Posts Tagged ‘Safilo’

The Jimmy Choo Eyewear Collection Presents LANA Folding Sunglasses

May 3rd, 2012

The sophisticated style of the Jimmy Choo brand harmoniously blends with utmost versatility, to create these practical yet glamorous sunglasses.

Red carpet inspired, these folding butterfly-shaped injection-moulded sunglasses with waved metal temples combine utmost functionality with glamorous elegance.

Once folded, they may be placed in a mini-pochette or the elegant clutch case, featuring a refined python texture; the perfect accessory for a truly sophisticated look.

LANA is available in four different colour ways; black and yellow gold, Havana and yellow gold, zebra horn and rose gold, zebra coral and rose gold.

The LANA model is available at leading optical retailers, Jimmy Choo boutiques and department stores.

www.safilo.com

Bookmark and Share

Jimmy Choo Eyewear Exclusive Union Jack Sunglasses

May 2nd, 2012

With the eyes of the world squarely on London this season, and in celebration of the brand’s British heritage, Jimmy Choo Eyewear offers exclusive Union Jack sunglasses ALEX, poised to make their own British Invasion.

The 80s-inspired, easy-to-wear, square-shaped acetate sunglasses feature the Jimmy Choo interpretation of the Union Jack print on the inside of the front and on the outside of the temples, for an irresistible touch of patriotic glamour.

ALEX is available with the front in four different colour and lens options; red front with smoke lenses, blue with blue mirrored lenses, white with blue mirrored lenses, black with smoke lenses.

Each pair is presented in a soft case featuring the Jimmy Choo interpreted Union Jack pattern. ALEX is available at leading optical retailers, Jimmy Choo boutiques and department stores.

www.safilo.com

Bookmark and Share

Color Blocking And An Eighties Feel For The New Marc Jacobs Eyewear

April 19th, 2012


A fashion-forward spirit defines the new collection of Marc Jacobs sunglasses and optical frames, representative of the brand’s chic, unconventional style. The new eyewear collection mixes retro charm with unique color combinations—pairing great shapes, pastel tones and pop hues for a bold, modern statement.

The sunglasses: oversized silhouettes and new proportions create a strong style statement. The geometric shapes are enhanced by the color blocking and are made luxurious with contrasting colors in multi-layer acetates.

Irresistible must-have color combinations characterize the collection, from the solid tones of cyclamen/blue/white, coral/green/white and orange/lilac/white, to the softer nuances of nude/orange/white and Havana brown/blue/white as well as a new take on the classic shades of black/dark tortoiseshell/Havana brown and black/grey/brown (mod. MJ 402/s, MJ 403/s, MJ 408/s).

The optical frames: the new vintage-chic square frames come in candy colors, like the sweet tones of cyclamen/blue/white, lime/white/green and blue/azure/white, the soft shades of Havana brown/blue/white and black/dark tortoiseshell/Havana brown or the timeless tones of black and Havana brown (mod. MJ 410 e MJ 411).

The sunglasses and optical frames also feature the distinctive detailing the company is known for—including contrasting graphic lines that highlight luxurious materials, color structure, small rivets and the logo on the temples–distinguishing elements for a decisive style statement.

The Marc Jacobs collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group.

www.safilo.com | www.marcjacobs.com

Bookmark and Share

Newest JIMMY CHOO Sunglasses Take a Nod To ‘70s Aviator Styling

November 30th, 2011

With a nod to ‘70s aviator styling, the newest JIMMY CHOO sunglasses flaunt an enchanting teardrop shape. Glamorous crystals frame the logo detail on the temples, for a bold and sophisticated look.

The “LUISA” model is made from Optyl, a trademarked ultra-lightweight plastic material with extraordinary colour effects, and reveals a stylish metal design feature on the double bridge bearing the engraved logo like a discreet style hallmark.

Featured in refined matte black and white, the glasses are also available in luxurious colourations of gold and metal silver.

Presented in a special crocodile-effect clutch case featuring the iconic hardware closure that adorns other Jimmy Choo accessories, the sunglasses are available in the United States from December 2011 at leading optical retailers, Jimmy Choo boutiques and department stores.

