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Nike Vision Has Partnered With Transitions Optical, Inc. To Introduce New Nike MAX Transitions

May 4th, 2012

Nike Vision has partnered with Transitions Optical, Inc. to introduce new Nike® MAX Transitions® adaptive sunglasses! Available in two styles and two lens colors, the new Nike® MAX Transitions® adaptive sunglasses respond to changing light while maintaining true to Nike’s advanced, sports performance engineering.

Color Science
Color adds to the advance functionality of the lens and depending on lighting situations, colors can enhance vision. Nike® MAX Transitions® adaptive sunglasses offers two specific tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

Nike MAX Transitions/Golf Tint. The violet color is designed to improve the contour recognition on the greens and increase ball pop.

Nike MAX Transitions/Outdoor Tint. The green color brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

Innovation In Fit
Nike MAX Transitions sunglasses are available in two of Nike’s most popular sunglass styles, the Show X2 and SQ.

Show X2. Nike’s advanced technology allows Show X2 to deliver grip, stability and comfort. Feature adjustable temples and an adjustable ventilated nose, the sunglass offers the highest level of stability and reduces fogging.

SQ. Inspired by the innovative design of the Nike SQ golf clubs, SQ provides wide coverage with minimal visual interference.

In addition to Show X2 and SQ, which are engineered to meet the highest expectations of sport performance, the Nike MAX Transitions lens is also offered as an accessory lens in styles Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of which are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. For more information, visit www.nikeinc.com

About Marchon Eyewear, Inc.
Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

For more information, visit Transitionssunwear.com or Transitions.com, or contact Transitions Optical Customer Service at 800-848-1506 (United States) or 877-254-2590 (Canada).


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LACOSTE Eyewear Spring/Summer 2012 Debuts a Collection True To The Brands DNA

April 18th, 2012

For the Spring/Summer 2012 season, LACOSTE Eyewear debuts a collection true to the brands DNA. The iconic Petit piqué print forms to the silhouette of uplifting cat eyes. Polished metal details are inlayed onto brows, strengthening a classic profile. The collection ranges from skilled craftsmanship displayed through layered materials and dual colorations to pure simplicity with striking shapes saturated in rich colors.

L635S
Demonstrating LACOSTE Premium Sportswear’s low-key sophistication and attention to detail, L635S is classic elegance. A bold silhouette, crafted from rich zyl, is emphasized with intricately placed inlayed metal along the brow. Subtle hues warm the metal croc placed at temples. Available in black/horn, brown horn, khaki horn, blue, and red horn. The brown horn is featured in the Woman Spring/Summer 2012 ad campaign image.

L627S
Inspired by the iconic LACOSTE polo, the Petit piqué print is delicately interpreted along frame fronts and the temples of L627S. The eye-catching detail draws attention to the vintage-inspired cat-eye shape. Multiple layers – the polished metal croc, the Petit piqué print, and rich zyl colorations of black/grey, brown/havana, cream/butter, green, and lilac rose – show the brand’s expert craftsmanship.

L130S
Polished metal is sculpted to form sporty sunglasses with thin metal temples and pillowed square frames. Delicate details, such as a metal croc logo on the upper corner of the left lens and right temple tip, balance the active appearing style. Available in gold with polarized brown gradient lenses. *Europe style only.

L2641
Stripes and dual colorations are playfully incorporated into LACOSTE optical style L2641. Thin, elongated temples are reminiscent of piping found on the iconic polo shirts and add classic appeal to this vintage-inspired style. Color combinations are vivid with rich zyl exteriors contrasting interiors: black/grey, grey/white, white/crystal, havana/yellow, blue/turquoise, and bordeaux/orange.

L2137
A mix of texture. The Petit piqué print adorns exterior temples, contrasting the smoothness of milled metal frames. An uplifting cat-eye frame shape is further enhanced with brilliantly polished metal tones of satin black, shiny blue, satin lilac rose, shiny burgundy, and shiny bronze.

L2638
The Petit piqué print courses along the cat-eye brow line, finishing at end pieces before continuing along temples. A mix of textures and layers, the LACOSTE metal croc is layered onto piqué and zyl temples. A bold cat-eye frame available in black/grey, brown/havana, cream/crystal, blue/grey, and lilac/rose.

