Posts Tagged ‘polarized’

Wiley X, Inc. Promotes The Goals and Messages of National Safety Month

June 8th, 2013

As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and supporting the goals of this worthy program —educating the public on key ways to prevent accidental injuries and death.

The theme for this year’s program is “Safety Starts With Me,” a message that perfectly parallels Wiley X’s stance on the need for protective eyewear not just some of the time, but all of the time. “The best protective eyewear in the world can’t help prevent injury if it isn’t being worn at the time of an accident,” said Wiley X Co-Owner Myles Freeman, Jr. “We’ve made great strides in developing protective sunglasses that are stylish and comfortable enough for every situation, whether it’s on the jobsite or while engaged in outdoor activities like mountain biking, fishing or motorcycling. Still, at the end of the day, each person has to make a personal decision to wear vision protection. This is precisely why educational programs like National Safety Month are so important,” added Freeman.

Wiley X has witnessed an increased focus on eye protection from America’s refineries, factories and plants, with increased emphasis on premium protection versus cost. “Saving money is always important, but more employers are recognizing the longterm benefits of providing workers with a better quality product. There are clear differences between premium protective eyewear and the cheap, disposable options out there. Quality, comfort and utility can make the difference between whether a worker wears his protective eyewear, or not,” said Freeman.

Wiley X has built its reputation on protecting America’s vision in the toughest environments on Earth. Wiley X is a leading provider of vision protection systems for law enforcement and the U.S. military. Wiley X’s Safety Series glasses are ideal for on-the-job protection indoors and out. One example is the company’s many innovative Climate Control™ models featuring a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light for complete protection and job concentration. Almost all Wiley X models are also prescription ready, providing a comfortable, no-compromise solution for wearers who need both state-of-the-art protection and corrective lenses.

Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety ratings, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Selected Wiley X models also meet the updated MIL-PRF-32432 (GL) MCEP Standard (superseding the GL-PD 10-12 MCEP Standard) for combat protective eyewear.

To learn more about National Safety Month, visit the National Safety Council website at www.nsc.org/nsm. For more information on Wiley X’s full line of performance protective eyewear for occupational, tactical or recreational use, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.


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Wiley X Sponsoring Top B.A.S.S. Pros Stephen Browning and Skeet Reese During 2013

May 27th, 2013

Wiley X, Inc. continues to sponsor two of the world’s top professional bass fishermen in 2013, providing them not only with support but also with the advanced vision and protection needed to compete — and win — on the grueling professional bass tour. The 2013 fishing season is underway and once again, perennial winners Stephen Browning and Skeet Reese are counting on Wiley X premium protective sunglasses to help them find and catch more fish.

Stephen Browning

“We’re proud to continue our close working relationship with Stephen and Skeet and support their efforts as they compete against the best fishermen in the world,” said Wiley X Co-Owner Myles Freeman, Jr. “They are both dedicated anglers, fierce competitors and true gentlemen who are excellent representatives for Wiley X. We’ve also appreciated the input and guidance they’ve provided us in developing the finest polarized eyewear for all fishermen,” added Freeman.

Stephen Browning is fresh off an exciting B.A.S.S. win, charging from 12 spots back on the last day to win the Bass Pro Shops Bassmaster Central Open April 29 on Red River, Louisiana. By Browning’s own account, his 16-pound, 10-ounce final day limit was the answer to a prayer on a day when he struggled putting fish in the boat. “The good Lord has blessed me to even be standing here today,” said Browning on the podium recounting his 40-pound, 10-ounce finishing weight that earned him the win. In addition to prize money and a $40,000 Triton/Mercury rig, the victory also secured Browning a berth in the 2014 Bassmaster Classic (providing he fishes the last two Central Opens).

Skeet Reese

Skeet Reese, former 2009 Bassmaster Classic Champion and 2007 Bassmaster Toyota Tundra Angler of the Year, is also off to a great start this season. His May 5th win at the Bassmaster Elite Series West Point Lake Battle vaulted him into 3rd Place for the prestigious Angler of the Year race. The win —the seventh of his Bassmaster career — earned Reese a $100,000 payday, along with his 14th invitation to the Bassmaster Classic. Reese has been with Wiley X for years, and depends on the company’s advanced fishing vision to keep him in the winner’s circle. With features like Wiley X’s soft, removable Facial Cavity™ Seal to block out wind, debris and reflected light and advanced Polarized Emerald Mirror lenses with amber tint, Wiley X sunglasses help pros and weekend warriors spot bottom contour, structure and suspended fish.

