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Nike Vision Has Partnered With Transitions Optical, Inc. To Introduce New Nike MAX Transitions

May 4th, 2012

Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.

Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.

Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.

Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.

SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.

In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).


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FENDI Spring/Summer 2012 Eyewear Debuts a Sun and Optical Collection That Embodies a Timeless and Iconic Design

April 16th, 2012

This Spring/Summer 2012 season, FENDI Eyewear debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house. The double “F” logo is inlayed onto rich zyl in unique form, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights beautiful frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, FENDI pushes expectations and reinterprets the FENDI “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand.

F977
Elongating classic elements of the FENDI DNA, F977 belong to the contemporary Sleek family that reinterprets the conic FENDI “F,” allowing the top line of the “F” to extend down temples. The brilliant luster of the polished metal “F” inlayed on zyl is pronounced against classic tones of black, brown, and havana; and gradient colorations of green, red, and turtle.

F968
The clever integration of the iconic FENDI logos prominently on the frame fronts of optical style F968 made it a clear choice for the Spring/Summer 2012 optical ad campaign image. The iconic FENDI double “F” logo is layered onto triple laminate zyl frames and fades from nose bridge to end pieces, highlighting the uplifting shape of the feminine cat-eye. Temples are lucid and this logo infused style is available in blue, ruby, brown/honey, demi amber sand, and black/white.

F973
The long withstanding FENDI double “F” logo is as forever and timeless as optical style F973. Reinvented and inlayed onto the temples, the functional hinge does not separate the unbreakable union of the linked double “F.” Classic square frames are available in luminous black, havana, demi musk, demi blue, demi bordeaux, and black & crystal.

FS5257
FS5257 is inspired by the FENDI “Mia” handbag, which is affectionately called so because of the translation to “mine” and the pride exuded when owning a piece from the legendary fashion house. Crafted from beautiful plastic, the FENDI interlocking double “F” logo is inlayed onto end pieces underneath a distinctive brow that extends towards temples fully wrapped in a repeating FENDI double “F” pattern. The modified cat-eye shape is available in warm colors of black, havana, sand, burnt orange, and blonde havana.

FS5261
Featured in the Spring/Summer 2012 FENDI ad campaign, the FS5261 is inspired by the captivating RTW Cruise collection. Strategic color blocking highlights the gentle curvatures of modified, slightly rounded, cat-eye frames. Coursing along the top brow line, a pop of color offsets soft havana; and deepens the mystique of black frames when havana courses along the brow instead. The same brow color lines the frame interior and the FENDI logo is inlayed on both temples to complete triple laminate temples. FS5261 is available in havana & coral, havana & yellow, havana & green, havana & grey, and black & havana.

FS5211
Smooth zyl lines and metal corners come together to form a modern piece in the FENDI Eyewear collection. The FENDI double “F” pattern is discreetly hidden in custom double laminate zyl, subtly enhancing the soft, pillowed square frames. The polished metal details with engraved double F logo are elegantly integrated in the design of the front and are directly inspired by the iconic Classico luggage wear, a favorite of the Hollywood stars of the sixties. Available in timeless colors of black, havana, blue, and red.

FS5226
Reinvented and reinterpreted, the beloved square frame with the unmistakable Classico metal corner accents remains a timeless piece in the FENDI Eyewear collection. Molded of polished metal, the FS5226 with its thin temples is an all metal reincarnation of the celebrity favorite. Available in glistening metal hues of gunmetal, bordeaux, bronze, and shiny gold.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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Craftsman Attention and Couture Savoir Faire-Valentino Eyewear 2012

February 17th, 2012

Contrast is an essence of modern life and style is its synthesis. Keeping today’s women in mind, Maria Grazia Chiuri and Pierpaolo Piccioli, the Creative Directors of Valentino, blend delicacy and strength, past and present. The Maison’s proverbial romanticism and spirit have found a new balance: a dimension that is both ethereal and resolute. The launch of the Valentino Eyewear collection in January 2012 reflects this plan to create a system of strong elements that convey a message. As always, craftsman attention and couture savoir faire are prominent aspects. Aesthetics and technique go hand in hand, because innovation cannot exist without acknowledgement of the past.

