Life is made up of moments that follow each other, constantly bringing something new. It is composed of different sensations and emotions, and our eyewear accompanies us on this fascinating journey like a trusted companion from whom we simply cannot separate. These are not just simple frames through which to observe the world, but instruments through which we live and experience every moment to the full, grasping event the tiniest details and shades of meaning.
Following the success achieved in Milan, Paris, London and Berlin, the travelling street initiative exhibit: Frames Of Your Life has now reached the U.S.
Tommy Ton and Jared Eng
Tommy Ton, the successful fashion blogger, and Jared Eng, of the popular entertainment blog JustJared.com, were both commissioned by Giorgio Armani to immortalize scenesters in the country’s two most influential cities: Los Angeles and New York.
Both Tommy and Jared were able to snap raw and stylish shots of young hipsters and/or celebrities during moments of their lives while modeling the vintage inspired frames from the Giorgio Armani Frames of Life collection.
Tommy Ton’s works were displayed on March 29th at Selima Optique on Bond Street in New York City while Jared Eng’s were showcased on March 31st at Optica in Beverly Hills. During each event, party-goers took playful Polaroid photos wearing frames from the Giorgio Armani Frames of Life Collection.
Frames Of Your Life Project – An Ongoing Showcase of Style
The best street shots from Milan, Paris, London, Berlin, New York and Los Angeles have been selected and uploaded onto www.armani.com/framesofyourlife. From there, one can vote on his/her favorite portraits and share it on Facebook.
The result is a digital photography book presenting Giorgio Armani eyewear as seen through the lenses of these international bloggers and photographers – a showcase of the street looks they found the most stylish and representative of the Giorgio Armani aesthetic.
The next stops on the Frames of Your Life adventure include Hong Kong, Beijing, Shanghai and other major cities. Furthermore, a selection of the best shots from all over the world will be curated and will feature in a special event – the spectacular finale to this voyage of discovery.