L129S
Featured in the Spring/Summer 2012 advertising campaign, L129S embodies fashion forward styling for the modern man. Inspiration stemming from LACOSTE’s iconic piping, each design and placed detail is intentional. Colorful piping courses around the lenses of this casual aviator frame, reflecting thin, long temples. Bold zyl end pieces add discreet flare with complementing dual colorations. Available in satin black, shiny gunmetal, gold, satin red, and silver, as well as with polarized lenses.

L638S
LACOSTE translates sports appeal into L638S. A lightweight plastic is brilliantly finished with two-tone colorations that add vibrancy to an already sleek style. The LACOSTE logo is replicated onto contrasting temples in the correlating frame front color. Available in black/grey, havana/red, blue/light blue, purple/yellow, and red/grey.

L636S
Refined, casual style is translated into LACOSTE Premium Sportswear sunglass style L636S. Polished metal is inlayed onto a strong, pronounced brow and enhances the textured colorations. This stylish navigator features thin temples and the LACOSTE logo subtly laser etched onto temples, masked by rich black/horn, grey/horn, brown/horn, and havana colorations.

L2142
The revolutionary LACOSTE telescopic temples design featuring metal end piece tips that clasp together allowing versatile activity is being reintroduced onto L2142. Polished metal brows and metal wrapped temples are available in gunmetal, brown, khaki, blue, and bronze.

L2645
LACOSTE men’s optical L2645 features a new design element to the LACOSTE Eyewear collection. Broad temples in bold colors of grey, brown, havana, green, blue, and red, feature a glazed Petit piqué print with a LACOSTE metal croc inlayed on temples. The highly defined optical style features translucent zyl frames in a complementing shade to make the strong brow and vintage style frame subtle and sophisticated.

L2651
Featured in the male Spring/Summer 2012 ad campaign image, L2651 is a strong, vintage inspired frame with multi-dimensional design elements. Color blocking applied to temples features two strong colors complementing the zyl colorations of black, brown, havana, blue, and red with a metal croc layered on the first block of color.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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FENDI Spring/Summer 2012 Eyewear Debuts a Sun and Optical Collection That Embodies a Timeless and Iconic Design

April 16th, 2012

This Spring/Summer 2012 season, FENDI Eyewear debuts a sun and optical collection that embodies the timeless and iconic design elements synonymous with the luxurious fashion house. The double “F” logo is inlayed onto rich zyl in unique form, whether on end pieces or repeating, layered onto triple laminate temples. Color blocking highlights beautiful frame shapes that are skillfully crafted from both custom zyl and polished metal. Sleek and unexpected, FENDI pushes expectations and reinterprets the FENDI “F” to create innovative temples, re-emphasizing the fashion forward philosophy of the legendary brand.

F977
Elongating classic elements of the FENDI DNA, F977 belong to the contemporary Sleek family that reinterprets the conic FENDI “F,” allowing the top line of the “F” to extend down temples. The brilliant luster of the polished metal “F” inlayed on zyl is pronounced against classic tones of black, brown, and havana; and gradient colorations of green, red, and turtle.

F968
The clever integration of the iconic FENDI logos prominently on the frame fronts of optical style F968 made it a clear choice for the Spring/Summer 2012 optical ad campaign image. The iconic FENDI double “F” logo is layered onto triple laminate zyl frames and fades from nose bridge to end pieces, highlighting the uplifting shape of the feminine cat-eye. Temples are lucid and this logo infused style is available in blue, ruby, brown/honey, demi amber sand, and black/white.

F973
The long withstanding FENDI double “F” logo is as forever and timeless as optical style F973. Reinvented and inlayed onto the temples, the functional hinge does not separate the unbreakable union of the linked double “F.” Classic square frames are available in luminous black, havana, demi musk, demi blue, demi bordeaux, and black & crystal.

FS5257
FS5257 is inspired by the FENDI “Mia” handbag, which is affectionately called so because of the translation to “mine” and the pride exuded when owning a piece from the legendary fashion house. Crafted from beautiful plastic, the FENDI interlocking double “F” logo is inlayed onto end pieces underneath a distinctive brow that extends towards temples fully wrapped in a repeating FENDI double “F” pattern. The modified cat-eye shape is available in warm colors of black, havana, sand, burnt orange, and blonde havana.

