrain by improving contrast, minimizing distortion, enhancing vision and reducing dry eye.

Each style enhances optical performance to give users an immediate, noticeable visual advantage using i-AMP® lens technology. This advanced lens innovation is an optical platform that includes the following components:

  • The Lens – diAMIX™ lens material offers an optically pure viewing experience with ultra-light, impact-resistant, ergonomic properties.
  • The Shape – fRACTYL™ lens geometry mimics nature to aid natural focusing power, allowing cilliary muscles to relax, easing eyestrain caused by mid-to-near-distance viewing. Additionally, the wrapped geometry of the lens sits close to the face, helping to maintain healthy humidity levels in the eye.
  • The Coatings – iFi lens coatings include an anti-reflective layer to reduce glare and reflections, hydrophobic and oleophobic layers to protect from smudges and fingerprints, and a final hard coat to protect from environmental damage and mimimize scratching.
  • The Color – iONiK lens tint is designed to filter out harsh fluorescent light and shift the light to a warmer, more natural spectrum.

Multiple styles of GUNNAR Optiks’ Advanced Computer Eyewear and Advanced Gaming Eyewear are now available, including the PPK, SteelSeries Scope and MLG Phantom. Retail prices range from $79.99 to $99.99 MSRP. The GUNNAR Optiks line of eyewear is also prescription-ready, facilitated by Zeiss across approximately 15,000 eye care providers nationwide. Customers interested in purchasing GUNNARs can easily be referred to an approved eye care professional for prescription eyewear. The consumer electronics and optical channel collaboration presents a unique effort and a one-of-kind business opportunity for GUNNAR and Carl Zeiss Vision.

PPK Onyx/Mercury

PPK Onyx

MLG Phantom Onyx

In addition to Advanced Computer Eyewear and Advanced Gaming Eyewear, both parties are in talks about placing Premium 3D Eyewear into the store to support the first shipments of passive 3D TV sets, hitting the shelves at the end of the month.

“Our goal is to see a consolidated eyewear retailing area in every consumer electronics store,” continued Aarnes. “While the concept of selling all categories of Digital Performance Eyewear has been successfully tested in regional chains, this launch represents GUNNAR’s first step in having a nationwide presence.”

To learn more about GUNNAR Optiks and to find a Best Buy location that carries GUNNAR Optiks eyewear, please visit: www.gunnars.com/bestbuy

About Computer Vision Syndrome

Computer Vision Syndrome (CVS) is a visual condition that negatively impacts 125 million computer users according to the American Optometric Association. A study by the Vision Council of America concluded that nearly 90 percent of those who use a computer at least three hours a day suffer vision problems associated with computer-related eye strain. A 2004 study at the University of Alabama-Birmingham investigated the link between productivity and exposure to computer screens and found that uncorrected computer vision, even when there are no symptoms, can significantly affect worker productivity and accuracy. With subjects that had focal problems measuring as little as 0.5 diopters, the loss in worker productivity was 8.9 percent, while loss in accuracy measured 38.1 percent. (Daum, 2004)

About GUNNAR Optiks

GUNNAR Optiks, LLC engineers and produces Digital Performance Eyewear, eyeglasses that enhance and work with the human visual system when viewing computer screens and digital devices. GUNNAR, a privately held company, was founded in 2005 and officially launched Digital Performance Eyewear in the United States in October, 2008.

gunnars.com

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