Since the first collection in 1999, Roberto Cavalli Eyewear has grown into a multi million dollar license, and has helped the Cavalli Group expand into a true 360 degree lifestyle brand.
Following the introduction of Just Cavalli Eyewear in 2005, a collection created for the younger, edgier consumer of the Cavalli Group’s diffusion line of the same name, both collections responded to a shift in style trends, and there was a subtle but notable move away from some of the more classic Cavalli characteristics.
2012 marks a return to those fundamental aesthetics, reimagined and incorporated into updated contemporary shapes. The embelishments and animal prints that were scaled back in years passed, are back, revieved with fresh new faces, as bold and as beautiful as ever.
About Roberto Cavalli
Roberto Cavalli was born in Florence on the 15th November, 1940. He was raised in a surrounding with strong artistic traditions: his grandfather was a Florentine painter from the “Macchiaiolo” movement, whose works can still be seen at the Uffizi Museum. Following in this tradition, Roberto attended the Academy of Art. Capricious, eclectic and original from the beginning, he began his career when he was very young, while still a student, inventing the first of his revolutionary creations: a process of printing on light-weight leather which he was able to do thanks to his meticulous research of fabrics and continual experimenting with new technologies.
In his printing-house – something half way between a craftsman’s workshop and an artist’s studio – he concentrated his studies on the links between art, fashion and painting, eventually patenting the revolutionary process of printing on leather that he had evolved.
Over the next ten years he created, almost by chance, what was to become a “must” for the beat generation: for fun, sewing together odd pieces of leather, he invented the first of his patchworks which were a huge success and can honestly be considered true classics. With the Seventies came international recognition and the beginning of a brilliant career. His fashion was unrivalled on the Cote d’Azur. From St. Tropez – where a young Brigitte Bardot walked barefoot in one of his creations – to the catwalks, was just a short step.
In 1972 Roberto Cavalli showed his first collection in the historic White Room of Palazzo Pitti, in Florence. At the beginning of the Nineties, the designer re-launched his challenge to the fashion system, assisted by his beautiful wife, Eva Duringer – an ex Miss Universe – who works alongside him. His enormous success, both publicly and with the press, convinced him to take his catwalk extravaganza to Milano Collezioni. In this way he has become part of the Italian fashion system without ever forsaking his own inimitable eccentricity.
Over the years Roberto Cavalli has expanded and, as well as his Womenswear collection, new lines have been launched: Menswear, Just Cavalli, Underwear, Class Roberto Cavalli, Eyewear, Timewear, Roberto Cavalli Angeles and Devils ( for children), and Roberto Cavalli perfume. An inspiration to the international jetset, Roberto Cavalli is taken for granted by stars all over the world. Eclectic, social and ironic by nature, as a designer he sets himself apart through his natural vivaciousness and extreme manners – as well as his renowned hospitality which makes him the perfect host for parties and dinners.
As well as his brilliant career as a designer he is equally well-known for his spectacular parties, which are always attended by Italian and international celebrities. Jennifer Lopez, Britney Spears, Alicia Keys, Paolina Rubio, Cindy Crawford, Lenny Kravitz, Bon Jovi, Bono from U2, Anthony Hopkins and Sting are among the artists who appreciate his work and never miss one of his parties. An undisputed phenomenon, nowadays Roberto Cavalli is a mainstay in the Olympus of the most famous international designers. A success for which he prepared, meditated and wholeheartedly deserves.
Facebook
Twitter
RSS
LinkedIn
Pinterest
GooglePlus
Tumblr