FS5261
Featured in the Spring/Summer 2012 FENDI ad campaign, the FS5261 is inspired by the captivating RTW Cruise collection. Strategic color blocking highlights the gentle curvatures of modified, slightly rounded, cat-eye frames. Coursing along the top brow line, a pop of color offsets soft havana; and deepens the mystique of black frames when havana courses along the brow instead. The same brow color lines the frame interior and the FENDI logo is inlayed on both temples to complete triple laminate temples. FS5261 is available in havana & coral, havana & yellow, havana & green, havana & grey, and black & havana.

FS5211
Smooth zyl lines and metal corners come together to form a modern piece in the FENDI Eyewear collection. The FENDI double “F” pattern is discreetly hidden in custom double laminate zyl, subtly enhancing the soft, pillowed square frames. The polished metal details with engraved double F logo are elegantly integrated in the design of the front and are directly inspired by the iconic Classico luggage wear, a favorite of the Hollywood stars of the sixties. Available in timeless colors of black, havana, blue, and red.

FS5226
Reinvented and reinterpreted, the beloved square frame with the unmistakable Classico metal corner accents remains a timeless piece in the FENDI Eyewear collection. Molded of polished metal, the FS5226 with its thin temples is an all metal reincarnation of the celebrity favorite. Available in glistening metal hues of gunmetal, bordeaux, bronze, and shiny gold.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Calvin Klein Jeans, Chloé, Diane von Furstenberg, Emilio Pucci, Fendi, Flexon®, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Nine West, Salvatore Ferragamo, Sean John, and Valentino. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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New Nike MAX Transitions Adaptive Sunglasses

March 7th, 2012

Nike Vision and Transitions Optical, Inc. showcased new Nike® MAX Transitions® adaptive sunglasses at the PGA Merchandise Show. Available in two colors, the lenses are responsive to changing light and specifically engineered for sport performance including golf, hiking and trail running.

“Quite simply – these sunglasses are a game changer,” said Grady Lenski, global director, Transitions Sunwear. “By combining the best-in-class brand leadership of Nike with Transitions adaptive sun lenses, athletes and sport enthusiasts now have another important piece of equipment to help them up their game.”

“Eyewear is a key piece of Nike’s incredible repertoire of equipment to help athletes perform their best,” said Steve Tripi, marketing manager – global, Nike Vision and Marchon Eyewear. “With Transitions Optical’s advanced photochromic lens technology and Nike Vision’s patented Nike MAX Optics, patented engineered tints – such as Max Golf Tint and Max Outdoor Tint – these are the new must-haves for anyone wanting to see sport better, without having to think about it.”

Color Science

It can seem cosmetic, but color is actually one of the most important considerations in the function of a lens. In different lighting situations, certain colors enhance vision better than others. Nike MAX Transitions sunglasses feature two patented tints, engineered precisely to enhance the visual details of the natural environment encountered during specific sports and activities.

  • Nike MAX Transitions/Golf Tint – a violet color designed to improve contour recognition on the greens and increase ball pop.

  • Nike MAX Transitions/Outdoor Tint – a green color that brightens the shadows, increases contrast and enhances the visual spectrum in natural environments – like hiking and trails.

Innovation In Lens Technology

Transitions Optical has a 20+ year history of innovation in photochromic lens technology. Industry pioneers in the development of adaptive eyewear; they were the first to engineer adaptive sun lenses for specific sports and activities. Adaptive lenses are a must-have for athletes in outdoor sports and activities. The smallest variation in lighting can affect vision and impact performance. With Nike MAX Transitions sunglasses, wearers will have optimal vision at all times – regardless of the lighting conditions – cloudy, sunny, early morning, high noon – or in between.

Innovation In Fit

Nike MAX Transitions sunglasses are available in several popular Nike styles:

  • The Show X2 style is designed to deliver grip, stability and comfort. They feature adjustable temples and an adjustable ventilated nose for stability. They offer reduced fogging and are ideal for baseball and training, golf, tennis and cycling.

  • The SQ frames are inspired by the design of the Nike SQ golf clubs. They provide wide coverage with minimal visual interference and are ideal for golf and training.

The Nike MAX Transitions lens, available through all Nike retail locations in March, will also be offered as an accessory lens for the Skylon Ace, Skylon Ace Pro and Show X2 Pro. All of the Nike Transitions lenses are polycarbonate material and, like all Nike and Transitions lenses, block 100 percent of UV rays.

 

About Nike, Inc.
NIKE, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Cole Haan, which designs, markets and distributes luxury shoes, handbags, accessories and coats; Umbro Ltd., a leading United Kingdom-based global football (soccer) brand; and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories.

