Converse Inc. introduces the latest collection of Converse Eyewear, featuring nine new designs from Converse Heritage Optical and the Converse Optical that combines quality eyewear with authentic style. Converse is born in basketball and raised in rock ’n’ roll, and the new Converse Eyewear collections, just like the brand, prides itself on continual reinvention.
Converse Heritage Optical
Classic style, augmented with vintage elements, the Converse Heritage Optical collection draws upon timeless old-school designs that always look modern. Look closer and you’ll see the famous Converse logo and signature stars in the rivet hinges, all crafted in the best acetate and metal materials.
Guys get very vintage this season with the semi-rimless Onto Something in subtle brushed metal, and the We’ll See, which channels the style of a 1950’s jazz great. Ladies will snap up the Pick Up, a wearable cat-eye in rich horn acetate, also feature in a perfect purple.
The new Converse Optical collection possesses a hint of rebellion, with a splash of creative color and independent style.
For men, The Other Side features a distinctive brushed metal, Here To There sports an abstracted chevron temple, and the In Pursuit is a killer combo of triple layer acetate front with distressed metal temples. Women will have to choose between two new frames: Free To Go, a two-tone metal frame with curvilinear lines, and the Experiment, featuring gradient perforated temples layered for a unique effect.
Here To There
Free To Go
Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe. Today, Converse offers a diverse portfolio including premium lifestyle men’s and women’s footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S.
About REM Eyewear
Serving more than 60 nations on six continents, REM Eyewear is a leading designer and marketer of eyewear worldwide, with headquarters in Los Angeles, Sydney, Hong Kong, and the UK. REM’s portfolio of brands includes Converse, Jones New York, Lucky Kid, Lucky Brand, Indie, Lipstick, and Popcorn. The company’s Base Curve division includes menswear designer John Varvatos. Family owned-and-operated for more than fifty years, the company is headed by industry veterans Mike Hundert (CEO) and Donna Gindy (COO), Steve Horowitz (President), and Nicolas Roseillier (Creative Director). Base Curve Eyewear is the luxury division of REM Eyewear, a leading designer and marketer of optical and sunglasses worldwide.