The JIMMY CHOO eyewear collection is manufactured and distributed by the Safilo Group.

www.safilo.com

Bookmark and Share

Safilo Group Announces Acquisition of the Polaroid Eyewear Business

November 18th, 2011

Following the Board of Directors’ approval, Safilo Group announces that Safilo has signed an agreement with StyleMark for the acquisition of the Polaroid Eyewear business, a world leader in optics and lens technology and a global eyewear manufacturer and distributor, with a strong and recognizable market positioning.

The Polaroid Eyewear business is part of the StyleMark Group and has offices in the UK, Switzerland, the US, Italy, Sweden, Netherlands, China and Russia as well as a comprehensive network of distribution partners around the world.

Polaroid invented the first man-made polarizer for commercial use in 1929 and the first pair of Polaroid sunglasses was sold in 1935.

Polaroid has been a pioneer and leader in polarizing lens technology ever since.

For the year 2011, the Polaroid Eyewear business is expected to record sales of approximately USD 63 million and generate an expected EBITDA of around USD 8.75 million.

The acquisition of the Polaroid Eyewear business is consistent with Safilo Group’s strategy of building a strong portfolio of Safilo own brands, in order to complement its well performing licensed brand portfolio.

The inclusion of the Polaroid Eyewear business in the portfolio owned by Safilo will contribute to realize the full potential of Safilo across markets, categories and channels by completing the offering in a market segment with a high growth potential, especially in markets outside Europe, where Polaroid is currently underrepresented and where the distribution network of Safilo Group will allow a prompt expansion.

Safilo will acquire the Polaroid Eyewear business for a consideration of USD 87,5 million (amounting to maximum Euro 65 million, to be determined based on predetermined currency conversion mechanisms).

The completion of the acquisition is subject to certain conditions precedent set forth in the contractual documentation entered into by Safilo and the seller on the date hereof and is expected to occur during the first quarter of 2012.

Roberto Vedovotto, Chief Executive Officer of Safilo Group, commented:

“We are extremely happy to announce that a historical yet contemporary brand like Polaroid is becoming part of the new Safilo, bringing along its reputation of leader in the manufacturing of high quality polarizing lenses and the distribution of world class polarized sunglasses around the world.

The size of the polarizing eyewear market is rising steadily as more and more consumers realize the benefits and the value of glare-free vision.

I am confident that a brand like Polaroid will help us in giving a strong push in the use of such important technology.

More importantly we are taking a further step towards what we define as a great growth opportunity for our Group, Safilo’s own brands, and we are really excited to add Polaroid to the Safilo Brands Division, covering the Specialist market segment, where Safilo is presently not operating.”

The Board of Directors of Safilo Group also approved a financing structure to partially fund the acquisition by means of a bridge loan and a capital increase reserved for subscription by its main shareholder, Multibrands Italy B.V., controlled by HAL Holding N.V..

In this respect, Safilo Group and Multibrands Italy B.V. have finalized a loan agreement and are in the course of finalizing an investment and underwriting agreement whereby Multibrands Italy B.V. would provide Safilo Group with the financial support, amounting to at least two thirds of the purchase price for the acquisition, to partially fund the acquisition transaction, based on the following main terms and conditions:

  • Multibrands Italy B.V. will provide a loan to Safilo Group, in the days immediately preceding the completion of the acquisition transaction, for an amount of approximately Euro 44 million, aimed at the payment of a portion of the purchase price on the date of completion of the acquisition transaction;
  • Conditional upon the completion of the acquisition transaction and the approval of the reserved capital increase by the Extraordinary Shareholders’ Meeting, Multibrands Italy B.V. would commit to underwrite and pay-in a reserved capital increase of Safilo Group approximately equal to Euro 44 million, through the set-off of the credit deriving from the above mentioned loan with the debt deriving from the subscription of the reserved capital increase. The residual portion of the purchase price for the acquisition transaction, approximately equal to a maximum of Euro 21 million, will be financed by Safilo, through already available cash and/or credit facilities.

Safilo Group will promptly inform the market once definitive agreements have been signed with Multibrands Italy B.V..

In the meantime, and anticipating a successful conclusion of the negotiations with Multibrands Italy B.V. on the contractual terms for the financial support, the Board of Directors also resolved to convene an Extraordinary Shareholders’ Meeting on December 21, 2011, in a single call, to approve a capital increase, within the limit of 10% of the pre-existing share capital, reserved for subscription by Multibrands Italy B.V., whereby 4,918,000 ordinary shares shall be issued, at a subscription price of Euro 9.00 per share, of which Euro 5.00 is the nominal value and Euro 4.00 is the share premium.