About Transitions Optical
Transitions Optical, headquartered in Pinellas Park, Fla., has developed the most advanced photochromic technology, offering a family of adaptive products including prescription eyeglass lenses and performance sunglasses and sun lenses, designed to provide a visual advantage during specific outdoor activities. Transitions® lenses are clear indoors and continuously adapt outdoors to changing light, bringing out the best in everything you see. The Transitions® performance sunwear line includes partnerships with other best-in-class brands to create sunglasses that adapt to changing light to improve depth perception, clarify color and increase contrast.

www.nikevision.com | www.transitions.com


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Emilio Pucci Fall 2011 Eyewear Collection Incorporates the Mastering of Shapes and Lines

November 19th, 2011


Emilio Pucci revitalizes the eyewear collection through the innovative incorporation and mastering of shapes and lines. Iconic prints from the Pucci Palazzo archives highlight frame end pieces, strong brows and sleek temples. Depth and dimension is displayed with translucent patterned temples. Fluid lines curve to hug female silhouettes and frame shapes range from full rounds to modified cat-eyes.

EP2140
Reflective of the Emilio Pucci jewelry and Ready-to-Wear collections, EP2140 features the chain detail in a unique Pucci print on each temple. A sleek rectangular shape, this skillfully crafted optical is available in colors are chestnut, olive green, blue, and lilac.

EP2662
Crafted of custom zyl and incorporates the infamous Pucci prints in new and inventive ways. EP2662 is a modern rectangle with a solid color front and a hint of translucent on the edge to the beginning of the temple. The Pucci print is on the inner part of the temple with the Pucci metal logo elegantly placed on the outside. Colors range in chocolate, moss, pastel blue, deep rose.

EP688S
Part of the Capsule Collection, an exclusive frame with sophisticated styling. This style is a custom zyl, cat eye shape with prints that accent the outermost portion of the frame and along the temple. The temple has the metal logo and the Pucci prints in a transparent feel. Available in black, cocoa, and cobalt.

EP695S
Part of the print collection, each print tells a specific story and is highlighted solely on the side of the frame. EP690S is a bold zyl square shape and available in colors black, caramel, walnut, aqua, and strawberry. The custom zyl temples of EP695S have distinct prints with the metal logo plaque on both temples. EP695S is an oversized round shape and available in colors black, olive green, chocolate, indigo, coral, and wine.

EP687S
Inspired by the butterfly designs from the Emilio Pucci Ready-to-Wear collection, EP687S is a rectangle shaped custom zyl with the Pucci metal logo on the left temple. EP687S highlights the translucent prints throughout the brow of the frame coursing towards temples. Colors vary from balk, ivory, chocolate, cocoa, cobalt, violet, and moss.

EP682S
A classic pilot shape, available in tortoise and Havana, EP682S is a simple yet elegant style within the 2012 Emilio Pucci sunwear collection. Temples are solid in color, each capturing the variety of colorations in the zyl affects.

EP126S
Exhibiting a combination of vintage and current trends, this style is inspired by the knot – a prevalent design detail in the runway collection. Displayed on the temple, the knot is a closed design created from metal with a Pucci print elegantly twisting through the intricate detail. EP126S is a round shaped metal frame with logoed U-shaped nosed pads. Available in a variety of colors ranging from dark gunmetal, gunmetal, rose gold, light gold, and shiny GEP.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo, Sean John.

Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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Calvin Klein Fall Eyewear Collection Incorporates High Quality and Sophisticated Luxury

November 18th, 2011

This Fall Calvin Klein debuts a collection that incorporates high quality and sophisticated luxury into both the men’s and women’s collections. Sleek, architectural lines and discrete temple embellishments create a minimalist design, synonymous to the Calvin Klein Collection identity. A sophisticated color palette plays a key role in this season’s collections. Femininity is prevalent in each women’s frame through the use of luxurious horns, gradient zyls and translucent or textured details. The men’s collection is iconic and masculine with custom grey zyl interiors, unique hinge treatments and polarized lenses on all sun styles.

7808
Iconic custom grey zyl is carved and sculpted. This style is accented by an elongated logo plaque and flexible hinges. 7808 is designed for the ultra modern, Calvin Klein Collection consumer and is available in Black, Walnut, Hunter, and Brick.

7467SP
Milled metal front creates a minimal, classic look and feel. Metal is curved and sculpted to form a unique proprietary hinge. A modified, double bar aviator is available in Black with solid Green lens, Brown with solid Brown lens, Navy with solid Smoke lens, and Burgundy with solid Smoke lens.

