On Thursday, May 9th, Vogue Eyewear launched its first Brazilian brand ambassadors: the three supermodels Isabeli Fontana, Izabel Goulart and Evandro Soldati, who will be hosting special initiatives to complete the global campaign, represented by the famous actress Eva Mendes.
The three trendy young models – all 100% Brazilian – were the guests of honor of the PR launch held at the São Paulo Jockey Club in Cidade Jardim, an exceptional venue with a breathtaking view of the city skyline.
The other 500 guests enjoyed a full-immersion in the fashion spirit of Vogue Eyewear: make-up artists offered advice about the best way to enhance a look with cosmetics and Vogue Eyewear, and a renowned fashion photographer captured those faces wearing fun, colorful Vogue Eyewear frames.
During the evening, the fashion experience was set to music by the DJ set, the Friendly Fires, and the ex-top model turned DJ Lara Gerin who opened and closed the event.
The Yves Saint Laurent brand proposes classical and refined French design, through sophisticated collections, the use of exclusive materials, and a variety of shapes, customised by the style icons which characterize the creations of this maison.
The collections are targeted at both a male and female public, aged between 25 and 50, and are positioned in the luxury and premium segments of the market. The products are sold all over the world.
Classic 3
Unisex oversized wellington soft square-shaped sunglasses in acetate with metal “Corner Saint Laurent” detail on the up-per front profile. Colours: honey with brown lenses, dark horn with brown lenses, black with brown lenses and dark havana with grey lenses.
Classic 4
Unisex wellington soft square-shaped retro-inspired optical frame in acetate with metal “Corner Saint Laurent” detail on the upper front profile. Colours: dark green, dark grey, havana and black.
Classic 13
Men’s vintage-inspired sunglasses in steel with Barberini glass lenses. Colours: gloss black with brown lenses, rose gold with blue lenses and palladium/pink gold with grey lenses.
Bold 2
Unisex sunglasses in acetate with unique 7-barrel hinge and metal “Corner Saint Laurent” detail on the upper front profile. Colours: transparent light grey with brown lenses, brown with grey lenses, dark havana with shaded grey lenses and black with brown lenses.
The Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com
For further information visit www.safilo.com.
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of the Summer 2013 Surf Shack collection, a limited-edition capsule collection of apparel and accessories designed to celebrate the après-surf lifestyle. Amongst the eyewear collection’s statement pieces are a selection of bright, bold and versatile sunglasses that capture a relaxed surfing vibe and Tommy Hilfiger’s signature classic, American, cool aesthetic.
“It’s the surf culture’s easy, laid-back spirit that I find so inspiring,” said Tommy Hilfiger. “The Surf Shack collection infuses quintessential surf statement pieces with modern accents. The men’s and women’s eyewear styles truly embrace the surf lifestyle, incorporating bold colors and graphic prints into classic frames.”
Surf Shack sunglasses for women include neon pilot styles, butterfly-shaped frames and 80s-inspired square frames. Colors range from neutral grey and sky blue to fluorescent coral and pink. For men, square styles are in abundance, with plenty of wooden effect temples. Stripes in navy blue, lemon yellow and clementine add colorful pops. The spirit of the collection is further expressed in a number of unisex styles featuring vivid hues, classic lines and a preppy attitude.
In addition to eyewear, the Surf Shack collection includes beach-ready apparel, footwear, watches and bags. In support of Tommy Hilfiger’s ongoing partnership with the Art Production Fund, the limited-edition collection is complemented by a series of unique surfboards, custom designed by five American artists: Lola Schnabel, Richard Phillips, Scott Campbell, Gary Simmons and Raymond Pettibon. The capsule collection and surfboards will be available in Europe, North America (including Macy’s), Asia, Latin America, and on Tommy.com.
TH 1112/S
Unisex sunglasses with an 80s style square shape. Taking inspiration from the American surf lifestyle, the lightweight and comfort-fit sunglasses feature bright, summery colors coupled with wooden effect temples decorated with the Surf Shack stripe pattern. Available in light blue and light wood temples with navy blue/light blue/yellow stripes and dark grey lenses; and transparent champagne and light wood temples with navy blue/light blue/yellow stripes and grey lenses.