Both Reese and Browning depend on Wiley X eyewear to give them an edge over the fish, as well as the competition. In addition to superior visual acuity that helps them “read the water,” Wiley X sunglasses provide these competitors with protection that goes far beyond the harmful rays of the sun. All Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards for true occupational-grade protection. Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes, allowing fishermen to fish with confidence in the face of airborne debris, low-hanging limbs or heavy, hook-laden lures flying back at the boat.

www.wileyx.com

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New Black Ops Option From Wiley X—WX Twisted with Polarized Lenses

May 17th, 2013

Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company’s Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley X’s polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.”

Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley X’s advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions.

Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, protecting the wearer against a wide range of hazards. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.

Another important advantage of the Polarized Black Ops WX Twisted is Wiley X’s prescription ready design. Wearers who require corrective lenses can combine the occupational-grade protection of Wiley X with the customized prescription lenses they need to see clearly. This makes this new model an ideal, no-compromise solution for operatives who require corrective lenses on the job and off.

www.wileyx.com

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Dragon Eyewear Releases New Frame “Mansfield” For Spring 2013

May 16th, 2013

Revamping a classic style to create its newest frame, Dragon has released the Mansfield. A new offering for Spring 2013 that fuses modern simplicity with a timeless silhouette.

Crafted for bold individuals with stylish taste, the Mansfield’s unique and virtually frameless design goes from beach to street with flawless transitions. Largely inspired by major Hollywood sex symbol Jayne Mansfield, this sunglass is an instant favorite for Dragon surf athletes including Mick Fanning, Evan Geiselman and Beau Foster.

“These shades are perfect for cruising around town,” says Evan Geiselman. “They look good, are super stylish and are different from any other sunglass I’ve ever seen.”

Handcrafted in Italy, the Mansfield features a unique 4 base polycarbonate shield lens, stamped metal plaque inlay on the temple and external metal rivets that echo retro automotive detailing. Available in select retail locations, the Mansfield stands out on shelves worldwide in cool hues including Matte Black, Matte Tortoise, Palm Springs Pool, and Black and White.

About Dragon
Established in Southern California in 1993, Dragon is a premium eyewear manufacturer with a deep heritage in the action sports market. The brand is internationally recognized as a youth lifestyle brand and is distributed in over 50 countries. Dragon has a world class team of athletes that help inspire the product and technology behind its range of products including sunglasses, snow goggles, motorsport goggles, and select softgoods.

www.dragonalliance.com

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New Addition To The Jimmy Crystal Eyewear Collection: Carnival

April 24th, 2013

JCS911

A&A Optical introduces Carnival, a bright, fun-loving pattern from the Jimmy Crystal collection. Carnival is inspired by the vibrant colors and energy found in Rio’s Carnival.

Accessory pieces are offered to ECPs in effort to enhance the product and brand and create excitement at point-of-sale. The accessories provide the practice another opportunity to create add-on sales.

Accessory pieces include: clutch bag, necklace and watch. Accessories are offered free with a minimum purchase from the Jimmy Crystal eyewear collection or they can be purchased individually.

www.aaopticalco.com

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Mercedes-Benz SS2013 Eyewear: German Craftsmanship, Tradition and Quality

April 23rd, 2013

Mercedes-Benz eyewear, a brand under the premium portfolio of the Munich-based Rodenstock, epitomizes the pinnacle of German craftsmanship, tradition and quality.

The German eyewear manufacturer has once again imprinted these brand values skillfully in the latest eyewear and sunglasses collection of the successful licensed label. The legendary Mercedes star – wrought in the traditional coin minting method – adorns every model as the trademark of the Mercedes-Benz Eyewear collection.

M2016
The M2016 optical frame from the Exclusive Line series offer great wearing comfort and workmanship, with ultra-lightweight Titanium and adjustable sides. The design is inspired by the distinctive Mercedes-Benz radiator grille. Available in dark grey.

M6011
The M6011 optical frame from the Exclusive Line series is made with ultra-lightweight Titanium and features adjustable sides and the distinctive design inspired by the Mercedes-Benz radiator grille, offering wearers comfort and an assurance of meticulous workmanship. Available in the timeless matte gold color.

M2022
The M2022 optical frame from the Exclusive Line series is for the discerning gentleman, with a stylish Titaium sheet front, sophisticated side design seamlessly integrated with a decorative spring hinge. Available in the classic gold color.

M2025
The M2025 optical frame from the Premium Line series features the delicate and artistic filigree design on the temples with flexible sides, and Nylor to bring comfort and understated elegance to the frame.

M1021C
The M1021C aviator-look sunglasses are available in the Drivers Edition with SunContrast lens (green lens) for maximum contrast while driving, or Polarized lenses (brown lens). The Drivers Edition provides drivers on long or short road trips great visual comfort and clarity, decked in the timeless aviator look.