7117clip
Modern minimalism with innovative detailing. The vintage-inspired soft round lenses of 7117clip create a trend-setting look with modern appeal. 7117clip is available in Black with a clip solid Smoke lens, Smoke with a clip solid Smoke lens, Tokyo Tortoise with a clip solid Green lens, and Honey with a clip solid Brown lens.

7313SP
Iconic custom grey zyl is combined with flat metal temples. This style features metal detailing on zyl frame fronts and a unique hinge closure. This modified, double-bar navigator is available in Black with solid Smoke lens, Grey with solid Smoke lens, Havana with solid Green lens, and Hunter with solid Brown lens.

7813SP
This style features a collection logo that is creatively engraved between the hinge and is visible when the temples are closed. The sharp, classic rectangle is available in Black with solid Smoke lens, Antique Tortoise with solid Brown lens, Havana with solid Smoke lens, and Blue Dusk with solid Smoke lens.

7827
Metal is etched to create a sleek core wire visible through translucent zyl temples. A class rectangle is available in Black, Havana, Honey Crystal and Berry Crystal.

7821S
Metal accents highlight the gradient and translucent plastic frame fronts and temples that hold floating lenses for a high fashion style. Available in Black with Smoke gradient lens, Havana with Brown gradient lens, Olive gradient with Brown gradient lens, and Burgundy gradient with Mauve gradient lens.

7314S
Gradient plastic is layered between polished metal, creating depth of design that is highlighted through metallic, luminous colorations. An uplifting oval, this style is available in warm and cool colorations. 7314S is available in Gray gradient with Smoke flash gradient lens, Sand gradient with Gold flash gradient lens, Amber gradient with Blush gradient lens, Blue gradient with Teal flash gradient lens, and Plum gradient with Plum Blue flash gradient lens.

7816S
Luxurious horn and marbled zyls are layered on top of solid colorations, creating a vertical color blocking technique. A vintage-inspired, cat-eye (7816S) lends a cool, classic feel. Available in Black Tortoise with Smoke gradient lens, Khaki Cream with Brown gradient lens, Olive Tortoise with Smoke gradient lens, and Bordeaux Tortoise with Mauve gradient lens.

7819S
Luxurious zyl is etched and carved, creating a linear textured surface treatment, which accents pillowed square frames. Available in Black with Smoke gradient lens, Brown horn with Brown gradient lens, Crystal Sand with Brown gradient lens, Berry Horn with Smoke gradient lens, and Burgundy Horn with Mauve gradient lens.

7820S
Metal is etched to create a sleek core wire visible through translucent zyl temples resulting in a unique, modern approach. Available in Black with Smoke gradient lens, Havana with Brown gradient lens, Honey Crystal with Brown gradient lens, and Berry Crystal with Mauve gradient lens.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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JIL SANDER Fall Eyewear Collection Is Pure In Design and Minimalist In Nature

November 17th, 2011

This Fall season, JIL SANDER debuts a collection of sun wear and ophthalmics that are pure in design and minimalist in nature. Each frame is a vibrant statement created through colorations from the staple blue to modern influenced red, purple, olive, fuchsia and horns. Shapes contour the female silhouette with metal brows sculpted to slightly curved and modified ovals molded out of rich zyl. New this season is beveled end pieces accented with the scratched texture. Ophthalmics are molded from rich zyl into vintage shapes with JIL SANDER subtly laser etched at temples. The Fall/Winter 2011 collection remains clean, pure and modern.

JS2665
Modern in design, sophisticated in structure, and pure in the sculptured edge accents, and natural tone colors. The JS2665 frame front cups around the eyes. JS2665 is soft round with simple logo treatment and luxurious colors of black, grey horn, striped brown, striped green, and striped rose.

JS2664
True to the brand identity in being a simple statement, JS2664 is the perfect blend of modern retro shape, modest yet bold in colors, and scratched finish. The retro inspired soft round with inlaid colored mirror logo plaque is set against shiny black, shiny tortoise, striped brown, teal, blue, violet, and red.

JS2669
Contemporary in its sleek appeal and geometric designed end pieces, JS2669 is accented with contrasting color temples in tonal shades of black, grey, dove grey, olive, blue, and cherry.