TH 1084/S
Women’s sunglasses in a vintage butterfly shape. Taking inspiration from refined preppy style, the lightweight and comfort-fit sunglasses feature bright colors accented by wooden effect temples with the Surf Shack stripe pattern. Available in light grey front and light wood temples with orange/yellow stripes and dark grey shaded lenses; light transparent orange and light wood temples with orange/yellow stripes and brown shaded lenses.
TH 1136
Unisex acetate optical frame in a contemporary square style. The light and comfort-fit optical frame feature bright transparent colors coupled with wooden effect temples decorated by the Surf Shack stripe pattern printed on the outside. Available in turquoise front and light wood temples with navy blue/yellow stripes; and salmon front and light wood temples with orange/yellow stripes.
TH 1110/F/S
The Surf Shack eyewear collection includes an Asian fit style. These high-quality sunglasses feature a youthful shape and ultra-slim silhouette in bright and colorful shades, coupled with wooden effect temples decorated by the Surf Shack stripe pattern. Available in navy blue and light wood temples with navy blue/light blue/yellow stripes; matte black and light wood temples with navy blue/light blue/yellow stripes; matte white and light wood temples with orange/light orange/yellow stripes; and red and light wood temples with orange/light orange/yellow stripes.
Tommy Hilfiger eyewear is manufactured by Safilo Group and distributed by its wholly owned subsidiary through exclusive agreements with international distributors. Tommy Hilfiger eyewear is available in the U.S., Canada, Mexico, Europe and Asia at Tommy Hilfiger flagships, major department stores, eyewear specialty dealers and on Tommy.com.
About The Tommy Hilfiger Group
With a premium lifestyle brand portfolio that includes Tommy Hilfiger, Hilfiger Denim and Tommy Girl, the Tommy Hilfiger Group is one of the world’s most recognized designer apparel groups. Its focus is designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections. Through select licensees, the Group offers complementary lifestyle products such as sportswear for men, women, juniors and children; footwear; athletic apparel (golf, swim and sailing); bodywear (underwear, robes and sleepwear); eyewear; sunwear; watches; handbags; men’s tailored clothing; men’s dress furnishings; socks; small leather goods; fragrances; home and bedding products; bathroom accessories; and luggage. The Hilfiger Denim product line consists of jeanswear and footwear for men, women and children; bags; accessories; eyewear and fragrance. Merchandise under the Tommy Hilfiger brands is available to consumers worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels.
About PVH Corp.
PVH Corp., one of the world’s largest apparel companies, owns and markets the iconic Calvin Klein and Tommy Hilfiger brands worldwide. It is the world’s largest shirt and neckwear company and markets a variety of goods under its own brands, Van Heusen, Calvin Klein, Tommy Hilfiger, IZOD, ARROW, Bass and G.H. Bass & Co., and its licensed brands, including Geoffrey Beene, Kenneth Cole New York, Kenneth Cole Reaction, MICHAEL Michael Kors, Sean John, Chaps, Donald J. Trump Signature Collection, JOE Joseph Abboud, DKNY, Ike Behar and John Varvatos.
The Safilo Group
The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, BOSS, BOSS Orange, Bottega Veneta, Céline, Dior, Fossil, Gucci, HUGO, J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. For further information www.safilo.com
For further information visit www.safilo.com.
As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and supporting the goals of this worthy program —educating the public on key ways to prevent accidental injuries and death.
The theme for this year’s program is “Safety Starts With Me,” a message that perfectly parallels Wiley X’s stance on the need for protective eyewear not just some of the time, but all of the time. “The best protective eyewear in the world can’t help prevent injury if it isn’t being worn at the time of an accident,” said Wiley X Co-Owner Myles Freeman, Jr. “We’ve made great strides in developing protective sunglasses that are stylish and comfortable enough for every situation, whether it’s on the jobsite or while engaged in outdoor activities like mountain biking, fishing or motorcycling. Still, at the end of the day, each person has to make a personal decision to wear vision protection. This is precisely why educational programs like National Safety Month are so important,” added Freeman.