Vintage shapes, distinctive silhouettes, and striking contrasts characterize the Valentino Eyewear S/S 12 collection. It features iconic elements of Valentino style interpreted by Chiuri and Piccioli: lace, precise yet feminine lines, and studs. Lace subtly appears on transparent acetate, shadow-like with a hint of color. Metal studs and inserts accent the shape of the lens. The striking, iconic Valentino “V” becomes a functional element or distinctive detail. Frames are oversized, with curvy silhouettes or sharp architectural shapes. A sublime expression of design and craftsmanship, the collection offers endless possibilities.

Model: V611S
Design and decoration are combined in an unusual way in this vintage-style model that is the quintessence of femininity. Lace hidden on the bridge and temples by shadowed nuances create saturated yet delicate color. This model is available in grey, brown, and burgundy.

Model: V606S
Tiny lustrous studs are rhythmically arranged along the top of the frame to accent this oversized square model. The iconic “V” on the temple is a functional hinge that is also accompanied by the logo.

Model: V102S
The distinctive shape of this small design gem is accentuated by contrasting materials. Shiny studs travel along the front of the shield with injected sides. The narrow metal temples have metal V end tip engraved with a metal “V” end tip. This model is available in black and in the combinations of black/grey, havana/brown, and havana/gold.

Model: V603S
A fine line of chromed metal travels along the top of this injected frame with oversized round lenses and forms the iconic “V” on the bridge. Available in black, gold havana, dark havana, ivory havana, and red, this model features a subtle contrast between curved lines and sharp angles.

www.marchon.com

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Michael Kors 2012 Sunglass Collection Encapsulates Glamour and Easy Luxury

November 29th, 2011

The Michael Kors 2012 sun collection encapsulates glamour and easy luxury. Delicately sculpted silhouettes made from the finest materials deliver polished and refined elegance. Classic round, cat-eye and teacup shapes are modernized and perfected with iconic hardware that defines the Michael Kors Collection. Opaque pearlized gradients to crystal hues, rich metal tones and beautiful horn colorations complement the high quality craftsmanship and design.

Teresa
An iconic piece in the Michael Kors collection, Teresa is a square frame that features sophisticated metal accents on each corner. The oversized style is crafted with rich plastics and is enhanced with subtle metal details.

Campbell
The Campbell features the signature “Tonne” hardware that can be found on Collection handbags. The sophistication of Campbell can be seen in the soft lines that comprise the rounded cat eye sihouette. Made of the finest zyl material, this style translates the opulence of the Michael Kors brand.

Anderson
Anderson is a sleek and elegant frame made from skillfully crafted titanium. Lightweight and comfortable, Anderson’s square look continues the contemporary theme of the collection.

www.marchon.com

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Karl Lagerfeld Fall/Winter 2011 Debuts an Assertive Eyewear Collection For Men and Women

November 21st, 2011

The Karl Lagerfeld Fall/Winter 2011 debuts an assertive eyewear collection for men and women this season. Shapes from the women’s sun wear collection are vintage inspired and amplified by use of colors – dark hues that graduate to light and then are infused with a contrasting color burst or rich tortoise shells and horns. The Karl Lagerfeld logo placements are strategic. Sleek metal begins at end pieces and is then punctuated with the “KL” initials mid temple. The men’s collection showcases retro shapes with modern color gradients and the “K” temple exemplifies skilled craftsmanship. Intricate hinges seen throughout collections are incorporated at end pieces, including an industrial interlocking hinge.