JS126S
JS126S exemplifies modern architecture, innovative structure and unique design. A pure metal frame, the brow gently curves to contour the female silhouette and continues around floating lenses. The tone on tone JIL SANDER logo is subtly printed onto temples set against polished metal in gunmetal, brown, Bordeaux, and gold.

JS128S
Thin, lightweight metal form in a sleek aviator. The engraved JIL SANDER logo plaque is a minor interruption to the fluidity of wire-like metal temples that finish with unique scratched finished temple tips. JS128S is available in black, gunmetal, white, sand, blue, and pink flouriest.

JS660S
JS660S modernizes retro shapes and incorporates iconic Jil Sander scratched surface treatments, rich colorations and natural horn zyl. Logos are subtle and set against scratched temples. JS660S features a vintage inspired frame with soft, feminine lens shapes and scratched detail on beveled end pieces. JS660S is available in black, striped brown, blue, and red.

About JIL SANDER

Jil Sander is one of the world’s most renowned brands in high-end luxury, offering women’s and men’s ready to-wear, shoes, bags & accessories and cosmetics. The brand is known for the perfect fusion of contemporary design, pure luxury, innovative materials and exceptional craftsmanship. Jil Sander products are distributed worldwide through its directly-operated store network and through independent retailers. The JIL SANDER Group is controlled by Onward holdings.

Marchon Eyewear, Inc.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sun wear. The company markets its products under prestigious brand names including: Calvin Klein, ck, Coach, DIANE von FURSTENBERG, Emilio Pucci, FENDI, Flexon, Jil Sander, KARL LAGERFELD, LACOSTE, Marchon, Marchon 3D, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.marchon.com

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New NIKE Sunglasses Collection: Lightweight, Comfort, Flexibility, and Durability

November 5th, 2011

Nike is the worlds largest athletic company. Nike’s eyewear collection meets the needs of every athlete, from the elite to the sport inspired. True to its mission, the Nike eyewear collection offers superior technology such as Nike’s patented Max Optics and Engineered Tints, ventilation, secure wrap temples, and Flexon memory metal. Nike eyewear offers something for everyone.

Nike Luxe
Women’s sport inspired sunglasses that have been designed with poise and empowerment in mind. The Luxe is lightweight and provides comfort, flexibility, and durability. The Nike Luxe is a round 8 base frame that takes the precise technology of Nike Max Optics® and combines it with a sporty and fashionable design. With four fresh and fun colors, the Nike Luxe is a great choice for the fashion forward athlete.

Nike Grind
When it comes to hitting the surf, or relaxing at the beach with friends, Nike Grind is perfect for individuals with a sporty lifestyle. This 8 base wrap frame takes a youthful and edgy design to provide comfort, flexibility, and durability. With cam hinges and an array of colors, including two Polarized sku’s, the Nike Grind is a style with attitude.

Nike Gaze
The Nike Gaze, an 8 base frame, is both comfortable and sporty. With its cat eye shape, script logo, and five vibrant colors, the Nike Gaze has a feminine look for today’s athlete. This new style encompasses confidence. You’re healthy, you’re true to you, and you’re in control and always looking your best with Nike Gaze.

Nike Swag
Swag is an 8 base unisex style with a fresh design based on an intersection between high fashion and sport. With its soft rubber inlay nose pad and lightweight frame, Swag provides the comfort and support needed for whatever life throws at you. This style comes in a choice of seven stylish colors, including two Polarized styles. Whether you’re hitting the court or spending the day around town, Swag keeps you playing hard and looking great.

Nike Tailwind12
The same innovation and technology that was used for Tailwind, has been updated to develop the sleeker, faster, lighter, Tailwind12. This super lightweight frame, with flying lens technology, reduces fogging and provides precise visual information at all angles of view with Nike’s patented Nike Max Optics®. With secure wrap temple arms and cam-action hinges that lock into place, it is the perfect choice for serious athletes who want to run faster and compete longer. The Tailwind12 features interchangeable lenses and accepts an optional Rx clip.

NIKE, Inc. based in Beaverton, Oregon is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned Nike subsidiaries include Converse, Inc., which designs, markets and distributes athletic footwear, apparel and accessories; Bauer NIKE Hockey Inc., a leading designer and distributor of hockey equipment; Cole Haan, a leading designer and marketer of luxury shoes, handbags, accessories and coats; Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories and Exeter Brands Group LLC, which designs and markets athletic footwear and apparel for the value retail channel.