Wiley X has witnessed an increased focus on eye protection from America’s refineries, factories and plants, with increased emphasis on premium protection versus cost. “Saving money is always important, but more employers are recognizing the longterm benefits of providing workers with a better quality product. There are clear differences between premium protective eyewear and the cheap, disposable options out there. Quality, comfort and utility can make the difference between whether a worker wears his protective eyewear, or not,” said Freeman.
Wiley X has built its reputation on protecting America’s vision in the toughest environments on Earth. Wiley X is a leading provider of vision protection systems for law enforcement and the U.S. military. Wiley X’s Safety Series glasses are ideal for on-the-job protection indoors and out. One example is the company’s many innovative Climate Control™ models featuring a patented removable, soft-foam Facial Cavity™ Seal that blocks out wind, debris and reflected light for complete protection and job concentration. Almost all Wiley X models are also prescription ready, providing a comfortable, no-compromise solution for wearers who need both state-of-the-art protection and corrective lenses.
Every pair of Wiley X sunglasses meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety ratings, providing occupational grade protection for all wearers and a wide range of activities. Wiley X is the only premium sunglass brand with this level of vision protection in every pair of glasses it makes. Selected Wiley X models also meet the updated MIL-PRF-32432 (GL) MCEP Standard (superseding the GL-PD 10-12 MCEP Standard) for combat protective eyewear.
To learn more about National Safety Month, visit the National Safety Council website at www.nsc.org/nsm. For more information on Wiley X’s full line of performance protective eyewear for occupational, tactical or recreational use, visit Wiley X, Inc. at 7800 Patterson Pass Road, Livermore, CA 94550 • Telephone: (800) 776-7842 • Or visit online at www.wileyx.com.
Viva International Group introduces four new ophthalmic and three new sunglass styles to the CANDIE’S® Eyewear collection this summer. The new styles capture the fun lifestyle of today’s CANDIE’S girl combined with pops of color, stone accents and an eclectic mix of design elements.
This season, tortoise is presented in an assortment of bold interpretations, including model C Opaline, a handcrafted acetate style complimented by contrasting colors on the inside of the frame. Model C Onix features a modified rectangle metal front in a satin finish combined with acetate temples in tortoise variations. A secondary color is revealed on the inside of this style’s temple, as well.
C Opaline
C Vita
The prep school chic design of models C Viera and C Vita features handmade acetate temples highlighted by an argyle-inspired pattern of rhinestones and enamel-filled sequins. The smaller sizing of this sassy duo is perfect for petite faces, as well as tweens. Model C Viera is handcrafted in acetate and features a modified cat-eye profile, while model C Vita features a soft cat-eye metal front, which compliments the frame’s temple décor.
The new sunglass styles from CANDIE’S Eyewear are offered in a mix of sweet and sophisticated silhouettes in matte finished metals and rich handmade acetates. Models COS Carina and COS Ellie both feature metal aviator front shapes in a variety of matte finished colorations, including matte gold, matte gunmetal, matte silver and matte white. The raised CANDIE’S logo appears on the metal temples of COS Carina, while model COS Ellie, which is much smaller aviator, features handmade acetate temples.
COS Estele
COS Carina
The handmade acetate design of COS Estele features a modified round front with recessed metal stud embellishments. Playful color combinations, including black over purple, burgundy over pink and tortoise brown over pink, make this style a must have for today’s CANDIE’S girl who wants to have fun in the sun.
All three sunglass styles feature prescription ready gradient lenses. For more information please call 800-345-VIVA or visit vivagroup.com.
About Viva International Group
Viva International Group is a global leader in high-quality, fashion eyewear. Its portfolio ranges from accessible luxury brands GANT by Michael Bastian and GUESS by Marciano, to fashion and lifestyle brands BONGO®, CANDIE’S®, Catherine Deneuve, GANT, GANT Rugger, GUESS, Harley-Davidson®, RAMPAGE®, SKECHERS, and William Rast, and value names Viva, Magic Clip®, and Savvy.