The subscription of the reserved capital increase is expected to occur in the week following the completion of the acquisition transaction.

. . . . . . . . . . . . . .

The transaction to be executed with Multibrands Italy B.V. for the financial support of the acquisition of the Polaroid Eyewear business would represent a “transaction with related parties of greater importance” pursuant to the Regulation approved with CONSOB resolution no. 17221 of March 12, 2010 and, therefore, all the requirements provided by the Regulation itself – and by the relevant internal procedure adopted by the Board of Directors of Safilo Group on November 5, 2010 – have been duly complied with; in particular, the financial support transaction to be signed, in its entirety, has been submitted to the prior evaluation of the Internal Control Committee of Safilo Group which expressed its favorable opinion on the proposed reserved capital increase and, more generally, on the loan agreement and the investment agreement to be entered into with Multibrands Italy B.V..

The report of the Directors for the Extraordinary Shareholders’ Meeting and the relevant information on the transaction with related parties of greater importance shall be published in due course as provided by law.

The Safilo Group is worldwide leader in the premium eyewear sector and maintains a leadership position in the prescription, sunglasses, fashion and sports eyewear sectors. Present in the international market through exclusive distributors and 30 subsidiaries in primary markets (U.S.A., Europe and Far East). The main proprietary branded collections distributed are: Safilo, Carrera, Smith Optics, Oxydo, Blue Bay, and the licensed branded collections are: Alexander McQueen, A/X Armani Exchange, Balenciaga, Banana Republic, Bottega Veneta, BOSS Black, BOSS Orange, Dior, Emporio Armani, Fossil, Giorgio Armani, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Nine West, Pierre Cardin, Saks Fifth Avenue, Tommy Hilfiger, Valentino, Yves Saint Laurent.

www.safilo.com

Bookmark and Share

CARRERA Broadens Its Horizons with a Vibrant New Campaign That Targets Its Fun-Loving Audience

November 10th, 2011

CARRERA, an internationally-renowned iconic fashion eyewear brand, is broadening its horizons with a vibrant new campaign that targets its fun-loving audience.

Conceived and created by the agency D’Adda, Lorenzini, Vigorelli, BBDO, the latest CARRERA campaign continues with its “AFTER ALL, NO REGRETS” headline and showcases a series of characters in exhilarating life situations. The characters in each scene experience exciting and captivating moments with intensity and determination, accompanied at all times by CARRERA eyewear as an inseparable companion.

The new CARRERA campaign, which was created based on online and social media feedback from fans, aims to identify an ideal list of the top 10 things to do in life, with no regrets. CARRERA ads show people living life to the fullest, leaving no room for regrets.

The new campaign images vividly depict the world of the fast-laners, those who live life “in the fast lane.” These characters seize every opportunity to have fun and actively seek out new challenges, new people, and new sensations.

The young people of the “CARRERA generation” are not afraid to achieve their dreams and goals and can confidently say: “AFTER ALL, NO REGRETS.”

The worldwide CARRERA campaign will be seen in daily newspapers, magazines, and websites. The ads will be incorporated into social media networks and search engines with a targeted banner campaign and via the official website carreraworld.com. A new version of the CARRERA website will be unveiled to mark the launch of the campaign.

Alongside the campaign, the CARRERA “AFTER ALL, NO REGRETS” message will also be shared virally via video. The video was shot by film director Marco Gentile and guest stars two high-profile names including Tony Kaye, director of critically acclaimed film “American History X” (which earned Edward Norton an Academy Award nomination for Best Actor), and Harold Bradley, a multi-talented blues musician, actor, and painter, who narrates the video.

The video is a true manifesto of the “AFTER ALL, NO REGRETS” philosophy and, thanks to its distinctive style and execution, lends itself perfectly to spreading the CARRERA message around the world.

www.carreraworld.com

Bookmark and Share

Metropolitan Mood and Contemporary Spirit For The New EMPORIO ARMANI 2011/2012 Sunglass Collection

November 9th, 2011

Emporio Armani is an informal, versatile and cutting brand, aimed at young people of both genders.
The brand is positioned in the fashion market segment, offering a trendy yet sporty product, that is characterised by a wide range of concepts inspired by Emporio Armani’s lifestyle and by the use of different materials in the same product.