Marchon Eyewear, Inc. is one of the world’s largest manufacturers and distributors of quality eyewear and sunwear. The company markets its products under prestigious brand names including: Calvin Klein Collection, ck Calvin Klein, Coach, Diane von Furstenberg, Emilio Pucci, Fendi, Jil Sander, Karl Lagerfeld, Lacoste, Michael Kors, Nautica, Nike, Salvatore Ferragamo and Sean John. Headquartered in New York, with regional offices in Amsterdam, Hong Kong, Tokyo and Venice, Marchon distributes its products through numerous local sales offices serving over 80,000 accounts in more than 100 countries.

www.nikevision.com | www.marchon.com

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Converse Kids Eyewear: Colorful Details and Laid Back Style

June 1st, 2011

Converse Kids latest collection of eyewear features all-new styles and detailed etched designs on the temples. Kids from ages 5 to 15 and petites too, can rock these new styles with feisty names like Discover, Let Me Try, Wait For Me, Tell Me, Explore, Let’s Go, and Pick Me.

Converse Kids frames have colorful details and laid back style. Animal stripes, hounds tooth, tire tread or a cavalcade of stars adorn the temples for a cool surprise of graphic design. Spring hinges, found on all Converse kid’s frames, function to provide essential comfort and strong flexibility.

For girls, the Pick Me is a super subtle cat eye and comes in triple layer acetate that’s etched in a zebra stripe pattern to reveal bright color beneath. Lets Go also has layers of eye catching color, with a ribbon of hounds tooth wrapped around the temple.

Favorites for the guys are the combination metal front and acetate temple Let Me Try, offered in boyish blue with sneaker tread on the temple, and the reverse combination Tell Me, with stamped oversized tread texture for an entirely different look on matte metal.

About Converse

Converse Inc., based in N. Andover, Massachusetts, is a wholly owned subsidiary of NIKE, Inc. Established in 1908, the Converse brand has built a reputation as “America’s Original Sports Company”™ and has been associated with a rich heritage of legendary shoes such as the Chuck Taylor® All Star® shoe, the Jack Purcell® shoe and the One Star® shoe.

Today, Converse offers a diverse portfolio including premium lifestyle men,s and women,s footwear and apparel. Converse product is sold globally by retailers in over 160 countries and through 58 company-owned retail locations in the U.S.

remeyewear.com | converse.com

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Nike Introduces The Nike Golf Display

October 7th, 2010

The leading engineer of highly advanced eyewear, Nike introduces a Golf Eyewear display to showcase the ingenuity of the Nike Eyewear Golf Collection.

The Nike Golf Eyewear Collection, which released Spring 2010, contains five sun styles: Victory – named after Nike’s successful Victory golf clubs, SQ, Forge Rimless, and Forge Rimless Pro for men; and Crush for women. Each style is designed with the ultimate goal being to assist a golfer in shaving off strokes from their game. Featuring a wrap design and rubberized temples, each style offers stability, as well as a customized fit and improved comfort due to an adjustable ventilated nose bridge.

Technology meets style, as each sun style in the collection is offered in classic to bold colorations. The use of rich materials is evident throughout the entire collection. Titanium is sculpted to form the Forge Rimless and Forge Rimless Pro, while Victory is constructed of magnesium. Both materials create sun styles with the ultimate combination of strength and lightweight appeal. The Nike swoosh, inlayed metal accents and subtle contrasts of color on temples are timeless design accents.

An added feature of the Victory and SQ styles is the interchangeable lenses, which will match any light condition encountered. The Nike Golf Eyewear display holds an extra set of lenses behind the featured product style to illustrate Nike’s attention to the golfer’s demands.

The white, high gloss display presents the Nike Golf logo prominently at the top and side, contrasting the rich lacquer finish. Hidden hinges allow for the display to open in a fluid motion to reveal the featured product, additional lenses and custom Nike golf ball held firmly held by EVA foam.

The display also includes a printed “Features and Benefits” card and a back panel graphic of Stephen Ames wearing his choice sunglass, Victory. In addition to Stephen Ames, who wore Victory throughout the season, English golfer Paul Casey favored the SQ, a bold style with inlayed metal accents including the chrome SQ logo, which is found on their successful line of drivers, on the interior temple. Michelle Wie, one of Time magazine’s “100 People Who Shape Our World” and a professional American golfer since the age of 16, chose Crush with it’s feminine wrap design and engaging colorations.

marchon.com

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