Viva has five direct sales offices in the United Kingdom, France, Brazil, Canada and Hong Kong. Joint ventures and direct sales forces are also maintained in Australia, Austria, Germany, Mexico, the Netherlands and Switzerland.
SPY is happily introducing the “greenest” sunglass frame ever made—the SPY + Surfrider Foundation Helm—as a part of its new eco-friendly Recompose Collection.
With a shared passion for surfing and the common goal of environmental awareness, the SPY + Surfrider partnership aims to highlight Surfrider Foundation’s Rise Above Plastics campaign while advancing the development of environmentally conscious eyewear built from sustainable sources.
“SPY’s longstanding relationship with Surfrider Foundation made them an easy choice to collaborate with on our launch of the most environmentally responsible sunglass frame ever made,” says Michael Marckx, SPY President/CEO and Surfrider board member. “As an active member of the Surfrider Foundation for the last 20 years, I’ve seen the tremendous good the Foundation has achieved with over 225 successful campaigns, including the ongoing Save Trestles initiative. Now, the Rise Above Plastics campaign is more crucial than ever and we have to do our part as lovers of the oceans, beaches and waves.”
With both frame and hinges made from 100% biodegradable Plantate™, an all-natural plant polysaccharide material, the SPY + Surfrider Foundation Helm is a breakthrough in environmentally mindful eyewear. Even the recycled packaging, organic cotton protective baggie, soy inks and cleaning cloth are all part of the ethos built into SPY’s new eco-friendly Recompose Collection—which launched with this first partnership between SPY and Surfrider Foundation on Earth Day, April 22, 2013.
Purchasers of this biodegradable sunglass frame from SPY will be happily supporting the goals of the Surfrider Foundation, as $5 from each pair sold will go to aid their mission of protecting oceans, waves, and beaches. MSRP for the SPY + Surfrider Foundation Helm is $110 and can be found at a local retailer near you.
About SPY Inc.
We have a HAPPY disrespect for the usual way of looking (at life). This mindset helps drive us to design, market and distribute premium products for people who “live” to be outdoors, doing intense action sports, motorsports, snow sports, cycling and multi-sports—the things that make them HAPPY. We actively support the lifestyle subcultures that surround these pursuits, and as a result our products serve the broader fashion, music and entertainment markets of the youth culture. Our reason for being is to create the unusual, and this is what helps us deliver distinctive products to people who are active, fun and a bit irreverent, like us. It’s what makes us HAPPY, and our customers, too. Our principal products—sunglasses, goggles and prescription frames—are happily marketed with fun and creativity under the SPY® brand. More information about SPY may be obtained from: www.spyoptic.com, www.facebook.com/spyoptic, Twitter @spyoptic and Instagram @spyoptic.
About Surfrider Foundation
The Surfrider Foundation is a non-profit grassroots organization dedicated to the protection and enjoyment of our world’s oceans, waves and beaches through a powerful activist network. Founded in 1984 by a handful of visionary surfers in Malibu, California, the Surfrider Foundation now maintains over 250,000 supporters, activists and members worldwide. For more information on the Surfrider Foundation, visit www.surfrider.org.
Alexander McQueen launches its latest range of sunglasses and optical frames. The 2013 eyewear collection features the house’s iconic signature details such as the three dimensional metal skull and the studs. The collection also includes new styles inspired by the brand’s new Heroine bag. The range has a contemporary, sophisticated style and showcases advanced manufacturing techniques, exclusives materials and unique colourways.
AMQ 4217/S
These large, round or square shaped acetate sunglasses feature a unique design. This design is reminiscent of the Maison’s new Heroine bag – translated here in a curved metal insert on the double-hinged temples – combining both aesthetics and functionality. Classic and elegant, the colour palette encompasses tones of coral, Havana, blue, black, shaded blue, shaded orange, and pearled beige.