M1014
The M1014 sunglasses from the Premium Line series use stainless steel for the frame and sides, with hinges that remind one of the automobile door hinges.

M5012B
The 5012B sunglasses from the Premium Line series are available in the Drivers Edition with SunContrast lens (green lens) for driving, especially for long haul trips. The 5012B design uses the filigree design on the temples for art lovers and artists alike.

About Rodenstock
Rodenstock is Germany’s leading manufacturer of ophthalmic lenses and spectacles frames. The company, which was founded in 1877, is based in Munich and has a worldwide workforce of approximately 4,300 and is represented in more than 80 countries with sales subsidiaries and distribution partners.

www.rodenstock.com

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L’Amy Announces Launch of New Models From The Columbia Eliminator Polarized Eyewear Collection

April 22nd, 2013

L’Amy America, a division of global eyewear group TWC-L’Amy, announces the worldwide launch of 17 new models from the Columbia Eliminator polarized collection. With legendary features such as “H90” featherweight frame technology and Eliminator lenses that block 99.99% of reflected glare, the new collection exemplifies Columbia’s core values of outdoor, long-wear comfort and performance for men and women.

“For the first time ever we have created women’s specific designs, utilizing our ‘H90’ frame material. The Columbia core female consumer expects products that will allow her to spend extended amounts of time outdoors. She expects true performance, real comfort, and just like her male counterparts, appreciates technology that works. She is equally interested in feeling attractive, for added confidence, no matter the activity. She is not willing, however, to sacrifice function for fashion” says Worldwide Business Unit Manager Connie Reiss. Answering the function-with-fashion call are 3 new feminine models, providing definite trend appeal through color-blocking, simultaneous use of matte and shiny finishes, and flirty shapes, such as the cat-eye “LoLo”. The models are constructed of Columbia’s exclusive ‘H90’ material, an ultralight weight plastic, which has super tensile strength, and withstands the effects of both extreme heat and cold.

Whitney

Timpanogas

Stitzers

Nampa

Lolo

Corvallis

In addition to the new women’s offering, the 2013 range also bows to the ophthalmic channel of trade with acetate designs specifically tailored for easy scripting. Several new models offer easy “rx-ability”, along with of-the-moment design such as “Nampa”, a 6-base, handmade acetate, with decidedly straight top bar. “Corvallis”, a generous, wide-templed, wrap is also an easy 6-base RX. “Whitney”, with super-deep B measurement, is an exaggeration of traditional, easily recognizable shape. New models offer unique colorations such as grey-stripe tortoise, black-red fades, a new tortoise with wood effect and highly buffed, super smooth finish.

Finally, the perfect combination of function and fashion, are offered in two trend-driven, outdoor-functioning designs; “Stitzers” and “Timpanogas”. “Stitzers”, a retro 80’s, large squared aviator, features handmade acetate frame front and H90 temples, appealing to hipsters and the more conservative alike. “Timpanogas” a beautiful, 8-base, aviator variation also features H90 temple construct. Both models, like all Columbia sunglasses, feature “Eliminator” polarized lenses, an exclusive technology. “Eliminator” polarized lenses eliminate reflected glare and are equipped with anti-scratch and shatter resistant properties.

About Columbia Sportswear
Columbia, the flagship brand of Portland, Oregon-based Columbia Sportswear Company, has been creating innovative apparel, footwear, accessories and equipment for outdoor enthusiasts since 1938. Columbia has become a leading global brand by channeling the company’s passion for the outdoors, and an innovative spirit of “trying stuff”, into technologies and performance products that keep people warm, dry, cool and protected year-round. To learn more, please visit the company’s website a www.columbia.com.

About Groupe TWC-L’AMY
L’Amy America is part of Groupe TWC-L’AMY – the largest accessory company in France. Established in 1810, the group develops eyewear for brands such as Ann Taylor, Bally of Switzerland, Balmain, Carven, Cerrutti 1881, Columbia Sportswear, Kenzo, Nicole Miller, Nina Ricci, Proenza Schouler, Rochas, Sonia Rykiel, Sperry Top-Sider and Ted Lapidus as well as its own house brands. Groupe TWC-L’AMY brings together eyewear, watches, handbags and jewelry under one international accessories company. More information is available at www.lamyamerica.com.


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Wiley X Inc. Adds Polarized WX Censor To Its Black Ops Eyewear Collection

April 16th, 2013

Since its introduction, Wiley X®, Inc.’s Black Ops Collection has been known for its stealthy good looks and militarygrade vision protection. Now, with the addition of the new Polarized WX Censor to the collection, law enforcement, Secret Service and other tactical wearers can add the visual acuity and proven glare-cutting performance of Wiley X polarized lenses to the list.