EA 9607/S Flock

EA 9791S

EA 9808S

EA 9804S

www.emporioarmani.com

Bookmark and Share

Giorgio Armani Presents The Precious Materials 2011/2012 Eyewear Collection

November 4th, 2011


Giorgio Armani always pushes the boundaries where precious materials are concerned, continually producing iconic and timeless pieces. Giorgio Armani presents the Precious Materials Collection, the new 2011/2012 collection with exotic leather finishes. This unique, one-of-a-kind eyewear has a refined and unmistakable style that is skillfully hand finished by expert craftsmen.

GA 902/S
The minimal metal frame of this sunglass is ultra-feminine and lightweight. It is made precious by the leather finishes on the slender temples and double bridge.

GA 931
Giorgio Armani is always innovative in the study of premium materials and proposes precious galuchat finishes in his latest collection of sunglasses and optical frames.

GA 905S

Gold and Horn Edition

The new eyewear perfectly represents Giorgio Armani style, combining elegance and the handcrafting of two natural and precious materials; gold, which never loses its beauty, and natural Indian water buffalo horn, which is lightweight, bio-compatible and unique in colour.

GA 769/G/V/S
The new exclusive aviator sunglasses feature a frame plated in 5 micron thick 22-carat gold, further embellished with a natural horn bridge and temple tips allowing for a perfect fit.

The superior quality lenses are glass, a transparent and highly durable material that is polarised to guarantee maximum optical quality and excellent vision.

The models carry the “GA” logo, silk-screened on the right-hand lens and photo-engraved and lacquered on the inside of the temple tips. The “GIORGIO ARMANI” name is also engraved on the left temple.

The GA 769/G/V/S style is available exclusively in a champagne colour with dark green lenses, exquisitely packaged in super-soft nappa leather with a dark brown finish.

www.armani.com

Bookmark and Share

CARRERA 86 Sunglasses—Re-Issue of a Classic Eighties Style

November 3rd, 2011

CARRERA draws inspiration from its own history to present a special edition sunglass. The original and inimitable design of the new iconic glasses digs deep into the brand’s archives.

The new CARRERA 86 sunglass is a re-issue of a classic Eighties style. Even the name commemorates the launch year of the original model. This new cult sunglass recaptures the flair that defined an era and tells the story of CARRERA, celebrating the brand’s unique and unmistakable creativity.

The super-slim aviator frame is produced in steel and metal and is enhanced with distinctive style elements recalling historic signature features. These details include the metal bridge, the acetate icon on the nosepiece and the red detail on the temples alongside the debossed logo.

The exquisite styling of the model is married with elite quality as seen in the flex mechanism on the temples, which faithfully replicates the original hinge. This is a tribute to the technical research of CARRERA, in a flawless fusion of comfort and pure linear design. The result is a superlative sunglass with advanced technical characteristics.

The CARRERA 86 style comes complete with a special box reminiscent of the original packaging, right down to the handy soft inner case. The perfect gift for others or oneself! The CARRERA 86 sunglass is available in a gold frame with yellow lenses, in a palladium frame with silver grey lenses and in a gold frame with shaded brown lenses.

www.safilo.com

Bookmark and Share

Tommy Hilfiger Introduces An Innovative And Versatile New Sunglass

August 29th, 2011

The Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, introduces an innovative and versatile new sunglass model featuring interchangeable magnetic temple parts that provide the wearer five different playful preppy looks in one.

The TH 1090/S unisex model features an injected resin frame with a geometric ‘80s shape and offers a variety of different and highly personal interpretations of the brand’s classic, American, cool aesthetic.

The model is personalized on the temples with the iconic Tommy Hilfiger flag, which also serves as a magnetic base, and comes with four stylized magnets featuring preppy symbols that can be alternated to change the look of the glasses.

Each sunglass comes with the following stylized magnets, providing a full range of versatile and fashionable looks for the wearer:

  • Pink flamingo for a fun and flirty look
  • Stylized skull offers a contemporary rock appeal
  • Coat of arms presents a sport-chic mood
  • Miniature pair of sunglasses provides an ironic and playful flair

The TH 1090/S model, available beginning October 2011, is available in blue with white temples and grey shaded lenses or in glossy black with matte black temples and grey shaded lenses.

www.safilo.com

Bookmark and Share