AMQ 4216/S
These sophisticated sunglasses are adorned with the brand’s iconic studs, framing the front part of the frame and on the temples. The color palette includes soft nuances of white, blue, burgundy, Havana and black.
AMQ 4220/S
The avant-garde design of these metal and acetate sunglasses is inspired by the ’80s, with their bold, strong lines decorated with the brand’s iconic skull. Sophisticated colour combinations of gold with black or Havana have been selected for this model with shaded lenses.
AMQ 4222
An ultra-feminine butterfly silhouette, embellished with small metal studs framing the lenses, gives a bright, elegant allure to this optical frame. The refined hues of white, blue, burgundy, Havana and black highlight this model’s glamorous appeal.
In an effort to raise awareness about the importance of healthy vision and its connection to success both on the field and in the classroom, Transitions Optical, Inc. teamed up with MLB Hall of Famer and baseball legend Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation to bring free eyecare services and a baseball clinic to more than 100 children in-need at the Sulphur Springs Boys & Girls Club in Tampa, Fla.
This event, held May 13-15, marks the first of several events in which Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation will join forces to bring these services to underserved children across the country.
Children from the Boys & Girls Clubs of Tampa Bay benefited from Transitions Optical and its industry partner VSP® Vision Care bringing 40-foot long mobile eyecare clinic “Eyenstein” to the Club, onboard which the children received comprehensive eye exams conducted by local VSP optometrists, and if prescription eyeglasses were required, they chose a brand new pair of eyeglass frames fitted with Transitions® adaptive lenses™.
Following their eye exams, the children had the opportunity to participate in a baseball clinic with multiple skills stations, led by Ripken – a Transitions lens wearer – to demonstrate how healthy, enhanced vision impacts performance on the field. Ripken, who is currently serving as a brand ambassador for Transitions Optical’s “Official Sponsor of Sightseeing™” program, will appear at other community events alongside Transitions Optical this year to help spread the message about the importance of taking care of your eyes and the positive impact that can make in everyday life.
“Research shows that one in four children has an undetected vision problem that can interfere with the ability to read and learn,” said Brian Hauser, general manager, U.S. and Canada, Transitions Optical. “It is one of Transitions Optical’s central missions to reduce this statistic. And we are honored that Cal Ripken, Jr. is joining us in this endeavor to make a positive impact here in the Tampa community, and in other cities across the country.”
“Having good eyesight has had a significant impact on my career and in my personal life,” said Cal Ripken, Jr. “It really struck me knowing how many of our youth have vision-related issues and are unaware. The partnership with Transitions is a tremendous opportunity to work together to reach hundreds in need and educate families everywhere about the importance of eye exams and proper eyewear.”
In addition to the eye exams and baseball clinic, the children also received free, brand new books from Transitions Optical’s partner, Bess the Book Bus, a mobile literacy outreach organization which travels to underserved schools and community centers nationwide distributing books and encouraging children to develop a lifelong love of reading. One of the many books handed out at Sulphur Springs, entitled Hothead, was co-written by Cal Ripken, Jr. as part of “Cal Ripken, Jr. ‘s All-Stars” series, which focuses on teaching life lessons to children through stories about sports.
“Those of us at the Sulphur Springs Boys & Girls Club are so grateful that Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation have brought these services to us today,” said Britney Wright, club director, Sulphur Springs Boys & Girls Club. “Many of these children have never had an eye exam before and did not realize they had a vision problem – and seeing clearly now will make a significant impact in their ability to read, learn and play their favorite sports – especially baseball. It’s so rewarding to see the joy in their faces when they put on their glasses and can see things so clearly.”
The children also learned more about eye health through lesson plans provided by Transitions Optical as part of its Eye Didn’t Know That!® program, which serves as a resource for parents, teachers and students to understand the importance of regular, comprehensive eye exams and taking care of your eyes.
To learn more about the partnership between Transitions Optical, Cal Ripken, Jr. and the Cal Ripken, Sr. Foundation, visit Transitions.com or www.ripkenfoundation.org.