The Wiley X Black Ops Collection now includes a new WX Censor Street Series™ model combining an understated Matte Black frame with Wiley X’s Polarized Smoke Grey lenses. Based on Wiley X’s advanced Filter 8™ polarizing technology, these versatile lenses provide clear vision in a wide range of light conditions and eliminate reflected glare in any environment — on the water, in urban settings or on the highway. As a result, wearers can count on clear, distraction-free vision any time of day, in any tactical situation.

Another thing wearers can count on is the advanced vision protection that has made Wiley X a leading provider of protective eyewear for military and law enforcement use around the world. The new Polarized Black Ops WX Censor meets the latest GL-PD 10-12 MCEP Standard (superseding the MIL-PRF-31013 Ballistic Standard) for combat protective eyewear.

This level of protection gives wearers the confidence to perform the toughest missions in the toughest environments; yet the Polarized Black Ops WX Censor is comfortable and stylish enough to wear every day. This isn?t surprising to those familiar with Wiley X, as it is the only premium sunglass brand whose entire line meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards.

Like many models of Wiley X eyewear, the new Polarized Black Ops WX Censor is prescription ready. This makes this new model an ideal, no-compromise solution for wearers who require corrective lenses.

To learn more about the new Polarized Black Ops WX Censor — or the company’s complete line of premium protective eyewear for tactical, occupational and recreational use — visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com


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Seraphin Reinvents The Sunglass With The Romantic Heroine Collection

March 15th, 2013

seraphinlogoSeraphin reinvents the sunglass by creating pieces abundant with personality and sophistication through vintage inspired designs and unparalled artistry, further emphasized by the unveiling of the Romantic Heroine Collection. These elegant and intriguing sun styles bring together timeless shapes of the past with revitalizing and striking color combinations to evoke a renewed sense of feminine power and beauty.

Juliet
Known for its flirtatious tendencies and valiant personality, Seraphin’s Juliet Sun evokes a romantic aura. Debuting with a bold color palette of Jungle, Havana purple, and Havana coral, the Juliet’s enticing curves are certain to appeal to any fashion heroine.

Ravoux
Motivated by fashions of mid-century America, Seraphin’s Ravoux Sun exhibits an inventive twist to the traditional P3 silhouette. The smooth, organic shape reflects traditional style and unique character with the union of neutral earth tones and a lustrous, feminine curvature. Chrome accents flank the prominent brow as this unique style demands attention.

Quinn
Luxury is all in the details, as beautifully demonstrated with the unveiling of Seraphin’s brand new Quinn Sun. Evocative of the bold, sought-after styles worn by Jackie Onassis in the 1960s, the Quinn Sun embodies sophistication and timelessness. Curvaceous ovals are accented by intricately placed Austrian crystals and metallic embossing, to create a prominent look full of charisma.

“Each captivating style reflects the feminine character of a bygone era through the placement of acute details, rich color and handmade materials. The intricate, yet glamorous styles are a modern twist on the feminine silhouette; beautiful, striking, and full of vintage mystique.“ Karly Anderson, Marketing and Design.

www.seraphinframes.com

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Charlie Beljan Joins Sundog Eyewear Team of Genuine Performers

March 13th, 2013

“We are delighted that Charlie is now a member of the Sundog family,” said Rod Hoogstraten, President of Sundog Distributing Inc. “He is an outstanding individual on and off the golf course and with his personality and high standard of performance, we very much look forward to working with Charlie.”

Beljan has become a fan favorite on the PGA TOUR since his memorable first TOUR win at the 2012 Children’s Miracle Network Classic and his exciting sudden death playoff performance at the 2013 Northern Trust Open.

“I’m really enjoying playing in Sundog Eyewear,” said Beljan, from Mesa, Arizona. “The EVO style I’m wearing now is extremely comfortable – and the Mela-Lens™ technology gives me superior vision on the fairways and putting.”

At the Northern Trust Open Charlie wore Sundog’s EVO Mela-Lens™ for veiled glare reduction, improved contrast and less vision fatigue.

About Sundog Eyewear
With more than 29 years of industry experience, Sundog Eyewear is a world leader in sport sunglasses with an ongoing commitment to Genuine Performance. Sundog Eyewear is available in thousands of fine golf shops and retailers worldwide and is proud to be the official eyewear of the: American Junior Golf Association; The Gateway Pro Tour, The International Junior Golf Tour and the Canadian Junior Golf Association. To view Sundog Eyewear 2013 Collection visit: www.sundogeyewear.com


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