KL747S
The KARL LAGERFELD Eyewear Collection’s unique use of metal details can be found on the temples of K747S. A thin, polished metal bar is inlayed at temples beginning at end pieces and continuing to mid temples until punctuated by the KARL LAGERFELD “KL” logo. Lagerfeld further enhances the depth of design by setting the inlayed metal against color gradients, specifically a purple/violet gradient and grey/orange gradient, which enhances the cat eye shape.

KL748S
The KARL LAGERFELD Eyewear Collection’s unique use of metal details can be found on the temples of KL748S. A sister style to the KL747S, the KL748S is a modified butterfly – evident on the slightly waved brows crafted from rich zyl. Thin polished metal beginning at end pieces and continuing down temples towards the KARL LAGERFELD “KL” logo is prevalent set against black, Havana, light tortoise, and sand colorations.

KL753S
Polished studs bookending the scripted Karl Lagerfeld signature logo add rock star appeal to KL753S. The glamorous, full square also features two studs on either front end piece to further enhance against colorations of black/gunmetal with grey gradient lens, Havana with brown gradient lens, white/crystal with brown/green gradient lens, brown/caramel with brown gradient lens, blue/light blue with smoke gradient lens.

KL741
Sleek metal accents extend down zyl temples, accentuating a unisex modern round frame. Retro elegance meets avant-garde. Available in black, havana, brown with a caramel gradient, brown with an aqua gradient and also available in a select purple with a violet gradient.

www.marchon.com

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Emilio Pucci Fall 2011 Eyewear Collection Incorporates the Mastering of Shapes and Lines

November 19th, 2011


Emilio Pucci revitalizes the eyewear collection through the innovative incorporation and mastering of shapes and lines. Iconic prints from the Pucci Palazzo archives highlight frame end pieces, strong brows and sleek temples. Depth and dimension is displayed with translucent patterned temples. Fluid lines curve to hug female silhouettes and frame shapes range from full rounds to modified cat-eyes.

EP2140
Reflective of the Emilio Pucci jewelry and Ready-to-Wear collections, EP2140 features the chain detail in a unique Pucci print on each temple. A sleek rectangular shape, this skillfully crafted optical is available in colors are chestnut, olive green, blue, and lilac.

EP2662
Crafted of custom zyl and incorporates the infamous Pucci prints in new and inventive ways. EP2662 is a modern rectangle with a solid color front and a hint of translucent on the edge to the beginning of the temple. The Pucci print is on the inner part of the temple with the Pucci metal logo elegantly placed on the outside. Colors range in chocolate, moss, pastel blue, deep rose.

EP688S
Part of the Capsule Collection, an exclusive frame with sophisticated styling. This style is a custom zyl, cat eye shape with prints that accent the outermost portion of the frame and along the temple. The temple has the metal logo and the Pucci prints in a transparent feel. Available in black, cocoa, and cobalt.

EP695S
Part of the print collection, each print tells a specific story and is highlighted solely on the side of the frame. EP690S is a bold zyl square shape and available in colors black, caramel, walnut, aqua, and strawberry. The custom zyl temples of EP695S have distinct prints with the metal logo plaque on both temples. EP695S is an oversized round shape and available in colors black, olive green, chocolate, indigo, coral, and wine.

EP687S
Inspired by the butterfly designs from the Emilio Pucci Ready-to-Wear collection, EP687S is a rectangle shaped custom zyl with the Pucci metal logo on the left temple. EP687S highlights the translucent prints throughout the brow of the frame coursing towards temples. Colors vary from balk, ivory, chocolate, cocoa, cobalt, violet, and moss.

EP682S
A classic pilot shape, available in tortoise and Havana, EP682S is a simple yet elegant style within the 2012 Emilio Pucci sunwear collection. Temples are solid in color, each capturing the variety of colorations in the zyl affects.

EP126S
Exhibiting a combination of vintage and current trends, this style is inspired by the knot – a prevalent design detail in the runway collection. Displayed on the temple, the knot is a closed design created from metal with a Pucci print elegantly twisting through the intricate detail. EP126S is a round shaped metal frame with logoed U-shaped nosed pads. Available in a variety of colors ranging from dark gunmetal, gunmetal, rose gold, light gold, and shiny GEP.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo, Sean John.

Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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Calvin Klein Fall Eyewear Collection Incorporates High Quality and Sophisticated Luxury

November 18th, 2011

This Fall Calvin Klein debuts a collection that incorporates high quality and sophisticated luxury into both the men’s and women’s collections. Sleek, architectural lines and discrete temple embellishments create a minimalist design, synonymous to the Calvin Klein Collection identity. A sophisticated color palette plays a key role in this season’s collections. Femininity is prevalent in each women’s frame through the use of luxurious horns, gradient zyls and translucent or textured details. The men’s collection is iconic and masculine with custom grey zyl interiors, unique hinge treatments and polarized lenses on all sun styles.

7808
Iconic custom grey zyl is carved and sculpted. This style is accented by an elongated logo plaque and flexible hinges. 7808 is designed for the ultra modern, Calvin Klein Collection consumer and is available in Black, Walnut, Hunter, and Brick.

7467SP
Milled metal front creates a minimal, classic look and feel. Metal is curved and sculpted to form a unique proprietary hinge. A modified, double bar aviator is available in Black with solid Green lens, Brown with solid Brown lens, Navy with solid Smoke lens, and Burgundy with solid Smoke lens.

7117clip
Modern minimalism with innovative detailing. The vintage-inspired soft round lenses of 7117clip create a trend-setting look with modern appeal. 7117clip is available in Black with a clip solid Smoke lens, Smoke with a clip solid Smoke lens, Tokyo Tortoise with a clip solid Green lens, and Honey with a clip solid Brown lens.

7313SP
Iconic custom grey zyl is combined with flat metal temples. This style features metal detailing on zyl frame fronts and a unique hinge closure. This modified, double-bar navigator is available in Black with solid Smoke lens, Grey with solid Smoke lens, Havana with solid Green lens, and Hunter with solid Brown lens.

7813SP
This style features a collection logo that is creatively engraved between the hinge and is visible when the temples are closed. The sharp, classic rectangle is available in Black with solid Smoke lens, Antique Tortoise with solid Brown lens, Havana with solid Smoke lens, and Blue Dusk with solid Smoke lens.

7827
Metal is etched to create a sleek core wire visible through translucent zyl temples. A class rectangle is available in Black, Havana, Honey Crystal and Berry Crystal.

7821S
Metal accents highlight the gradient and translucent plastic frame fronts and temples that hold floating lenses for a high fashion style. Available in Black with Smoke gradient lens, Havana with Brown gradient lens, Olive gradient with Brown gradient lens, and Burgundy gradient with Mauve gradient lens.

7314S
Gradient plastic is layered between polished metal, creating depth of design that is highlighted through metallic, luminous colorations. An uplifting oval, this style is available in warm and cool colorations. 7314S is available in Gray gradient with Smoke flash gradient lens, Sand gradient with Gold flash gradient lens, Amber gradient with Blush gradient lens, Blue gradient with Teal flash gradient lens, and Plum gradient with Plum Blue flash gradient lens.

7816S
Luxurious horn and marbled zyls are layered on top of solid colorations, creating a vertical color blocking technique. A vintage-inspired, cat-eye (7816S) lends a cool, classic feel. Available in Black Tortoise with Smoke gradient lens, Khaki Cream with Brown gradient lens, Olive Tortoise with Smoke gradient lens, and Bordeaux Tortoise with Mauve gradient lens.

7819S
Luxurious zyl is etched and carved, creating a linear textured surface treatment, which accents pillowed square frames. Available in Black with Smoke gradient lens, Brown horn with Brown gradient lens, Crystal Sand with Brown gradient lens, Berry Horn with Smoke gradient lens, and Burgundy Horn with Mauve gradient lens.