About Transitions Optical
Since Transitions Optical, headquartered in Pinellas Park, Fla., was founded more than 20 years ago, the company has been driven by an innovative spirit and a commitment to partnership. As the leading provider of photochromics to optical manufacturers, Transitions Optical offers state-of-the-art light management technology in virtually every major lens design and material encompassing a family of everyday adaptive lenses and performance sun lenses.
Everyday lens options include Transitions® lenses, which provide indoor clarity and outdoor darkness; Transitions® XTRActive® lenses which provide more activation for extra protection; and the revolutionary Transitions® Vantage™ lenses, the first and only photochromic lenses to darken and polarize outdoors for even crisper sharper vision.
The Transitions® adaptive sunglass line includes a range of products customized in partnership with other best-in-class brands. These products are all designed to provide a visual advantage by increasing contrast, sharpening colors, reducing glare and improving distance and depth perception.
Transitions Optical is dedicated to promoting healthy sight worldwide and to supporting its partners and optical professionals with tools, programs and resources to aid in their individual efforts and help strengthen industry growth. For more information, visit TransitionsPRO.com, or contact Transitions Optical Customer Service at (800) 848-1506 (United States) or (877) 254-2590 (Canada).
Wiley X, Inc. continues to sponsor two of the world’s top professional bass fishermen in 2013, providing them not only with support but also with the advanced vision and protection needed to compete — and win — on the grueling professional bass tour. The 2013 fishing season is underway and once again, perennial winners Stephen Browning and Skeet Reese are counting on Wiley X premium protective sunglasses to help them find and catch more fish.
Stephen Browning
“We’re proud to continue our close working relationship with Stephen and Skeet and support their efforts as they compete against the best fishermen in the world,” said Wiley X Co-Owner Myles Freeman, Jr. “They are both dedicated anglers, fierce competitors and true gentlemen who are excellent representatives for Wiley X. We’ve also appreciated the input and guidance they’ve provided us in developing the finest polarized eyewear for all fishermen,” added Freeman.
Stephen Browning is fresh off an exciting B.A.S.S. win, charging from 12 spots back on the last day to win the Bass Pro Shops Bassmaster Central Open April 29 on Red River, Louisiana. By Browning’s own account, his 16-pound, 10-ounce final day limit was the answer to a prayer on a day when he struggled putting fish in the boat. “The good Lord has blessed me to even be standing here today,” said Browning on the podium recounting his 40-pound, 10-ounce finishing weight that earned him the win. In addition to prize money and a $40,000 Triton/Mercury rig, the victory also secured Browning a berth in the 2014 Bassmaster Classic (providing he fishes the last two Central Opens).
Skeet Reese
Skeet Reese, former 2009 Bassmaster Classic Champion and 2007 Bassmaster Toyota Tundra Angler of the Year, is also off to a great start this season. His May 5th win at the Bassmaster Elite Series West Point Lake Battle vaulted him into 3rd Place for the prestigious Angler of the Year race. The win —the seventh of his Bassmaster career — earned Reese a $100,000 payday, along with his 14th invitation to the Bassmaster Classic. Reese has been with Wiley X for years, and depends on the company’s advanced fishing vision to keep him in the winner’s circle. With features like Wiley X’s soft, removable Facial Cavity™ Seal to block out wind, debris and reflected light and advanced Polarized Emerald Mirror lenses with amber tint, Wiley X sunglasses help pros and weekend warriors spot bottom contour, structure and suspended fish.
Both Reese and Browning depend on Wiley X eyewear to give them an edge over the fish, as well as the competition. In addition to superior visual acuity that helps them “read the water,” Wiley X sunglasses provide these competitors with protection that goes far beyond the harmful rays of the sun. All Wiley X sunglasses meet stringent ANSI Z87.1 High Velocity and High Mass Impact Safety standards for true occupational-grade protection. Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes, allowing fishermen to fish with confidence in the face of airborne debris, low-hanging limbs or heavy, hook-laden lures flying back at the boat.