7820S
Metal is etched to create a sleek core wire visible through translucent zyl temples resulting in a unique, modern approach. Available in Black with Smoke gradient lens, Havana with Brown gradient lens, Honey Crystal with Brown gradient lens, and Berry Crystal with Mauve gradient lens.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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JIL SANDER Fall Eyewear Collection Is Pure In Design and Minimalist In Nature

November 17th, 2011

This Fall season, JIL SANDER debuts a collection of sun wear and ophthalmics that are pure in design and minimalist in nature. Each frame is a vibrant statement created through colorations from the staple blue to modern influenced red, purple, olive, fuchsia and horns. Shapes contour the female silhouette with metal brows sculpted to slightly curved and modified ovals molded out of rich zyl. New this season is beveled end pieces accented with the scratched texture. Ophthalmics are molded from rich zyl into vintage shapes with JIL SANDER subtly laser etched at temples. The Fall/Winter 2011 collection remains clean, pure and modern.

JS2665
Modern in design, sophisticated in structure, and pure in the sculptured edge accents, and natural tone colors. The JS2665 frame front cups around the eyes. JS2665 is soft round with simple logo treatment and luxurious colors of black, grey horn, striped brown, striped green, and striped rose.

JS2664
True to the brand identity in being a simple statement, JS2664 is the perfect blend of modern retro shape, modest yet bold in colors, and scratched finish. The retro inspired soft round with inlaid colored mirror logo plaque is set against shiny black, shiny tortoise, striped brown, teal, blue, violet, and red.

JS2669
Contemporary in its sleek appeal and geometric designed end pieces, JS2669 is accented with contrasting color temples in tonal shades of black, grey, dove grey, olive, blue, and cherry.

JS126S
JS126S exemplifies modern architecture, innovative structure and unique design. A pure metal frame, the brow gently curves to contour the female silhouette and continues around floating lenses. The tone on tone JIL SANDER logo is subtly printed onto temples set against polished metal in gunmetal, brown, Bordeaux, and gold.

JS128S
Thin, lightweight metal form in a sleek aviator. The engraved JIL SANDER logo plaque is a minor interruption to the fluidity of wire-like metal temples that finish with unique scratched finished temple tips. JS128S is available in black, gunmetal, white, sand, blue, and pink flouriest.

JS660S
JS660S modernizes retro shapes and incorporates iconic Jil Sander scratched surface treatments, rich colorations and natural horn zyl. Logos are subtle and set against scratched temples. JS660S features a vintage inspired frame with soft, feminine lens shapes and scratched detail on beveled end pieces. JS660S is available in black, striped brown, blue, and red.

About JIL SANDER

Jil Sander is one of the world’s most renowned brands in high-end luxury, offering women’s and men’s ready to-wear, shoes, bags & accessories and cosmetics. The brand is known for the perfect fusion of contemporary design, pure luxury, innovative materials and exceptional craftsmanship. Jil Sander products are distributed worldwide through its directly-operated store network and through independent retailers. The JIL SANDER Group is controlled by Onward holdings.

Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sun wear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Coach, DIANE von FURSTENBERG, Emilio Pucci, FENDI, Flexon, Jil Sander, KARL LAGERFELD, LACOSTE, Marchon, Marchon 3D, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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Fall/Winter 2011 Fendi Eyewear Collection: Luxurious Materials and Intricate Detailing

November 16th, 2011

The Fall/Winter 2011 Fendi Eyewear Collection features luxurious materials and intricate detailing synonymous with the house of Fendi. The legendary Zucca pattern, a staple throughout all collections, has been replicated onto temples creating a window through which crystal inlays are displayed. Classic detailing seen throughout the Fendi Ready-to-Wear collection and accessories are replicated onto temples. A new detail to the collection is the Fendi Pequin pattern that wraps and extends down full temples.

The collection represents the three pillars of Fendi with each piece representing a pillar. The Fendi O’ pillar is young, vibrant, and trendy. The Fashion Forward pillar is inspired by the hottest trends from the runway and is always fashion forward. The Fatto a Mano pillar is classic and timeless and includes the highest tier of luxury fashion. These pieces come together to create a timeless and exquisite collection, unique from any other.

F935
The infamous Zucca, created by the interlocking FENDI double “F,” is replicated onto the optical temples of a variety of ophthalmics in the Fall/Winter 2011 FENDI collection for a timeless, classic look. F935 has the Zucca running down its temples. F935 is an oval available in gradient black, gradient brown, light green, turquoise, gradient purple, and burnt orange.

F933
The FENDI jewelry collection is timeless luxury and the chain link found on FENDI accessories creates unparalleled femininity. Translated onto the temples of F933, this optical style interprets it in clean, pure ways. F933 is a combination of metal and zyl with the chain link incorporated as a functioning hinge. Available in dark grey, silver, brown, purple, and gold.

F923R
F923R is brought to new levels by incorporating crystals onto zyl temples and bringing this style to the ultimate level of opulence. F923R is a metal and zyl combination featuring a jewel encrusted double “F” inlayed on temples.

FS5196
The Zucca pattern, created by the double “F” logo, is seen throughout the FENDI collection from Ready-to-Wear to handbags and accessories. Now transposed onto the temples of FS5196, the pattern takes new life in vivid colorations that are fully saturated in color or translucent between the window created from the double “F.” The pillowed square FS5196 is available in black, brown, green, blue, and red.

FS5213
The voluptuous oval, molded zyl and end piece adornment fully embody the FENDI Silvana for which FS5213 is inspired by. Translated onto sunwear, the distinctive metal buckle, found on the handbag, is inlayed with two-toned color enamel at end pieces and a polished metal double “F.” FS5213 is available in black, brown, beige, metal green, and red.

FS5254
The Pequin is a rooted design in the FENDI brand, almost as recognizable as the Zucca. Inspired by the art-decaux trend, the Pequin is a striped pattern that is replicated onto the broad temples of FS5254. Re-introduced in the fashion forward pillar, FS5254 is a voluminous square available in black, brown, light Havana, pastel beige, midnight blue, and burgundy.

FS5231
These vintage inspired frames are offered in bold colorations and are balanced by thin temples with a small double “F” logo placed at the beginning of temples. FS5231 has square lenses and is available in black, brown/pink gradient, brown grey gradient, green gradient, and burgundy pink gradient.

FS5224
A staple within the FENDI Eyewear Collection, FS5224 is the reinterpreted sunglass featuring the large double “F” at either end of the frame. The “F” is sculpted metal and in vivid contrast to the available frame colors: black, ebony, cream, brown, light Havana, and powder. Thin temples display the FENDI logo in polished silver.

FS5206FF
Fan di Fendi frame. An object of desire, the Fan di Fendi frame coincides with the launch of the new Fan di Fendi eau de parfume. Embodying the spirit of the fragrance, the luxurious frame pulls from the design of the bottle – glistening gold fully lines frame interiors and compliments the inlaid double “F” gold logo. The Fan di Fendi logo is scripted in black on the inside right temple. The pure gold interior creates a striking contrast to black frames with either gradient smoke or gradient flash gold lenses. *Limited distribution to: U.S.A., Canada, Mexico, Venezuela, Brasil, Italy, France, Belgium, Holland, U.K., Russia, Turkey, Bahrain, Jordan, Omar, Qatar and Saudi Arabia.

FS5209
Sculpted of polish metal, the FENDI “F” is inlayed at end pieces with the top of the “F” extending to the end of zyl temples. Sleek and unique, the metal “F” of the FENDI gently curves around the shield and is available in palladium, gold, and golden rose.

FS5216
The Selleria collection pays homage to the artisan mastery of FENDI predecessors, highlighting their skilled craftsmanship in leather goods. The FENDI Selleria plaque is inlayed at the temple, interrupting the illusion of stitching that flows down temples. Inspired by vintage, the cat-eye has a heavy brow and is available in black horn, brown horn, Havana horn, grey horn, and burgundy horn.

Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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Diane von Furstenberg 2012 Eyewear Collection: Unique Designs, Details and Materials

November 12th, 2011

Diane von Furstenberg Eyewear combines unique designs, details and materials to create a beautiful and modern sun and ophthalmic collection for 2012. The form of each frame is precise with careful attention paid to frame shapes. The oversized rounds, sharp squares and feline cat eyes all create an aura of edge and proclaim individuality.

DVF5018
Diane’s love of nature can be seen in the design aesthetic of DVF5018. Her natural surroundings constantly inspire her and the end pieces are representative of branches and twigs. DVF5018 is a classic rectangle available in black, dark tortoise, mushroom, and royal.

DVF5021
Synonymous with the glamour of the DVF Eyewear Collection, DVF5021 has subtle rhinestones inset onto bowtie frame fronts. The rhinestones reflect the polished metal DVF logo inlayed on solid temple colors of black, dark tortoise, evergreen, juniper, and garnet.

DVF5026
Diane herself and her collections embrace the exuberance that is life and optical style DVF5026 speaks it on the temples. “Love is Life,” a favorite quote from Diane is etched onto the temples. This classic rectangle is available in colors black, tortoise, brown, and teal.

DVF5019
Diane’s love of nature can be seen in the design aesthetic of DVF5019. Her natural surroundings constantly inspire her and the end pieces on this style is representative of branches and twigs. DVF5019 is a larger rectangle with uplifting brow available in black, dark tortoise, mushroom, and sand.

DVF5020
Diane’s renowned Lip Print can be seen repeatedly throughout the collection, interpreted in new form to be presented every season. The jewel encrusted, pink lips are set against black lacquered zyl in this bold optical frame. Vintage inspired, this subtle cat-eye completes a feminine, distinguished look.

DVF556S
Directional and fashion forward, DVF556S was hand selected for the Spring/Summer 2012 DVF runway, as it sets the tone for the season’s eyewear collection. The voluminous shape offers full image immersion to convey a woman’s inner strength. The DVF556S is a perfect round sculpted shape from rich zyl and available in colors black, moonglow, dark tortoise, malachite and black with rhinestones.

DVF546S
The DVF Eyewear Collection brings the latest ombre colorations to this beautiful frame. Available in a series of translucent colorations and gradient palettes ranging from amber, blue, green, brown and black. The oversized angular shape of DVF546S complements square frames and is available in black, dark tortoise, dark amber, and purple pink.

DVF808S
Free flowing design and lucid lines are captures in DVF’s iconic wrap dress that has been an ever-present piece spanning across all collections. This season, DVF Eyewear translates the wrap dress onto this style in unique form. Innovative in design, polished metal wraps around the corners of vintage shaped zyl frames and extend to fluid metal temples. The DVF logo is engraved on left temples. Featured in the Fall 2011 ad campaign, DVF808S is a pillowed square available in black, cloud, dark tortoise, brown, and royal.

DVF811S
Stemming from Diane’s personal love for vintage fashion, DVF811S is a bold, retro frame molded from zyl. The classic DVF chain link pattern extends down the metal temples of DVF811S. DVF811S is a rounded cat-eye available in black, cloud, dark tortoise, caramel, and emerald.

DIANE von FURSTENBERG, one of the premier names in American fashion, was founded in 1972 by the designer. Renowned for its iconic wrap dress and signature prints, DVF has grown into the global luxury lifestyle brand it is today. The company, headquartered in New York City, has expanded to a full comprehensive line of ready-to-wear, swimwear, handbags, footwear, luggage, accessories, fine jewelry, watches, fragrance, eyewear and rugs. Its distinctive collections are sold in over 71 countries and in 31 namesake retail boutiques worldwide.

www.dvf.com

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