Eyewear innovator Wiley X®, Inc. has added a new model to its growing Black Ops Collection — the new polarized WX Twisted. A member of the company’s Street Series™ family, this stylish and functional sunglass combines a stealthy look with the state-of-the-art protection that has made Wiley X a leading provider of protective eyewear to U.S. military, law enforcement, Secret Service and other tactical wearers. The addition of Wiley X’s polarized lenses ensures sharp, distraction-free vision in a variety of high-glare situations, whether patrolling near water, out on the highway or in the “urban jungle.”
Like all Black Ops Collection glasses, the WX Twisted features an understated, wraparound Matte Black frame that provides excellent coverage and fit for medium to large size faces. This virtually indestructible frame is outfitted with versatile, shatterproof Polarized Smoke Grey lenses utilizing Wiley X’s advanced Filter 8™ polarizing technology — for clear vision under a wide range of light conditions.
Another trademark of Wiley X and the Black Ops Collection is superior vision protection for every mission. The new Polarized Black Ops WX Twisted meets stringent ANSI-Z87.1 High Velocity and High Mass Impact Safety standards, protecting the wearer against a wide range of hazards. In fact, Wiley X is the only premium sunglass brand with this level of protection on every pair of glasses it makes.
Another important advantage of the Polarized Black Ops WX Twisted is Wiley X’s prescription ready design. Wearers who require corrective lenses can combine the occupational-grade protection of Wiley X with the customized prescription lenses they need to see clearly. This makes this new model an ideal, no-compromise solution for operatives who require corrective lenses on the job and off.
Welcome to the Blog @ Midwest Lens. Midwest Lens is a full service, independent-family owned, wholesale ophthalmic laboratory located in the Kansas City area and serving independent eye care professionals across the United States since 1987.
Designed as an added feature to our current website at www.midwestlens.com, our blog is a way to bring you useful tips and information regarding trends, technology, lens manufacturers, eyewear collections, and other miscellaneous items related to the optical industry.
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SPY was Happy to Help raise funds over Memorial Day weekend for the victims of the Oklahoma tornado by donating $30 from every sunglass sale on www.spyoptic.com. The funds went directly to the Moore Community Center in their efforts to provide aid and shelter for the victims and families of those affected by the devastating [...]
The pitcher plant, also known as Népenthe, is a mysterious carnivorous, tropical plant, with a vase shape. This beautiful and very unique plant is the inspiration behind Koali’s most recent concept.The Népenthe II frame temple evokes the silhouette and tendril movement of the plant with two delicately worked stainless steel [...]
Revolution Eyewear releases several new stunning True Religion Optical styles for 2013.Their exquisite brand of couture eyewear portrays the same hippie, bohemian-chic-flare with a vintage-feel-vibe that their jeans emit. That coupled with the finest quality components found in the industry today, you will find yourself com [...]
The Celestial Burst group draws inspiration from the twinkle and glow of outer space. This eyewear group introduces a custom sequin lamination over acetate as well as glitter frame fronts on select styles.Solar Flare (BJ 0146), an acetate optical frame, features a butterfly shape with two new color variations: cream and vio [...]
The McGee Group was honored to receive the Vision Choice Award for Best New Product exhibited at Vision Expo East. The Badgley Mischka eyewear and sunwear collections were on display throughout the show in the New Product Gallery, and attendees voted for their favorite new product. We are thankful for this honor, and proud [...]
Wiley X® Inc. has added an innovative T-Peg Elastic Strap retention system to its popular new WX Gravity protective sunglass model, making it an even better protective eyewear choice for workers in a wide variety of occupations. Wiley Xʼs unique, adjustable T-Peg Strap was designed to keep glasses securely and comfortably i [...]
Wiley X®, Inc. has launched its innovative Rx Rim System for 2013, expanding prescription lens ranges for its popular Climate Control™ WX Echo and WX Gravity sunglass models and bringing Wiley Xʼs battlefield-proven, ANSI-safety rated vision protection to a broad new audience. The key behind this new system is a specially d [...]
The Texas Rangers today announced that the club and Oakley have entered into a multi-year partnership beginning with the 2013 season. One of the world's leading sports brands, Oakley will be the Official Eyewear for the Rangers. The partnership will also include signage at Rangers Ballpark in Arlington. World-class ath [...]
Allure Eyewear, LLC has announced the appointment of Bill Munch as their new Vice President of Sales; Sunglass Division. Based in New York, Munch will oversee the fast growing sunglass & reader business reporting directly to Steve Clarke , President of Allure Eyewear. "We are extremely excited to welcome Bill to th [...]
Technology and design is the philosophy of the ÖGA brand. Kusk, the latest release from ÖGA is the result of one and a half years of research. The new Kusk flex system combines TR90 and stainless steel, creating a clipped on hinge which is esthetically pleasing, lightweight, and durable. The clipped on hinge is assembled li [...]
Called Twist in collaboration with Haw by Coblens Eyewear, there are two styles, men and women, but I think they can go either way. These are pretty incredible with color comb [...]
A University of British Columbia engineer and a team of U.S. researchers have made a breakthrough utilizing spray-on technology that could revolutionize the way optical lenses [...]
TEch Tuesday Infographic talks about the future of eyeglasses and technology. I just don’t know if I want to see the world through tech glasses.. nor do I want to others to se [...]
Artist Pam Tietze Creates kaleidoscope glasses, which while artsy and fun, could definitely drive me crazy, it would be like tripping on LSD, which is another way to see the w [...]
On Thursday, May 9th, Vogue Eyewear launched its first Brazilian brand ambassadors: the three supermodels Isabeli Fontana, Izabel Goulart and Evandro Soldati, who will be hosting special...
Viva International Group adds two new styles to their RAMPAGE® Eyewear collection. Bold and dramatic design elements, including sculpted temple treatments, soft matte finishes and pops of color,...
Two new studies add to the growing evidence that spending time outdoors may help prevent or minimize nearsightedness in children. A study conducted in Taiwan, which is the first to use an educational...
The first successful cornea transplant with donor endothelial tissue preloaded by an eye bank has been performed at Massachusetts Eye and Ear in Boston, Mass. Roberto Pineda II, M.D., Director of...
A large-scale National Eye Institute study has shown fish oil supplements containing omega-3 fatty acids do not alter the progression of age-related macular degeneration, says a national team of...
Voted #1 for kids brands*, ClearVision Optical offers the widest range of kids’ brands available from one company.
In 2013, the ClearVision Kids Collection offers 40+ designs, including...
The Yves Saint Laurent brand proposes classical and refined French design, through sophisticated collections, the use of exclusive materials, and a variety of shapes, customised by the style...
The Tommy Hilfiger Group, which is wholly owned by PVH Corp., is pleased to announce the launch of the men’s and women’s Surf Shack eyewear collection. The new eyewear styles are part of...
As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury...
Renoir and his fellow Impressionists saw great potential in the bold use of color as a tool of personal and naturalistic expression. Among the strongest pigments in the Impressionist arsenal,...
As it does every year, June marks the arrival of National Safety Month, a four-week awareness and education campaign of the National Safety Council designed to promote and encourage safety and injury prevention at work and at home. And once again, vision protection innovator Wiley X, Inc. will be helping to spread the message and supporting the goals of this worthy program —educating the public on key ways to prevent accidental injuries and death.
Viva International Group introduces four new ophthalmic and three new sunglass styles to the CANDIE’S® Eyewear collection this summer. The new styles capture the fun lifestyle of today’s CANDIE’S girl combined with pops of color, stone accents and an eclectic mix of design elements.
Following their eye exams, the children had the opportunity to participate in a baseball clinic with multiple skills stations, led by Ripken – a Transitions lens wearer – to demonstrate how healthy, enhanced vision impacts performance on the field. Ripken, who is currently serving as a brand ambassador for Transitions Optical’s “Official Sponsor of Sightseeing™” program, will appear at other community events alongside Transitions Optical this year to help spread the message about the importance of taking care of your eyes and the positive impact that can make in everyday life.
Stephen Browning
Skeet Reese
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